{"id":207837,"date":"2023-09-21T16:30:51","date_gmt":"2023-09-21T08:30:51","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207837"},"modified":"2024-10-03T09:24:48","modified_gmt":"2024-10-03T01:24:48","slug":"how-to-track-keyword-rankings","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/how-to-track-keyword-rankings\/","title":{"rendered":"How to Easily Track and Analyze Your Keyword Rankings"},"content":{"rendered":"<p><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/how-to-track-keyword-rankings\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-207841 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1-727x545.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1.jpg\" alt=\"Guide on How to Track Keyword Rankings\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1-727x545.jpg 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1-300x225.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1-768x576.jpg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/How-To-Track-Keyword-Rankings_Banner-1.jpg 1024w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/545;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Dominating search engine results and building online traffic largely boils down to a single, influential factor: <\/span><span style=\"font-family: georgia, palatino;\"><b>keywords<\/b><span style=\"font-weight: 400;\">. Optimizing your pages for the right keywords is what drives your SEO, leading potential customers to your virtual doorstep.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">But a page ranking at the top for your targeted keywords can disappear from the first page in a split second\u2013especially if you\u2019re in a cut-throat industry. So how do you even manage something that can fluctuate so dramatically?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The answer is simple: you need to know <\/span><span style=\"font-family: georgia, palatino;\"><b>how to track keyword rankings<\/b><span style=\"font-weight: 400;\">. To do that, I\u2019ve outlined the best keyword tracking techniques, top-tier tracking tools, and indispensable tips here for you to use.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><!--more--><\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">Understanding Keyword Tracking<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keyword tracking is exactly what its name implies: keeping track of the position your pages are for your targeted keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">In SEO, keywords are at the heart of your website strategy. It\u2019s what we optimize for. And if we do it right, you <\/span><span style=\"font-family: georgia, palatino;\"><i><span style=\"font-weight: 400;\">will<\/span><\/i><span style=\"font-weight: 400;\"> see your pages climb towards the first page of the search results,<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Once you\u2019re there, it\u2019s great\u2013it\u2019s going to drive tons of qualified users towards your pages. But just because you get there doesn\u2019t mean you\u2019re going to stay there forever. You will, inevitably, see <\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/ranking-fluctuations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fluctuations in your rankings<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">That\u2019s where knowing how to track keyword rankings comes in. It gives you a snapshot of where your page used to be, and where it\u2019s at now. And that\u2019s going to be the foundation of your strategy to either recover or improve your rankings moving forward.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">Why Is Tracking Keyword Rankings Important?<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">If you need some more persuading to start learning how to track keyword rankings, you should know that it helps you:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Manage your most important, value-driving keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Track ranking developments, and identify how your keywords perform through historical data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Evaluate your performance against competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Set keyword ranking goals for your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Find new keyword opportunities for your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Identify which keywords (and associated pages) need to be further optimized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Reveal sudden drops in ranking, which can point to issues that need to be addressed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">In short, keyword tracking provides valuable data and insights into the way your website ranks for certain keywords. This then helps you adjust and improve your SEO strategies.\u00a0<\/span><\/p>\n<p><b>Webmaster\u2019s Note:<\/b> <span style=\"font-weight: 400;\"><i>This post is part of our advanced guides to <strong><a href=\"https:\/\/seo-hacker.com\/keyword-optimization-guide-introduction\/\" target=\"_blank\" rel=\"noopener\">Keyword Research and Optimization<\/a><\/strong>, and <strong><a href=\"https:\/\/seo-hacker.com\/content-strategy\/\" target=\"_blank\" rel=\"noopener\">Content Strategy<\/a><\/strong><\/i>, <\/span><i><span style=\"font-weight: 400;\">where I cover everything you need to know about picking the right keywords for your website, and ranking for them in Google. I also cover strategies for winning SERP features, building topical authority, using long-tail keywords, and more in this series.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">What Causes Changes in Keyword Rankings?<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">There are a few things that could trigger changes in your website\u2019s keyword rankings\u2013some in your control, some out of it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">You or other websites publish new content targeting that keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">You gain or lose backlinks from other websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">You make significant changes to your pages\u2019 title tags, meta descriptions, headings, et cetera.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">You add or remove content to your existing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Google updates its algorithms\u2013we just recently had an <\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/google-august-2023-core-update\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">August 2023 Broad Core Update<\/span><\/a><span style=\"font-weight: 400;\"> and a <\/span><\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/www.seroundtable.com\/september-2023-google-helpful-content-update-rolling-out-36047.