{"id":206928,"date":"2022-04-26T14:04:27","date_gmt":"2022-04-26T06:04:27","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=206928"},"modified":"2023-09-07T14:13:09","modified_gmt":"2023-09-07T06:13:09","slug":"technical-seo-guide","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/technical-seo-guide\/","title":{"rendered":"Technical SEO: The Complete Guide for Advanced Users (with Checklist)"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"wp-image-206929 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO_cover-photo.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO_cover-photo.jpg\" alt=\"Technical SEO: The Complete Guide for Advanced Users (with Checklist)\" width=\"600\" height=\"450\" data-wp-pid=\"206929\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO_cover-photo.jpg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO_cover-photo-300x225.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO_cover-photo-768x576.jpg 768w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/span><\/a><\/p>\n<p><span style=\"font-family: helvetica;\">If you&#8217;re running a website, it&#8217;s important to make sure that you&#8217;re doing everything you can to optimize it for search engines. Technical SEO is one of the most important aspects of this process, and it can be tricky to get right.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><!--more--><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">In this follow-up to our <a href=\"https:\/\/seo-hacker.com\/learn-seo-beginners\/\" target=\"_blank\" rel=\"noopener\">Learn SEO: The Complete Guide for Beginners<\/a>, we will walk you through everything you need to know about technical SEO. We&#8217;ll cover topics like crawlability, indexing, and page speed optimization. We&#8217;ll also provide tips on how to troubleshoot common issues and fix them.\u00a0<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">What is technical SEO?<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Technical SEO is the process of optimizing your website for the technical aspects that search engines use to crawl and index it, with the end goal of increasing rankings.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206944 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-1024x576.png\" alt=\"What is technical SEO?\" width=\"600\" height=\"338\" data-wp-pid=\"206944\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/3-1200x675.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This includes things like your site&#8217;s structure, code, and page speed. By improving these technical factors, you can make your site more visible and easier to find in search results.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Why is technical SEO important?<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">You can have awesome content, but if your website has technical errors, that awesome content you worked hard on will be difficult to find. This is why technical SEO is important.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For one, it can help improve your site&#8217;s visibility in search results. If your site is well-optimized, it will be easier for search engines to find and index it. This can lead to higher rankings and more traffic over time.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Additionally, technical SEO can help improve your site&#8217;s user experience. Faster loading times and an easy-to-use interface can make a big difference for your visitors.<\/span><br \/>\n<span style=\"font-family: helvetica;\"><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Is technical SEO difficult?<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Technical SEO can seem daunting at first, but it&#8217;s actually not that difficult once you get the hang of it.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The most important thing to remember is that <em>technical SEO is all about making your website as easy to find and index as possible.<\/em><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">That means ensuring that your pages are well-structured and free of errors, and providing clear and concise metadata.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It also means taking steps to improve your site&#8217;s speed and performance.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">While this may sound like a lot of work, the payoff is worth it\u2014technical SEO can help you attract more organic traffic and improve your search engine rankings.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Is it possible to rank a website properly without technical SEO?<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">In order for a website to rank on the search engines, technical SEO must be implemented.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This means that:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">The website must be designed in such a way that it can be easily found and indexed by the search engine crawlers.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The website must also have fast loading times and be free of errors.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">The website&#8217;s structure and hierarchy should be easy to understand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">So without optimizing the technical factors in your website, it won&#8217;t rank in the search engines.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Technical SEO vs on-page SEO<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">One common misconception is that technical SEO and on-page SEO are the same thing. But there is a big difference between the two.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">On-page SEO refers to the optimization of individual pages on your website. This includes things like title tags, meta descriptions, and keyword research.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Technical SEO, on the other hand, refers to the technical aspects of your site that affect its crawlability and indexation. This includes things like site structure, code, and page speed.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So if you&#8217;re looking to improve your website&#8217;s visibility in search results, be sure to focus on both technical and on-page SEO, and not just one or the other.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Glossary of terms<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Before we move forward, here are some terms for quick reference.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Crawling<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Search engines detect new and updated content by sending search spiders, which crawl and store information from websites for indexing and retrieval.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Indexing<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Search engines index content they find during crawling and store it. As soon as a page is indexed, it is eligible to appear when relevant to a user\u2019s search query.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Retrieval<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Search engines search their index database for results relevant to the search query, then retrieve those results and rank them according to what looks to be the most useful to the user.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">XML sitemap<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">An XML sitemap is used to help search engines understand the structure of a website. It&#8217;s basically a map that shows search engines what pages are on a site and how they&#8217;re related.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This can be especially helpful if a website has a lot of content or if it&#8217;s regularly updated.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Robots.txt<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">The robots.txt is a file used to control which files search engine spiders can access on your website. The file is located in the root directory of your website.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Structured data<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Structured data is a specific format for organizing information on a website. This format can be used by search engines to understand the contents of a page, and provide more relevant results to users.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Structured data also makes the SERPs more informative by triggering knowledge panels, featured snippets, and <a href=\"https:\/\/seo-hacker.com\/event-schema-markup-guide\/\" target=\"_blank\" rel=\"noopener\">event snippets<\/a>.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Technical SEO audit tools<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Here is a list of the tools you can use for your audit.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Screaming Frog SEO Spider<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206948 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-1024x543.png\" alt=\"Technical SEO tool Screaming frog interface\" width=\"600\" height=\"318\" data-wp-pid=\"206948\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog.png 1917w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-300x159.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-1024x543.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-768x407.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-1536x815.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-1200x637.