{"id":207282,"date":"2022-09-13T17:37:44","date_gmt":"2022-09-13T09:37:44","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207282"},"modified":"2023-07-04T09:15:33","modified_gmt":"2023-07-04T01:15:33","slug":"how-to-optimize-sem-campaign","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/how-to-optimize-sem-campaign\/","title":{"rendered":"Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/how-to-optimize-sem-campaign\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-207289 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg\" alt=\"Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed\" width=\"1024\" height=\"768\" data-wp-pid=\"207289\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo-300x225.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p>Ever lost at least $1,000 in an SEM campaign? You probably have but you may not have realized it until today. Here you will learn how much money you\u2019re leaving at the table &#8211; unrealized &#8211; and what you can do about it.<\/p>\n<p><!--more--><\/p>\n<h2>Add Negative Keywords<\/h2>\n<p>One of the things that will ultimately help make sure you are not spending your hard-earned money needlessly is using negative keywords in your SEM campaign. Negative keywords are a list of keywords that you do not want your ad to appear in.<\/p>\n<p>For example, let\u2019s say that you\u2019re doing SEM for a mobile phone brand such as Samsung. However, you find out through the Search Terms that your ads are appearing in keywords related to your competitor\u2019s brands such as \u201capple mobile phone price\u201d or \u201chuawei mobile phone price\u201d.<\/p>\n<p><span style=\"font-weight: 400;\">The problem with this is that those people searching for your competitor\u2019s brands likely won\u2019t click on your ad at all. Or if they do, it\u2019s probably by mistake because they are not interested in you but in the other brand &#8211; because they literally searched for the specific brand!<\/span><\/p>\n<p>If that\u2019s the case, you may want to set up the following negative keywords:<\/p>\n<ul>\n<li>[apple mobile phone price] &#8211; as an exact match<\/li>\n<li>[huawei mobile phone price] &#8211; as an exact match<\/li>\n<li>\u201cApple\u201d &#8211; as a phrase match<\/li>\n<li>\u201cHuawei\u201d &#8211; as a phrase match<\/li>\n<\/ul>\n<p>Besides excluding the keywords found above, you can also set the brand name as a phrase that matches the negative keyword. This will help ensure that your ads will never appear in any keywords that contain these terms.<\/p>\n<h2>Make Your Ad Copy Engaging<\/h2>\n<p>One of the first things searchers will see is your ad copy. It should be able to reflect on their pain points and provide them with a solution. The more that they feel that you understand what they\u2019re going through, the higher the chances of them clicking on your ad versus your competitors.<\/p>\n<p>In order to do just that, first, you have to understand who your target market is. Who are they? What do they look like? How much is their spending power? Are they the decision makers or simply the purchasing agent? Where are they from? How old are they? And what type of tone would they best react to?<\/p>\n<p>Take a look at some of the headlines I created for a supplier of walk-in tubs. I chose to highlight their ADA certification, residential services, and their installation services. Based on my research, I found that these are terms that customers would use when searching for accessibility solutions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-207283 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg1.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg1.jpg\" alt=\"SEM Google Ad Headline Samples\" width=\"404\" height=\"301\" data-wp-pid=\"207283\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg1.jpg 404w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg1-300x224.jpg 300w\" data-sizes=\"(max-width: 404px) 100vw, 404px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 404px; --smush-placeholder-aspect-ratio: 404\/301;\" \/><\/p>\n<p>Then, research your keyword\u2019s intent. What are people there to look for? Do they want discounts or maybe free installation? Make sure you showcase these benefits in your headlines and descriptions. Take a look at the features I highlighted in the descriptions below.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-207284 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg2.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg2.jpg\" alt=\"SEM Google Ad Description Samples\" width=\"413\" height=\"152\" data-wp-pid=\"207284\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg2.jpg 413w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg2-300x110.jpg 300w\" data-sizes=\"(max-width: 413px) 100vw, 413px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 413px; --smush-placeholder-aspect-ratio: 413\/152;\" \/><\/p>\n<h2>Optimize Your SEM Landing Pages<\/h2>\n<p>Next, let\u2019s discuss how to optimize your SEM Landing Pages. Similar to what was mentioned above, it\u2019s crucial that your landing page contains content that can help solve your customer\u2019s pain points. Ideally, it should be a separate page that includes a \u201cnoindex\u201d tag so that its content does not compete with organic traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-207285 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg3.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg3.jpg\" alt=\"Call To Action Sample in a Website\" width=\"951\" height=\"195\" data-wp-pid=\"207285\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg3.jpg 951w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg3-300x62.