{"id":207015,"date":"2022-05-17T12:17:25","date_gmt":"2022-05-17T04:17:25","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=207015"},"modified":"2023-07-19T17:35:36","modified_gmt":"2023-07-19T09:35:36","slug":"digital-marketing-statistics","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/digital-marketing-statistics\/","title":{"rendered":"Up-to-Date Insights: Digital Marketing Statistics and Trends for 2022"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-207016 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Digital-Marketing-Statistics-and-Trends-for-2022_cover-photo.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Digital-Marketing-Statistics-and-Trends-for-2022_cover-photo.jpg\" alt=\"Digital Marketing Statistics and Trends [2022]\" width=\"600\" height=\"450\" data-wp-pid=\"207016\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Digital-Marketing-Statistics-and-Trends-for-2022_cover-photo.jpg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Digital-Marketing-Statistics-and-Trends-for-2022_cover-photo-300x225.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Digital-Marketing-Statistics-and-Trends-for-2022_cover-photo-768x576.jpg 768w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica; font-size: 12pt;\">Here\u2019s our most comprehensive list of digital marketing statistics and trends this 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica; font-size: 12pt;\">I\u2019ve made sure that every number provided in this post is current and up-to-date.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica; font-size: 12pt;\">Even if we\u2019re almost halfway through 2022, you can still make use of and incorporate the following data to improve your performance and update your marketing strategies.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-family: helvetica;\">SEO Stats 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">81% of shoppers do their research first online before they purchase. In this case, every important information about your business must be visible online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Here are some statistics that will encourage you to optimize your website for search engines now:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Google tops its competitors as the most used search engine with an 85.55% market share in Feb. 2022. (<a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2022&amp;utm_term=Philippines&amp;utm_content=Global_Overview_Link\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Datareportal<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Google receives over 102,123 searches per second. (<a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Internet Live Stats<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">70% of search users never scroll past the search engine\u2019s second page. (<a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Hubspot<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Google Chrome has the highest share of web traffic by browser with 64.06%, followed by Safari at 19.22%. (Datareportal)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Google ranks second for a mobile share of 58.1%, while Instagram takes the top spot at 63.3%. (<a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2022&amp;utm_term=Philippines&amp;utm_content=Global_Overview_Link\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Datareportal<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">There are over 200 ranking factors used by Google&#8217;s search algorithm to rank websites. (<a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Backlinko<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">65% of Google searches ended without any click. (<a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Sparktoro.com<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Web pages that take 5 seconds to load have an increased bounce rate to 38%. (<a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/#:~:text=Time%20Statistics%3A%20Conclusion-,Why%20Website%20Speed%20is%20Important,in%20five%20seconds%20see%20their%20bounce%20rates%20skyrocket%20to%2038%25.,-Even%20a%20one\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Website Builder Expert<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Web pages with low bounce rates rank higher in search engines. (<a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Backlinko<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The average number of words to get to Google\u2019s average first-page search result is 1,440. (Backlinko)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>Also Read: <a href=\"https:\/\/seo-hacker.com\/learn-seo-beginners\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Learn SEO: The Complete Guide for Beginners<\/a><\/strong><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Podcast<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Over the years, we see more and more content creators, brands, and entrepreneurs jumping on the podcasting bandwagon. The podcast has become a fascinating platform for advertisers as well.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But before you delve into podcast advertising, take this advice from Ahref\u2019s UX Writer, Rebekah Bek:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-207019 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1024x576.png\" alt=\"Quote Card on Podcasts\" width=\"604\" height=\"340\" data-wp-pid=\"207019\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1200x675.