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/318;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">We covered Screaming Frog extensively in our Learn SEO guide. Basically, it crawls your links and gives you an overview of what&#8217;s going on in your website: Your 404s, duplicates, missing metadata, and more.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206953 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Learn-SEO-The-Complete-Guide-for-Beginners-e1651494282496.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Learn-SEO-The-Complete-Guide-for-Beginners-1024x400.png\" alt=\"Learn SEO The Complete Guide for Beginners Landing Page\" width=\"604\" height=\"236\" data-wp-pid=\"206953\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/236;\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica;\"><strong>Download: <\/strong><a href=\"https:\/\/seo-hacker.com\/learn-seo-ebook\/\" target=\"_blank\" rel=\"noopener\">Learn SEO: The Complete Guide for Beginners<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">SE Ranking<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-119423 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SE-Ranking-Website-Audit-Tool-3.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SE-Ranking-Website-Audit-Tool-3.jpg\" alt=\"New SE Ranking Website Audit Tool Dashboard 3\" width=\"600\" height=\"301\" data-wp-pid=\"119423\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SE-Ranking-Website-Audit-Tool-3.jpg 600w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SE-Ranking-Website-Audit-Tool-3-300x151.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/301;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A paid tool I&#8217;ve found to be useful as well for auditing is SE Ranking. The best part for me about this tool is that the report interface is <em>so clean<\/em> <em>and intuitive<\/em>. You can check out our <a href=\"https:\/\/seo-hacker.com\/se-ranking-updated-website-audit\/\" target=\"_blank\" rel=\"noopener\">review for SE Ranking&#8217;s website audit feature here<\/a>.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Semrush<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206959 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-1024x442.png\" alt=\"Technical SEO tool Semrush site audit\" width=\"600\" height=\"259\" data-wp-pid=\"206959\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit.png 1892w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-300x129.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-1024x442.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-768x331.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-1536x662.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Semrush-site-audit-1200x518.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/259;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Semrush has a site audit functionality as well which you can use to check orphan pages, core web vitals, and more.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading: <\/strong><a href=\"https:\/\/seo-hacker.com\/semrush-core-web-vitals-report\/\" target=\"_blank\" rel=\"noopener\">Semrush Core Web Vitals Report Review<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Google Search Console<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206950 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Google-Search-Console-e1651489998262.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Google-Search-Console-e1651489998262.png\" alt=\"Google Search Console Coverage Interface\" width=\"600\" height=\"293\" data-wp-pid=\"206950\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/293;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Google Search Console is an indispensable tool for technical SEO. This is where you check and verify URLs, submit your sitemap, and more.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">PageSpeed Insights<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206954 size-large aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/PageSpeed-Insights-Analysis-e1651494698702.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/PageSpeed-Insights-Analysis-1024x541.png\" alt=\"Technical SEO tool PageSpeed Insights Analysis\" width=\"604\" height=\"319\" data-wp-pid=\"206954\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/319;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It&#8217;s important that you know how fast your website is and what&#8217;s causing it to slow down. PageSpeed Insights is the tool you need for that.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206955 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Think-with-Google-page-speed-e1651494820864.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Think-with-Google-page-speed-1024x546.jpg\" alt=\"Think with Google page speed\" width=\"604\" height=\"322\" data-wp-pid=\"206955\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/322;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">No matter how good your content is, if people just leave your website because of technical issues like slowness, your traffic and engagement will remain low.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">How to perform a technical SEO audit (with checklist)<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">One of the most important aspects of technical SEO is auditing your website. This helps you identify any potential issues that could be holding your site back from ranking higher in search results.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">How often should I do a technical SEO audit?<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">There&#8217;s no one-size-fits-all answer to this question. The frequency of your technical SEO audits will depend on the size and complexity of your website, as well as how quickly things change on your site.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">That being said, we recommend doing even just a short technical SEO audit once a month, and a more in-depth audit every quarter. This will give you a chance to identify and fix any technical issues before they have a chance to hurt your site&#8217;s performance. <\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Let\u2019s begin.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206980 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-724x1024.jpg\" alt=\"Technical SEO Checklist\" width=\"600\" height=\"849\" data-wp-pid=\"206949\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist.jpg 1357w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-212x300.jpg 212w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-724x1024.jpg 724w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-768x1087.jpg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-1086x1536.jpg 1086w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-Checklist-1200x1698.jpg 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/849;\" \/><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Review your site structure<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><strong>Tools to use:<\/strong> Screaming Frog, Semrush<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">One of the most important things you can do to improve your website&#8217;s SEO is to review its structure. This will help you identify any potential issues that could be hindering your site&#8217;s performance in search engines.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Website structure includes things like your site&#8217;s hierarchy, URL structure, and internal linking.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For businesses with new sites, planning your website\u2019s structure is the first and most important thing to do.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You have to make sure that both visitors and search engines can easily navigate through your website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A poorly designed site structure can make things confusing for developers, leaving behind orphan pages. And when this happens, you will have to take the extra time and effort to look for these orphan pages and link to them.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To plan your website structure, you can create a simple chart or outline like this example below:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206956 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-1024x576.png\" alt=\"site structure\" width=\"600\" height=\"338\" data-wp-pid=\"206956\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/site-structure-1200x675.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Go as simple with your site structure as you can, so visitors and search engines can easily navigate between your web pages.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There are articles that argue that the most important information on a website should only be a couple of clicks deep (see: the 3-click rule), while the <a href=\"https:\/\/www.nngroup.com\/articles\/3-click-rule\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group<\/a> argued that it&#8217;s an arbitrary rule not backed by data. <\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But in 2018, <a href=\"https:\/\/www.searchenginejournal.com\/google-click-depth-matters-seo-url-structure\/256779\/#close\" target=\"_blank\" rel=\"noopener\">Google&#8217;s John Mueller<\/a> discussed that it <em>does<\/em> matter\u2014so a good rule of thumb would be to ensure that the most important information is accessible from the homepage.<\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Look for orphan pages<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-16889 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Cover-Photo-How-to-Find-Orphaned-Pages-and-What-to-Do-with-Them.jpg\" alt=\"Look for orphan pages\" width=\"600\" height=\"450\" data-wp-pid=\"16889\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">As mentioned earlier, you will have to look for orphan pages as part of your audit.