{"id":119274,"date":"2021-01-06T16:53:42","date_gmt":"2021-01-06T08:53:42","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19274"},"modified":"2022-04-18T14:24:51","modified_gmt":"2022-04-18T06:24:51","slug":"target-audience-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/target-audience-seo\/","title":{"rendered":"How to Determine Your Target Audience for SEO"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/target-audience-seo\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-19276 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/01\/34-importance-of-target-audience-for-SEO-CP.jpg\" alt=\"How to Determine Your Target Audience for SEO\" width=\"600\" data-wp-pid=\"19276\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Keywords are often an integral part of any SEO strategy but it\u2019s normal for SEOs to solely focus on the keywords they\u2019re targeting while not considering if the searchers are the right audience for them. We\u2019ve all done this\u2014from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and potential benefits that keywords can bring without considering if the users that search for them are the right audience for your website or business. If properly targeting the audience that you want is difficult, how can you determine the right target audience for your business or website? Here\u2019s how:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><!--more--><\/span><\/p>\n<h2><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Definition of target audience<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">A <a href=\"https:\/\/seo-hacker.com\/distribute-content-larger-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">target audience<\/a> is a group or collective that you want to enter your website. This includes potential customers or clients and people that would need, appreciate, and consume things inside your website. Additionally, a target audience includes people that are searching for\u00a0<strong>websites<\/strong>\u00a0<strong>like yours<\/strong>\u2014people whose interests align with what your website is offering.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Knowing and determining your target audience is important since it\u2019s one of the most integral but often overlooked aspects of keyword research. Knowing who your target audience should be, being visible for the right audience, and providing them with what they need are the basics of SEO success.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">How to determine your target audience<\/span><\/h2>\n<h3><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Your current visitors and customers<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The first step in determining your target audience is to analyze your current visitors and customers. Understanding the people that are already visiting your site is one of the integral processes for determining your target audience. Why? Because your current audience\u2019s interests and affinities would help you understand the demographic or kinds of people you need to attract\/target.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The first step is looking at the data which is easy enough. Google Analytics should be your go-to tool when you want to analyze and understand your current visitors and customers. Checking to see what their interests and affinity categories are is easy enough.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Just go to the\u00a0<strong>Audience\u00a0<\/strong>drop-down button on the left side of Google Analytics, then choose\u00a0<strong>Interests \u2192 Overview.<\/strong>\u00a0This will display all the interests and affinity categories for your website visitors.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-19275 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2021\/01\/Google-Analytics-Audience-Interests-and-Affinity-Categories.png\" alt=\"Google Analytics Audience Interests and Affinity Categories\" width=\"1411\" height=\"757\" data-wp-pid=\"19275\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1411px; --smush-placeholder-aspect-ratio: 1411\/757;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">\u00a0Once you have the list of your visitor\u2019s interests and affinity categories, you can now research keywords that are related to their interests and create appropriate pages that can rank highly to improve your visibility to the right target audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Additionally, it\u2019s also important for you to align with your sales or business development team since they\u2019re the ones that know which audience to target and they have a better grasp of the best audience to target. Combine the sales team insights and analysis of your site visitors then you\u2019ll have an easier time finding the right keywords to target.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Check your competitors<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Aside from your own visitors, a great place to determine your target audience is through your competitors. Not your real-world competitors but your <a href=\"https:\/\/seo-hacker.com\/competitor-keyword-analysis-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO competitors<\/a>.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The best way to start this is to determine your money keywords &#8211; keywords that bring you the most visits\/conversions\/inquiries. Once you\u2019ve made a list of your money keywords, use those keywords in the search engines and check out the websites that rank for them. More often than not, there would be websites that would show up for multiple keyword SERPs. These would be your SEO competitors.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">So, just check out which keywords they\u2019re ranking for that you\u2019re not targeting at the moment to make use of the added insight and opportunity to target a wider range of audiences.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Look for subtopics<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">After you\u2019ve determined the right target audience you want through the keywords you\u2019re targeting, the last part is to ensure that you\u2019re not missing out on a good number of your target audience. That\u2019s why you have to put effort into <a href=\"https:\/\/seo-hacker.com\/optimize-google-search-2020\/\" target=\"_blank\" rel=\"noopener\">subtopics<\/a>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Subtopics would include keywords, usually long-tail, that are directly related to the keywords you want to target. These keywords would often be in a question format and would often have more focused intent on converting or purchasing which is great news for your site.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Additionally, subtopics are areas of research that can further refine your understanding of your target audience since these would involve deeper details on topics or industries that your website is in.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">Knowing and understanding your target audience can lead to massive success or devastating failure in the SEO industry. Determining the proper target audience for your website will not only help you reach a bigger audience, but it will also level-up your SEO since you\u2019re attracting the\u00a0<strong>right<\/strong>\u00a0kind of people to your website that increases your chances of making a sale or profit.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">I have to point out that it\u2019s much more difficult to determine your target audience in SEO compared to SEM or Social Media Marketing since reaching the right audience in SEO isn\u2019t pre-determined through an ads manager. SEO involves hard work and adapting to ever-changing situations\/algorithms that make it difficult for us.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Additionally, if you make a mistake at the beginning of your processes, you have to start again from the beginning to avoid failure in making your website rank. So, it makes sense that the primary determining factor for us to know our target audience is through the keywords we target since that\u2019s it\u2019s the only way for us to reach our audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">What about you? Do you make sure to target the right kind of audience for your SEO? Let me know in the comments below!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are often an integral part of any SEO strategy but it\u2019s normal for SEOs to solely focus on the keywords they\u2019re targeting while not considering if the searchers are the right audience for them. We\u2019ve all done this\u2014from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[102803,103729,101550],"wl_entity_type":[102502],"class_list":["post-119274","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","tag-audience-targeting","tag-seo-target-audience","tag-target-audience","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Determine Your Target Audience for SEO<\/title>\n<meta name=\"description\" content=\"Are you reaching the right kind of audience? 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