{"id":208207,"date":"2025-05-30T16:30:52","date_gmt":"2025-05-30T08:30:52","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=208207"},"modified":"2025-06-05T14:44:42","modified_gmt":"2025-06-05T06:44:42","slug":"how-to-add-product-review-schema","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/how-to-add-product-review-schema\/","title":{"rendered":"Schema How-To: Product &#038; Review Markup for Enhanced Search Visibility"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/how-to-add-product-review-schema\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-208210 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-1024x769.png\" alt=\"How to Add Product &amp; Review Schema Markup\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-300x225.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-1024x769.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-768x576.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-1536x1153.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3-1200x900.png 1200w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image3.png 1920w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ever noticed products on Google that show ratings, prices, and images\u2014right in the search results? That\u2019s the power of Product and Review schema markups at work. As more shoppers turn to online search to find what they need, it\u2019s critical for businesses and SEOs to present products in a way that\u2019s both user-friendly and search-engine friendly. Knowing how to add Product and Rating schema markup helps bridge that gap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you\u2019ll learn how to do just that to enhance your listings, boost visibility, and improve your chances of earning rich results.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>What is Product Schema?<\/b><\/h2>\n<p><a href=\"https:\/\/seo-hacker.com\/how-to-add-product-review-schema\/\"><img decoding=\"async\" class=\"alignnone wp-image-208211 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4-727x519.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4-1024x448.png\" alt=\"Product Schema example\" width=\"600\" height=\"263\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4-300x131.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4-1024x448.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4-768x336.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image4.png 1185w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/263;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">Product<\/span><span style=\"font-weight: 400;\"> is a structured data type from Schema.org that gives search engines detailed information about an item you sell or offer. Common fields include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SKU<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer details (price, availability)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use this schema markup alone, but I recommend adding a Rating schema to supplement the value it\u00a0 gives to your SEO. The <\/span><span style=\"font-weight: 400;\">Rating<\/span><span style=\"font-weight: 400;\"> schema adds a numeric rating score (e.g., 4 out of 5), helping improve your product\u2019s visibility in search and boosting credibility with potential buyers.<\/span><\/p>\n<h2><b>What is the Format for Product Schema?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a basic JSON-LD schema markup for a Product using Schema.org\u2019s <span style=\"font-family: 'courier new', courier;\">Product<\/span> type\u2014without <span style=\"font-family: 'courier new', courier;\">Rating<\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;<span style=\"color: #ff0000;\">script<\/span> <span style=\"color: #800000;\">type<\/span>=&#8221;<span style=\"color: #339966;\">application\/ld+json<\/span>&#8220;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">{<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@context&#8221;<\/span>: &#8220;<span style=\"color: #339966;\">https:\/\/schema.org<\/span>&#8220;,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Product&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Noise-Canceling Wireless Headphones&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;image&#8221;<\/span>: [<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;https:\/\/example.com\/photos\/headphones-front.jpg&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;https:\/\/example.com\/photos\/headphones-side.jpg&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0],<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;description&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Premium noise-canceling over-ear headphones with 40-hour battery life and Bluetooth 5.0 support.&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;sku&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;NCWH-500&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;mpn&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;1234567890&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;brand&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Brand&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;HeadphonesBrand&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0},<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;offers&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Offer&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;url&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/example.com\/product\/noise-canceling-headphones&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;priceCurrency&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;PHP&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;price&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;19999.99&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;priceValidUntil&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;2025-05-30&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;availability&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/schema.org\/InStock&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;itemCondition&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/schema.org\/NewCondition&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;seller&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Organization&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;HeadphoneStore&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;\/<span style=\"color: #ff0000;\">script<\/span>&gt;<\/span><\/p>\n<h2><b>What is a Review Schema?<\/b><\/h2>\n<p><a href=\"https:\/\/seo-hacker.com\/how-to-add-product-review-schema\/\"><img decoding=\"async\" class=\"alignnone wp-image-208208 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image1.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image1.png\" alt=\"review schema example\" width=\"600\" height=\"145\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image1.png 678w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image1-300x73.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/145;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/seo-hacker.com\/easiest-adding-aggregate-rating-schema-coding\/\"><span style=\"font-weight: 400; font-family: 'courier new', courier;\">AggregateRating<\/span><\/a><span style=\"font-weight: 400;\"> is commonly used for averages across multiple reviews, the <\/span><span style=\"font-weight: 400;\">Review <\/span><span style=\"font-weight: 400;\">schema is useful when representing a single product rating \u2014 such as an expert score, internal assessment, or first-party rating.