{"id":119372,"date":"2021-02-17T16:05:57","date_gmt":"2021-02-17T08:05:57","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19372"},"modified":"2021-05-11T05:48:34","modified_gmt":"2021-05-11T05:48:34","slug":"email-outreach-tips","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/email-outreach-tips\/","title":{"rendered":"Email Outreach Tips: How to Increase Your Open and Response Rates"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/email-outreach-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-19374 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/02\/46-Crafting-the-Perfect-Outreach-Email-for-Link-Building-CP.jpg\" alt=\"email outreach tips\" width=\"600\" data-wp-pid=\"19374\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you really want to get high-quality links for your website, I\u2019ve got some good news and bad news for you. The good news: email outreach is going to be one of your best friends. The bad news is, it\u2019s a long and painful experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email outreach takes a lot of work and patience. That\u2019s the main reason why people started thinking that email outreach does not work anymore but yes, it still does and it is one of the few methods in today\u2019s link building that is legitimate and can boost your rankings.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Many who fail in doing email outreach campaigns tend to look for shortcuts but there are no shortcuts. To make things worse, it will just make you look like a spammer and it is a one-way ticket to the trash bin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout the years, I\u2019ve sent out thousands of outreach emails whether it\u2019s for <a href=\"https:\/\/seo-hacker.com\/client-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">our clients<\/a> or for <a href=\"https:\/\/sean.si\/\" target=\"_blank\" rel=\"noopener noreferrer\">my own blog<\/a>. In fact, it is one of my secrets on how I was able to grow seo-hacker.com. I\u2019ve also received thousands of spam outreach emails to know the difference between a good outreach email and a bad one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, I&#8217;ll give you all the tips you need to make your email outreach better resulting in improved open and response rates.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Write Captivating Email Subjects<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step of writing a successful email outreach is writing an email subject that captures the attention of your recipient. This is also arguably the most critical one because if you fail to capture the attention of your recipient from your email subject, your email is most likely going to be buried in their inbox or goes straight to trash. Your email subject is like an elevator pitch but instead of having a few minutes, here you only get a few words so you better make them count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips in writing a good email subject:<\/span><\/p>\n<ul>\n<li><b>Make your email subjects concise <\/b><span style=\"font-weight: 400;\">&#8211; when it comes to email subjects, the shorter and meatier it is, the better. As much as possible, try to keep your email subjects in <\/span><a href=\"https:\/\/mailchimp.com\/help\/best-practices-for-email-subject-lines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">no more than 9 words and 60 characters<\/span><\/a><span style=\"font-weight: 400;\">. If your email subjects are too long, they will be cut.<\/span><\/li>\n<li><b>Don\u2019t try to be too \u2018clickbaity\u2019 <\/b><span style=\"font-weight: 400;\">&#8211; I\u2019ve seen this too many times. People would put absurd email subjects just to get people to open their emails. It may work for some and you may get people to open your email, but there is a high chance that your email will still be ignored after they read the body.<\/span><\/li>\n<li aria-level=\"1\"><b>Leave them hanging<\/b><span style=\"font-weight: 400;\"> &#8211; a good email subject makes the recipient curious and interested. You need to give them a reason to click on your email and read it through your subject line.<\/span><\/li>\n<li aria-level=\"1\"><b>Sharpen your copywriting skills <\/b><span style=\"font-weight: 400;\">&#8211; copywriting is the art of selling through writing. A lot of principles of copywriting are applicable to writing a good email subject because, in a way, you are trying to sell your email to a webmaster. If you want to improve in writing email subjects, I highly recommend that you <a href=\"https:\/\/seo-hacker.com\/seo-copywriting\/\" target=\"_blank\" rel=\"noopener noreferrer\">read about copywriting<\/a> as well.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Address the Recipient by their Name<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the downsides of using automated emails or templates when doing outreach is they tend to use generic email openings without addressing the recipient by their name. Personally, when I open an email and I see that it opens with just a \u201cHi or a \u201cHey\u201d, I immediately think that the email is spam. If this person didn\u2019t even take the time to look for my name (which is all over the blog) before emailing me, how will I know if he\/she has something good to say?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also how most webmasters would think. I know that it sounds such a simple thing but trust me, it matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re doing it manually or you\u2019re using tools to automate your emails, it is better if you take a little bit more time in finding the name of the webmaster, an editor, any representative of the website you\u2019re emailing. They\u2019re most likely on an About page or the Contact page. They may also have links to their social media profiles. There are tools that would automatically pull up this data for you but on some occasions that they can\u2019t, you can still manually encode them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Personalize your Email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using email templates is a good start and it could save you time. But nothing beats a personalized email when it comes to outreach. Personalizing your emails makes them look more genuine and encourages recipients to take their time to respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webmasters, especially experienced ones, can easily identify if an email is using a template or not. This is one of the main reasons why I tend to prefer doing manual outreach emails even though they take a lot more time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing a personalized outreach email, consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the recipient feel that the email is intended for them and them alone. Email blasts tend to get fewer opens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You would want them to know that you took your time to look at their website and what they do.