{"id":206725,"date":"2022-02-16T16:33:53","date_gmt":"2022-02-16T08:33:53","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=206725"},"modified":"2023-06-30T17:05:27","modified_gmt":"2023-06-30T09:05:27","slug":"types-digital-marketing","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/types-digital-marketing\/","title":{"rendered":"10 Types of Digital Marketing Channels to Try [in 2022]"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/types-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-206729 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\" alt=\"10 Types of Digital Marketing Channels to Try [in 2022]\" width=\"600\" height=\"450\" data-wp-pid=\"206729\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo-300x225.jpg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo-768x576.jpg 768w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So you want to put online efforts and <a href=\"https:\/\/seo-hacker.com\/going-digital\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">go digital<\/a> for your business. But there are many types of digital marketing channels out there to choose from. Now what?<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-family: helvetica;\">Your next step is to start your digital marketing efforts. The good news is, there are several types of digital marketing out there for you to check out and try.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The not-so-good news is, you don\u2019t want to use all your energy trying to make all these channels work for you.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">How would you decide which type of digital marketing channel is right for your business? Here\u2019s our comprehensive list of digital marketing channels for you to learn, understand, and try:<\/span><span style=\"font-family: helvetica;\"><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">1. Organic Search<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206728 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpeg\" alt=\"Organic Search\" width=\"604\" height=\"403\" data-wp-pid=\"206728\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-300x200.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-768x512.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-1536x1024.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-eMemmpUojlw-unsplash-1200x800.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/403;\" \/><\/span><br \/>\n<span style=\"font-family: helvetica;\">What do you do when you\u2019re curious to know about certain topics? Where do you look for information about a specific product or service? You Google it, right?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">One of the highest converting types of digital marketing channels is search engine optimization (SEO). <a href=\"https:\/\/seo-hacker.com\/so-what-is-seo\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">SEO<\/a> is a process of making your website rank better in search engines than your competitors.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Search engine optimization <em>makes it easier for customers to find you<\/em>. At present, there are over <a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\" target=\"_blank\" rel=\"nofollow_noopener noopener\">99,000 Google searches done per second<\/a> so it\u2019s best that you make use of it to optimize your website and be visible in organic search.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But how can SEO make your product or service stand out from your competitors? How can you get more traffic to your website and get high conversion rates? Here are some of the SEO techniques you need to know:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Keyword research &#8211; this is the most fundamental process in SEO. We do this to determine which keyword will help you rank and get more organic traffic for your website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">However, keyword research is not as easy as it seems. If you want to have an in-depth understanding of what it can do for your business, especially if you have a new website, you can read more about it <a href=\"https:\/\/seo-hacker.com\/keyword-research-new-website\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">here<\/a>.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Content &#8211; your website must have high-quality content. Why? Because not only it will drive readership from your customers, it will also help you stand out.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">But how do you drive readership from your customers? It all boils down to your keywords. The more specific and relevant your keywords are to your business, the better.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">In addition, when creating content for your website, don\u2019t forget to add your keywords to your metadata. Meta Data provides Google with additional information about your website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206730 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM-1024x481.png\" alt=\"Meta Data\" width=\"604\" height=\"284\" data-wp-pid=\"206730\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM.png 1279w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM-300x141.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM-1024x481.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM-768x361.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-15-at-1.54.42-PM-1200x564.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/284;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Meta Data includes your website\u2019s URL or web address (Uniform Resource Locator), Title Tag, and Meta Description. Meta data lets search engines know what your website is about.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Linkbuilding &#8211; is another integral task in SEO. The goal of link building is to get links back to your website from either the same website (internal backlinks) or other websites.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/seo-link-building-tutorial-what-is-link-building\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Linkbuilding<\/a> is getting more \u201creferrals\u201d into your website so Google will see you as reputable and authoritative. Links are a huge factor in how Google ranks you. In fact, it makes up your site\u2019s page rank to 42%!