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Orphan pages are pages of a website that <a href=\"https:\/\/seo-hacker.com\/internal-linking-tutorial\/\" target=\"_blank\" rel=\"noopener\">is not internally linked<\/a> or has zero links from other pages of your website. This makes it difficult for search engine bots to crawl and index these pages.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Orphan pages may occur for different reasons. It could be old blog posts, old products that are not being sold anymore, old services pages that are not being offered anymore.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">While there are some pages that are purposely left out such as testing pages and tags pages, it is critical that you check if there are orphan pages that are still relevant for the users. <\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Does it affect my SEO?<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">The answer is both yes and no. The effect of orphan pages in a website\u2019s rankings depends on how you look at it. If a page that is orphan was created to be shown to users and has content that is important to users, it hurts your SEO because crawlers can\u2019t see this page thus it won\u2019t appear in the search results. Users won\u2019t be able to see them either.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">However, if a page that is orphan was created for other purposes not related to users such as testing functionalities or testing a new website design, then you can leave these pages as it is.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">How to find orphan pages using Screaming Frog<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">To find orphan pages <a href=\"https:\/\/screamingfrog.co.uk\/find-orphan-pages\/\" target=\"_blank\" rel=\"nofollow noopener\">using Screaming Frog<\/a>, you have to first make sure that your Google Analytics and Google Search Console accounts are connected. <\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-Google-Analytics.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16877 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-Google-Analytics.jpg\" alt=\"Connecting Screamingfrog to your Google Analytics and Google Search Console accounts.\" width=\"544\" height=\"454\" data-wp-pid=\"16877\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 544px; --smush-placeholder-aspect-ratio: 544\/454;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To do that, under <strong>Configuration<\/strong>, scroll down to <strong>API access<\/strong> and connect Google Analytics and Google Search Console.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-GA-connected.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16875 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-GA-connected.png\" alt=\"How to connect to Google Analytics and Google Search Console with Screamingfrog\" width=\"544\" height=\"452\" data-wp-pid=\"16875\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 544px; --smush-placeholder-aspect-ratio: 544\/452;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you got them connected, make sure that under the <strong>General<\/strong> tab of the API window, you select <strong>Crawl New URLs Discovered in Google Analytics<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-GA-General.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16876 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-GA-General.jpg\" alt=\"Crawl New URLs Discovered in Google Analytics\" width=\"542\" height=\"453\" data-wp-pid=\"16876\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 542px; --smush-placeholder-aspect-ratio: 542\/453;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">After connecting your GA and GSC accounts, under <strong>Configuration<\/strong>, go to <strong>Spider<\/strong>, and check <strong>Crawl Linked XML Sitemaps<\/strong>. Then check the option <strong>Crawl These Sitemaps:<\/strong> and input the URL of your website\u2019s sitemap.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-XML-Sitemap.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16878 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Screaming-Frog-XML-Sitemap.jpg\" alt=\"Crawl These Sitemaps option on Screamingfrog\" width=\"539\" height=\"348\" data-wp-pid=\"16878\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/348;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">After setting everything up, you could now start crawling your website. Once it&#8217;s finished crawling, under <strong>Crawl Analysis<\/strong>, click on configure and check the box beside<strong> Sitemaps<\/strong>. It will start analyzing the crawl log of your website and will allow you to see the orphan pages.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">After the analysis, in the <strong>Overview<\/strong> under <strong>Sitemaps<\/strong>, you can now see all orphan pages that were crawled by Screaming Frog.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206965 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Orphan-URLs.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Orphan-URLs.png\" alt=\"Orphan URLs\" width=\"600\" height=\"420\" data-wp-pid=\"206965\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Orphan-URLs.png 610w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Orphan-URLs-300x210.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/420;\" \/><\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">How to find orphan pages using Semrush<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">You could also find orphan pages by setting up <a href=\"https:\/\/www.semrush.com\/news\/site-audit-orphan-pages-checks\/\" target=\"_blank\" rel=\"nofollow noopener\">Site Audit in Semrush<\/a>. If you don\u2019t have a website set up, create a new project first and let Semrush crawl your website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once the set up of the project is complete, go to the Site Audit of your website then go to <i>Issues. <\/i>Under the <i>Notices<\/i> tab, scroll down to check if orphan pages report is enabled.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Issues-Notices.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16880 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Issues-Notices-1024x248.jpg\" alt=\"Site Audit in Semrush\" width=\"603\" height=\"146\" data-wp-pid=\"16880\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 603px; --smush-placeholder-aspect-ratio: 603\/146;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Orphaned-Pages-Notice.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-16881 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Orphaned-Pages-Notice-1024x56.jpg\" alt=\"\" width=\"609\" height=\"33\" data-wp-pid=\"16881\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 609px; --smush-placeholder-aspect-ratio: 609\/33;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If it hasn\u2019t been enabled yet, connect your Google Analytics account in the Site Audit Settings. The process is similar to Screaming Frog. It will prompt you to log in with your Google Account, select the Profile, Property, and View of your selected Website and click Save.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Google-Analytics-setup.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16882 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Google-Analytics-setup.png\" alt=\"connect your Google Analytics account in the Site Audit Settings\" width=\"600\" height=\"483\" data-wp-pid=\"16882\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/483;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you complete the setup, Semrush will automatically collect data from Google Analytics. Unlike Screaming Frog, you don\u2019t have to connect Google Search Console to get orphan pages data in Semrush.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">After a few minutes, refresh your browser and check the <strong>Issues<\/strong> tab again. Click the drop down menu <strong>Select an Issue<\/strong> and you will find <strong>Orphaned Pages (Google Analytics)<\/strong> under <strong>Notices<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Orphaned-Pages-Issues.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16883 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/SEMRush-Orphaned-Pages-Issues.jpg\" alt=\"Orphaned Pages (Google Analytics) under Notices\" width=\"601\" height=\"229\" data-wp-pid=\"16883\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 601px; --smush-placeholder-aspect-ratio: 601\/229;\" \/><\/a><\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Optimize or scrap?<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">Once you collected all orphan pages, it is now up to you what to do with these. You could place them inside a Google Sheet. <\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">If a page is still relevant, label them as \u2018optimize\u2019 and find possible pages to link to this page.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">If a page was relevant but now irrelevant such as old products or old services, you could delete them and leave them as 404. No need to redirect these as they don\u2019t carry any link value at all.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">If a page is purposely left out, you could leave them as it is.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Here\u2019s a sample template that you could use:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Sample-Orphaned-Pages-Template.