{"id":208169,"date":"2025-04-11T16:30:24","date_gmt":"2025-04-11T08:30:24","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=208169"},"modified":"2025-04-11T14:53:50","modified_gmt":"2025-04-11T06:53:50","slug":"how-to-make-content-pillars","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/how-to-make-content-pillars\/","title":{"rendered":"Content Pillars 101: A How-To Guide for Beginners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo-hacker.com\/how-to-make-content-pillars\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-208175 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-1024x768.png\" alt=\"How to Make Content Pillars: A Beginner-Friendly Guide\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-300x225.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-1024x768.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-768x576.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-1536x1152.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-2048x1536.png 2048w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/Creating-Content-Pillars-Step-by-Step-Guide_Main-Cover-1200x900.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever written blog posts for your website and found yourself asking, \u201c<\/span><i><span style=\"font-weight: 400;\">Why isn\u2019t any of this getting results?<\/span><\/i><span style=\"font-weight: 400;\">\u201d Well, the secret to getting what you want from your content is in mastering how to make content pillars\u2014a proven strategy that helps you rank higher on Google and drive consistent organic traffic. While content pillars aren\u2019t new, they remain one of the most effective ways to structure your content for maximum impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, I\u2019ll break down what content pillars are, why they matter, and how you can use them to dominate search results. Plus, I share real-world examples, a step-by-step workflow, and common mistakes to avoid to help you create a high-performing content pillar strategy that works.<\/span><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208176 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-1024x576.png\" alt=\"what are content pillars\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars-1200x675.png 1200w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/what-are-content-pillars.png 1920w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What Are Content Pillars?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At its core, a content pillar is a comprehensive piece of content that serves as the central hub for a specific topic. It acts as the foundation around which all related subtopics are built on. While providing a broad overview, it strategically links to multiple related blog posts\u2014known as \u201ccontent clusters\u201d\u2014that dive deeper into specific aspects of the subject.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it like a bustling city. The main roads, wide and well-traveled, represent the Content Pillar, guiding the flow of information. Meanwhile, the smaller side streets that branch off and loop back to the main road symbolize the cluster content, each offering a more detailed look at different facets of the topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s another example, think of the content pillar \u201cSEO for Beginners\u201d, the potential cluster posts could be the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is SEO?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Optimize a Page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are Backlinks?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO Basics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we know what Content Pillars are, let&#8217;s look at why content pillars are a game changer for your content strategy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Content Pillars<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content pillars aren\u2019t a new trend, it\u2019s a well known strategy that provides many key benefits for your website. Here\u2019s the many SEO advantages it can provide:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Organized Website Structure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines read and understand the hierarchy and relationship between the content in your website. Through content pillars, you can create well thought out<\/span><a href=\"https:\/\/seo-hacker.com\/guide-website-structure\/\"><span style=\"font-weight: 400;\"> website structure<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, you\u2019re able to create a hierarchical organization that will help your users easily navigate through your website\u00a0 and search engines index your pages while boosting your rankings.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Enhanced Internal Linking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Internal Linking is a crucial aspect for any SEO project that content pillars easily facilitate. How does it do this? Cluster posts can be linked back to your pillar pages which then strengthens the internal linking matrix which\u00a0 boosts the page authority within your website.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Increased Dwell Time and Lower Bounce Rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When visitors can easily find related content, they\u2019ll spend more time on your site. This increases dwell time and reduces bounce rates, both of which are positive signals for Google\u2019s algorithm.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Increased Authority on a Topic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website can establish itself as an authority on a specific topic. By focusing on a central theme, the subsequent cluster content signals to search engines that you\u2019re an expert on the topic you\u2019ve chosen. In turn, this helps you rank further in the search engine results page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Targeting Long-Tail Keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using content pillars allow you to make use of <\/span><a href=\"https:\/\/seo-hacker.com\/long-tail-keywords\/\"><span style=\"font-weight: 400;\">long-tail keywords<\/span><\/a><span style=\"font-weight: 400;\">, which are less competitive and easier to target. If you link cluster posts to your pillar content, you will be able to rank for a wider range of search queries related to your core topics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Improved Crawlability and Indexing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines work around a hierarchical structure that it views as logical. When you follow proper website structuring, this ensures that all of your pages are indexed properly, in turn will improve your overall SEO performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Better User Experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">User experience can be improved through the use of content pillars. It creates a well organized and easy-to-navigate website structure that is appealing to users. DoiIn turn, this will lead to higher website engagement and longer time spent on your website which will positively influence your SEO performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step-By-Step Guide: How to Create Content Pillars<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what content pillars are and how it can benefit you, let&#8217;s start on how to make content pillars. Here\u2019s the process broken down into simple, actionable steps:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208173 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/topic-examples-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/topic-examples.png\" alt=\"examples of core topics for content pillars\" width=\"600\" height=\"429\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/topic-examples-300x215.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/topic-examples-768x549.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/topic-examples.png 944w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/429;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Choose a Core Topic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pick a broad topic that\u2019s relevant to your brand or niche\u2014just make sure it\u2019s not too broad that you end up targeting a range of topics too wide.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a travel blog: \u201cBackpacking in the Philippines\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For an SEO agency: \u201cTechnical SEO Guide\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For an online store: \u201cSustainable Fashion Essentials\u201d<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208171 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-1024x538.png\" alt=\"keyword research example\" width=\"600\" height=\"315\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-300x158.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-1024x538.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-768x403.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research-1536x807.