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/340;\" \/><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">The number of podcast listeners around the world is estimated at around 424 million people (Insider Intelligence)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">94% of podcast listeners are multitasking a.k.a. doing household chores, driving, running errands, exercising, etc. This makes these listeners <strong>more receptive and engaging<\/strong>. (<a href=\"https:\/\/www.bbc.co.uk\/mediacentre\/worldnews\/2019\/audio-activated\" target=\"_blank\" rel=\"nofollow_noopener noopener\">BBC<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">40% of podcast listeners choose to discover new podcast channels via their listening app\u2019s directory. (<a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-discoverability\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">The Podcast Host<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Apple is the most popular podcast directory, with 38.7% of podcast listeners around the world. (<a href=\"https:\/\/www.buzzsprout.com\/global_stats\" target=\"_blank\" rel=\"nofollow_noopener noopener\">BuzzSprout<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The top podcast listeners are from North America and the Asia Pacific. (BuzzSprout)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">Podcast listeners refer to podcast channel descriptions to check what it is about. <\/span> (<a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-discoverability\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">The Podcast Host<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">45% of podcast listeners have an annual income of $250,000. (<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/podcast-statistics\/#gref\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Small Biz Genius<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">73% listen to the podcast on their smartphones. (<a href=\"https:\/\/www.edisonresearch.com\/podcastings-key-statistics-for-2022\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Edison Research<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">69% of podcast listeners say podcast ads helped them become aware of brands, products, and services. (<a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics##international\" target=\"_blank\" rel=\"nofollow_oopener noopener\">BuzzSprout<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">Advertisements read by podcast hosts are 3.5 times more effective than scripted third-party ads.<\/span> (<a href=\"https:\/\/digiday.com\/media\/podcast-ads-remain-stubbornly-old-fashioned\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">DigiDay<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Millennials and Gen Zs dominate the podcast listener demographic. (<a href=\"https:\/\/www.prca.org.uk\/A-Listeners\" target=\"_blank\" rel=\"nofollow_noopener noopener\">PRCA<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Social Media\u00a0<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">There is no denying that social networks have significantly changed the way we do our marketing.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Here are some important figures that will help improve your social media marketing and strategies:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">YouTube streams 694,00 hours of video per minute. (<a href=\"https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The average amount of time internet users spent on social media is 2 hours and 27 minutes per day. (Statista)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">There are 4.62 billion social media users worldwide in January 2022. (<a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2022&amp;utm_term=Philippines&amp;utm_content=Global_Overview_Link\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Datareportal<\/a>)<\/span><span style=\"font-family: helvetica;\"><\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Social media platforms in the Philippines last year 2021 saw an increase in the number of influencers led by Facebook (67.06%), Instagram (37.42%, and YouTube (35.96%). (Datareportal)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Number of users per social media platform (early 2022) (Datareportal)<\/span><br \/>\n<span style=\"font-family: helvetica;\"><\/span><span style=\"font-family: helvetica;\"><\/span><span style=\"font-family: helvetica;\">Facebook- 83.85 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">YouTube- 56.50 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">Instagram- 18.65 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">Tiktok- 35.96 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">Facebook messenger- 55.15 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">LinkedIn- 11.00 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">Snapchat- 10.60 million users<\/span><br \/>\n<span style=\"font-family: helvetica;\">Twitter- 10.50 million users<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Facebook Live videos receive 10 times as many comments as regular videos. (<a href=\"https:\/\/99firms.com\/blog\/facebook-live-stats\/#gref\" target=\"_blank\" rel=\"nofollow_noopener noopener\">99 Firms<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Tiktok has approximately 650,000 new users every day or more than 8 new users per second. (DataReportal)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">73% of users feel a stronger connection to brands on TikTok than they do on other social media platforms.<\/span> (<a href=\"https:\/\/newsroom.tiktok.com\/en-sg\/tiktok-whats-next-report-2022-sg\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Newsroom.TikTok<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">TikTok has the highest 5.96% engagement rate compared to other social media networks.