{"id":208294,"date":"2025-09-26T16:30:55","date_gmt":"2025-09-26T08:30:55","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=208294"},"modified":"2025-10-10T14:15:15","modified_gmt":"2025-10-10T06:15:15","slug":"how-generative-ai-search-works","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/how-generative-ai-search-works\/","title":{"rendered":"How Generative AI in Search Works: Understanding the Fundamentals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo-hacker.com\/how-generative-ai-search-works\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-208295 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals.png\" alt=\"AI Generative Search Fundamentals\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals-300x225.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals-768x576.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Main-Cover-AI-Generative-Search-Fundamentals.png 1024w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search is no longer just about matching keywords. Before, it was all about finding pages that contained the exact keywords you entered. But today, search engines focus on understanding the intent and context behind your query, and deliver answers that feel almost human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to generative AI in search, we can now receive direct, context-rich answers tailored to their intent, changing the way we discover, consume, and interact with information online. It has been transforming the search experience into something smarter, faster, and more intuitive than ever before.<\/span><\/p>\n<p><!--more--><\/p>\n<p><em><b>Author\u2019s Note<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This article is the fourth installment in my ongoing AI + SEO (AEO) series. To get the full picture, I highly recommend checking out the first two parts before diving in:<\/span><\/p>\n<ul>\n<li data-start=\"405\" data-end=\"613\">\n<p data-start=\"407\" data-end=\"613\"><a class=\"decorated-link\" href=\"https:\/\/seo-hacker.com\/ai-overview-impact-ctr-seo\/\" target=\"_blank\" rel=\"noopener\" data-start=\"409\" data-end=\"498\">How AI Overviews Impact CTR and SEO<span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span><\/a> \u2013 Discover how Google\u2019s AI-powered overviews are changing click-through rates and reshaping search strategies.<\/p>\n<\/li>\n<li data-start=\"614\" data-end=\"837\">\n<p data-start=\"616\" data-end=\"837\"><a class=\"decorated-link\" href=\"https:\/\/seo-hacker.com\/mapping-content-user-goals-intent\/\" target=\"_blank\" rel=\"noopener\" data-start=\"618\" data-end=\"741\">Mapping Content to User Goals: A Guide to Intent Orchestration<span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span><\/a> \u2013 Learn how to structure content around user intent to maximize engagement and conversions.<\/p>\n<\/li>\n<li data-start=\"838\" data-end=\"1059\">\n<p data-start=\"840\" data-end=\"1059\"><a class=\"decorated-link\" href=\"https:\/\/seo-hacker.com\/generative-ai-changing-search-behavior\/\" target=\"_blank\" rel=\"noopener\" data-start=\"842\" data-end=\"953\">How Generative AI Is Changing Search Behavior<span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span><\/a> \u2013 Understand how AI-driven search is reshaping the way people look for and interact with information.<\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By reading in order, you\u2019ll not only understand what\u2019s changing in search but also learn how to adapt your content strategies step by step.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Generative AI in Search?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative AI in search is a type of artificial intelligence designed to generate new content rather than simply analyzing or classifying existing data. And when applied to search engines, this means producing original, synthesized answers instead of just ranking and displaying a list of links.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike traditional search, generative AI in search uses advanced systems such as large language models (LLMs). These models are trained on massive datasets and use advanced algorithms to understand context, style, and structure. As a result, these can generate responses that sound natural, conversational, and human-like, instead of robotic or generic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big difference is that instead of simply \u201cretrieving\u201d or pulling out an answer word-for-word from a database, AI can understand the intent of a question, adapt its tone, and deliver insights that feel more useful and intuitive to people.<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/how-generative-ai-search-works\/\"><img decoding=\"async\" class=\"alignnone wp-image-208297 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-1024x577.png\" alt=\"What is Generative AI in Search\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-1024x577.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-1536x865.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search-1200x675.png 1200w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/What-is-Generative-AI-in-Search.png 1563w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most visible applications of generative AI in search:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Google\u2019s Search Generative Experience (SGE): <\/b><span style=\"font-weight: 400;\">Generates an AI-powered \u201csnapshot\u201d at the top of the results page. This snapshot works by pulling together key information from different sources, then gives you a quick, context-rich answer, which makes you understand a topic faster without clicking through several sites from the search listings.