<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">SEO Hacker has an in-depth post on <a href=\"https:\/\/seo-hacker.com\/how-to-build-backlinks\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">how to build backlinks to your website<\/a>. You might want to refer to it in case you want to try to do it on your own first.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A quick word though. It may seem easy to build links, but don&#8217;t be fooled. Link building won\u2019t give you results overnight. It requires a process that\u2019s painstakingly slow to grow your website\u2019s presence.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The same goes for SEO in general. Not only does SEO takes a huge amount of time, but it also requires immense technical SEO experience to keep up with the search engines&#8217; constant algorithm updates. Google must make these updates to provide its users with a better experience.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Fortunately for business owners, there are SEO and digital marketing services out there that can help. SEO Hacker is an SEO and digital marketing agency that provides the best quality service because of white hat strategies and ethical processes. If you want to know how your website\u2019s searchability is doing, you can try our <a href=\"https:\/\/seo-hacker.com\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">FREE SEO audit tool here<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"website\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">2. Website and Content<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206731 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-1024x683.jpeg\" alt=\"Website and Content\" width=\"604\" height=\"403\" data-wp-pid=\"206731\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-300x200.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-1024x683.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-768x512.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-1536x1024.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/tran-mau-tri-tam-tZnbakTUcTI-unsplash-1200x800.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/403;\" \/><\/span><br \/>\n<span style=\"font-family: helvetica;\">An infographic from <a href=\"https:\/\/minewhat.com\/blog\/motivate-shoppers-who-research-online-to-buy\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">MineWhat<\/a> shows that 81% of shoppers do their online research first before they make a purchase.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What does this mean for your business? Your website must not only be visible online, but it must also have high-quality valuable content for your customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Your website must have all the important information and credentials your customers need. The website and content have multimedia capabilities so you can add variety to educate, entertain, and persuade your visitors.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Some types of content you might want to create are blogs, videos, infographics, case studies, social media posts, e-books, and many others.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To make website and content work for your business, you will need a content strategy. A <a href=\"https:\/\/seo-hacker.com\/content-strategy-important\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">content strategy<\/a> helps you outline and define your business\u2019 identity and purpose.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you have outlined your content strategy, your next step is to do content marketing. <a href=\"https:\/\/seo-hacker.com\/traffic-content-marketing\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Content marketing<\/a> is where you will identify which type of content you will create and promote them to increase your website traffic.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Ultimately, your goal is to solve your customers\u2019 pain points when they visit your website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"word\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">3. Word of Mouth<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206732 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-1024x683.jpeg\" alt=\"Word of Mouth\" width=\"604\" height=\"403\" data-wp-pid=\"206732\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-300x200.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-1024x683.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-768x512.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-1536x1024.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/nguy-n-phuc-6ZO3rE6OLew-unsplash-1200x800.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/403;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To me, nothing beats this most powerful type of marketing because it speaks volumes about loyalty and trust. It reflects how we serve our business partners with their digital marketing needs. In fact, I find this to be my favorite marketing strategy! <a href=\"https:\/\/seo-hacker.com\/client-testimonials\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Here\u2019s why<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Nowadays, consumers rely heavily on what other consumers have to say about the brand. Consumers rely less on the brand\u2019s paid advertising.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A study from <a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Invespcro<\/a> shows that word-of-mouth marketing drives five times more sales than paid media. In addition, consumers are more likely to trust and buy from a brand recommended by family or a friend over a brand employee.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Contrary to what the majority believe, WOM (word-of-mouth) marketing can also be done in the form of online customer reviews.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It&#8217;s likely you&#8217;ve done word of mouth at some point as well. When you meet with your friends and you can\u2019t help but rave about a great product or service, that\u2019s a word of mouth marketing already!