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16884 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Sample-Orphaned-Pages-Template.jpg\" alt=\"sample template for orphaned pages\" width=\"600\" height=\"246\" data-wp-pid=\"16884\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/246;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">While orphan pages can be harmless to your website\u2019s overall rankings and SEO value, it could be a critical issue when important pages are left out. Include monitoring of orphan pages in your <a href=\"https:\/\/seo-hacker.com\/seo-audit-comprehensive-guide\/\">regular website maintenance audit<\/a>. Make sure that your website has a healthy site structure and good flow of link juice by internally linking pages to each other. <\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Fix 404 pages<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206962 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-1024x544.png\" alt=\"Screaming frog 404\" width=\"604\" height=\"321\" data-wp-pid=\"206962\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-300x159.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-1024x544.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-768x408.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-1536x816.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-frog-404-1200x638.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/321;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The 404 error is an HTTP status code that is sent by a website server to the browser if it is unable to find the webpage a user wants to access. It usually displays a message \u201cPage Not Found\u201d to users.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To find them, open your Screaming Frog and input your website URL, then start the crawl.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Then click <strong>Client Error (4xx)<\/strong> to see the status codes.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can opt to compile these and send them over to your team&#8217;s web developers. You can also redirect the URLs (301) you believe are still useful to the new pages created to replace them.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Secure your website<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Switch to HTTPS by using a Secure Sockets Layer (SSL). SSL encrypts the link between a web server and a browser.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you&#8217;re building a website from scratch, you can add this to your purchase for free <a href=\"https:\/\/from.seo-hacker.com\/liquid-web?subId1=D5L8cYrUr4dXC0X3C4WKBOEnzoiCCxPYWT\" target=\"_blank\" rel=\"sponsored noopener\">depending on the hosting you&#8217;re using<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If not, you can ask the web developers assigned to your website to purchase the SSL and activate it. You can also see how to do it by yourself through <a href=\"https:\/\/blog.hubspot.com\/website\/best-free-ssl-certificate-sources\" target=\"_blank\" rel=\"noopener nofollow\">this in-depth guide by HubSpot<\/a>.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Generate and submit an XML sitemap<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><strong>Tools to use: <\/strong>Google Search Console<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can check if your website has a sitemap by entering in the search bar: <strong>www.[website]\/sitemap.xml<\/strong>.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206967 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-1024x305.png\" alt=\"SEO Hacker Sitemaps\" width=\"600\" height=\"179\" data-wp-pid=\"206967\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps.png 1886w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-300x89.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-1024x305.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-768x229.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-1536x458.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Sitemaps-1200x358.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/179;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If your website doesn&#8217;t have one yet, you can use a plugin such as the <a href=\"http:\/\/www.arnebrachhold.de\/redir\/sitemap-home\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Sitemap Generator Plugin by Arne Brachhold<\/a>. You can also use <strong>https:\/\/www.xml-sitemaps.com\/<\/strong> to generate your sitemap.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206963 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-1024x520.png\" alt=\"XML sitemaps\" width=\"600\" height=\"305\" data-wp-pid=\"206963\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps.png 1832w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-300x152.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-1024x520.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-768x390.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-1536x781.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/XML-sitemaps-1200x610.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/305;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">After you generate your sitemap, you need to submit it. To do that, you need to open Google Search Console, then click <strong>Sitemaps<\/strong>. You can then add your sitemap URL and submit.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206964 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-1024x341.png\" alt=\"Submit XML sitemap\" width=\"600\" height=\"200\" data-wp-pid=\"206964\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap.png 1913w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-300x100.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-1024x341.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-768x256.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-1536x511.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Submit-XML-sitemap-1200x400.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/200;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:<\/strong> <a href=\"https:\/\/seo-hacker.com\/sitemap-seo\/\" target=\"_blank\" rel=\"noopener\">Ultimate Sitemap SEO Guide<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Check your robots.txt<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">To verify your website&#8217;s robots.txt, you can type in the search bar: <strong>www.[website]\/robots.txt<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206966 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Robots.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Robots.png\" alt=\"Robots.txt\" width=\"596\" height=\"422\" data-wp-pid=\"206966\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Robots.png 596w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Robots-300x212.png 300w\" data-sizes=\"(max-width: 596px) 100vw, 596px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 596px; --smush-placeholder-aspect-ratio: 596\/422;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you don&#8217;t have one yet, open your Notepad and copy-paste the following:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: helvetica;\">User-agent: *<\/span><br \/>\n<span style=\"font-family: helvetica;\">Disallow: \/wp-admin\/<\/span><br \/>\n<span style=\"font-family: helvetica;\">Allow: \/wp-admin\/admin-ajax.php<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: helvetica;\">Sitemap: https:\/\/www.[website]\/sitemap.xml<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This is the\u00a0<em>default<\/em> directive found in a basic robots.txt file.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can add other rules based on your needs.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you&#8217;re done, save it as a .txt file and upload it to the root directory of your website. You can ask the web developers to do so or you can contact your web hosting service provider to help you out.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:\u00a0<\/strong><a href=\"https:\/\/seo-hacker.com\/complete-guide-robots-txt-noindex-meta-tag\/\" target=\"_blank\" rel=\"noopener\">The Complete Guide to Robots.txt and Noindex Meta Tag<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Check your robots meta tags<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><strong>Tools to use:\u00a0<\/strong>Screaming Frog<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Robots meta tags are pieces of code used to instruct search engines what to follow, what not to follow, what to index, and what not to index. It is found in the &lt;head&gt; section of your webpage.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">They usually look like this:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&lt;meta name=&#8221;robots&#8221; content=&#8221;noindex&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can opt to press CTRL+U on an individual page to view the page source and check for the meta tag, or you can use Screaming Frog to check the directives in your website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206978 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex-1024x214.png\" alt=\"Screaming Frog noindex\" width=\"604\" height=\"126\" data-wp-pid=\"206978\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex.png 1283w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex-300x63.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex-1024x214.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex-768x160.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Screaming-Frog-noindex-1200x251.