{"id":119455,"date":"2021-03-18T14:42:19","date_gmt":"2021-03-18T06:42:19","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19455"},"modified":"2021-05-11T05:48:32","modified_gmt":"2021-05-11T05:48:32","slug":"unconfirmed-google-algorithm-updates","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/unconfirmed-google-algorithm-updates\/","title":{"rendered":"Unconfirmed Google Algorithm Updates: Should you be Worried About Them?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone size-full wp-image-19464 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/54-Should-you-be-Worried-About-Unconfirmed-Google-Algorithm-Updates-CP.jpg\" alt=\"should you be worried about unconfirmed google algorithm updates cover photo\" width=\"1024\" height=\"768\" data-wp-pid=\"19464\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When Google started pre-announcing broad core algorithm updates back in 2019, the SEO community rejoiced. However, Google makes changes every day in their algorithm and thousands every year. Broad core algorithm updates happen multiple times a year, but there are algorithm updates that happen more frequently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their effects are unfelt at times but often they make enough noise to be noticed by the SEO community but not big enough to be announced by Google. These are called unconfirmed Google Algorithm updates.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">In algorithm updates, there are some who win and some who lose. That is also why SEOs are always on high alert for disturbances in the search results and it is easy to panic when you see news or talks about unconfirmed algorithm updates. But should you really worry about them?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are Uncorfimed Google Algorithm Updates?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unconfirmed Google Algorithms are unusual volatility and fluctuations in the search results. They are called unconfirmed because Google has no announcements about them and they are usually detected and reported by the SEO community.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">When Do They Happen?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no actual way to predict when an unconfirmed Google algorithm update is going to happen. As I\u2019ve mentioned earlier, Google makes changes every single day. Oftentimes, these changes won\u2019t have effects that would merit any noise but there are times people notice the effects like fluctuations in rankings and traffic. Unconfirmed Google algorithm updates can also happen multiple times a week or month.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Should you be Worried?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The scale of unconfirmed Google Algorithm updates is far less than broad core algorithm updates and there is quite a low chance of getting affected by it. Usually, only a small portion of websites will notice these fluctuations or a certain niche. So no, you shouldn\u2019t be all that worried when you see talks about unconfirmed algorithm updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my experience, the websites that we handle rarely get affected by these updates. If we do get affected, we usually just notice movements in the rankings but not enough to cause panic and they go back to normal after a day or two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From January 2021 to the time of this writing (March 18, 2021), there have been 9 unconfirmed algorithm updates that were reported by the community. There were no noticeable traces of effects in the websites that our team handles.<\/span><\/p>\n<p>Here are some samples from our websites:<\/p>\n<p><strong>SEO-Hacker.com<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19457 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/seo-hacker-traffic.png\" alt=\"screenshot of seo-hacker.com traffic with red arrows indicating times of unconfirmed algorithm updates\" width=\"1591\" height=\"229\" data-wp-pid=\"19457\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1591px; --smush-placeholder-aspect-ratio: 1591\/229;\" \/><\/p>\n<p><strong>The traffic of Health Website<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19458 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/health-website-traffic-in-algorithm-updates.png\" alt=\"screenshot of the traffic of a health website\" width=\"1587\" height=\"235\" data-wp-pid=\"19458\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1587px; --smush-placeholder-aspect-ratio: 1587\/235;\" \/><\/p>\n<p><strong>The traffic of a Food Catering Website<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19459 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/food-catering-traffic-in-algorithm-updates.png\" alt=\"screenshot of traffic of a food catering website with red arrows indicating days with unconfirmed algorithm updates\" width=\"1586\" height=\"186\" data-wp-pid=\"19459\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1586px; --smush-placeholder-aspect-ratio: 1586\/186;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The red arrows are pointing to days where algorithm updates were reported and as you can see, they were pretty normal. And has been the case for my clients for a decade now. So usually when I see reports of unconfirmed algorithm updates happening, I still inform our clients that the SERPs may be volatile but our team proceeds with work just like any other regular day.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What to do if you were Affected?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In algorithm updates, you either win or lose. If you win then that\u2019s great! Just keep doing what you\u2019re doing and try to do better. But if you lose, it can be quite frustrating to try and find out what to do next. Losing simply means drops in traffic or rankings. The gravity is far less than a broad core algorithm updates. But if it was too much to go unnoticed, what should you do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See that\u2019s the thing about algorithm updates. Google doesn\u2019t really give us any information about what they changed so if you were negatively affected, you can\u2019t really say that these specific factors on your website were the reason why your rankings dropped.