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Say something about their work and compliment it. Make it sound natural. This will make them think that you actually looked into them first before shooting an email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Say specifically what you\u2019re requesting from their website. Include specific links if applicable.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Show Credibility and Authority<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Showing your credibility and authority is important if you don\u2019t want people to think you\u2019re a spammer. This is quite a step to apply in your emails and most of the work will be done outside of your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your introductions, always include your name, your position, and the company you represent. It gives webmasters the confidence that they are talking to a real person, not a bot sending out emails automatically. Having a photo in your email signature and links to your social media profiles will help as well.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19375 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/02\/screenshot-mail.google.com-2021.02.17-16_00_28.png\" alt=\"\" width=\"624\" height=\"145\" data-wp-pid=\"19375\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/145;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And since you need to link your social media profiles, that means you need to work on them too. Make sure all your details there are complete and updated. Twitter and Facebook is good but LinkedIn is more important for working professionals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Provide a Value Proposition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most common mistakes by those who do outreach is they fail to offer something of equal value to the webmasters in exchange for what they ask. When you do outreach and ask someone to link to your content, more often than not, that person will think \u201cwhat will I get in return?\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone will go out of their way and spend time just to link back to your website. You need to show them that their time is worthwhile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways on how you can do this and it will depend on your goal and your assets. Let\u2019s say you\u2019re asking them to replace a broken link to link to your website (<a href=\"https:\/\/seo-hacker.com\/broken-link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">broken link building<\/a>), you should inform them that broken links are not good for SEO. Want them to link to an in-depth guide that you wrote? Tell them how it will benefit their readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases, one of the most effective value propositions is a <a href=\"https:\/\/seo-hacker.com\/link-building-tutorial-link-exchange\/\" target=\"_blank\" rel=\"noopener noreferrer\">link exchange<\/a>. They give a link to you and you give a link to them and this is not a bad deal at all. However, you should do this in moderation. Excessive link exchanges are frowned upon by Google. If you\u2019re going to use link exchange as a value proposition, a good 1 to 2 links per exchange is good enough. You also need to make sure that the links are relevant and they add value to the content and are helpful to users.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Make your Message Clear and Concise<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No one has the time to read your email all day. If a webmaster opens your email and sees that it&#8217;s written like an essay, they probably won\u2019t spend time to read all of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing the body of your email, try to limit each paragraph to about 2 to 3 sentences each. It makes it more pleasing to the eyes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be mindful of the structure of your email. You start of with your introduction which can already include the things you want to say about their website. Then you follow it immediately with your request then value proposition. Make it straight to the point and avoid fluffing. Always remember that when they open your email and read it, they\u2019re already giving you a few minutes of their time so don\u2019t waste it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Follow Through<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you think the job is done once you\u2019ve clicked on the send button, you\u2019re getting it wrong. I would say that\u2019s only 50% of the job. In email outreach, the other half of the job involves follow-ups, continuously communicating with the webmaster, getting the job done, and building a network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email outreach is not a one and done work. You\u2019re not just trying to get backlinks or trying to get a mention. You have to think that you are building relationships and growing your network. This means that the purpose of email outreach is not merely just to get backlinks but it can also to grow your brand and connect you with more people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a webmaster replied to you and even just to inform you that your link has been placed, don\u2019t hesitate to give a quick thank you and think of ways on how you could further continue doing work together.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As I&#8217;ve said in the beginning, email outreach is a long road but I will be firm in saying that it is a worthy road to take. Success is not achieved overnight and you\u2019ll probably have to send a hundred emails to get a few replies. It&#8217;s going to take you a lot of mixing and matching to find what will work for you. But I guarantee that once you&#8217;ve found it, it will give your website a huge boost in authority, give more visibility to your brand, and allow you to build a network.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you really want to get high-quality links for your website, I\u2019ve got some good news and bad news for you. The good news: email outreach is going to be one of your best friends. The bad news is, it\u2019s a long and painful experience.\u00a0 Email outreach takes a lot of work and patience. That\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008],"tags":[101731,103751,103752],"wl_entity_type":[102502],"class_list":["post-119372","post","type-post","status-publish","format-standard","hentry","category-seo","tag-email-outreach","tag-email-outreach-tips","tag-outreaching","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Outreach Tips: How to Increase Your Open and Response Rates<\/title>\n<meta name=\"description\" content=\"Email outreach is a powerful method to get high-quality backlinks, increase your brand awareness, and build relationships. However, it is a long road to take and many tend to stumble and full along the way. 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