{"id":207310,"date":"2022-10-04T13:56:18","date_gmt":"2022-10-04T05:56:18","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207310"},"modified":"2023-07-19T16:25:09","modified_gmt":"2023-07-19T08:25:09","slug":"keyword-research-seo-2023","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/keyword-research-seo-2023\/","title":{"rendered":"Drive Results with this Definitive Guide to Keyword Research for 2023"},"content":{"rendered":"

\"keyword<\/a><\/p>\n

A 1,000% increase in organic traffic is the dream. It is something you certainly can achieve and this guide will help you nail that by going for the best keywords you can center your SEO campaign on. As one of the cornerstones of an effective SEO strategy, it is essential to implement the right approach in choosing your keywords. Here is every question you need to ask yourself when doing effective keyword research for SEO of 2023.<\/p>\n

<\/span><\/p>\n

What Does My Website Offer?<\/span><\/h2>\n

In order for you to start composing your list for your keyword research, you have to first identify WHAT you want to be seen from your website. Which of your service, product, or information would you like to be visible within search results?<\/p>\n

For example, let\u2019s assume that you\u2019re building an SEO strategy for a cosmetic dental clinic in Sydney, Australia. It would ultimately make sense to use keywords based on the term cosmetic dental clinic itself and particular cosmetic dental services- such as dental veneers, dental implants, and other similar services and terms.<\/p>\n

Who\u2019s My Target Market?<\/h2>\n

Now that you\u2019ve taken the first step in identifying your keywords, you move forward in adjusting your approach to your research. Provide revisions on your initial keyword findings based on WHO you want to attract to your website. \u201cWho\u201d usually pertains to 2 types of people who use search engines- these are people who search to get information and people who are looking to avail of a particular product\/service.<\/p>\n

It should be easier to identify which type you are inclined to target once you\u2019ve acknowledged what pages on your website you want to be seen on the search results pages.<\/p>\n

In addition, knowing your target market is also associated with WHERE<\/strong> you want to be seen. Adapting your keyword based on your location is one of the things that you should consider when doing keyword research. These keywords are specifically called geo-tagged keywords. They allow your website to rank for people looking for particular information or service within a specific area.<\/p>\n

\"acknowledging<\/p>\n

Continuing on our earlier example, building an SEO strategy for a dental clinic in Sydney, Australia would prompt you to include the term \u201cSydney\u201d or \u201cAustralia\u201d in addition to your keywords- cosmetic dental clinic sydney, dental veneers australia, etc.<\/p>\n

Click here if you want to learn more about the importance of geo-tagging keywords<\/a>!<\/p>\n

How Are Your Keywords Performing In Google?<\/h2>\n

We\u2019ve now further refined your keyword ideas. But before finalizing or implementing your keywords, you should first check out how it\u2019s doing within the actual search engine. It wouldn\u2019t be wise to start driving your car, without checking if your check engine light is on.<\/p>\n

Start by observing and analyzing the search results for each one of your keywords. Let\u2019s try searching for a keyword and then go through the search results. For the keyword \u2018electric scooter philippines\u2019, the result is the following:<\/p>\n

\"search<\/p>\n

Based on the image above, you\u2019ll notice that the search results are dominated by the actual distributors or shopping websites offering electric scooters in the Philippines. If you\u2019re a website that\u2019s offering electric scooters within the Philippines, this is a clear indication that you can rank for this keyword.<\/p>\n

Not only that, the geo-targeted keyword \u201cphilippines\u201d ensures that the website will appear way better to people searching from the Philippines and not in other countries if you don\u2019t serve those markets anyway.<\/p>\n

What about search results that tell you if you can\u2019t rank for a particular keyword? Take a look at the results for \u2018best electric scooters\u2019:<\/p>\n

\"keyword<\/p>\n

The results indicate web pages that offer guides and listicles that feature a variety of electric scooter brands. The websites that hold these pages offer only news articles and tech reviews.
\nAs a website that offers electric scooters straight to consumers, it wouldn\u2019t be applicable for you to rank for this keyword. Your website\u2019s intention to sell is mismatched with the websites that provide news and articles as their service. The keywords that you apply to your website must always match what your website offers.<\/p>\n