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>ChatGPT Search (OpenAI): <\/b><span style=\"font-weight: 400;\">This combines real-time web search with the conversational abilities of GPT models. Instead of only relying on pre-trained knowledge, this can fetch up-to-date information from the internet, summarize it in a natural, conversational style, and even provide citations to sources.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Perplexity AI: <\/b><span style=\"font-weight: 400;\">This generative AI tool takes a more focused and straightforward approach compared to others. Instead of long summaries or conversational deep dives, Perplexity delivers concise, straight-to-the-point answers.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Gemini (previously known as<\/b><b><i> Bard<\/i><\/b><b>): <\/b><span style=\"font-weight: 400;\">Google\u2019s generative AI chatbot and search assistant, which is designed to produce AI-driven responses that go beyond simple facts. It offers creative content, summaries, and context-aware answers.<\/span><\/li>\n<li aria-level=\"1\"><b>Microsoft\u2019s Bing Copilot: <\/b><span style=\"font-weight: 400;\">This tool is Microsoft\u2019s version of combining generative AI with traditional search. It is built into Bing search and the Edge browser, which allows users to ask complex, natural-language questions and get back conversational, AI-generated answers instead of just a list of links.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These platforms demonstrate how generative AI is moving beyond theory into everyday tools, redefining user expectations for speed, accuracy, and usability in search.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Science Behind Generative Search<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve noticed, traditional search engines often struggle with limited contextual understanding, making it difficult to grasp the true intent behind a query. This can result in even irrelevant or frustrating results for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But generative AI in search changes the game by using large language models (LLMs) like ChatGPT and Gemini, which are trained on datasets to <\/span><a href=\"https:\/\/seo-hacker.com\/generative-ai-changing-search-behavior\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">interpret queries, understand context, and deliver responses that feel natural and human-like<\/span><\/a><span style=\"font-weight: 400;\">. So from keyword dependency in search algorithms, the generative experience relies on these advanced models to understand context and intent, providing more meaningful responses to user queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better understand how this transformation works, it helps to break down the science behind it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Retrieval vs. Synthesis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In generative AI in search, retrieval and synthesis work together to transform how information is delivered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retrieval refers to the AI\u2019s ability to find relevant information by pulling relevant documents, data, or sources from a huge knowledge base to look for facts and data points that might answer the query. Think of it as the AI\u2019s research phase: gathering everything it might need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional search engines actually rely on retrieval, presenting users with lists of links and documents that match keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Synthesis, on the other hand, is what sets generative AI apart. It involves blending the retrieved information into coherent, context-rich answers that directly respond to the user\u2019s intent. So instead of just listing facts or copying text, it organizes the information, explains it in natural language, and provides context. This is what makes AI answers conversational, readable, and intuitive, rather than just a jumble of data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, generative search systems seamlessly merge retrieval and synthesis: they first gather the most relevant information, then process and combine it into meaningful insights. This not only improves accuracy and relevance but also elevates the user experience, offering answers that are concise, actionable, and tailored to the query.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understanding Latent Intent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generative AI doesn\u2019t just look at the exact words in your search query. It tries to understand your latent intent, or the underlying meaning or goal behind your query that goes beyond the keywords that you typed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you enter a query, an LLM can analyze the wording and context to pick up subtle clues, and predict the underlying goal (or the latent intent). Then, it will generate responses that address the hidden intent rather than just the literal keywords.<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/how-generative-ai-search-works\/\"><img decoding=\"async\" class=\"alignnone wp-image-208296 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-1024x523.png\" alt=\"Understanding Latent Intent\" width=\"600\" height=\"306\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-300x153.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-1024x523.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-768x392.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent-1536x784.