{"id":207552,"date":"2023-03-28T14:28:27","date_gmt":"2023-03-28T06:28:27","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207552"},"modified":"2024-10-03T09:24:50","modified_gmt":"2024-10-03T01:24:50","slug":"bing-ai-vs-google-bard","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/bing-ai-vs-google-bard\/","title":{"rendered":"Can Bing Chat AI Take Over Google Bard?"},"content":{"rendered":"

\"Is<\/a><\/p>\n

Over the years, we\u2019ve seen some epic battles between search engine giants. We\u2019ve watched as Google, Bing, and Yahoo have gone head-to-head, each vying for market share. And now, a new challenger has entered the arena\u2013Bing\u2019s chatbot AI.\u00a0<\/span><\/p>\n

Launching this experimental tool last February 7, 2023 put Microsoft ahead of the race\u2013and forced Google to take Bing seriously as a challenger for the future of search.\u00a0<\/span><\/p>\n

But, the question is this: can Bing\u2019s Chat AI take down Google Bard? Let\u2019s probe further.<\/span><\/p>\n

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How Bing Chat AI Fares Now<\/span><\/h2>\n

Powered by OpenAI, Bing\u2019s new chatbot was designed to deliver better search results and provide a new search experience for users\u2013and it worked.\u00a0<\/span><\/p>\n

Bing now has 100 million daily active users. While that seems like a tiny number compared to the millions that still use Google today, it\u2019s enough to make them declare a “code red\u201d with their own experimental chatbot, Bard.<\/span><\/p>\n

On March 8, 2023, Yusur Mehdi, Microsoft\u2019s Director of Marketing, shared that Bing surpassed its 100 million daily active users after their Chat AI was launched a month ago. Here\u2019s what Yusur Mehdi has to say about their progress on Bing\u2019s new addition<\/a>:<\/span><\/p>\n

\u201cOf the millions of active users of the new Bing preview, it\u2019s great to see that roughly one-third are new to Bing. We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.<\/span><\/i><\/p>\n

Secondly not only are we seeing growth in new users, but we are seeing engagement growing as more people are conducting more searches daily. \u201c<\/span><\/i><\/p>\n

What can we glean from this? First, that Bing has greatly benefited from its launch first-debug later strategy, which Google failed to establish as a pioneer in the <\/span>AI chat field<\/span><\/a>. Safe to say that Google lost ground when it delayed its Bard launch over Bing\u2019s ChatGPT.\u00a0<\/span><\/p>\n

And second, that Bing\u2019s on the right track in reinventing the search experience. With more than a month of beta testing (and a few weeks of open testing for everyone who signed up for their waitlist), we can now take a better look at how Bing\u2019s Chat AI performs.<\/span><\/p>\n

How to Access Bing\u2019s AI Chatbot<\/span><\/h2>\n

You\u2019ll find Bing\u2019s AI Chatbot as a new feature on their search bar. It\u2019s under the \u201cLet\u2019s chat\u201d button or the \u201cChat\u201d button at the bottom of the search box. You can also click the \u201cChat\u201d option on the Bing homepage.<\/span><\/p>\n

Doing so will bring you to the chatbot page. Here, you\u2019ll see that it\u2019s quite different from your typical search bar\u2013and more like chatting with another person in something like Google Teams or Slack.)<\/span><\/p>\n

I\u2019ve been testing it out myself for the last two weeks, and I consider it to be a significant improvement over the <\/span>functionality and user experience of ChatGPT<\/span><\/a>.\u00a0<\/span><\/p>\n

\"Bing<\/p>\n

How Does Bing\u2019s AI Chatbot Respond?<\/span><\/h2>\n

The ability to access the internet and current data is a significant improvement for New Bing. And it takes this a step further by including sources and footnotes in search results, which addresses one key issue when you use ChatGPT.<\/span><\/p>\n

It\u2019s also content-aware, much like ChatGPT. It will remember your previous searches, so you can ask follow-up questions for more information on your topic of interest, without having to start over. However, there is a limit of up to 2000 characters per question.<\/span><\/p>\n

