{"id":207824,"date":"2023-09-01T17:00:43","date_gmt":"2023-09-01T09:00:43","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207824"},"modified":"2024-10-03T09:24:48","modified_gmt":"2024-10-03T01:24:48","slug":"google-august-2023-core-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-august-2023-core-update\/","title":{"rendered":"Google\u2019s August 2023 Broad Core Update: How it Affects Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/seo-hacker.com\/google-august-2023-core-update\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-207825 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide-727x545.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide.png\" alt=\" August 2023 Google Core Update and How to Help Your Website Recover \" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide-727x545.png 727w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide-300x225.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide-768x576.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide.png 1024w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/545;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s here. After weeks of reported search volatility (going back as early as May), we see an official announcement for the August 2023 Google Core Update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Launched on the 22nd, and with a rollout expected to last at least two weeks, webmasters can expect to see some changes\u2014whether big or small\u2014in their rankings very soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re seeing a dip, don\u2019t worry. The guidelines for website owners are the same as always, and I\u2019ve prepared a quick checklist to go through to help your website recover.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">August 2023 Google Core Update<\/span><\/h2>\n<p><a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1694041614950293948?s=20\"><img decoding=\"async\" class=\"aligncenter wp-image-207826 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Core-Update-August-2023-announcement.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Core-Update-August-2023-announcement.png\" alt=\"Google Core Update August 2023 announcement\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Core-Update-August-2023-announcement.png 588w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-Core-Update-August-2023-announcement-300x84.png 300w\" data-sizes=\"(max-width: 588px) 100vw, 588px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 588px; --smush-placeholder-aspect-ratio: 588\/164;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\"><span style=\"font-weight: 400;\">Google Core Updates<\/span><\/a><span style=\"font-weight: 400;\"> play an important role in how websites will be ranked and displayed in the search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of writing this article marks the second week since the rollout started of the said Google core update that started last August 22, 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the second broad core algorithm update for this year, after the <\/span><a href=\"https:\/\/seo-hacker.com\/google-march-2023-core-update\/\"><span style=\"font-weight: 400;\">March 2023 core update<\/span><\/a><span style=\"font-weight: 400;\">, which took 2 weeks to finish its full rollout. I expect this one to take the same amount of time.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What to Know About the August 2023 Core Update<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As Google continues to fully roll out the core update, here are some of the important things you need to know about it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It will <\/span><b>target all types of content <\/b><span style=\"font-weight: 400;\">&#8211; blogs, images, etc.<\/span><\/li>\n<li aria-level=\"1\">It will <strong>impact Google Discover and other features<\/strong>, such as featured snippets.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is <\/span><b>not a penalty<\/b><span style=\"font-weight: 400;\"> but a <\/span><b>reward for great web pages<\/b><span style=\"font-weight: 400;\"> instead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a <\/span><b>global update<\/b><span style=\"font-weight: 400;\"> that will affect <\/span><b>all regions and languages.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It will take about <\/span><b>two weeks to roll out fully.<br \/>\n<\/b><\/li>\n<li aria-level=\"1\">Recovery post-update is not guaranteed, <strong>continuous website improvement is a must<\/strong>.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The August 2023 core update from Google aims to improve how the search engine delivers results to users. This update has the potential to significantly affect the performance of websites, making it important for SEO professionals and webmasters like us to keep an eye on how our websites perform as this core update rolls out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other updates, this one is holistic and updates how Google reviews websites as a whole. This means if your website has been affected, it doesn\u2019t necessarily point to any one mistake\u2014it\u2019s just that there are now other pages that Google thinks provide more value than yours, based on its new ranking guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;s <\/span><a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\"><span style=\"font-weight: 400;\">ranking release history page<\/span><\/a><span style=\"font-weight: 400;\"> shows us when this update started, officially. I recommend checking it now and then to see when the update is finished.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What to do after the August 2023 Core Update?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It depends. If your pages are seeing a boost in rankings, then that\u2019s great\u2014it means your SEO is being rewarded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re seeing some volatility, then it\u2019s time to review your website as a whole to determine if it\u2019s being caused by the core update or some other things you might have changed on your website (coincidentally at the same time.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No need to panic, since Google themselves have provided their advice on how to manage this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s important to understand that a drop in rankings doesn&#8217;t necessarily mean there&#8217;s something wrong with your web pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google also provided a list of questions to reflect upon if your site experiences a core update impact. I summarized the <\/span><a href=\"https:\/\/seo-hacker.com\/google-advice-core-update-recovery\/\"><span style=\"font-weight: 400;\">official Google advice on core update recovery<\/span><\/a><span style=\"font-weight: 400;\"> in another post.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s worth noting that while minor recoveries in rankings may occur between core updates, the most significant changes typically happen after subsequent core updates.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Google\u2019s Advice for Boosting Page Rankings After the August 2023 Core Update\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google advises websites to self-assess their content since the focus of organic search should be on delivering relevant answers and resources to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at your worst-performing pages, and ask yourself these questions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my content meet the user\u2019s search intent?