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/126;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For example, \/category\/marketing\/ has a directive of noindex, follow. Let&#8217;s look at it through the page source:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206979 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow-1024x189.png\" alt=\"technical SEO noindex follow\" width=\"604\" height=\"111\" data-wp-pid=\"206979\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow.png 1227w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow-300x56.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow-1024x189.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow-768x142.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/technical-SEO-noindex-follow-1200x222.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/111;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There you go.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:<\/strong> <a href=\"https:\/\/seo-hacker.com\/what-meta-robots-tag-are-for\/\" target=\"_blank\" rel=\"noopener\">What Meta Robots Tag Are For<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Optimize URL slugs<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Next, optimize your URL slugs. <\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206968 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Philippines.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Philippines.png\" alt=\"SEO Philippines\" width=\"600\" height=\"128\" data-wp-pid=\"206968\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Philippines.png 632w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Philippines-300x64.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/128;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">When you create a slug, make sure that it contains your keyword, and that it&#8217;s as short yet descriptive as possible.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So instead of using \/seo-in-the-philippines\/ as our slug, we just use <a href=\"https:\/\/seo-hacker.com\/seo-philippines\/\" target=\"_blank\" rel=\"noopener\">\/seo-philippines\/<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It&#8217;s much easier to understand and remember. It&#8217;s also a good <a href=\"https:\/\/seo-hacker.com\/website-accessibility-seo\/\" target=\"_blank\" rel=\"noopener\">web accessibility practice<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If the webpage already exists, you can still change the URL\u2014but make sure to redirect the old URL to the new one. In our case, we use the <a href=\"https:\/\/wp301redirects.com\/\" target=\"_blank\" rel=\"noopener nofollow\">301 Redirects plugin<\/a>, so our redirect settings look like this:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206969 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects-1024x238.png\" alt=\"WP 301 Redirects\" width=\"604\" height=\"140\" data-wp-pid=\"206969\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects.png 1171w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects-300x70.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects-1024x238.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/WP-301-Redirects-768x178.png 768w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/140;\" \/><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Provide clear and concise metadata<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Meta tags are snippets of information that describe a page content\u2014they appear in the source code, not on the page. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">According to WordStream, \u201cThe \u201cmeta\u201d stands for \u201cmetadata,\u201d which is the kind of data these tags provide\u2014data about the data on your page.\u201d<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To optimize your meta tags, you can opt to change your title tags and meta descriptions\u2014and of course, include your keyword.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A rule of thumb for title tags is to keep them between 50-60 characters.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For meta descriptions, keep them under 155 characters.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206971 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description-1024x651.png\" alt=\"Technical SEO meta description\" width=\"600\" height=\"382\" data-wp-pid=\"206971\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description.png 1159w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description-300x191.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description-1024x651.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-meta-description-768x488.png 768w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/382;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">When you have a compelling and informative title tag and description, the likelihood that users will click on your page will increase.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">And when Google notices you\u2019re getting more clicks through your page, it will tag you as a relevant site, thus making you rank higher.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:<\/strong> <a href=\"https:\/\/seo-hacker.com\/create-meta-description-steps\/\" target=\"_blank\" rel=\"noopener\">INFOGRAPH: 5 Steps to Create the Perfect Meta Description<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Optimize site speed and performance<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><strong>Tools to use: <\/strong>PageSpeed Insights (you can also choose Google Lighthouse (Chrome Extension) or <a href=\"https:\/\/testmysite.io\/\" target=\"_blank\" rel=\"noopener nofollow\">Test My Site<\/a>)<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Another important aspect of technical SEO is page speed optimization. Site speed is a ranking factor for both desktop and mobile searches, so it&#8217;s important to make sure your pages load quickly.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Do take note that some websites use site speed and page speed interchangeably.<\/strong><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">However, some websites say that site speed is different from page speed. <\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Nevertheless, it\u2019s important that the content on your webpage loads faster. This is to prevent your site visitors from leaving your website and going to your competitors. <\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Optimizing images<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\">If you use a large image size, it will greatly affect your site speed. In this case, you need to reduce your image size.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The trouble with reducing your image size though is that it also reduces its quality. The good news is that there are plugins or scripts that let you decrease the size of your file without reducing its quality.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To reduce your image size without compromising its quality, simply choose the right combination of your file format and compression type you will use. Ideally, your image\u2019s file format should be in PNG and at a medium compression rate.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can use the following tools when optimizing images for your webpage:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Adobe Photoshop<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Gimp<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">FileOptimizer<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">ImageResizer.com<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-206987 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/ImageResizer.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/ImageResizer.png\" alt=\"ImageResizer\" width=\"512\" height=\"240\" data-wp-pid=\"206987\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/ImageResizer.png 512w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/ImageResizer-300x141.png 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/240;\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica;\"><em>ImageResizer.com dashboard<\/em><\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Enabling browser caching<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\">The concept of browser caching is straightforward: it takes whatever files you define as files that don&#8217;t change often (such as your company logo and website menu) and downloads them once to the visitor&#8217;s browser.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This way, they don\u2019t have to be redownloaded every single time they visit your website, making your webpages load much faster.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There are three ways to go about this:<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Ask your web hosting provider<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">You can contact your web hosting provider and have them edit your site&#8217;s <a href=\"https:\/\/ithemes.com\/blog\/what-is-the-htaccess-file\/\" target=\"_blank\" rel=\"noopener\">.htaccess file<\/a>. That way, you don&#8217;t have to touch anything in your website.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Edit the .htaccess file yourself<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">The header says it all. I wouldn&#8217;t recommend this unless you have knowledge on how to troubleshoot in case you make a mistake. If you&#8217;re using Yoast, <a href=\"https:\/\/yoast.com\/help\/how-to-edit-htaccess-through-yoast-seo\/\" target=\"_blank\" rel=\"noopener nofollow\">here&#8217;s their guide<\/a>.