<\/span> (<a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Social Insider<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Instagram Stories is used by 500 million accounts every day. (<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Hootsuite<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">70% of customers go to Instagram to make their next purchase. (<a href=\"https:\/\/business.instagram.com\/getting-started\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Instagram for Business<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">In 2022, short-form videos will last an average of 3 minutes and 23 seconds. (<a href=\"https:\/\/www.reelnreel.com\/short-form-video-statistics-and-marketing\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">ReelnReel<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Instagram Reels content receives 22% higher engagement than typical Instagram videos. (<a href=\"https:\/\/earthweb.com\/instagram-reels-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">EarthWeb<\/a>)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>Also Read: <a href=\"https:\/\/seo-hacker.com\/social-media-marketing-guide\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Social Media: A Comprehensive Guide<\/a><\/strong><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Mobile Marketing\u00a0<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">More than half of web traffic and two-fifths of email opens come from smart phones or mobile devices. This means your search and email strategies must be aligned with your mobile marketing strategies.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Here are some important data you will need to take note of for your mobile marketing strats:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">A typical mobile phone user spends 4 hours and 48 minutes per day on average. (<a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2022&amp;utm_term=Philippines&amp;utm_content=Global_Overview_Link\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Datareportal<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">There are 3.5 billion smartphone users worldwide. (<a href=\"https:\/\/websitebuilder.org\/blog\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Website Builder<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">More than half (53%) of US shoppers prefer to use their mobile device to research deals and offers before buying than speak with an associate in-store about promotions. (<a href=\"https:\/\/retailmenot.mediaroom.com\/2019-04-30-New-RetailMeNot-Data-Shows-Mobile-Devices-Play-a-Critical-Role-for-Consumers-While-Shopping-in-Physical-Retail-Stores\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Retail Me Not<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Social commerce in the Philippines is predicted to expand 30.4 percent each year, reaching US$681.6 million in 2022. (<a href=\"https:\/\/www.researchandmarkets.com\/reports\/5578582\/philippines-social-commerce-market-intelligence?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=xz5tbn&amp;utm_campaign=1697128+-+Philippines+Social+Commerce+Market+Intelligence+and+Future+Growth+Dynamics+Databook+2022%3a+50%2b+KPIs+on+End-Use+Sectors%2c+Operational+KPIs%2c+Retail+Product+Dynamics%2c+and+Consumer+Demographics%2c+2019-2028&amp;utm_exec=chdo54prd\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Research and markets<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">80% of internet users own a smartphone. (Smart Insights)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The global revenue growth of mobile applications is expected to reach $925 billion by 2023. (<a href=\"https:\/\/www.digitalexaminer.com\/mobile-marketing-statistics\/#General\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Digital Examiner<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">TikTok motivated 67% of its users to purchase even when they weren\u2019t looking to do so. (<a href=\"https:\/\/newsroom.tiktok.com\/en-sg\/tiktok-whats-next-report-2022-sg\" target=\"_blank\" rel=\"nofollow_noopener noopener\">TikTok Newsroom<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">62% of marketers believe that TikTok content creators are the best communicators with their customers. (<a href=\"https:\/\/newsroom.tiktok.com\/en-sg\/tiktok-whats-next-report-2022-sg\" target=\"_blank\" rel=\"nofollow_noopener noopener\">TikTok Newsroom<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Instagram is important to 68% of marketers for influencer marketing initiatives, down from 80% last year. (<a href=\"https:\/\/influencermarketinghub.com\/ebooks\/influencer_marketing_benchmark_report_2021.pdf\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Influencer Marketing Hub<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">37% of consumers are more likely to purchase from a mobile-optimized site. (<a href=\"https:\/\/websitebuilder.org\/blog\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Website Builder<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Video Marketing<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">Video marketing is growing because it captivates the audiences&#8217; emotions and stimulates the consumers\u2019 psyche with effective storytelling.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">If you want to invest your time and energy in video marketing, here are some of its important statistics:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">96% of users watch explainer videos to learn more about a product or service. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#:~:text=More%20than%2099%25%20of%20people,continue%20using%20video%20in%202021.&amp;text=Two%20thirds%20of%20marketers%20(66,spend%20on%20video%20in%202022.&amp;text=88%25%20of%20people%20would%20like,3%25%20from%20last%20year.)