<\/span><\/p>\n<h2><b>What is the Format for Product and Review Schema?<\/b><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;script <span style=\"color: #800000;\">type<\/span>=<span style=\"color: #339966;\">&#8220;application\/ld+json&#8221;<\/span>&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">{<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@context&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/schema.org\/&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: &#8220;Product&#8221;,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Noise-Canceling Wireless Headphones&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;image&#8221;<\/span>: [<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;https:\/\/example.com\/photos\/headphones-front.jpg&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;https:\/\/example.com\/photos\/headphones-side.jpg&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0],<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;description&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Premium noise-canceling over-ear headphones with 40-hour battery life and Bluetooth 5.0 support.&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;sku&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;NCWH-500&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;mpn&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;1234567890&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;brand&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Brand&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>: &#8220;<span style=\"color: #339966;\">HeadphonesBrand&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0},<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;offers&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Offer&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;url&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/example.com\/product\/noise-canceling-headphones&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;priceCurrency&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;PHP&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;price&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;19999.99&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;priceValidUntil&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;2025-05-30&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;availability&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/schema.org\/InStock&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;itemCondition&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;https:\/\/schema.org\/NewCondition&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;seller&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Organization&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;name&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;HeadphoneStore&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0},<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">&#8220;review&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Review&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;author&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Person&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;name&#8221;<\/span>:<span style=\"color: #339966;\"> &#8220;Sean Si&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0},<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;datePublished&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;2025-05-30&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;reviewBody&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Great sound quality and reliable noise cancellation\u2014perfect for travel and work.&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0&#8220;reviewRating&#8221;<\/span>: {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0&#8220;@type&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;Rating&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;ratingValue&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;5&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;bestRating&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;5&#8221;<\/span>,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">&#8220;worstRating&#8221;<\/span>: <span style=\"color: #339966;\">&#8220;1&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0\u00a0\u00a0}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">\u00a0\u00a0}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">}<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;\/<span style=\"color: #ff0000;\">script<\/span>&gt;<\/span><\/p>\n<p><strong data-start=\"107\" data-end=\"125\">Author\u2019s Note:<\/strong> <em>This isn&#8217;t the only schema markup that your website can benefit from. There are a ton of them, but you can start with my how-tos on <a href=\"https:\/\/seo-hacker.com\/easiest-adding-aggregate-rating-schema-coding\/\" target=\"_blank\" rel=\"noopener\">AggregateRatings<\/a>, <a href=\"https:\/\/seo-hacker.com\/how-to-add-organization-schema\/\" target=\"_blank\" rel=\"noopener\">Organization<\/a>, <a href=\"https:\/\/seo-hacker.com\/how-to-add-videoobject-schema-markup\/\" target=\"_blank\" rel=\"noopener\">VideoObject<\/a>, <a href=\"https:\/\/seo-hacker.com\/event-schema-markup-guide\/\" target=\"_blank\" rel=\"noopener\">Event<\/a>, and <a href=\"https:\/\/seo-hacker.com\/how-to-add-localbusiness-schema\/\" target=\"_blank\" rel=\"noopener\">LocalBusiness<\/a> schemas to improve your SEO.\u00a0<\/em><\/p>\n<h2><b>Properties You Should Include in Your Product Schema<\/b><\/h2>\n<table style=\"height: 689px;\" width=\"780\">\n<tbody>\n<tr>\n<td><b>Property<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Required?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">@context<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Always &#8220;https:\/\/schema.org&#8221;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">@type<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Always &#8220;Product&#8221;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">name<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Name of the product<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">image<\/span><\/td>\n<td><span style=\"font-weight: 400;\">URL to the product image<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">description<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Short description of the product<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">sku<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stock keeping unit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No, but recommended<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">brand<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand or manufacturer name<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No, but recommended<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">offers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pricing and availability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes (for rich