{"id":206584,"date":"2022-01-11T19:12:54","date_gmt":"2022-01-11T11:12:54","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=206584"},"modified":"2023-07-19T17:08:49","modified_gmt":"2023-07-19T09:08:49","slug":"blog-writing-101","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/blog-writing-101\/","title":{"rendered":"A Comprehensive Guide to Blog Writing: Everything You Need to Know"},"content":{"rendered":"

\"Blog<\/a><\/span><\/p>\n

What should I learn about blog writing for SEO?<\/span><\/h2>\n

Quick Answer:<\/strong> There are several points to blog writing that every writer needs to know. Understanding the basics of great blogging\u2014evergreen content, when to publish, how to generate topics, how to set up for writing, and how to optimize your blogs\u2014will help you enhance your content and boost your rankings. And, we go over each of these points here. We even cover how to refresh your old blog posts to keep gaining traffic!<\/span><\/span><\/p>\n

Overview<\/span><\/h2>\n

Blog writing is a content marketing format that started as an online diary, and has since gained traction and found its way into business websites. It is one of the more accessible formats of content marketing, the strategic approach which aims to provide relevant and valuable information to one\u2019s audiences and build a relationship with them.<\/span><\/p>\n

According to OptinMonster, 77% of internet users read blogs. If you don\u2019t know where to start and how, this comprehensive guide is for you.<\/span><\/span><\/p>\n

How does blog writing help with SEO?<\/span><\/h2>\n

Think of it this way\u2014when your target audience asks a question related to your niche, you would want to be the one answering the question, right? You can\u2019t answer their questions when you don\u2019t include a means in your website to answer them.<\/span><\/p>\n

That\u2019s what blog writing does for you. It gives relevant and useful answers to your target audience. And if you\u2019re answering those questions well, the search engines have more reason to index your site<\/a> and put you at the forefront of the SERPs.<\/span><\/p>\n

Hence, according to Tech Jury<\/a>, sites that produce blogs have 434% more indexed pages<\/a> than sites that don\u2019t. That means these sites generate more traffic, potentially generating more leads and revenue as well.<\/span><\/p>\n

Companies that have blogs also get 97% more backlinks<\/a> than other company websites, meaning they also get promoted through other people\u2019s content because they took the time and energy to provide value and answer their target user\u2019s questions<\/span><\/p>\n

Why you should prioritize evergreen content<\/span><\/h2>\n

SEO-Hacker.com went live for the first time in April 2010\u2014which means it\u2019s been almost 12 years and I’m proud to say that we\u2019re still going strong. Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content.<\/span><\/p>\n

The secret behind this is age-old SEO advice: evergreen content.<\/strong> And even though publishing evergreen content is such a classic SEO and marketing strategy, I assure you that it works up to this day.<\/span><\/p>\n

Don\u2019t believe me? Check out the top 10 pages from January 10, 2021 to January 10, 2022 according to Google Analytics:<\/span><\/p>\n

\"Google<\/span><\/p>\n

Most of the articles listed there were published a few years back and yet they are the ones that garner the most traffic even up to this date.<\/span><\/p>\n

That is the power of evergreen content. It’s a strategy I’ve used for my own websites and I’ve used it to make our clients’ website successful<\/a> as well.<\/span><\/p>\n

What is evergreen content<\/span><\/h3>\n

Evergreen content is a piece of content about a topic that is still relevant even after a long time regardless of year, season, or trends. Compared to news articles and writing about trending topics, evergreen content will consistently bring your website traffic over time because there are people always searching about it.<\/span><\/p>\n

Evergreen content is such a crucial SEO strategy because it keeps your audience engaged and gives your website continuity. It should definitely be the backbone of your SEO strategy as the gains are far greater than the costs.<\/span><\/p>\n

What evergreen content brings to the table<\/span><\/h3>\n

Long-term gains<\/span><\/h4>\n

Think of evergreen content like an investment. When you initially publish an article that is evergreen, you may not get traction immediately in your article. But as you rank higher, you would notice that traffic will increase slowly<\/span><\/p>\n

If we compare evergreen content to news and other trending topics, you would see that as time goes by, evergreen content can still generate traffic while news and hot topics will fall off a lot faster.<\/span><\/p>\n

Here\u2019s an example. I wrote an article a few years ago about the easiest way to apply aggregate rating schema<\/a>. Years later after its publishing, it is consistently getting traffic and is even my top article for the past year.<\/span><\/p>\n

\"easiest<\/span><\/p>\n

Let\u2019s compare it to a news article I published two years ago. I wrote about Google\u2019s announcement of the June 2019 algorithm update<\/a>. After publishing the article, its traffic spiked up and immediately died down after a month.<\/span><\/p>\n

\"June<\/span><\/p>\n

That is why it’s important to focus on evergreen content in blog writing. And as you add more evergreen content on your website, you will be able to see that your traffic increases and is on an upward trajectory.<\/span><\/p>\n

Take note that while it does seem that publishing evergreen content is a far better use of your time than publishing news doesn’t mean you should put 100% of your focus on it. Writing about recent events and trending topics is a different strategy on its own and it does have benefits as well so make sure you have a good mix of both.<\/span><\/p>\n

Attracts backlinks<\/span><\/h4>\n

As your content rank and get traffic, there is a high chance of it getting backlinks<\/a> without you having to work too hard for it. Of course, when you publish an article, you would have to do a little link building to make it rank. But once it does and your content gains consistent traffic, you would notice that your article is getting backlinks without you proactively doing anything.<\/span><\/p>\n

Check out the backlinks of my YouTube SEO article<\/a>.<\/span><\/p>\n

\"YouTube<\/span><\/p>\n

I published this article about seven years ago, did a little link building, was able to get on the first page, and there you go. Years later, it\u2019s still getting backlinks on its own.<\/span><\/p>\n

This is because people find my blog writing as a good resource and if they write an article about YouTube SEO as well, people usually link back to it. This can be applied in any niche. Since evergreen topics usually target high-volume keywords, ranking for them on the first page may let people see you as an authority which brings me to my next point\u2026<\/span><\/p>\n

Evergreen content is good for E-A-T<\/span><\/h4>\n

It goes without saying that as you get more backlinks, your website\u2019s authority increases. But this isn\u2019t just about PageRank, evergreen content is also great for E-A-T<\/a>.<\/span><\/p>\n

Google quality raters measure the E-A-T of a website using various criteria but the content of a website is definitely one of the main things that they check. If you publish evergreen content that is well-written and well-researched, it is a great sign of expertise, authority, and trust. It gives you more credibility and it is also great for your brand.<\/span><\/p>\n

Sample evergreen content you may consider<\/span><\/h3>\n

How-to guides and tutorials<\/span><\/h4>\n