{"id":206523,"date":"2021-11-30T12:07:10","date_gmt":"2021-11-30T04:07:10","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=206523"},"modified":"2022-06-13T17:29:22","modified_gmt":"2022-06-13T09:29:22","slug":"emotional-marketing","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/emotional-marketing\/","title":{"rendered":"Emotional Marketing: The Ultimate Guide"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/emotional-marketing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-206525 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/11\/How-To-Do-Emotional-Marketing-Right_cover-photo-e1638242717262.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/11\/How-To-Do-Emotional-Marketing-Right_cover-photo-e1638242717262.jpg\" alt=\"Emotional Marketing: The Ultimate Guide\" width=\"600\" height=\"450\" data-wp-pid=\"206525\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you\u2019re paying attention to brands\u2019 ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It\u2019s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><!--more--><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Here\u2019s a test you can do right now: Of all the mobile phone brands, what did you choose to buy and use? Why did you decide to buy it? How did you decide to buy that particular make of mobile phone?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Whenever we make purchasing decisions, say a mobile phone, we\u2019re largely influenced by others\u2019 emotions, too. When you come across personal reviews about a certain product, you will find either how happy or disgusted a person was with his purchase. If you\u2019ve read several complaints about the product, chances are you won\u2019t buy it at all!<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This is why big brands nowadays focus more on developing their brand loyalty and maximizing their customer engagement. People do their own homework now before they make any purchasing decision. And it\u2019s only smart for brands to invest in emotional marketing as well.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">What is emotional marketing?<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Emotional marketing is a type of advertising or marketing effort that triggers emotions so customers will remember your brand, share and buy your service or product. Oftentimes, emotional marketing tells a compelling story to connect with their audience in a human and more personal way.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For emotional marketing to be immersive and engaging, it needs a medium that the majority of the consumer base has quick access to. These could be social media, videos, billboards, <a href=\"https:\/\/leadershipstack.com\/podcasts\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>, <a href=\"https:\/\/www.sortlist.com\/blog\/types-of-digital-advertising\/\" target=\"_blank\" rel=\"dofollow noopener\">digital advertising<\/a>, and physical materials such as products\u2019 packaging and merchandise.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">How does emotional marketing work?<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">According to Inc., every customer\u2019s purchase decisions stem from <a href=\"https:\/\/www.inc.com\/geoffrey-james\/6-emotions-that-make-customers-buy.html\" target=\"_blank\" rel=\"nofollow noopener\">a change of his emotional state<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What does this mean? Before your customer makes his final purchase decision, he might feel a single or a number of emotions. Once these emotions interplay, this changes the customer\u2019s emotional state &#8211; which leads to his final purchase decision.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">There are six emotions present before a customer makes a purchase decision: <a href=\"https:\/\/www.inc.com\/geoffrey-james\/6-emotions-that-make-customers-buy.html#:~:text=1.%20Greed.%20%22If,will%20look%20stupid.%22\" target=\"_blank\" rel=\"nofollow noopener\">pride, fear, envy, shame, altruism, and greed<\/a>. Mix any of these emotions altogether and the purchase decision is sure to happen.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Take note though that any marketing or advertising effort may not succeed by focusing on one marketing or advertising effort alone.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">How to do emotional marketing right<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">To make your emotional marketing efforts successful, you need to consider your customers\u2019 beliefs system that influences their current emotional state.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What does your customer\u2019s belief system have to do with his purchase decision? If you sell organic plant-based food products, your customers are likely advocates of green living, sustainability, and veganism. On the other hand, people who do Paleo and Keto diets may have mixed emotions about buying from you.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What this means is, as a marketer, you need to research well. Don\u2019t second guess emotional marketing and rely on your gut instincts. You need to know your customer\u2019s emotional state and the beliefs he uses to weigh his buying decision. The more you do research about your customers, the more you get their emotional state. Not only that, you\u2019ll be better your emotional marketing layout.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Storytelling as your emotional branding tactic<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/storytelling-benefits-seo\/\" target=\"_blank\" rel=\"noopener\">Storytelling<\/a> is one of the most powerful marketing strategies to date. When you use storytelling for your brand, you connect with your audiences\u2019 emotions and personally relate with them. Over time, you gain credibility and trust among your audience.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you don\u2019t know where to start with storytelling, you can use actual comprehensive positive reviews from your customers. You may also add your customers\u2019 personal stories about your brand on the website.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Other brands make the most of their \u201cAbout Us\u201d page by sharing their own personal story of how their brand started.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Again, if you are serious about brand loyalty, you need to put in all your customer-centric efforts and always try to leave a positive impression on your audience.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">As a marketer, it\u2019s still important to focus on the product or service\u2019s features. However, the feelings and the benefit your product or service gives are also crucial to your emotional marketing\u2019s success.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The success of emotional marketing boils down to two things: trustworthiness and genuineness. When you put effort into your customers\u2019 emotion(s) and weave it into your advertising and marketing strategy, you will get nothing but customers that resonate with your brand the most.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[200227],"tags":[200228,200229],"wl_entity_type":[102583],"class_list":["post-206523","post","type-post","status-publish","format-standard","hentry","category-emotional-marketing","tag-brand-storytelling","tag-emotional-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotional Marketing Guide<\/title>\n<meta name=\"description\" content=\"Why are brands focusing more on emotional marketing these days? 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