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/keyword-research.png 1597w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/315;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Do Keyword Research Around the Topic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use tools like <\/span><a href=\"https:\/\/from.seo-hacker.com\/seranking\"><span style=\"font-weight: 400;\">SE Ranking<\/span><\/a><span style=\"font-weight: 400;\">, Semrush, or Ahrefs to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify keywords your audience is searching for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group related keywords into clusters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize based on search volume and competition<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your pillar is \u201cContent Marketing,\u201d related keywords that come up might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cContent Calendars\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cRepurposing Content\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cContent Marketing Tools\u201d<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208172 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example-1024x679.png\" alt=\"examples of cluster keywords\" width=\"600\" height=\"398\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example-300x199.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example-1024x679.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example-768x509.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/related-keyword-example.png 1267w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/398;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take note of these, as they might be useful for the next step.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Plan the Content Cluster<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to map it all out. Use a spreadsheet, mind map, or content planner to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List your pillar topic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brainstorm at least 5\u201310 supporting blog posts \u2013 this is where the related keywords come in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign target keywords per blog post, and plan publication dates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Doing this will allow you to properly space out when your cluster content is posted, to prevent content spamming.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208170 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-1024x444.png\" alt=\"example of pillar content\" width=\"600\" height=\"260\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-300x130.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-1024x444.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-768x333.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example-1536x667.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2025\/04\/content-pillar-example.png 1615w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/260;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Create the Pillar Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is your \u201cUltimate Guide.\u201d With a minimum of 1,000 words, cover the topic broadly, and have sections that reference or cover the topics that you will later write in-depth in your cluster content. Use headers, visuals, and data to make it engaging to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s easy to read and navigate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You use your target and related keywords naturally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each section provides a high-level overview of all key subtopics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To provide internal links to the cluster content for readers who want more details.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 5: Build and Link the Cluster Posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each subtopic that you covered in your content pillar is then expanded upon in separate, more detailed cluster content pieces. This is then interlinked from your cluster content and the content pillar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To provide in-depth explanations, case studies, statistics, or step-by-step guides (or other supporting information) for your given topic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To link back to the pillar page with relevant anchor text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To link to other cluster posts where it makes sense.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize each post for one long-tail keyword.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This cross-linking reinforces your pillar and helps Google crawl your content efficiently.<\/span><\/p>\n<h2><b>Example of a Content Pillar in Action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019re a content creator running a food blog in the Philippines. Here&#8217;s how you could structure a pillar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pillar Topic<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Ultimate Guide to Filipino Cuisine<\/span><\/i>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Cluster Posts:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cTraditional Filipino Dishes for Every Occasion\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cRegional Flavors: Exploring Luzon, Visayas &amp; Mindanao\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cFilipino Food and Cultural Heritage\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cCooking Filipino Food 101: Recipes to Get You Started\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cPhilippine Ulam: The Delicious Main Courses\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cBest Filipino Desserts and Kakanin\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cHow to Eat Like a True Local: Filipino Street Food and Fast Food\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of those cluster posts links back to the guide and to each other where appropriate.<\/span><\/p>\n<h2><b>How to Keep Your Content Pillars Up-to-Date<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Making content pillars isn&#8217;t a one time project. You have to update the content from time to time or you stand the chance to drop in rankings. Here\u2019s how you can maintain them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Update regularly<\/b><span style=\"font-weight: 400;\">: Add new data, examples, or trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor performance<\/b><span style=\"font-weight: 400;\">: Use Google Analytics or Search Console.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Link to new posts<\/b><span style=\"font-weight: 400;\">: When you publish related content, update your pillar to include a new link.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By doing this, you can keep your content fresh\u2014and search engines love that. I have a guide on when to <\/span><a href=\"https:\/\/seo-hacker.com\/when-to-update-blog-posts-seo\/\"><span style=\"font-weight: 400;\">update your content<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/seo-hacker.com\/how-to-update-old-blog-posts-seo\/\"><span style=\"font-weight: 400;\">how to \u201crevive\u201d old blog posts<\/span><\/a><span style=\"font-weight: 400;\"> if you need more help on this step.\u00a0<\/span><\/p>\n<h2><b>Common Mistakes to Avoid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re just starting out, here are a few things to watch out for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picking topics that are too broad (e.g \u201cFood\u201d instead of \u201cFilipino Food for Newbie Travelers\u201d). Pay attention to <\/span><a href=\"https:\/\/seo-hacker.com\/keyword-search-volume-guide\/\"><span style=\"font-weight: 400;\">keyword volume and difficulty<\/span><\/a><span style=\"font-weight: 400;\"> to see if targeting them is feasible and valuable for your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forgetting internal links\u2013cluster topics should always link back to pillar content (and other related blog posts, if you can).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not conducting keyword research. <\/span><a href=\"https:\/\/seo-hacker.com\/best-seo-tools\/\"><span style=\"font-weight: 400;\">SEO tools<\/span><\/a><span style=\"font-weight: 400;\"> are a powerful and efficient way to find related keywords for your cluster topics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Letting your content become outdated.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As long as you can avoid doing these things, you can increase your rankings and keep them.<\/span><\/p>\n<h2><b>Key Takeaway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creating content pillars isn\u2019t just another SEO strategy \u2014it\u2019s a surefire way of creating a solid content strategy. By making sure your content is structured around themes, both your audience and search engines will be able to understand your website better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t tried making <\/span><span style=\"font-weight: 400;\">content pillars before<\/span><span style=\"font-weight: 400;\">, I recommend starting now. Begin with mapping your core topics, create that cluster content, and make an internal linking system. Trust me, your rankings (and your readers) will be thanking you for it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101508,100018,100021,100008],"tags":[],"wl_entity_type":[102583],"class_list":["post-208169","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-keyword-research-and-optimization","category-on-site-optimization","category-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Content Pillars: A Beginner-Friendly Guide<\/title>\n<meta name=\"description\" content=\"Learn how to make content pillars the smart way. 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