<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The key to achieving successful WOM is to create a top-notch experience and service for your customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"email\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">4. Email<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206733 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpeg\" alt=\"Email\" width=\"604\" height=\"453\" data-wp-pid=\"206733\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-300x225.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-768x576.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-1536x1152.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/brett-jordan-LPZy4da9aRo-unsplash-1200x900.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/453;\" \/><\/span><br \/>\n<span style=\"font-family: helvetica;\">Contrary to what the majority of digital marketers say, email marketing <em>is<\/em> not dead. When you sign up for any social media channels or websites, what was the first information asked of you? Your email address, right?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Email marketing is still one of the most effective types of digital marketing channels to try. Don\u2019t believe it?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#five\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Campaign Monitor<\/a> shows that 64% of small businesses still use email marketing because it works for them. Not only it is easier than other types of digital marketing channels on the list, but it also offers several opportunities to promote your business.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But, what can you do with email marketing? You can promote your product or services without spending too much on ads! Another reason why email is another great channel is that it lets you build relationships, increase brand loyalty, and gain feedback from your email list.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you\u2019re going for email marketing, here are some strategies you can apply now:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\"><strong>Create catchy but relevant subject lines<\/strong>. It\u2019s a challenge to stand out from the typical email noise out there, so it\u2019s best that you come up with subject lines that are catchy, timely, but not too long to cut your pre-header short.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Be careful not to use clickbait subject lines or you\u2019ll end up in the Spam folder.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\"><strong>Make your message more personalized and engaging<\/strong>. Do you still recall a time when you get snail mails from a friend or loved one? Were you excited? Were you looking forward to their next letter?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">That\u2019s how your email should read and feel like. Write your emails as if you\u2019re talking to a specific person in mind. Engage your email list by sharing valuable information about your business or asking questions about how you\u2019ve helped them solve their problem.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\"><strong>Segment your email list<\/strong>. Keep information relevant to your email subscribers by segmenting your list. It\u2019s best to send different messages to people who clicked, purchased, viewed your product, or were inactive on your list.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Check out our <a href=\"https:\/\/seo-hacker.com\/email-marketing\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">updated comprehensive list<\/a> of email marketing you can send out to your list.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"podcast\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">5. Podcast<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206734 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-1024x576.jpeg\" alt=\"Podcast\" width=\"604\" height=\"340\" data-wp-pid=\"206734\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-300x169.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-1024x576.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-768x432.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-1536x864.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/matt-botsford-OKLqGsCT8qs-unsplash-1200x675.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/340;\" \/><\/span><br \/>\n<span style=\"font-family: helvetica;\">Since its launch in 2004, the demand for audio content has gone through the roof. In fact, <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicHeader__wrapper\" target=\"_blank\" rel=\"nofollow_noopener noopener\">57%<\/a> of the US population listens to the podcast, and the generation with the highest listener shares is the Millennials.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Statista also predicts that there will be 160 million podcast listeners in 2023. That\u2019s a huge potential to meet where your audiences are.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But why you should look into podcasts? Podcasts are a great channel to interact with your audience. Podcast lets your audience listen to your episodes while they\u2019re on a workout, on a morning commute, or on a coffee break. By doing so, you can be more conversational and show your human side to your audience.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you want to join the podcast bandwagon but don\u2019t know where to start, you may check out <a href=\"https:\/\/www.buzzsprout.com\/how-to-make-a-podcast\" target=\"_blank\" rel=\"nofollow_noopener noopener\">BuzzSprout\u2019s step-by-step guide on how to start a podcast<\/a>. Also, I host <a href=\"https:\/\/leadershipstack.com\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">The Leadership Stack Podcast<\/a> where we empower the world\u2019s future leaders and invite feature like-minded professionals as our guests with our episodes.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"social\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">6. Social Media<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206735 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-1024x680.jpeg\" alt=\"Social Media\" width=\"604\" height=\"401\" data-wp-pid=\"206735\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-300x199.