\"Bing<\/p>\n

New Bing also includes chat prompts for other search options. When users select a prompt, such as “What is the meaning of SEO? “, it also provides some follow-up questions, such as \u201cWhat is online reputation management.\u201d This can lead to a more engaging conversation experience that scrolls to a different area of the website.<\/span><\/p>\n

\"Bing<\/p>\n

After testing New Bing over the last few days, I’m finding that the results are pretty helpful when choosing a prompt after searching.<\/span><\/p>\n

Recent Updates with Bing\u2019s AI Chatbot<\/span><\/h2>\n

Following the weeks since its initial launch, Microsoft has introduced several updates to the AI chatbot.\u00a0<\/span><\/p>\n

One of them is that it now offers replies in three different tones, in response to some of the earliest criticisms of the chatbot.\u00a0<\/span><\/p>\n

\"Bing<\/p>\n

 <\/p>\n

The default is set to \u201cBalanced,\u201d which generally creates neutral responses that do not take sides on a specific topic. Other options are \u201cCreative,\u201d which generates more playful and original responses, and \u201cPrecise,\u201d which generates the most concise and factual responses.\u00a0<\/span><\/p>\n

Microsoft has also given another feature: the ability to generate images (which, at the time of writing, is currently a work in progress). Built on the DALL\u00b7E model, it allows users to generate images by typing the prompt \u201ccreate an image,\u201d followed by your instructions.\u00a0<\/span><\/p>\n

Lastly, the search function on the chatbot itself is still limited to only 15 queries per session, and 150 queries per day. You can keep track of how many you have left in each topic at the bottom-right of the most recent response Bing provides:<\/span><\/p>\n

\"Bing<\/p>\n

How Does Bing Chat AI Compare to Google Bard?\u00a0<\/span><\/h2>\n

Building from the substantial amount of search behavior with ChatGPT, Bing comes out strong, showing a new paradigm of what users can gain from using a search engine.<\/span><\/p>\n

At present, it also presents a new method of search that isn\u2019t possible on Google, which means it can take some potential traffic away from Google\u2013though that would only make a small dent in Google\u2019s search volume.<\/span><\/p>\n

And this isn\u2019t to say that Google won\u2019t contend with Bing. Google has long been the gold standard when it comes to finding information online. Its algorithm is sophisticated and efficient, able to sift quickly through vast amounts of data to provide relevant results in a matter of seconds.\u00a0<\/span><\/p>\n

At the time of writing, Google has just <\/span>opened up its waitlist for Bard<\/span><\/a>\u2013but has yet to share anything substantial about its AI chat results. All we\u2019ve seen so far is a very basic walk-through of Bard, and it doesn\u2019t show much.\u00a0<\/span><\/p>\n

The one interesting thing that we do know is that Google wants Bard to improve on the Knowledge Graph Cards you often see in their SERPS, particularly when asking questions that have simple answers.\u00a0<\/span><\/p>\n

They\u2019ve also stated that Bard\u2019s responses are designed to answer NORA questions \u2013 queries with No One Right Answer. This is different from the approach being used by New Bing. You can check out a preview of how this works on <\/span>Brodie Clark\u2019s Twitter thread<\/span><\/a>.<\/span><\/p>\n

Comparing the two at face value, I think that the approach used by Bing centers on publishers, whereas Google centers the content itself. But then again, as these two tools are still under development, we\u2019ll just have to see how far they go with their implementation.<\/span><\/p>\n

Can Bing Chatbot AI Take Over?<\/span><\/h2>\n

When it comes to the question of whether Bing AI Chat can take over Google Bard, there are several factors to consider. <\/span><\/p>\n

The most important is this: Google may not develop Bard in the same direction that Bing’s AI is going. It’s entirely possible that both AIs will end up providing completely different search functions. And if they do, then it is no use comparing the two.<\/p>\n

But we can evaluate them from a tech standpoint, since both Bing Chat AI and Google Bard will be chatbot technologies that use artificial intelligence to interact with users and provide information or assistance. So here are some points to consider:<\/span><\/p>\n