{"id":119287,"date":"2021-01-13T19:40:36","date_gmt":"2021-01-13T11:40:36","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19287"},"modified":"2021-05-11T05:48:36","modified_gmt":"2021-05-11T05:48:36","slug":"local-seo-2021","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/local-seo-2021\/","title":{"rendered":"Local SEO Guide for 2021"},"content":{"rendered":"

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Search is an integral part of the buyer\u2019s journey. When a person searches for a product or a service, they would initially search for a business that provides it near them. In fact, 46% of Google searches are looking for local information and 97% of search engine users search for local businesses (<\/span>Go-Gulf<\/span><\/a>). These are huge numbers that represent how powerful and important local SEO is for businesses.<\/span><\/p>\n

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Most already know how powerful SEO can be for their businesses and so they dive straight right in. But many don\u2019t know the difference between SEO and local SEO. Small to medium businesses are the ones who benefit the most from local SEO. A lot fail in local SEO not because they lack the resources but because they lack the focus. They tend to compete for highly competitive keywords against huge corporations with a national or international presence. And even if they get traffic from these keywords, they don\u2019t convert to sales because they are far from their business\u2019 coverage.<\/span><\/p>\n

Local SEO is all about focusing on the area\/s your business has presence, increasing your online visibility, and attracting more relevant customers who are near you. If you want to learn more, continue reading this guide!<\/span><\/p>\n

What you Need to Know: Local SEO Basics<\/span><\/h2>\n

What is Local SEO?<\/span><\/h2>\n

Local Search Engine Optimization or Local SEO is the process of optimizing a website to rank for keywords in a specific geographical location. Businesses that have a physical location or serve a specific area will benefit greatly from local SEO.<\/span><\/p>\n

Why is Local SEO Important?<\/span><\/h2>\n

As I mentioned earlier, search is a part of the buyer\u2019s journey. Even in the age of e-commerce, majority of consumers are still in-store shoppers. Consumers nowadays use Google to find information online first before going to the actual store. <\/span>Hubspot<\/span><\/a> reports that 70% of shoppers prefer stores where they could purchase in-store.<\/span><\/p>\n

But how about competing with companies like Amazon? <\/span>72% of searchers<\/span><\/a> say that they prefer looking for local merchants first which means you don\u2019t have to be afraid that you will not get customers from doing local SEO.<\/span><\/p>\n

Still not convinced? Here are some more statistics about local SEO:<\/span><\/p>\n