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my content provide original information or analysis?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the content have any spelling or stylistic issues?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is my content easy to understand?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is my content trustworthy, and does it reference other authoritative sources?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was my content written with the user and their experience on my page in mind?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was my content written by someone who knows the given topic?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do my on-page factors (such as title tag and headings) provide a descriptive, cohesive, and helpful summary of my content?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the content mass-produced or spammy?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The bottom line that Google is getting to is this: make sure that you have a high-quality website that provides <\/span><a href=\"https:\/\/seo-hacker.com\/helpful-content-update\/\"><span style=\"font-weight: 400;\">high-quality content<\/span><\/a><span style=\"font-weight: 400;\">. Follow that, and you should be fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also suggest that you check out the <\/span><a href=\"https:\/\/seo-hacker.com\/core-update-seo-checklist\/\"><span style=\"font-weight: 400;\">SEO checklist<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/seo-hacker.com\/helpful-content-update\/\"><span style=\"font-weight: 400;\"> helpful content update guide<\/span><\/a><span style=\"font-weight: 400;\"> that I prepared, which cover the best practices to help your website recover its rankings.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Impact and Recovery after a Core Update<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ranking fluctuations and impact post-update seem normal, and what we\u2019re seeing is similar to the last core update. Lots of SERP volatility.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-207827 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SERP-volatility-from-SEMRush-sensor-August-2023-727x534.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/SERP-volatility-from-SEMRush-sensor-August-2023-1024x522.png\" alt=\"SERP volatility from SEMRush sensor for August 2023\" width=\"600\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/534;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I predict that the trend for volatility will also be similar to what we saw in March\u2014volatility will be highest within the first week, before slowly settling and returning to normal around days 12-14.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, what we can expect in the next week or two is Google launching another update reversal to roll back any elements that have led to \u201cbad\u201d search results during the update rollout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I can only speak for myself, we are fortunate that we have not seen any of our current clients being directly impacted by the August 2023 core update. Even most of our clients have seen positive patterns in their rankings, but I believe this is a result of our continuous optimizations versus a direct impact from the core update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now if you are negatively affected by the August 2023 core update, have some patience, as it will typically take several weeks or months for pages to recover rankings lost due to a core update if your website improvements warrant it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that Google is constantly tweaking its algorithms. It may release minor updates between the broad core updates that can positively impact pages that have made changes in the meantime.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As I have always said\u2014<\/span><i><span style=\"font-weight: 400;\">SEO is a long game<\/span><\/i><span style=\"font-weight: 400;\">. It means you will have to constantly update your website and keep up with any algorithm changes to ensure your website meets what Google is always looking for: a trustworthy website that provides valuable answers for users. So when Google comes up with an update, that just means you have to reevaluate how you\u2019re providing that value to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you consistently strive to make your website highly relevant through the right methods, then there&#8217;s no need to be alarmed by the August 2023 Core Update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an <\/span><a href=\"https:\/\/seo-hacker.com\/seo-philippines\/\"><span style=\"font-weight: 400;\">SEO specialist<\/span><\/a><span style=\"font-weight: 400;\">, I\u2019m closely monitoring the impact of this update and will update this post when I find anything noteworthy regarding search trends or other relevant factors. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100009,200317],"tags":[],"wl_entity_type":[102583],"class_list":["post-207824","post","type-post","status-publish","format-standard","hentry","category-seo-advice","category-seo-news","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>August 2023 Google Core Update: How to Help Your Website Recover<\/title>\n<meta name=\"description\" content=\"Google has just released its another Core Update this August 2023. Here\u2019s what to expect, and how to help your website recover your rankings post-update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/google-august-2023-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"August 2023 Google Core Update: How to Help Your Website Recover\" \/>\n<meta property=\"og:description\" content=\"Google has just released its another Core Update this August 2023. Here\u2019s what to expect, and how to help your website recover your rankings post-update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/google-august-2023-core-update\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T09:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T01:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2023\/09\/Google-August-2023-Core-Update-Impact-Guide.png\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"Google\u2019s August 2023 Broad Core Update: How it Affects Your Website\",\"datePublished\":\"2023-09-01T09:00:43+00:00\",\"dateModified\":\"2024-10-03T01:24:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/\"},\"wordCount\":1148,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Google-August-2023-Core-Update-Impact-Guide.png\",\"articleSection\":[\"SEO Advice\",\"SEO News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/\",\"name\":\"August 2023 Google Core Update: How to Help Your Website Recover\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/google-august-2023-core-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Google-August-2023-Core-Update-Impact-Guide.png\",\"datePublished\":\"2023-09-01T09:00:43+00:00\",\"dateModified\":\"2024-10-03T01:24:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Google has just released its another Core Update this August 2023. 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