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-1024x680.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-768x510.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-1536x1020.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/firmbee-com-DfMMzzi3rmg-unsplash-1200x797.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/401;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There are 4.62 billion people who use social media worldwide in 2022, and its purpose has significantly transformed over the years.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What used to be a platform to build personal connections has become something much more functional. Most B2Cs (business to consumer) invest in this digital marketing channel because customers spend most of their time there.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">According to <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Data Reportal<\/a>, there are 6 social media platforms that claim more than a billion active users per month. For this report, we\u2019ll include Twitter, Facebook Messenger, and LinkedIn for your reference:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Facebook &#8211; 2.9 billion monthly active users<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">YouTube &#8211; 2.56 billion potential advertising reach<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">WhatsApp &#8211; at least 2 billion monthly active users<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Instagram &#8211; 1.47 billion potential advertising reach<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">WeChat &#8211; 1.26 billion monthly active users<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">TikTok &#8211; 1 billion monthly active users<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Facebook Messenger &#8211; 988 million potential advertising reach<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Twitter &#8211; 436 million potential advertising reach<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">LinkedIn &#8211; 790.4 million monthly active users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">LinkedIn is the most used and effective B2B (business to business) social media channel. In October 2021, LinkedIn has at least 790 million members which makes it a perfect channel to reach out to business-minded individuals.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">As for the rest of the social media platforms, observe how some brands use it to interact with their customers in real-time. Your customers can like or comment on your post, which can help you decide which content gets more engagement.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">At the same time, most social media platforms have chatboxes or direct messaging that either quickly answer your customers\u2019 concerns or inquire about your product or service.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/social-media-marketing-philippines\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">Social media marketing<\/a> is very effective since it offers a two-way conversation between the brand and its customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The two most powerful trends marketers use when they interact on social media are influencer marketing and short-form video content.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you want to get started on social media channels but are clueless about how to do it, <a href=\"https:\/\/seo-hacker.com\/grow-social-media-presence\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">this definitive guide is for you.<\/a> We\u2019ve outlined 12 easy-to-follow steps on how you can <a href=\"https:\/\/seo-hacker.com\/grow-social-media-presence\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">boost your social media presence<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"paid\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">7. Paid Search<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206736 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM-1024x482.png\" alt=\"Paid Search\" width=\"604\" height=\"284\" data-wp-pid=\"206736\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM.png 1276w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM-300x141.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM-1024x482.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM-768x361.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-7.48.15-AM-1200x564.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/284;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Another popular word for paid search is search engine marketing (SEM). SEO and SEM aren\u2019t similar in the sense that the goal of the former is to rank in organic search. The goal of paid search or SEM is to increase your website traffic with paid ads. You can make use of this digital marketing channel through Google Ads.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">One advantage of paid search is it allows marketers to increase the business\u2019 website traffic by putting a paid ad on top of the search results page. Paid ads are made to appear before the organic results. Look closely and you\u2019ll find there\u2019s an \u201cAd\u201d label before your searched keyword.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Many digital marketers like paid search because it\u2019s easy for them to create targeted ads. You can easily create ads based on users\u2019 searched keywords and location. It lets you create ads based on your targeted demographics as well.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can outdo your competitors and step up your game with paid search. If you have a new website and you want to rank for desired keywords in no time, then this digital marketing channel might be for you.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can either do this on your own or work with a <a href=\"https:\/\/seo-hacker.com\/sem-ppc-services\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">digital marketing agency<\/a> to save time. Be sure to look for an agency that\u2019ll help you earn numerous times over every click you spend.