\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Wyzowl<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">59% of executives would rather watch a video than read texts. (<a href=\"https:\/\/www.forbes.com\/sites\/williamarruda\/2016\/06\/29\/why-you-need-to-excel-at-video\/?sh=3996172841c2\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Forbes<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">About 70% of millennials often watch company videos when shopping online. (<a href=\"https:\/\/animoto.com\/blog\/business\/millennials-video-infographic\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Animoto<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">76% of millennials follow brands on YouTube. (Animoto)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">YouTube content creators (such as reaction videos, instructional films, and anything of public interest) thrived during the pandemic. (<a href=\"https:\/\/www.adobomagazine.com\/insight\/insight-digital-marketing-trends-to-drive-smb-growth-in-2022\/#:~:text=Arthur%20Fernandez%2C%20Chief%20Growth%20Officer,look%20out%20for%20in%202022.&amp;text=Social%20media%20platforms%20in%20the,%2C%20and%20YouTube%20(35.96%25).\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Adobo Magazine<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Short-form video marketing will be more prevalent than ever before, with more than 70% of marketers utilizing it. (<a href=\"https:\/\/www.reelnreel.com\/short-form-video-statistics-and-marketing\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">ReelnReel<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Marketers that utilize video generate revenue 49% quicker than those who do not. (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics#:~:text=Video%20Marketing%20Engagement%20Statistics&amp;text=Marketers%20who%20use%20video%20grow,social%20videos%20(via%20tubularinsights).&amp;text=Social%20video%20generates%2012%20times%20more%20shares%20than%20text%20and%20images%20combined.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">WordStream<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Companies produce a wide variety of videos. 42% prefer live-action videos, 33% prefer animated videos, and 15% prefer screen recorded videos. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#:~:text=More%20than%2099%25%20of%20people,continue%20using%20video%20in%202021.&amp;text=Two%20thirds%20of%20marketers%20(66,spend%20on%20video%20in%202022.&amp;text=88%25%20of%20people%20would%20like,3%25%20from%20last%20year.)\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Wyzowl<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">60% of YouTube videos are watched on mobile devices. (<a href=\"https:\/\/www.inc.com\/bill-carmody\/how-to-leverage-social-media-in-2018-a-video-marketing-guide-for-brands.html\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Inc.<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">88% of people would like to see more videos from brands in 2022. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#:~:text=More%20than%2099%25%20of%20people,continue%20using%20video%20in%202021.&amp;text=Two%20thirds%20of%20marketers%20(66,spend%20on%20video%20in%202022.&amp;text=88%25%20of%20people%20would%20like,3%25%20from%20last%20year.)\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Wyzowl<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Paid Search (PPC)<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">If you\u2019re looking to Pay Per Click advertising for your business this year, here are some statistics you might want to keep in mind:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">59.7% of search users can\u2019t tell the difference between paid and organic search results. (<a href=\"https:\/\/varn.co.uk\/01\/18\/varn-original-research-almost-60-people-still-dont-recognise-google-paid-ads-see\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Varn<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Over 50% of paid ad clicks come from mobile. (<a href=\"https:\/\/www.webfx.com\/digital-marketing\/statistics\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Web FX<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Google, Facebook, and Amazon hold a 64% share of total ad spending. (<a href=\"https:\/\/www.emarketer.com\/content\/google-facebook-amazon-account-over-70-of-us-digital-ad-spending\" target=\"_blank\" rel=\"nofollow_noopener noopener\">eMarketer<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">33% of search users click on paid ads because they directly answer their search query. (<a href=\"https:\/\/clutch.co\/seo-firms\/resources\/search-engine-marketing-why-people-click-paid-search-ads\" target=\"_blank\" rel=\"noopener\">Clutch<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Over 90% of mobile search users will likely click on the first two or three search results. (<a href=\"https:\/\/searchengineland.com\/survey-82-percent-of-smartphone-shoppers-conduct-near-me-searches-304512#:~:text=The%20survey%20also%20revealed%20that,(No%20surprise%20there.)\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Search Engine Land<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">42.7% of internet users around the world use ad blockers. (<a href=\"https:\/\/backlinko.com\/ad-blockers-users\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Backlinko<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The top three ads at the top of the first search engine results page get all the clicks at 40%. (<a href=\"https:\/\/techjury.net\/blog\/ppc-stats\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Techjury<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">User-Generated Content<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Many customers turn to user-generated content (UGC) in the form of peer reviews and recommendations before they make a purchase from brands.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">92% of consumers around the world trust the reviews and recommendations from friends and family over advertising. (<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Nielsen<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">86% of companies use UGC in their marketing strategy to make them trustworthy.