results)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">User or expert review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No, but recommended<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: 'courier new', courier;\">reviewRating<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Numeric score for the review (nested in review)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No, but recommended<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Tips for Proper Implementation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To maximize the effectiveness of your <\/span><span style=\"font-weight: 400;\">Product<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Rating<\/span><span style=\"font-weight: 400;\"> schema:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality, crawlable product images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match structured data with visible on-page content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure <\/span><span style=\"font-weight: 400;\">ratingValue<\/span><span style=\"font-weight: 400;\"> uses a consistent scale (e.g., 1 to 5 or 1 to 10) throughout the entire website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide the reviewer\u2019s name and publish date if possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include at least one review with a rating if using the <\/span><span style=\"font-weight: 400;\">review<\/span><span style=\"font-weight: 400;\"> property<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validate your JSON-LD using Google\u2019s testing tools<\/span><\/li>\n<\/ul>\n<h2><b>Optional Properties to Enhance Your Schema Markup<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Consider adding the following optional fields to provide more depth and context:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">color<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">material<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">size<\/span><span style=\"font-weight: 400;\"> \u2014 For products with variations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: 'courier new', courier;\">itemCondition<\/span><span style=\"font-weight: 400;\"> \u2014 e.g., New, Used, Refurbished.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gtin13<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">mpn<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">gtin14<\/span><span style=\"font-weight: 400;\"> \u2014 Unique product identifiers. GTIN stands for Global Trade Item Number barcodes, and MPN stands for Manufacturer Part Number.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: 'courier new', courier;\">reviewBody<\/span><span style=\"font-weight: 400;\"> \u2014 The review given for the product, if any. Can be a short summary or quote from the review.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: 'courier new', courier;\">worstRating<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">bestRating<\/span><span style=\"font-weight: 400;\"> \u2014 To clearly define the rating scale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Including these helps Google and other search engines better index your product and offer richer previews.<\/span><\/p>\n<h2><b>Where to Place the Schema Markup<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your schema should appear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the <\/span><b>same page<\/b><span style=\"font-weight: 400;\"> where the product is displayed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inside a <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/span><span style=\"font-weight: 400;\"> block<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferably in the <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;head&gt;<\/span><span style=\"font-weight: 400;\"> section or before <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">&lt;\/body&gt;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep structured data synchronized with your on-page content to avoid errors and eligibility issues.<\/span><\/p>\n<h2><b>Things to Check Before Adding Your Product + Review Schema<\/b><\/h2>\n<p><a href=\"https:\/\/seo-hacker.com\/how-to-add-product-review-schema\/\"><img decoding=\"async\" class=\"alignnone wp-image-208209 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-1024x512.png\" alt=\"validate Product + Rating Schema\" width=\"600\" height=\"300\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-300x150.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-1024x512.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-768x384.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2-1536x768.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/06\/image2.png 1787w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Before going live, review the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Syntax is valid JSON-LD (you can use the <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Rich Results Test<\/a> from Google, or <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema&#8217;s Validator tool<\/a> to check)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Required fields (<\/span><span style=\"font-weight: 400;\">name<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">image<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">offers<\/span><span style=\"font-weight: 400;\">) are present<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: 'courier new', courier;\">ratingValue<\/span><span style=\"font-weight: 400;\"> is within defined <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">bestRating<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400; font-family: 'courier new', courier;\">worstRating<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewer name and publish date are included, if possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markup matches visible content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page is accessible and not blocked by robots.txt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tested in Google&#8217;s Rich Results Test<\/span><\/li>\n<\/ul>\n<h2><b>Key Takeaway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re listing one item or hundreds, knowing how to add Product and Rating schema can significantly improve your product visibility, credibility, and click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using both <\/span><span style=\"font-weight: 400;\">Product<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Rating<\/span><span style=\"font-weight: 400;\"> schema is not only a powerful way to enrich your product pages appearance, but also helps improve trust and engagement \u2013 right in the SERPs. Use it to get the attention of your target audience that\u2019s becoming increasingly online.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100021,100008,102074],"tags":[],"wl_entity_type":[102583],"class_list":["post-208207","post","type-post","status-publish","format-standard","hentry","category-on-site-optimization","category-seo","category-technical-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add Product &amp; Review Schema Markup for Rich Results<\/title>\n<meta name=\"description\" content=\"Learn how to add Product and Review schema to boost your product page visibility in Google Search. 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