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"display\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">8. Display Ads<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206738 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM-1024x482.png\" alt=\"Display Ads\" width=\"604\" height=\"284\" data-wp-pid=\"206738\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM.png 1277w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM-300x141.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM-1024x482.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM-768x361.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.17.57-AM-1200x565.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/284;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Display ads are another great way to attract the attention of your potential leads, increase awareness about your business, and convince your audience to take action.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">These ads are usually in the form of image, text, or video ads that entice the audience to click through to a landing page and make a purchase.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206739 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM-1024x484.png\" alt=\"Facebook Ad\" width=\"604\" height=\"285\" data-wp-pid=\"206739\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM.png 1277w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM-300x142.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM-1024x484.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM-768x363.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-16-at-9.14.45-AM-1200x568.png 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/285;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can tell the difference between a regular personal post on your social media feed and a display ad when you see a gray text that says \u201cpromoted\u201d or \u201csponsored\u201d.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Unlike paid search, display ads aren\u2019t targeted. With this digital marketing channel, you can reach a larger audience with a wider reach.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Ideally, the goal of display ads is to retarget your audience. In the event that customers visit and leave your website and you want them to return, display ads encourage this.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Display ads come in different forms:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Banner ads &#8211; is a traditional form of a display ad. It usually appears as a banner at the top of the website.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Video ads &#8211; these ads are usually found on YouTube, Facebook, and Instagram. Video ads allow you to reach and connect with your audience on a personal level by telling engaging stories. The length of your video ads doesn\u2019t matter but be sure to make it light and engaging.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Rich media &#8211; this ad is video, audio, and clickable engaging elements combined. This ad offers ways to interact with the audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><a name=\"mobile\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">9. Mobile<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206740 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM-473x1024.jpeg\" alt=\"Mobile\" width=\"323\" height=\"700\" data-wp-pid=\"206740\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM.jpeg 750w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM-139x300.jpeg 139w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM-473x1024.jpeg 473w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-9.10.31-AM-709x1536.jpeg 709w\" data-sizes=\"(max-width: 323px) 100vw, 323px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 323px; --smush-placeholder-aspect-ratio: 323\/700;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you haven\u2019t thought about reaching your potential audience via their smartphones yet, now\u2019s the time to do so.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">According to GSMA Intelligence\u2019s latest data, there are now 5.31 billion unique phone users around the world. In addition, unique mobile users are still growing at a rate of 1.8 percent every year.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Furthermore, the rise of voice search on mobile continues. What does this tell you as a business owner?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You have to make yourself visible on mobile devices such as smartphones and tablets. To do this, you may utilize the following mobile marketing strategies:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">SMS &#8211; never underestimate SMS\u2019 (short message service) potential. You can keep your customers updated about your product or if you have any ongoing promotions.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Mobile-based app &#8211; 80% of mobile users spend more time on different mobile apps, but it doesn\u2019t necessarily mean you have to build your own mobile app.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">It\u2019s true that mobile apps are nice to have in businesses. However, you can still promote and create mobile ads that show within third-party mobile apps. <a href=\"https:\/\/admob.google.com\/home\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Google AdMob<\/a> lets you create ads not only in mobile apps but also in display ads like rich media, video, and text interstitials.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">QR codes &#8211; QR (Quick Response) codes encourage mobile phone interaction and engagement. It helps businesses provide more information about their product or service to their customers\u2019 mobile devices in a jiffy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Also, QR codes can be added to brochures, posters, billboards, or any advertising material to provide mobile users with more information about your product or offer.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Instant messaging &#8211; it\u2019s easy to sign up for WhatsApp, Facebook Messenger, WeChat, and Viber accounts. If you want to get in touch with your audience and respond to them in a flash, instant messaging is the way to go.