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">78% of millennials say they prefer customer photos over professional photos shared by a brand. (<a href=\"https:\/\/socialmediaweek.org\/blog\/2016\/06\/key-stats-best-practices-millennials-user-generated-content\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Social Media Week<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">57% of marketers say their biggest concern when it comes to UGC use is copyright issues. (Social Media Week)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">60% of consumers would love brands to tell them what type of UGC to use and create. (<a href=\"https:\/\/www.go.tintup.com\/state-of-ugc-report-2022\" target=\"_blank\" rel=\"nofollow_noopener noopener\">State of User-Generated Content<\/a>)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-207018 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-2.48.26-PM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-2.48.26-PM.png\" alt=\"Statistics on User-Generated Content, Source: Nielsen Global Trust in Advertising Survey in 2021\" width=\"566\" height=\"484\" data-wp-pid=\"207018\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-2.48.26-PM.png 566w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-2.48.26-PM-300x257.png 300w\" data-sizes=\"(max-width: 566px) 100vw, 566px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 566px; --smush-placeholder-aspect-ratio: 566\/484;\" \/><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">77% of shoppers are more likely to buy from brands that provide a personalized shopping experience. (State of User-Generated Content)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">64% of users have used a hashtag or tagged a brand on their social media.\u00a0<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Emails that contain user-generated content increase click-through rates up to 73%. (<a href=\"https:\/\/www.salesforce.com\/blog\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Salesforce<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">48% of customers discover new products through user-generated content on social media feeds. (<a href=\"https:\/\/taggbox.com\/blog\/user-generated-content-facts-and-stats\/#:~:text=UGC%20Increase%20Conversion%20Rate&amp;text=About%20a%2029%25%20increase%20in,that%20don't%20use%20UGC.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Taggbox<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">78% of Millennials find a photo and video user-generated content extremely helpful when it comes to their purchasing decisions. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20201119005288\/en\/New-Global-Study-Finds-User-Generated-Content-UGC-Grows-More-Prominent-and-Visual-With-Every-Generation\" target=\"_blank\" rel=\"nofollow_oopener noopener\">BusinessWire<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Metaverse statistics<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Metaverse is a shared virtual environment in which users interact via avatars. In other words, it merges reality with the virtual world. Some data you might need to take note of:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Metaverse is a network of virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Some AR and VR games include Minecraft, Roblox, Pokemon, and Fortnite.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Virtual reality experts claim that the number of VR users in the US is 57.4 million, while the number of AR users are 90.9 million. (<a href=\"https:\/\/www.emarketer.com\/content\/ar-vr-enter-mainstream\" target=\"_blank\" rel=\"nofollow_noopener noopener\">eMarketer<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Metaverse\u2019s target audiences include young Millennial to Gen-Z professionals and C-level executives. (<a href=\"https:\/\/www.statista.com\/statistics\/1302175\/metaverse-business-target-audience-persona-global\/#:~:text=We%20specifically%20targeted%20employed%20individuals,board%20members%2C%20and%20senior%20management.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">11.3% of the Metaverse demographics are men, and 8.3% are women. (<a href=\"https:\/\/www.statista.com\/statistics\/1302175\/metaverse-business-target-audience-persona-global\/#:~:text=We%20specifically%20targeted%20employed%20individuals,board%20members%2C%20and%20senior%20management.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">35% of customers will do more shopping online if they can virtually try on a product. (<a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/ecommerce-trends\/#14-ecommerce-trends-leading-the-way\" target=\"_blank\" rel=\"nofollow_noopener noopener\">BigCommerce<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Virtual influencers are computer-generated characters that have almost been trending at the same rate as real-life influencers. To date, <a href=\"https:\/\/www.instagram.com\/Lilmiquela\/\" target=\"_blank\" rel=\"nofollow_oopener noopener\">Lilmiquela<\/a>, a virtual influencer has 3 million followers on Instagram.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">35% of respondents have bought a product or service promoted by virtual influencers. (<a href=\"https:\/\/theinfluencermarketingfactory.com\/virtual-influencers-survey-infographic\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">The Influencer Marketing Factory<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Many brands are taking virtual and augmented experiences outside mobile phones already. (<a href=\"https:\/\/corp.smartbrief.com\/original\/2022\/05\/marketing-in-the-metaverse-is-ready-for-takeoff\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Smart Brief<\/a>)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Take a look at Pepsi\u2019s bus-stop campaign on Talon\u2019s YouTube channel:<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/GB_qT6rAPyY\" target=\"_blank\" rel=\"nofollow_noopener noopener\"><img decoding=\"async\" class=\"size-large wp-image-207021 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM-1024x640.png\" alt=\"Pepsi AR bus stop campaign screenshot\" width=\"604\" height=\"378\" data-wp-pid=\"207021\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM.png 1280w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM-300x188.