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">September 2023 Helpful Content Update<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The cause for your rankings improving or dropping can be one or a combination of things in this list. That\u2019s why consistent tracking is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">When you can pinpoint <\/span><span style=\"font-family: georgia, palatino;\"><i><span style=\"font-weight: 400;\">when <\/span><\/i><span style=\"font-weight: 400;\">your rankings moved, you can match it to whatever you did on your website on the same day (or week). Then you can determine if these changes should be kept, or if it needs to be reverted.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">If you think you\u2019re dealing with the after-effects of the Broad Core Update, here&#8217;s <\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/recover-broad-core-algorithm-update\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to recover your rankings<\/span><\/a><span style=\"font-weight: 400;\">, as well as an <\/span><\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/core-update-seo-checklist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO checklist for optimizing after a core update<\/span><\/a><span style=\"font-weight: 400;\"> you can use.\u00a0<\/span><\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">How to Track Keyword Rankings<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keyword rank tracking is a long, never-ending process. Here&#8217;s a step-by-step guide on the process:<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\">Keyword Research<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">To start, it&#8217;s important to remember that your focus should not merely be on selecting relevant keywords but on understanding your audience&#8217;s search behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">This allows you to choose keywords that align with what you offer <\/span><span style=\"font-family: georgia, palatino;\"><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">your audience\u2019s search intent, subsequently leading to better results.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Begin by understanding your target audience, their interests, search behavior, and language. Gaining these insights forms a foundation that allows you to select keywords that mirror their search patterns.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Then, use keyword research tools like Google Trends, Keyword Generator, or SEMrush. These tools offer vital data on the popularity and competitiveness of potential keywords within your market area.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><strong>Webmaster\u2019s Note<\/strong>:\u00a0<\/span><span style=\"font-family: georgia, palatino;\"><em>If you&#8217;re just about to start on your SEO journey, I also have a guide on <a href=\"https:\/\/seo-hacker.com\/keyword-research-new-website\/\" target=\"_blank\" rel=\"noopener\">how to do keyword research for new websites<\/a>.<\/em><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\">Implement Keywords in Your Content<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The next move is to strategically and naturally incorporate your chosen keywords within your content. They need to be in your titles, subheadings, URLs, meta descriptions, and the body of your content for the best results.<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\">Use a Keyword Ranking Tracking Tool<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">With keywords in place, the next step is to use keyword ranking tracking tools like SERanking or Google Search Console.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">These tools keep tabs on how your chosen keywords are performing in search engine results, day by day. This data will help you adapt and adjust your SEO strategy when needed.\u00a0<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\">Analyze Keyword Performance Regularly<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keep in mind that keyword tracking isn&#8217;t a one-and-done process. It&#8217;s an ongoing cycle that requires consistent attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Regularly review the tracking data to stay on top of your keywords&#8217; ranking status and to observe changes over time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Use these insights to adjust your keywords as necessary. Depending on their performance, you may need to use different variations, remove those that are underperforming, or incorporate new ones that are trending in your industry.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">Best Tools for Tracking Keyword Ranking<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">There are a few tools that are effective when it comes to keyword tracking, for seasoned SEO experts and beginners alike. Based on my experience, SEMrush, Google Search Console, and SE Ranking are the best tools I have used for this purpose.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: georgia, palatino;\">SE Ranking<\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino;\"><img decoding=\"async\" class=\"alignnone wp-image-207839 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SE-Ranking-Homepage-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SE-Ranking-Homepage-1024x501.png\" alt=\"SE Ranking SEO keyword tracking tool\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SE-Ranking-Homepage-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SE-Ranking-Homepage-1200x900.png 1200w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/545;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">SE Ranking is widely used for keyword rank tracking. This versatile tool also offers a full SEO suite, including website audits, backlink monitoring, and competitor research, among other features.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Pros:<\/b><span style=\"font-weight: 400;\"> Accurate rank tracking, comprehensive SEO analysis, user-friendly, affordable.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Cons:<\/b><span style=\"font-weight: 400;\"> Some reports can be slow, you may need to update the rankings from time to time.<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: georgia, palatino;\">SEMrush<\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino;\"><img decoding=\"async\" class=\"alignnone wp-image-207840 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SEMRush-Homepage-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SEMRush-Homepage-1024x500.png\" alt=\"SEMRush SEO keyword tracking tool\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SEMRush-Homepage-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SEMRush-Homepage-1200x900.png 1200w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/545;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">This comprehensive digital marketing tool helps with various aspects related to SEO, including keyword tracking. SEMrush is popular for its ability to perform keyword research, competitor analysis, and run SEO audits on your blog.