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Use a plugin<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/wpdatatables.com\/leverage-browser-caching\/\" target=\"_blank\" rel=\"noopener nofollow\">There are various plugins you can choose from<\/a> that you&#8217;ll just download and activate. Quick and easy as pie. Just check with your web developers to confirm if they won&#8217;t be causing any issues with other plugins.<\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Enable Gzip Compression<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\">When a browser loads your website, it requires downloading all the relevant files stored on your server. If your files like HTML, PHP, CSS, and Javascript are too large to load, chances are it will affect your site speed as well.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This is where Gzip comes into play. What it does is that it compresses or reduces the size of your file by up to 30% or less than its original size so your webpage loads faster.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can use the <a href=\"https:\/\/www.giftofspeed.com\/gzip-test\/\" target=\"_blank\" rel=\"noopener nofollow\">Gzip Compression Test tool<\/a> to check if Gzip is enabled on your website, or if you simply want to check your website\u2019s Gzip compression rate.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-206988 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/GiftOfSpeed.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/GiftOfSpeed.png\" alt=\"GiftOfSpeed\" width=\"512\" height=\"243\" data-wp-pid=\"206988\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/GiftOfSpeed.png 512w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/GiftOfSpeed-300x142.png 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/243;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A word of caution. When you use Gzip, you\u2019re only meant to compress files, not images\u2014or you\u2019ll end up with low-quality, pixelated images on your webpage.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There are many other aspects you need to check when it comes to optimizing your site speed. I\u2019ve only included three in this post. For our in-depth guide to site-speed optimization, check out:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:<\/strong> <a href=\"https:\/\/seo-hacker.com\/ultimate-guide-site-speed-optimization\/\" target=\"_blank\" rel=\"noopener\">Ultimate Guide to Site-Speed Optimization<\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Also, keep in mind that consistency is key when it comes to site speed optimization. An optimized site speed requires adding scripts or plugins on occasion, so it\u2019s best to always do a site audit every month to keep site downtime from happening.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/site-speed-optimization-philippines\/\"><img decoding=\"async\" class=\"size-large wp-image-206981 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package-1024x177.png\" alt=\"Site Speed Optimization Package\" width=\"604\" height=\"104\" data-wp-pid=\"206981\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package.png 1160w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package-300x52.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package-1024x177.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Site-Speed-Optimization-Package-768x132.png 768w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/104;\" \/><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Fix content issues<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">If you&#8217;re having trouble with technical SEO, there are a few common issues that could be to blame.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">One of the most common is <strong>duplicate content<\/strong>. This can happen if you have multiple pages with similar or identical content.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To fix this, you&#8217;ll need to either apply a <strong>301 redirect<\/strong> or add <strong>rel=&#8221;canonical&#8221; tags<\/strong> to your pages.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Another common issue is <strong>thin content<\/strong>. This happens when a page has very little useful content.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Different websites have their own opinions on how long content should be\u2014Yoast recommends &gt;300 words for regular posts or pages, while HubSpot claims that your content length shouldn&#8217;t go lower than 2,100 words.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Which one should you follow? I would argue that <em>it&#8217;s not exactly a matter of word count, but of content quality<\/em>.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Does your blog post go in-depth and answer what your target audience needs to know about the topic?<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Does it match search intent?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">I suggest focusing on those instead of word vomiting irrelevant content just to &#8220;fix&#8221; thin content.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading: <\/strong><a href=\"https:\/\/seo-hacker.com\/how-to-use-canonical-tag\/\" target=\"_blank\" rel=\"noopener\">How TO NOT Screw up Your Canonical Tags<\/a> and <a href=\"https:\/\/seo-hacker.com\/search-intent-seo\/\" target=\"_blank\" rel=\"noopener\">Search Intent SEO for Beginners<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Implement structured data<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">According to Yoast,<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica;\">&#8220;Where Schema is the language in which you present your content, structured data is the actual data you provide. It describes the content on your page and what actions site visitors can perform with this content. This is the input you give search engines to get a better understanding of your pages.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206974 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-1024x500.png\" alt=\"Technical SEO schema\" width=\"604\" height=\"295\" data-wp-pid=\"206974\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema.png 1891w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-300x146.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-1024x500.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-768x375.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-1536x750.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-schema-1200x586.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/295;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Simply put, it helps make your page more understandable for search engines and users.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To implement structured data, there are a number of things you can do, but I would suggest using a plugin like Yoast or <a href=\"https:\/\/wpsso.com\/extend\/plugins\/wpsso\/\" target=\"_blank\" rel=\"noopener nofollow\">WPSSO Core<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It gives you the option to select entity types and automatically applies the schema for you instead of you having to manually choose a template and inputting data.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206975 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data-1024x538.png\" alt=\"Schema Markup and Structured data\" width=\"604\" height=\"317\" data-wp-pid=\"206975\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data.png 1288w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data-300x158.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data-1024x538.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data-768x404.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Structured-data-1200x631.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/317;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading: <\/strong><a href=\"https:\/\/seo-hacker.com\/create-structured-data-markup-rich-snippets\/\" target=\"_blank\" rel=\"noopener\">How to Create Structured Data Markup for Rich Snippets<\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Prioritize mobile-friendliness<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206982 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-1024x576.png\" alt=\"Percentage of Global Mobile Traffic\" width=\"600\" height=\"338\" data-wp-pid=\"206982\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021.png 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-300x169.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-1024x576.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-768x432.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-1536x864.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Percentage_of_Global_Mobile_Traffic-2C_2011-2021-1200x675.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: helvetica;\"><strong>Source:\u00a0<\/strong><a href=\"https:\/\/www.broadbandsearch.net\/blog\/mobile-desktop-internet-usage-statistics\" target=\"_blank\" rel=\"noopener nofollow\">BroadbandSearch<\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The mobile friendliness of a website can be measured by how well it is designed and optimized for mobile devices such as smartphones and tablets.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Just looking at the graph above, we can confidently say it&#8217;s <em>integral<\/em> to optimize for mobile.<\/span><\/p>\n<h4><span style=\"font-family: helvetica;\">Install an AMP (Accelerated Mobile Pages) plugin to your website<\/span><\/h4>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206983 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-1024x499.png\" alt=\"AMP for WordPress\" width=\"600\" height=\"292\" data-wp-pid=\"206983\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress.png 1895w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-300x146.