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM-1024x640.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM-768x480.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-11.10.17-AM-1200x750.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/378;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">The official <strong><a href=\"https:\/\/www.youtube.com\/channel\/UCzuqhhs6NWbgTzMuM09WKDQ\" target=\"_blank\" rel=\"noopener\">YouTube Virtual Reality Channel<\/a><\/strong> has 3.4 million subscribers to date. (<a href=\"https:\/\/financesonline.com\/virtual-reality-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Finances Online<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Dimension studio made $6.5 million in revenue from their experimentation with metaverses for fashion brands. (<a href=\"https:\/\/www.voguebusiness.com\/technology\/dimension-studio-how-fashion-is-being-brought-to-the-metaverse\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Vogue<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Cryptocurrency statistics<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Do you want to understand the state of the cryptocurrency market? If you are a crypto enthusiast, here are some figures that you might find interesting to note this year:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Market segments for cryptocurrencies include banking, real estate, the stock market, and virtual currencies. Over $500 million of transactions took place in the stock market and the virtual currency sectors in 2019. (<a href=\"https:\/\/www.fnfresearch.com\/cryptocurrency-market\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Facts and Factors<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Vietnam has the highest 28.6% adoption rate of cryptocurrency. (<a href=\"https:\/\/www.fnfresearch.com\/cryptocurrency-market\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Finder<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Bitcoin has gained 136,260% between 2012 to May 2022. (<a href=\"https:\/\/youngandtheinvested.com\/cryptocurrency-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Young and Invested<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The price of bitcoin went from $6,000 to $60,000 in 12 months after the pandemic hit in March 2020.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">More than 14,000 posts related to cryptocurrency appear on Twitter every day. (<a href=\"https:\/\/www.reuters.com\/article\/us-crypto-currencies-algos-insight-idUSKCN1UC0HX\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Reuters<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The social media landscape will play a big role in driving traffic to crypto-driven ad content. (<a href=\"https:\/\/thewisemarketer.com\/cards-payments\/how-crypto-driven-digital-marketing-will-transform-the-industry\/#h-crypto-s-effects-on-digital-marketing\" target=\"_blank\" rel=\"nofollow_noopener noopener\">The Wise Marketer<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Almost 30% of US crypto owners had bought something online with their digital assets last March 2022. (<a href=\"https:\/\/www.emarketer.com\/content\/customers-want-pay-with-their-crypto\" target=\"_blank\" rel=\"nofollow_noopener noopener\">eMarketer<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The industry with the highest 26.3% rate of BitPay acceptance is prepaid debit\/gift cards. (<a href=\"https:\/\/www.statista.com\/statistics\/1142527\/bitpay-payments-global-by-industry\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">67% of millennials (ages 24-35) like cryptocurrency so much that they prefer it over gold as an investment vehicle. (<a href=\"https:\/\/www.finder.com\/cryptocurrency-statistics#geo\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Finder<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">In terms of energy use, Bitcoin mining consumes more than Argentina and slightly less than Norway. (<a href=\"https:\/\/www.bbc.com\/news\/technology-56012952\" target=\"_blank\" rel=\"nofollow_noopener noopener\">BBC<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Influencer Marketing<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Influencer marketing just keeps on growing and shows no signs of slowing down. Check out the numbers below:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">As of 2021, the global influencer marketing market size is at $13.8 billion, growing 711.76% from $1.7 billion in 2016. (<a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">43% of respondents to a Statista survey in Brazil have bought products because of celebrity or influencer endorsement. China and India followed at 34% and 33% respectively. (Statista)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">As of July 2021, 75% of internet users in the United Arab Emirates follow one or more social media influencers. This is closely followed by Indonesia and India at 73% and 71% respectively. (<a href=\"https:\/\/www.statista.com\/statistics\/1274296\/global-internet-user-follow-any-social-media-influencer\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">There are between 3.2 million and 37.8 million influencers worldwide on Instagram, YouTube, and TikTok. (<a href=\"https:\/\/earthweb.com\/how-many-influencers-are-there\/#:~:text=Our%20data%20reveals%20that%20there,Instagram%2C%20YouTube%2C%20and%20TikTok.