{"id":206095,"date":"2021-05-20T12:00:18","date_gmt":"2021-05-20T04:00:18","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=206095"},"modified":"2022-01-03T16:09:29","modified_gmt":"2022-01-03T08:09:29","slug":"google-mum","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-mum\/","title":{"rendered":"Google MUM: New Search Technology"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/google-mum\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-206099 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-New-Search-Technology_cover-photo.jpg\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-New-Search-Technology_cover-photo.jpg\" alt=\"Google MUM - New Search Technology\" width=\"600\" height=\"768\" data-wp-pid=\"206099\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Google is\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">releasing new tech<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that aims to improve their understanding of more complex queries that will enable them to provide more accurate and relevant results for these types of queries. MUM stands for\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Multitask Unified Model<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0which is similar to the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/seo-hacker.com\/google-bert-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">BERT model<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0wherein they are built on the same Transformer architecture, but MUM is 1000x more powerful than its predecessor. So, what does this new tech bring to the search landscape and how will it affect SEO?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Google MUM\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Another difference between MUM and BERT is that MUM is trained across 75 languages &#8211; not just one language (usually English). This enables the search engine, through the use of MUM, to connect information from all around the world without going through language barriers. Additionally, Google mentioned that MUM is multimodal, so it understands and processes information from modalities such as text and images. They also brought up the possibility for MUM to expand to other modalities such as videos and audio files.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Effects of MUM on Search<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">The example shown by Google where MUM took effect on search is when a user searched for \u201chiking on Mt. Fuji\u201d. Since MUM is capable of multitasking, accessing and understanding deeper knowledge, and reading\/understanding information across 75 languages, the search results for \u201chiking on Mt. Fuji\u201d will be hyper-comprehensive that might include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mountain Elevation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Trail Information<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Best season to hike<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Hiking and fitness gear (based on the current weather\/season)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Subtopics (training and workout regimen for hikers, useful articles\/videos\/images across the web)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Information from different languages (like Japanese since Mt. Fuji is in Japan)<\/span><\/li>\n<\/ul>\n<div id=\"attachment_206097\" style=\"width: 970px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-206097\" class=\"wp-image-206097 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-Example.gif\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-Example.gif\" alt=\"Google MUM Example\" width=\"960\" height=\"540\" data-wp-pid=\"206097\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><p id=\"caption-attachment-206097\" class=\"wp-caption-text\">GIF From Google Blog Post<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">Additionally, since MUM is multimodal, you can also use images to provide more context to your questions. The example used by Google is providing a photo of your hiking boots and searching \u201ccan I use these to hike Mt. Fuji?\u201d. Through MUM, it can determine if your hiking boots are okay to be used and Google search results will also provide different articles and posts that can help further refine your desired answer such as top-rated hiking gears\/boots, hiking boot reviews, etc.<\/span><\/p>\n<div id=\"attachment_206098\" style=\"width: 970px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-206098\" class=\"wp-image-206098 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-Multimodal-Example.gif\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/06\/Google-MUM-Multimodal-Example.gif\" alt=\"Google MUM Multimodal Example\" width=\"960\" height=\"540\" data-wp-pid=\"206098\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><p id=\"caption-attachment-206098\" class=\"wp-caption-text\">GIF From Google Blog Post<\/p><\/div>\n<h2><strong><span data-preserver-spaces=\"true\">How Google MUM Can Affect SEO<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google\u2019s introduction of the MUM technology is by no means a small announcement. It\u2019s an innovative and game-changing tech that would immensely affect the SEO Industry, especially its effects on\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/seo-hacker.com\/semantic-search-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Semantic Search<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The first reason would be because Google, using MUM, would be able to access, retrieve, compile\/save, understand and interpret information from a variety of languages. This means that websites and their corresponding posts that are written in a country\u2019s native language will have a massive opportunity in gaining a worldwide audience base.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, for example, I\u2019m writing about my experiences as a motivational speaker, but I wrote in my native language of Filipino &#8211; my article or post would possibly be able to reach someone that\u2019s searching for information on motivational speaking from the other side of the world through the help of MUM. Of course, this necessitates that the information I wrote is beneficial and relevant to the searcher. But if it is, then my post or article that was initially intended for Filipino readers\/speakers just reached someone from a thousand miles away &#8211;\u00a0<\/span><strong><span data-preserver-spaces=\"true\">allowing me to tap into a wider audience<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The second reason would be Google MUM removing limitations set by different platforms\/modalities of content. If MUM can retrieve and understand information from different modalities, then this could mean the search results would contain podcasts, youtube videos, etc. Since information retrieval and display aren\u2019t limited to just one content type (text).\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">The reasons mentioned above are just mere assumptions. Although it would be a bigger and better search landscape, it would also lead to a completely new and different set of SEO strategies, tactics, and techniques.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Will this create a better search experience for users? Absolutely. Providing more sources of information and being able to understand more complex queries that were otherwise accepted as impossible for machines, MUM will be changing how users search.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Will this be a good thing for SEOs and webmasters? Let\u2019s wait and find out once MUM is rolled out. What do you think of Google MUM? Let me know your opinions in the comments below!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[200189,200190,200187,200188],"wl_entity_type":[102583],"class_list":["post-206095","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-google-mum","tag-google-mum-technology","tag-google-tech","tag-google-technology","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google MUM: New Search Technology<\/title>\n<meta name=\"description\" content=\"Google is releasing new tech that could take the SEO industry by storm. 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