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-1024x499.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-768x374.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-1536x748.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-for-WordPress-1200x584.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/292;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Instead of having to manually work on optimizing your site for mobile, we recommend installing the <a href=\"https:\/\/amp-wp.org\/\" target=\"_blank\" rel=\"noopener nofollow\">AMP for WordPress plugin<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This is what we use here in <a href=\"https:\/\/seo-hacker.com\/seo-services-philippines\/\" target=\"_blank\" rel=\"noopener\">SEO Hacker<\/a>, and it&#8217;s made our job a lot easier when it comes to optimizing for mobile.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Install the AMP WordPress plugin.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Activate the plugin\u2014what it will do is append <strong>\/amp<\/strong> on all your pages but it won&#8217;t redirect visitors to them.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Edit your .htaccess file\u2014you could use an FTP program to do this. I personally use Filezilla.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">(Optional) Just in case you want to check if your AMP pages are working across the board\u2014in your .htaccess file, paste this code:<\/span><\/li>\n<\/ul>\n<p><span class=\"blockquote1\" style=\"font-family: helvetica;\">RewriteEngine On<br \/>\nRewriteCond %{REQUEST_URI} !\/amp$ [NC]<br \/>\nRewriteCond %{HTTP_USER_AGENT} (android|blackberry|googlebot\\-mobile|iemobile|iphone|ipod|\\#opera\\ mobile|palmos|webos) [NC]<br \/>\nRewriteRule ^([a-zA-Z0-9-]+)([\\\/]*)$ https:\/\/<strong><span style=\"color: #ff0000;\">website.com<\/span><\/strong>\/$1\/amp [L,R=302]<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Note that you have to change <strong><span style=\"color: #ff0000;\">website.com<\/span><\/strong> to your site&#8217;s domain name. I explicitly made the redirect into a 302 because we don&#8217;t want all the link equity to be passed on to your \/amp pages since it&#8217;s merely an accelerated mobile page version.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Edit the CSS to make your Accelerated Mobile Pages look and feel more like your site. You can edit the CSS using FTP by going to your <strong>wp-content<\/strong> &gt; <strong>plugins<\/strong> &gt; <strong>AMP<\/strong> &gt; <strong>template.php<\/strong><\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Use <strong>rel=&#8221;canonical&#8221; tags<\/strong> to your original pages. Just to be sure to keep anything Panda-related off your back.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">That&#8217;s it!<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206984 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-461x1024.jpg\" alt=\"SEO Hacker AMP\" width=\"400\" height=\"889\" data-wp-pid=\"206984\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP.jpg 1080w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-135x300.jpg 135w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-461x1024.jpg 461w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-768x1707.jpg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-691x1536.jpg 691w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-922x2048.jpg 922w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/SEO-Hacker-AMP-810x1800.jpg 810w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/889;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You could see that SEO Hacker&#8217;s mobile version\u00a0still look and feel like our desktop page design\u2014without all the fluff.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">How can I make AMP work for my non-WordPress site?<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\">You will have to go to the <a href=\"https:\/\/www.ampproject.org\/docs\/get_started\/create_page.html\" target=\"_blank\" rel=\"noopener nofollow\">AMP Project&#8217;s site<\/a> and learn how to integrate it via hard-code, hands-on.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"wp-image-206985 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-1024x460.png\" alt=\"AMP Project's site\" width=\"600\" height=\"269\" data-wp-pid=\"206985\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project.png 1900w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-300x135.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-1024x460.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-768x345.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-1536x690.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-604x270.png 604w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/AMP-Project-1200x539.png 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/269;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you want to know more about AMP, <a href=\"https:\/\/moz.com\/blog\/accelerated-mobile-pages-whiteboard-friday\" target=\"_blank\" rel=\"noopener nofollow\">Moz&#8217;s Whiteboard Friday<\/a> does a swell job on explaining it further:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"wistia_embed lazyload\" data-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/1beu833t9z\" name=\"wistia_embed\" width=\"480\" height=\"298\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/p>\n<h5><span style=\"font-family: helvetica;\">Verifying your AMP pages on Google Search Console<\/span><\/h5>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Once you\u2019ve set up AMP on your website, Google will start crawling and indexing them. In a few days, you should now see that there is an <strong>AMP section under Enhancements<\/strong> in your Google Search Console.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206986 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-1024x488.png\" alt=\"Technical SEO AMP SEO Hacker GSC\" width=\"604\" height=\"288\" data-wp-pid=\"206986\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC.png 1892w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-300x143.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-1024x488.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-768x366.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-1536x732.png 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Technical-SEO-AMP-SEO-Hacker-GSC-1200x572.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/288;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Google Search Console will notify you if there are any errors in your AMP pages. Just like any other coverage errors, it is divided into 3; Errors, Valid with Warnings, and Valid. When you first apply AMP on your website, there is a high chance that most of your pages will fall under Valid with Warnings.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Don\u2019t worry, your AMP pages will still be available to users. It\u2019s just that there are missing data that could further enhance your AMP pages such as structured data or image sizes.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Structured Data on AMP pages<\/span><\/h5>\n<p><span style=\"font-weight: 400; font-family: helvetica;\">Aside from loading speeds and user experience on mobile, adding structured data on your AMP pages also makes them eligible for Rich Results.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><span style=\"font-weight: 400;\">If you\u2019re using WordPress, <\/span><a href=\"https:\/\/seo-hacker.com\/best-schema-plugins-wordpress\/\"><span style=\"font-weight: 400;\">there are plugins that enable structured data<\/span><\/a><span style=\"font-weight: 400;\"> on AMP pages. Google highly recommends having structured data on both the original page and the AMP version.<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:\u00a0<\/strong><a href=\"https:\/\/seo-hacker.com\/seo-hacker-mobile-optimization-checklist\/\" target=\"_blank\" rel=\"noopener\">The SEO Hacker Mobile Optimization Checklist<\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">How do I know if my technical SEO is working?<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">There are a number of metrics you can measure to gauge the effectiveness of your technical SEO.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Organic traffic<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">This measures the number of visitors coming to your site from search engines. If you&#8217;re seeing an increase in organic traffic, it&#8217;s likely that your technical SEO is working.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Click-through rate (CTR) from SERPs<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">This measures the percentage of people who click on your listing when it appears in search results. A high CTR indicates that your listing is relevant and appealing to users, and that your technical SEO is working.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can also check if you&#8217;re showing up on the Knowledge Panels and other snippets.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Loading times<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">If you&#8217;ve optimized for page speed correctly, you will notice that your site is a lot faster and smoother than before.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Troubleshooting common technical SEO issues<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">I asked some folks over at Reddit what they wanted to know about technical SEO, and some of them gave me questions that I wanted to include here.