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How you handle unconfirmed algorithm updates should just be the same as how you would handle the effects of broad core algorithm updates. Both are all about improving the overall quality of your website and Google has been giving advice on this for a long time now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to read more detailed advice on how to recover from algorithm updates, I highly recommend that you read these two blog post that I wrote about them:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/recover-broad-core-algorithm-update\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to Recover from Google\u2019s Broad Core Algorithm Updates<\/span><\/a><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/google-advice-core-update-recovery\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Official Google Advice on Core Update Recovery<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How do you Keep Track of Them?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to be in the loop if there are unconfirmed Google algorithm updates happening or just any volatility in the search results, I highly suggest following trusted search engine news and analysis websites as well as tools that track volatility in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First is Barry Schwartz of <\/span><a href=\"https:\/\/www.seroundtable.com\/?utm_source=seo_hacker&amp;utm_medium=blog_post&amp;utm_campaign=unconfirmed_algorithm_updates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Roundtable<\/span><\/a><span style=\"font-weight: 400;\"> who reports both official and unconfirmed algorithm updates. He\u2019s one of the most trusted personalities in the SEO industry. He\u2019s always one of the first to pick up talks about algorithm updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another must-follow is Marie Haynes. She\u2019s an expert on links, penalties, and Google Algorithm updates and she has a <\/span><a href=\"https:\/\/www.mariehaynes.com\/seo-newsletter\/?utm_source=seo_hacker&amp;utm_medium=blog_post&amp;utm_campaign=unconfirmed_algorithm_updates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">weekly newsletter and podcast<\/span><\/a><span style=\"font-weight: 400;\"> where she talks about her analysis of these updates whether they are unconfirmed or confirmed, and other SEO news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For tools that can help detect algorithm changes, there are two tools that I always use and trust: <\/span><a href=\"https:\/\/www.accuranker.com\/grump\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Accuranker\u2019s Grump<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.semrush.com\/sensor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMrush Sensor<\/span><\/a><span style=\"font-weight: 400;\">. Both of these tools detect volatility in the search results by tracking the movements of thousands of keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Accuranker\u2019s Grump, they describe how the search results fluctuate by \u201cmoods\u201d. The grumpier, the more fluctuations are happening. It\u2019s user-friendly and it shows you what you need in one glance. It also has historical data if you want to look back at how big fluctuations were during past algorithm updates. Here\u2019s how it looks:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19460 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/google-grump.png\" alt=\"screenshot of google grump\" width=\"1086\" height=\"364\" data-wp-pid=\"19460\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1086px; --smush-placeholder-aspect-ratio: 1086\/364;\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19461 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/google-grump-2.png\" alt=\"screenshot of google grump 2\" width=\"1108\" height=\"413\" data-wp-pid=\"19461\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1108px; --smush-placeholder-aspect-ratio: 1108\/413;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for more granular data, then the SEMrush Sensor is for you. You can check fluctuations per niche, per device, or per country. It also shows data on how often SERP features appear. Although it is limited to the past 30 days, all the data it shows is very helpful, especially for analysis. Here\u2019s how it looks:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19462 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SEMrush-sensor-1.png\" alt=\"screenshot of semrush sensor 1\" width=\"1059\" height=\"773\" data-wp-pid=\"19462\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1059px; --smush-placeholder-aspect-ratio: 1059\/773;\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19463 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/03\/SEMrush-sensor-2.png\" alt=\"screenshot of semrush sensor 2\" width=\"660\" height=\"357\" data-wp-pid=\"19463\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/357;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s an official or an unconfirmed algorithm update, the bottom line is, Google updates its algorithm at all times. Instead of thinking about how you are going to be affected by these updates and how you are going to react to them, it is better to be just prepared for them at all times. This means focus on doing SEO the right way; avoid shady tactics, produce great content, and make sure your website is technically sound.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google makes these algorithm changes to continuously improve the search results they deliver to users. With that in mind, you should always push to improve your website and keep up with the changes in search.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Google started pre-announcing broad core algorithm updates back in 2019, the SEO community rejoiced. However, Google makes changes every day in their algorithm and thousands every year. Broad core algorithm updates happen multiple times a year, but there are algorithm updates that happen more frequently.\u00a0 Their effects are unfelt at times but often they [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005,100008],"tags":[103767,102756],"wl_entity_type":[102502],"class_list":["post-119455","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","category-seo","tag-algorithm-updates","tag-google-algorithm-update","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unconfirmed Google Algorithm Updates: Should you be Worried About Them?<\/title>\n<meta name=\"description\" content=\"News about unconfirmed Google algorithm updates is coming here and there. 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