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg3-768x157.jpg 768w\" data-sizes=\"(max-width: 951px) 100vw, 951px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 951px; --smush-placeholder-aspect-ratio: 951\/195;\" \/><\/p>\n<p>The landing page should also contain a Call-To-Action mentioned multiple times throughout the page. This can be in the form of brochure downloads, contact forms, or even newsletter signups. Ensure that these Call-to-Actions lead to another page such as the brochure page or a Thank You page so you can set up Google Analytics to track those conversions as goals.<\/p>\n<h2>Set Ads To Appear Only To Relevant Locations<\/h2>\n<p>Besides your content matching your customer\u2019s needs, it\u2019s also important that you optimize your Google Ads campaign to target the right people. One of the first ways that you can do this is through the Locations feature.<\/p>\n<p>Do you service certain provinces or areas? Ensure that these are featured in your Locations so that your ads appear to the right people in the right places. If you cater nationwide, it would help to save your spending budget if you specify which cities you\u2019d want to focus on instead of targeting the entire country at the get-go.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207286 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg4.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg4.jpg\" alt=\"Google Ads Location Settings\" width=\"754\" height=\"328\" data-wp-pid=\"207286\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg4.jpg 754w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg4-300x131.jpg 300w\" data-sizes=\"(max-width: 754px) 100vw, 754px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 754px; --smush-placeholder-aspect-ratio: 754\/328;\" \/><\/p>\n<h2>Revisit Your Ad Schedule<\/h2>\n<p>You can also set your ads to appear on certain days of the week and on certain hours. For example, if you\u2019re a B2B company, you may only want to show your ads during the country\u2019s business hours. Or if your customers are seniors aged 60 and above, you can set your ads to appear from the morning until their estimated sleeping hours, such as the one set below.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207287 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg5.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg5.jpg\" alt=\"Google Ad Schedule Setup\" width=\"364\" height=\"166\" data-wp-pid=\"207287\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg5.jpg 364w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg5-300x137.jpg 300w\" data-sizes=\"(max-width: 364px) 100vw, 364px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 364px; --smush-placeholder-aspect-ratio: 364\/166;\" \/><\/p>\n<p>Get to know WHEN your target market is most active online, and adjust your ad schedule accordingly.<\/p>\n<h2>Exclude Irrelevant Age Groups<\/h2>\n<p>If you\u2019re a business that targets specific age groups, then ensure that you make use of the exclusion tool on Google Ads. Here are age groupings you can choose from:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-207288 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg6.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg6.jpg\" alt=\"Google Ads Audience Age Group Setting Sample\" width=\"375\" height=\"298\" data-wp-pid=\"207288\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg6.jpg 375w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/jpg6-300x238.jpg 300w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/298;\" \/><\/p>\n<p>Exclude age groups that are not relevant to your business. This is also done per ad group, so make sure to take note of it.<\/p>\n<h2>Key Takeaway<\/h2>\n<p>These are just a few tips and tricks on how to optimize your SEM campaign. By improving these factors, you will be able to more accurately target your customers, saving you loads of money, increasing your Click-Through-Rate, and increasing your leads and sales.<\/p>\n<p>Do you have any other go-to ways to optimize your SEM campaign? Let me know in the comments below.<\/p>\n<p>We can check your current SEM campaign and analyze how you can improve it. Simply click <a href=\"https:\/\/seo-hacker.com\/sem-ppc-services\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101889,200253,101470,200137],"tags":[100601,200282,100622,200281],"wl_entity_type":[102583],"class_list":["post-207282","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-digital-marketing","category-pay-per-click","category-search-engine-marketing","tag-search-engine-marketing","tag-search-engine-marketing-optimization","tag-sem","tag-sem-optimization","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Optimize SEM Campaign<\/title>\n<meta name=\"description\" content=\"Want to know how to better optimize your SEM Campaign? 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Click here to learn how to make your Google Ads target the right people through copies and features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/how-to-optimize-sem-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T09:37:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T01:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/09\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed\",\"datePublished\":\"2022-09-13T09:37:44+00:00\",\"dateModified\":\"2023-07-04T01:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/\"},\"wordCount\":958,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg\",\"keywords\":[\"search engine marketing\",\"Search Engine Marketing Optimization\",\"sem\",\"SEM Optimization\"],\"articleSection\":[\"Conversion Rate Optimization\",\"Digital Marketing\",\"Pay Per Click\",\"Search Engine Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/\",\"name\":\"How To Optimize SEM Campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/how-to-optimize-sem-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Tactical-Ways-To-Optimize-Your-SEM-Campaign-That-You-Might-Have-Missed_Cover-photo.jpg\",\"datePublished\":\"2022-09-13T09:37:44+00:00\",\"dateModified\":\"2023-07-04T01:15:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Want to know how to better optimize your SEM Campaign? 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