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><a name=\"video\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">10. Video Marketing<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone wp-image-206741 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash.jpeg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-1024x768.jpeg\" alt=\"Video Marketing\" width=\"604\" height=\"453\" data-wp-pid=\"206741\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash.jpeg 1920w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-300x225.jpeg 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-1024x768.jpeg 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-768x576.jpeg 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-1536x1152.jpeg 1536w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/alexander-shatov-niUkImZcSP8-unsplash-1200x900-cropped.jpeg 1200w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/453;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Still on the fence about where to put your online efforts for your business? You should consider <a href=\"https:\/\/seo-hacker.com\/youtube-video-marketing-and-seo\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">video marketing<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Gone are the days when creating videos for your business is just an option. If you want to be relevant, it\u2019s imperative you dive into it! Nowadays, people are more likely to watch video content from a company they support.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What this also means is that video content helps increase your open and conversion rates, improve your ROI and help nurture your relationship with your customers.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A survey conducted by <a href=\"https:\/\/www.statista.com\/statistics\/1276028\/tiktok-youtube-usage-frequency-us\/\" target=\"_blank\" rel=\"nofollow_noopener noopener\">Statista<\/a> showed that 60% of their respondents watch YouTube multiple times a day. On the other hand, 54% of their respondents engage with TikTok more than twice per day.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So, which type of video content should you create? You can do the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\">Instructional or How-To Video &#8211; this is one of the best ways to provide your audience information or knowledge about your product and understand how it works.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Explainer video &#8211; this is perfect for products or services with technical concepts. You may also create animated videos to explain in a simple format how your product or service works.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Live video &#8211; this video format proves to be the most engaging type. It encourages audiences to interact by asking questions in the comments section in real-time.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Brand video &#8211; ideal for sharing your brand\u2019s vision and mission, or for showcasing your brand\u2019s products or offer.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Testimonial video &#8211; the best type of user-generated content ever! You don\u2019t have to put a lot of marketing effort into this because your customers will do the market for you.<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Product demo video &#8211; this is where you showcase your product\u2019s benefits and features. This type of video should be comprehensive to provide the best user experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">The best digital video channel to start with is YouTube. Not only because it has one of the largest audience reaches, but also because it\u2019s the internet\u2019s second-largest search engine.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">YouTube helps you cast a wide net for search traffic, so if you\u2019re not doing YouTube yet, you\u2019re missing out on a lot. If you want to dive deep into how YouTube can help improve your overall presence and improve your SEO, here\u2019s our definitive guide to <a href=\"https:\/\/seo-hacker.com\/youtube-seo\/#needvideo\" target=\"_blank\" rel=\"dofollow_noopener noopener\">YouTube SEO<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">However, if you want to showcase your creative marketing side and create short-form videos on TikTok, check out our post about <a href=\"https:\/\/seo-hacker.com\/tiktok-seo\/\" target=\"_blank\" rel=\"dofollow_noopener noopener\">TikTok SEO<\/a>. Here we discussed why TikTok is an ideal venue for product promotions and what Google is doing to make TikTok videos appear in organic search.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a name=\"key\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">It is now easier to grow leads and increase sales with so many types of digital marketing channels available. This isn\u2019t to say you should utilize every digital marketing channel discussed here.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This also doesn\u2019t mean you should only focus on one digital marketing channel. In order for any of these channels to work wonders for your business, you need a well-thought-out marketing strategy in place.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">I also noticed how omni-channels work wonders for brands nowadays. If you want to stay ahead of the game and keep abreast with your customers\u2019 needs, it\u2019s important to leverage more than one to three marketing channels. Include that in your marketing strategy so you can stay competitive.