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">EarthWeb<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">With 49% of sponsored Instagram posts coming from the United States in 2017, it is the world&#8217;s leading country for Instagram influencer marketing. (<a href=\"https:\/\/www.statista.com\/statistics\/893753\/leading-countries-influencer-marketing-by-share-sponsored-posts\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">With 12.71% of TikTok influencers coming from the United States in July 2020, the United States again leads in TikTok influencer marketing. (<a href=\"https:\/\/www.statista.com\/statistics\/1166117\/countries-highest-tiktok-influencer-distribution\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Charli D\u2019Amelio has the highest follower count at 140.6 million, followed by Khabane Lame at 138.1 million.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Brands spent $603.9 million on YouTube influencer marketing in 2021, with the top spenders being Honey, Express VPN, and GFuel. (<a href=\"https:\/\/influencermarketinghub.com\/youtube-influencer-marketing-report\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Influencer Marketing Hub<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">India is leading the charge with the biggest YouTube audience size of 467 million as of April 2022. (<a href=\"https:\/\/influencermarketinghub.com\/youtube-influencer-marketing-report\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">111 million subscribers make PewDiePie the top non-corporate YouTube account as of March 2022. (<a href=\"https:\/\/www.statista.com\/statistics\/277758\/most-popular-youtube-channels-ranked-by-subscribers\/#:~:text=As%20of%20June%202021%2C%20one,work%20on%20the%20platform%3A%20PewDiePie.\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Affiliate Marketing<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/amalinkspro.com\/best-amazon-affiliate-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener\">Affiliate marketing<\/a> is a type of online marketing in which businesses promote and sell products through third-party publishers. Here are the data you need to know:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Global affiliate marketing spending is forecasted to grow to approximately $13 billion this year and $15.7 billion by 2024. (<a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Influencer Marketing Hub<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Affiliate marketing spending in the United States is projected to be at $8.2 billion this year, 2022. (<a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">\u00a3627 million is projected to be spent on affiliate marketing in the United Kingdom this year. (<a href=\"https:\/\/www.statista.com\/statistics\/1252554\/affiliate-marketing-spending-uk\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Mobile devices drive more than 50% of affiliate-referred traffic. (<a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">SaaS Scout<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">A survey in 2016 by Rakuten found that 80% of advertisers and 84% of publishers had an affiliate program. (<a href=\"https:\/\/rakutenadvertising.com\/media-and-press\/independent-survey-commissioned-by-rakuten-affiliate-network-reveals-affiliate-mxarketing-industry-to-grow-to-6-8-billion-over-next-five-years\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Rakuten<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Amazon Associates dominates the market with a 21.65% in market share. (<a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Influencer Marketing Hub<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The United States is currently leading in Amazon Associates usage with 12,982 websites, closely followed by Germany with 12,595 websites. (<a href=\"https:\/\/www.similartech.com\/technologies\/amazon-associates\" target=\"_blank\" rel=\"nofollow_noopener noopener\">SimilarTech<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The Amazon Associates website got 2.9 million visits in April 2022, 7.83% less than the 3.1 million in February and March of the same year. (<a href=\"https:\/\/www.similarweb.com\/website\/affiliate-program.amazon.com\/#traffic\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Similarweb<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">48.61% of Amazon Associates website\u2019s views came from the United States, with India trailing behind at 6.65% and Pakistan at 5.40%. (<a href=\"https:\/\/www.similarweb.com\/website\/affiliate-program.amazon.com\/#geography\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Similarweb<\/a>)<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The average affiliate link conversion is anywhere from 1% to 10%. (<a href=\"https:\/\/affiliatewp.com\/3-benchmarks-that-indicate-your-affiliate-program-is-doing-well\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">AffiliateWP<\/a>)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">Digital Marketing Trends in 2022 to Watch Out For<\/span><\/h2>\n<h3><span style=\"font-family: helvetica;\">Consumer Data Privacy<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Apple\u2019s goal with the iOS 14 security update was to ask iPhone users whether they wanted their data collected or to track their browsing habits to help third-party apps display relevant ads.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This move done by Apple prompted many tech companies and Google to make similar changes when it comes to data privacy.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">However, Google did say that its move won\u2019t be disruptive; in essence, it will give existing companies at least two years to adapt to Android software\u2019s forthcoming changes.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What this change means for you is that you will need to aim your efforts at persuading your customers in the form of more personalized experiences on their end.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Create genuine relationships with your customers by providing real value and identifying the optimal channel through which you can offer your product or service.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Zero-click searches<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">The zero-click search claim has created a slight divide between some webmasters and search industry practitioners.