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">How to fix unused CSS\/Javascripts in WordPress<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206989 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript-1024x194.png\" alt=\"Reduce unused CSS and javascript\" width=\"604\" height=\"114\" data-wp-pid=\"206989\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript.png 1219w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript-300x57.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript-1024x194.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript-768x146.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/Reduce-unused-CSS-and-javascript-1200x227.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/114;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Unused code can make your website load slower, but thankfully there is a way to <em>at least<\/em> reduce this issue.<\/span><\/p>\n<h5><span style=\"font-family: helvetica;\">Use WP Rocket<\/span><\/h5>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noopener nofollow\">WP Rocket<\/a> is a plugin you can use to remove unused CSS and delay JavaScript execution.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can check out and follow <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-remove-unused-css-in-wordpress-the-right-way\/\" target=\"_blank\" rel=\"noopener nofollow\">this really good tutorial<\/a> from WPBeginner.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">How to fix XML sitemap errors<\/span><\/h3>\n<p>An XML sitemap is a file that lists all the important pages of your website. They ensure that Google is able to crawl and index your web pages.<\/p>\n<p>XML sitemaps also help search engines understand your site structure.<\/p>\n<p>Essentially, a good XML sitemap tool will greatly benefit your website. However, if it\u2019s not done correctly, you might increase your risk of not getting recognized by Google.<\/p>\n<p>Here are some pitfalls that you need to avoid with XML sitemap:<\/p>\n<h3>Submitted URL has crawl issues<\/h3>\n<p>This is one of the most common XML sitemap issues you will come across in Google Search Console.<\/p>\n<p>This means that your sitemap has listed a page with a known crawl error, but Google will not tell you exactly what kind of error it was.<\/p>\n<p>You will need to reanalyze your sitemap for any error that is undetected. The most common crawl issue errors are:<\/p>\n<ul>\n<li>Robots.txt blocking crawlers<\/li>\n<li>Error pages other than 404, such as \u201c403\u201d forbidden and 401<\/li>\n<li>Javascript or CSS blocked by search engines<\/li>\n<\/ul>\n<p>You can address these crawl issues with the 11 steps I outlined earlier.<\/p>\n<p>Then go to Google Search Console and resubmit your sitemap.<\/p>\n<h3>Sitemap size error<\/h3>\n<p>As we discussed in this post earlier, size matters in SEO. Your sitemap size must NOT:<\/p>\n<ul>\n<li>Be longer than 50MB<\/li>\n<li>Contain no more than 1,000 images per URL<\/li>\n<li>Contain no more than 50,000 URLs<\/li>\n<\/ul>\n<p>If you have a simple site, your sitemap\u2019s size shouldn\u2019t be an issue.<\/p>\n<p>However, if you have (for example) an eCommerce website that&#8217;s growing <em>fast<\/em>, it\u2019s best that you create separate sitemaps for every 10,000 URLs you have.<\/p>\n<p>Fewer URLs mean fewer crawl issues for you.<\/p>\n<p>I suggest that you take a look at <a href=\"https:\/\/yoast.com\/help\/xml-sitemap-errors\/\" target=\"_blank\" rel=\"noopener nofollow\">Common XML sitemap errors<\/a> by Yoast and <a href=\"https:\/\/seranking.com\/blog\/fixing-sitemap-errors\/\" target=\"_blank\" rel=\"noopener nofollow\">Polishing a sitemap: fixing errors, weeding out trash pages, and finding hidden gems<\/a> by SE Ranking for a more in-depth treatment of this issue.<\/p>\n<h3><span style=\"font-family: helvetica;\">How to handle multiple connected websites<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">The Redditor who asked this question works as a software developer who put their apps under different &lt;appname.&gt;app websites.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It&#8217;s generally not recommended to have multiple domains or websites for the following reasons:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">They\u00a0can compete for the same keywords.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">They can be <em>expensive<\/em>.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">It can take a while for you to rank the websites because you&#8217;ll be doing a full SEO strategy for each of them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">I recommend to figure out first what the purpose is of your website. For example, is it to showcase your work as a software developer?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">In that case, you can put your apps under one domain, then create subdirectories in your website for the various apps you want to feature.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This works especially if your apps are connected to one another, or they generally fall under a specific theme (e.g., productivity tools}.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-206990 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM-1024x500.png\" alt=\"HubSpot CRM\" width=\"604\" height=\"295\" data-wp-pid=\"206990\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM.png 1888w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM-300x147.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM-1024x500.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM-768x375.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/04\/HubSpot-CRM-1536x750.png 1536w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/295;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For example, under HubSpot you have various software you can check out\u2014and they&#8217;re all under HubSpot.com<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If they are\u00a0<em>completely different\u00a0<\/em>and you want to market them as such (and you have the time and energy to SEO each of them), then you can go ahead and put them in different websites.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Server Errors (5xx)<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">A site crawl can return 5xx errors, also known as server errors or server side errors. This happens when your server can&#8217;t successfully complete a client&#8217;s request. These errors can only be fixed by the website, server, or hosting admins.\u00a0<\/span><\/p>\n<p>A 5xx error is any HTTP status code that starts with 5, so covers 500, 502, 503, and so on.<\/p>\n<p><span style=\"font-family: helvetica;\"><\/span>Fixing these is a must if you don&#8217;t want your users&#8217; experience on your website to be a bad one. I mean, imagine trying to buy something online, and this website your on keeps returning a server error, would you want to keep trying to buy from this store? That&#8217;s why these should immediately be reported to admins to avoid loss of traffic and possible leads.<\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Further reading:<\/strong><\/span><\/p>\n<p>If you&#8217;re currently facing this problem, I cover how to fix the following 5xx errors in separate guides:<\/p>\n<ol>\n<li><a href=\"https:\/\/seo-hacker.com\/500-internal-server-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 500 Internal Server errors<\/a>.<\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/501-not-implemented-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 501 Not Implemented errors.<\/a><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/502-bad-gateway-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 502 Bad Gateway errors.<\/a><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/503-service-unavailable-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 503 Service Unavailable errors.<\/a><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/504-gateway-timeout-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 504 Gateway Timeout errors.<\/a><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/509-bandwidth-limit-exceeded-error\/\" target=\"_blank\" rel=\"noopener\">Troubleshooting guide to 509 Gateway Timeout errors.<\/a><\/li>\n<\/ol>\n<h2><span style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Technical SEO is one of the most important aspects of ranking your website properly. It covers all the behind-the-scenes elements that are necessary for Google and other search engines to understand your site correctly.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Without proper technical SEO, it\u2019s difficult to rank at all, let alone achieve high SERP positions. That\u2019s why we created this guide\u2014to help you audit and troubleshoot any issues on your own website and improve your rankings with these 11 steps.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you want us to take care of your technical SEO for you, check out our <a href=\"https:\/\/seo-hacker.com\/seo-services-package\/\" target=\"_blank\" rel=\"noopener\">SEO Services Package<\/a> or <a href=\"https:\/\/seo-hacker.com\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us today for a free consultation<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008],"tags":[200017,101975],"wl_entity_type":[102583],"class_list":["post-206928","post","type-post","status-publish","format-standard","hentry","category-seo","tag-advanced-seo","tag-technical-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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