How\u2019s My Competition?<\/h2>\n

Ah yes, competitor analysis<\/a>. Who doesn\u2019t love checking on the competition?<\/p>\n

For all websites, especially if you\u2019re just starting out your SEO, there will always be a more authoritative website that offers a similar product, service, or information as you do. This is why it\u2019s essential for keyword research that you are able to analyze and study what your competitors are doing to their websites.<\/p>\n

Understanding what keywords are they utilizing and how they\u2019re building their website\u2019s content will not only give you an idea of how to rank your own site but also figure out how authoritative they are. It\u2019s not just about trying to expand your keyword list but also being smart on which keywords to target.<\/p>\n

Let\u2019s assume we\u2019re trying to broaden our list of keywords for our e-commerce website in the Philippines for electric scooters. And the best way to do this is by using one of my favorite tools, the SE Ranking<\/a> Competitive Research feature. We\u2019re now able to single out what keywords one of our competitors is ranking for.<\/p>\n

\"competitor<\/p>\n

As you can see, the keyword that it presents is associated with the Difficulty metric. This allows users to have a more general idea of how competitive a particular keyword is. By using this information, you\u2019d have a deeper understanding of which keywords to target.<\/p>\n

If you just newly developed your website, go for lower difficulty. But if you\u2019re building your SEO strategy on an already authoritative website, then you can compete for keywords with higher difficulty.<\/p>\n

Only after further competitor analysis can you then identify which keyword should be utilized in order to gain more traction. Hey, they did the hard work, why not learn from them and put your own effort into it, eh?<\/p>\n

What Are My Related And Relevant Keywords?<\/h2>\n

Lastly, with the keywords you\u2019ve managed to list down, add keywords that are closely related to all of them. An easy way to do this is to look up sub-topics and synonyms for your chosen keywords.<\/p>\n

Why?<\/p>\n

SEO is holistic. Targeting 1 keyword implies you target many. With the Google Algorithm updates in 2022, the search engine has been particularly inclined to websites that have good topical authority.<\/p>\n

Google gauges a website\u2019s credibility by also checking based on the number of relevant topics that a website is able to cover. If you want to be able to rank and write for the keyword \u2018cosmetic dentist, then you\u2019d have to also rank and publish articles for its subtopics such as \u2018dental veneers\u2019, \u2018dental implants\u2019, and other similar services.<\/p>\n

Additionally, synonyms should also be included in your list of keywords to target. In the eyes of Google, there are some keywords that express the same meaning when searched.<\/p>\n

\"related<\/p>\n

Notice the bolded texts when searching for the term \u2018cosmetic dentist\u2019. This implies that Google understands that the user is also searching for the term \u2018cosmetic dentistry\u2019. This is also the same reason why SEO content writers sprinkle closely related keywords when trying to build content.<\/p>\n

Key takeaway<\/h2>\n

With Google\u2019s ever-growing updates in its search engine, there is increasing importance in ensuring your foundations for the keyword strategy you are using for SEO.<\/p>\n

Keywords are what dictate and direct your entire SEO campaign. This makes keyword research an extremely important task at the get-go.<\/p>\n

I hope that this guide has added value to you today and if it has, please also check out our full guide to keyword research for a new website here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100018,100008,100009],"tags":[100361,200288,200287,200289],"wl_entity_type":[102583],"class_list":["post-207310","post","type-post","status-publish","format-standard","hentry","category-keyword-research-and-optimization","category-seo","category-seo-advice","tag-keyword-research","tag-keyword-research-2023","tag-keyword-research-for-seo","tag-keyword-research-for-seo-2023","wl_entity_type-article"],"acf":[],"yoast_head":"\nKeyword Research for SEO 2023<\/title>\n<meta name=\"description\" content=\"Jumpstart your website traffic this 2023 by following these 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