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">According to Similarweb and Sparktoro, a zero-click result is a search result that does not generate a click-through to a website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">When people usually search for answers online, Google shows an instantaneous answer in the form of featured snippets, Knowledge Panel, and People also ask features.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">While Similarweb and Sparktoro have provided <a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">well-thought-out research<\/a> to support the claim, Google\u2019s David Sullivan <a href=\"https:\/\/blog.google\/products\/search\/google-search-sends-more-traffic-open-web-every-year\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">published a detailed post<\/a> that overrule the zero-search clicks claim.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Sullivan said Similarweb\u2019s report did not properly account for how people use Google search and that their report was misleading.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">As a search industry practitioner myself, I only want to lay emphasis on building your online presence.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">And to build your online presence, <strong>you still need a website<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you want to show up on any of Google\u2019s featured snippets, the Knowledge Panel, and People also ask, you need to optimize your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-207023 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-1024x576.png\" alt=\"Quote Card on Google Visibility\" width=\"604\" height=\"340\" data-wp-pid=\"207023\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/05\/Quote-Card-1-1200x675-cropped.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/340;\" \/><\/p>\n<p><span style=\"font-family: helvetica;\">And lastly, your ultimate goal is to provide the most relevant content to your web visitors, and to Google.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><em><strong>Want to optimize your website and make your content relevant to people and to Google? Read: <a href=\"https:\/\/seo-hacker.com\/technical-seo-guide\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Technical SEO: The Complete Guide for Advanced Users (with Checklist)<\/a><\/strong><\/em><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Short-form videos<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">In 2013, Vine rose to popularity as its users were allowed to create entertaining 6-second short-form videos. Not long after, many social networks found short-form video content\u2019s potential to captivate their users, including musical.ly (now TikTok).<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Short-form videos have become a crucial part of many social media channels and can be created, posted, and viewed across most platforms by 2016.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Furthermore, short-form videos have played a significant role to gain brand exposure and build customer loyalty.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For brands, posting their recent post on Instagram and Facebook stories can help them reach and engage their customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Online gamers are showcasing their expertise in playing specific games by streaming live videos. Streaming live videos attract their audience to buy and play the game.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Even small home-based businesses now do live-selling on different social media and e-comm platforms to interact with their customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">When considering short-form videos, aim for authenticity. Find and gather data and analytics that will help you create campaigns effectively.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Seamless omnichannel experience<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">If your business provides consistent and seamless experience to your customers, you\u2019re on the right track. Interacting with your customers across multiple channels has now become the norm.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Customers have now become digital-savvy, so it\u2019s no surprise if they\u2019re looking for seamless shopping experience online. A <a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/survey-us-consumer-sentiment-during-the-coronavirus-crisis\" target=\"_blank\" rel=\"nofollow_noopener noopener\">report done by McKinsey<\/a> showed that 60 &#8211; 70% of consumers are shopping the omnichannel way, with Instagram and Facebook acting as the virtual window shopping platform.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Positive impacts of an integrated omnichannel experience include enhanced customer experiences and higher levels of engagement.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">I rounded up these digital marketing statistics and trends with the aim of helping out small and medium-sized businesses to either jumpstart or improve their marketing efforts and strategies this 2022.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">While this guide required great effort, I enjoyed and learned a lot from it at the same time.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you have any questions or suggestions on how we can make this guide more all-inclusive, please don\u2019t hesitate to leave a comment below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[200253],"tags":[100147,200252],"wl_entity_type":[102583],"class_list":["post-207015","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-statistics","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Statistics and 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