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/09\/Understanding-Latent-Intent.png 1595w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/306;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, when a user searches for \u201c<\/span><i><span style=\"font-weight: 400;\">best SEO tools 2025<\/span><\/i><span style=\"font-weight: 400;\">,\u201d the literal meaning of the query is simply a list of SEO tools. However, the latent intent goes deeper: the user is likely looking for tools that are up-to-date, reliable, and easy to use, ideally with pros, cons, and recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, generative search reads between the lines of user queries to give answers that are actually helpful, rather than just matching keywords. It delivers answers that are context-aware, actionable, and relevant to the users, which makes information easier to understand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Mechanics of Query Fan-Out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One key technique behind generative AI in search is query fan-out, which refers to the process that AI uses to break a single user query into multiple related sub-queries to explore different angles and sources of information\u2014some directly derived, others inferred from user context and intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead of relying on a single, straightforward search, generative AI \u201cfans out\u201d the query into several angles, interpretations, or related questions. The AI gathers a richer set of data points, uncovering insights that may not be immediately obvious from the original query alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if the query is \u201c<\/span><i><span style=\"font-weight: 400;\">What are the best strategies for increasing website traffic?<\/span><\/i><span style=\"font-weight: 400;\">\u201d generative AI can fan out the query into related sub-queries like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cSEO strategies for website traffic\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201ccontent marketing tips\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201csocial media tactics to boost traffic\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cemail marketing strategies for engagement\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these sub-queries collects focused information, and the AI arranges the results into a comprehensive, context-aware response that covers multiple aspects of the original question. These answers are also more contextually relevant than a simple keyword-based search, delivering a user experience that feels thorough, personalized, and intelligently curated.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Transforming Content Planning and Audit Workflows<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The rise of generative AI in search also touches on the approach in transforming content planning and audit workflows by leveraging its ability to understand context, latent intent, and user needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In content planning, the combination of retrieval and synthesis enables more effective topic ideation, allowing teams to plan around questions and intent clusters rather than focusing solely on keywords. This approach identifies what audiences truly want, guiding the creation of content that is relevant, comprehensive, and strategically aligned with search behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, during content audits, AI streamlines the evaluation process by identifying gaps, redundancies, and areas where existing content may not fully satisfy latent intent. With the application of query fan-out and synthesis, it can highlight missing subtopics or perspectives that would enhance coverage.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative AI is more than just the next step in search. It\u2019s redefining how we discover information in ways that feel natural, intelligent, and deeply personalized. For SEO marketers today, this is actually a toolkit for thriving in the AI-driven era. They can move beyond keyword stuffing and start crafting content that truly aligns with what users seek.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success in this new landscape means thinking like AI: anticipating intent, covering topics from multiple angles, and continuously refining strategies. Those who embrace these shifts won\u2019t just keep up with change, rather they\u2019ll set the pace for the future of search marketing.<\/span><\/p>\n<p><strong>Next in my AEO\/GEO series:<\/strong><span>\u00a0<\/span><a href=\"https:\/\/seo-hacker.com\/structuring-content-ai-extraction\/\" target=\"_blank\" rel=\"noopener\">How to Structure Content for AI-Powered Search<\/a><\/p>\n<div class=\"jso-cursor-trail-wrapper\" style=\"position: fixed; left: 0px; top: 0px; width: 100vw; height: 100vh; overflow: hidden; pointer-events: none; z-index: 9999;\">\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div 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absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; 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class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 602px; top: 85px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 604px; top: 89px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 615px; top: 94px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 623px; top: 93px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 610px; top: 94px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; 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class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; 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class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 609px; top: 229px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 606px; top: 955px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 608px; top: 489px; pointer-events: none; display: block;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; display: none;\"><\/div>\n<div class=\"jso-cursor-trail-shape\" style=\"position: absolute; left: 0px; top: 0px; pointer-events: none; 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