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Pros:<\/b><span style=\"font-weight: 400;\"> Comprehensive SEO features, excellent reporting functions.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Cons:<\/b><span style=\"font-weight: 400;\"> Quite complex for beginners, higher pricing.<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: georgia, palatino;\">Google Search Console<\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino;\"><img decoding=\"async\" class=\"alignnone wp-image-207838 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Search-Console-GSC-Homepage-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Search-Console-GSC-Homepage-1024x505.png\" alt=\"Google Search Console SEO keyword tracking tool and webmaster's tool\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Search-Console-GSC-Homepage-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Search-Console-GSC-Homepage-1200x900.png 1200w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/545;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">A free tool offered by Google, the Search Console provides invaluable insights into what search queries your website is showing up for. It is essential for identifying issues and opportunities for website optimizations.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Pros: <\/b><span style=\"font-weight: 400;\">Free, provides direct data from Google, integrates with other Google products<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>Cons:<\/b><span style=\"font-weight: 400;\"> May be too technical for beginners.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The tool that\u2019s best for you will depend on your SEO needs, budget, and familiarity level with this kind of tool. SEMrush, Google Search Console, and SE Ranking each offer valuable features and data to track your keyword rankings effectively and power your SEO strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">Tips and Best Practices for Keyword Tracking<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Aside from using the right tool, successful keyword tracking relies on following best practices and techniques. Here are some points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Regular Monitoring<\/b><span style=\"font-weight: 400;\">: Rankings change every day\u2013so regularly check your keywords to see where your website falls. This will help you stay up to date with keyword and search algorithm trends, and make adjustments when needed. Make it a point to:<\/span><\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Regularly check your keyword list and incorporate new, relevant keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keep an eye on your ranking in the SERPs for your chosen keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Monitor your competition&#8217;s keywords and SEO performance<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Use of Long-Tail Keywords:<\/b><span style=\"font-weight: 400;\"> Incorporating <\/span><\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/long-tail-keywords\/\"><span style=\"font-weight: 400;\">long-tail keywords<\/span><\/a><span style=\"font-weight: 400;\"> can significantly improve your SEO strategy. They tend to be less competitive, more targeted and have a higher conversion rate. Here are some points to consider:<\/span><\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Use keyword research tools to find long-tail keywords relevant to your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Understand the intent of your users to identify the long-tail keywords they might be using\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Optimize your content around long-tail keywords to drive targeted traffic<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Strategic Placement of Keywords:<\/b><span style=\"font-weight: 400;\"> Good keyword placement can aid search engine bots in identifying the relevance of your content. However, you need to avoid keyword stuffing, as it can lead to penalties. My tips are:\u00a0<\/span><\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Incorporate your primary keyword in your title tag, URL, and meta description.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Use keywords in your headings and subheadings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Maintain a natural and reasonable keyword density in your content.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Find Ways to Consistently Improve Rankings:<\/b><span style=\"font-weight: 400;\"> There are ways to ensure your keyword rankings keep going up. The best way to deal with threats or opportunities to your keyword rankings is to keep up-to-date with the best SEO strategies. Here\u2019s how:<\/span><\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-family: georgia, palatino;\"><i><span style=\"font-weight: 400;\">Always do your research<\/span><\/i><span style=\"font-weight: 400;\">. There are hundreds of blogs that cover everything about SEO\u2013and SEO-hacker\u2019s blog is one of the best. For example, check out my post with <\/span><\/span><span style=\"font-family: georgia, palatino;\"><a href=\"https:\/\/seo-hacker.com\/improve-local-search-rankings\/\"><span style=\"font-weight: 400;\">8 ways to dominate your local SEO rankings<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keep an eye out for massive movements in SERP volatility. If you time it right, you can steal the top spot from your competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Stay updated on Google algorithm changes. Aside from official guidelines, you will want to pay attention to what other SEOs are saying on forums after each update.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Following these can help you make the most out of your keyword tracking efforts, and easily optimize your website&#8217;s ranking.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-family: georgia, palatino;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Keywords are how we lead users to our websites, and you need to sit at the top of the search results for your chosen keywords to keep a steady stream of visitors. Constant tracking and research are how you achieve that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Using the right tools, you can effectively monitor your rankings over time, and figure out the next best step for your website. Doing so will keep you on top of the competition and ensure your keyword research process will always provide dividends. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100018],"tags":[],"wl_entity_type":[102583],"class_list":["post-207837","post","type-post","status-publish","format-standard","hentry","category-keyword-research-and-optimization","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Track Keyword Rankings<\/title>\n<meta name=\"description\" content=\"Learn how to track keyword rankings for SEO success: from strategic selection, to insightful analysis to using the right tools for the job.\" \/>\n<meta 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