{"id":207153,"date":"2022-08-02T17:58:44","date_gmt":"2022-08-02T09:58:44","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207153"},"modified":"2023-07-21T09:11:41","modified_gmt":"2023-07-21T01:11:41","slug":"seo-for-creatives","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/seo-for-creatives\/","title":{"rendered":"SEO for Creatives: A Guide to Improve Your Online Presence"},"content":{"rendered":"

\"\"<\/a><\/span><\/p>\n

Imagine that you are the greatest artist or designer to ever live. But you\u2019re starving right now because the amazing works that you produce are not being found by the people who would WANT to buy them.<\/span><\/p>\n

That\u2019s not where I want you to be, that\u2019s why we built this guide for you so that you will be visible to your intended audience whenever they search on Google.<\/span><\/p>\n

<\/p>\n

Whether you are a freelance artist, a startup business, or a reputable creative agency, these are the most important things to remember in using SEO as a creative professional.<\/span><\/p>\n

<\/span>What is SEO?<\/span><\/h2>\n

Search Engine Optimization or \u201cSEO\u201d is the process of improving your website\u2019s visibility by appearing within the search engine results pages (SERPs). Search engine results are the list of links that appears whenever a person searches within Google. A website appearing in this list is considered an \u201corganic search listing\u201d and based on statistics, 53% of all website traffic comes from organic searches<\/a>.<\/span><\/p>\n

You may be wondering, \u201ccan SEO really generate traffic to my website?\u201d<\/em><\/span><\/p>\n

Definitely!<\/span><\/p>\n

Data says that businesses that create original content get 55% more traffic to their websites<\/a>. This also improves their brand authority and awareness over those that do not.<\/span><\/p>\n

\"business<\/p>\n

How beneficial can SEO for Creatives and Artists be?<\/span><\/h2>\n

In 1968, the famous artist Andy Warhol fearlessly claimed,\u00a0<\/span>“In the future, everyone will be world-famous for 15 minutes.”\u00a0<\/span><\/i><\/span><\/p>\n

And he was right about this, as it is very apparent with the rise of the internet.<\/span><\/p>\n

One of the digital platforms that came up with the internet is search engines. But instead of \u201c15 minutes\u201d it only has 10 spots to rank for on its first page out of a million or even billion search results. It is tough to get up there but once you achieve it, the rewards are endless, and here are some of them:<\/span><\/p>\n

\"search<\/span><\/p>\n

Noticeable increase in traffic<\/span><\/h3>\n

Publishing search-friendly content on your website will inevitably make you visible on the search results pages. This will result in an increase in your website\u2019s traffic.<\/span><\/p>\n

More Leads = More Sales<\/span><\/h3>\n

Now that you have more people coming in your website from search, we can strongly assume that you have what they are searching for. Naturally, they will buy from you and will be more likely to return when they need something else that relates to your products or services.<\/span><\/p>\n

Builds up brand awareness and reputation<\/span><\/h3>\n

When you create high-quality content for your website\u2019s optimization using relevant keywords, you gain authority and higher rankings on the search engine results page (SERP). Believe it or not, when you rank #1 on Google search, people tend to believe you are one of the best brands out there in the world today.<\/span><\/p>\n

How To Do SEO for Creative Websites<\/span><\/h2>\n

Now how do you actually rank when your website is full of images and videos?<\/span><\/p>\n

Here is a short list of things for creatives on where to concentrate their SEO efforts, understand the fundamentals, and expand their businesses using search engine optimization:<\/span><\/p>\n

Optimize your Image Tags<\/span><\/h2>\n

As a creative, you should use the images on your website as leverage in your SEO. These images are as valuable as written content in Google\u2019s eyes. The clicks you can get from Google Images through your website can help in attracting people who can be interested in your business.<\/span><\/p>\n

Remember that naming all your images properly can be vital in your website\u2019s ranking. Even if it does not display visibly to your website\u2019s visitors, these are still direct factors for your ranking on the search results page.<\/span><\/p>\n

Here are a few elements you can optimize for image texts:<\/span><\/p>\n

Filename<\/span><\/h3>\n

Renaming the filename of your images can help Google understand what your image is about. Always rename your images with a keyword-rich filename.<\/span><\/p>\n