{"id":207516,"date":"2023-03-08T16:00:37","date_gmt":"2023-03-08T08:00:37","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207516"},"modified":"2024-10-03T09:24:50","modified_gmt":"2024-10-03T01:24:50","slug":"ai-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/ai-seo\/","title":{"rendered":"The Impact of Artificial Intelligence Technology to SEO"},"content":{"rendered":"

\"The<\/a><\/p>\n

AI is no longer limited to science fiction, and has gone way<\/em> beyond what conversational AI like Alexa and Siri are capable of. In fact, AI tools are now the frontier of every digital industry\u2013including, of course, SEO.\u00a0<\/span><\/p>\n

But aren\u2019t these AIs slowly taking over your job as an <\/span>SEO Specialist<\/span><\/a>? Trained to process massive amounts of data on a scale and level of accuracy that simply can\u2019t be achieved by humans, many in the field are beginning to feel threatened.\u00a0<\/span><\/p>\n

You, as an SEO Specialist, should <\/span>NEVER <\/b>see AI tools as a threat to you. Instead, consider them as effective means to help step up your game in this field.<\/span><\/p>\n

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AI and SEO?<\/b><\/h2>\n

The concept of AI in SEO is not new. After all, we all know Google uses it\u2019s own AI bots to scrape, scan, and rank millions of websites per day.<\/span><\/p>\n

How does Google deal with AI in SEO?<\/b><\/h2>\n

The research project \u201cGoogle Brain,\u201d plus the acquisition of the AI specialist Deepmind back in 2014, the announcement of an \u201cAI First\u201d approach in 2016 by CEO Sundar Pichai, their most recent announcement of their own <\/span>AI chatbot \u201cBard\u201d<\/span><\/a>\u2013it\u2019s very clear that this technology is something that will shape all areas of Google search.\u00a0<\/span><\/p>\n

And whatever Google deals with, SEO follows. AI and machine learning are becoming increasingly influential in our strategies today. We can expect AI to be embedded in how queries are understood, and how answers will be presented to users. It\u2019s already being done by the likes of Bing AI.<\/span><\/p>\n

The State of AI in the SEO industry<\/b><\/h2>\n

What\u2019s different now is that there are now a plethora of technologies\u2013the newly popular ChatGPT included, that are at the disposal of SEO Specialists today. And, their capabilities and features are constantly evolving and improving. <\/span>
\n<\/span>
\n<\/span>Their ability to extract insights from data at scale makes it perfect for SEO. Plus, many tools specialize in either the on page, off page, or technical aspects of SEO.\u00a0<\/span><\/p>\n

How is AI Being Used in the SEO Industry?<\/b><\/h2>\n

While generating and optimizing content is the most popular use of AI in SEO, there are several other areas that it has influence, including:<\/span><\/p>\n