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[200061],"tags":[200244],"wl_entity_type":[102583],"class_list":["post-206725","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-digital-marketing-channels","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Channels [2022]<\/title>\n<meta name=\"description\" content=\"There are many types of digital marketing channels out there, but which are the best ones for your business? Here&#039;s our comprehensive guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/types-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Channels [2022]\" \/>\n<meta property=\"og:description\" content=\"There are many types of digital marketing channels out there, but which are the best ones for your business? Here&#039;s our comprehensive guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/types-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T08:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T09:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"10 Types of Digital Marketing Channels to Try [in 2022]\",\"datePublished\":\"2022-02-16T08:33:53+00:00\",\"dateModified\":\"2023-06-30T09:05:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/\"},\"wordCount\":3231,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\",\"keywords\":[\"digital marketing channels\"],\"articleSection\":[\"Internet Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/\",\"name\":\"Digital Marketing Channels [2022]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\",\"datePublished\":\"2022-02-16T08:33:53+00:00\",\"dateModified\":\"2023-06-30T09:05:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"There are many types of digital marketing channels out there, but which are the best ones for your business? Here's our comprehensive guide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\",\"contentUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg\",\"width\":1024,\"height\":768,\"caption\":\"10 TYPES OF DIGITAL MKTG TO TRY_Cover Photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/types-digital-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seo-hacker.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Types of Digital Marketing Channels to Try [in 2022]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/\",\"name\":\"SEO Services Agency in Manila, Philippines\",\"description\":\"SEO Hacker is an SEO Agency and SEO Blog in the Philippines. Let us take your website to the top of the search results with our holistic white-hat strategies. Inquire today!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seo-hacker.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\",\"name\":\"Sean Si\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"caption\":\"Sean Si\"},\"description\":\"Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project...\",\"sameAs\":[\"https:\\\/\\\/sean.si\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Channels [2022]","description":"There are many types of digital marketing channels out there, but which are the best ones for your business? Here's our comprehensive guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo-hacker.com\/types-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Channels [2022]","og_description":"There are many types of digital marketing channels out there, but which are the best ones for your business? Here's our comprehensive guide.","og_url":"https:\/\/seo-hacker.com\/types-digital-marketing\/","og_site_name":"SEO Services Agency in Manila, Philippines","article_published_time":"2022-02-16T08:33:53+00:00","article_modified_time":"2023-06-30T09:05:27+00:00","og_image":[{"url":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg","type":"","width":"","height":""}],"author":"Sean Si","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/"},"author":{"name":"Sean Si","@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf"},"headline":"10 Types of Digital Marketing Channels to Try [in 2022]","datePublished":"2022-02-16T08:33:53+00:00","dateModified":"2023-06-30T09:05:27+00:00","mainEntityOfPage":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/"},"wordCount":3231,"commentCount":0,"image":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg","keywords":["digital marketing channels"],"articleSection":["Internet Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seo-hacker.com\/types-digital-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/","url":"https:\/\/seo-hacker.com\/types-digital-marketing\/","name":"Digital Marketing Channels [2022]","isPartOf":{"@id":"https:\/\/seo-hacker.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg","datePublished":"2022-02-16T08:33:53+00:00","dateModified":"2023-06-30T09:05:27+00:00","author":{"@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf"},"description":"There are many types of digital marketing channels out there, but which are the best ones for your business? Here's our comprehensive guide.","breadcrumb":{"@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo-hacker.com\/types-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#primaryimage","url":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg","contentUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2022\/02\/10-TYPES-OF-DIGITAL-MKTG-TO-TRY_Cover-Photo.jpg","width":1024,"height":768,"caption":"10 TYPES OF DIGITAL MKTG TO TRY_Cover Photo"},{"@type":"BreadcrumbList","@id":"https:\/\/seo-hacker.com\/types-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo-hacker.com\/"},{"@type":"ListItem","position":2,"name":"10 Types of Digital Marketing Channels to Try [in 2022]"}]},{"@type":"WebSite","@id":"https:\/\/seo-hacker.com\/#website","url":"https:\/\/seo-hacker.com\/","name":"SEO Services Agency in Manila, Philippines","description":"SEO Hacker is an SEO Agency and SEO Blog in the Philippines. Let us take your website to the top of the search results with our holistic white-hat strategies. Inquire today!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo-hacker.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf","name":"Sean Si","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","caption":"Sean Si"},"description":"Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project...","sameAs":["https:\/\/sean.si"]}]}},"_wl_alt_label":[],"jetpack_featured_media_url":"","wl:entity_url":"http:\/\/data.wordlift.io\/wl0320\/post\/10-types-of-digital-marketing-channels-to-try-in-2022-206725","_links":{"self":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts\/206725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/comments?post=206725"}],"version-history":[{"count":0,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts\/206725\/revisions"}],"wp:attachment":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/media?parent=206725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/categories?post=206725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/tags?post=206725"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/wl_entity_type?post=206725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}