{"id":119223,"date":"2020-12-09T19:06:44","date_gmt":"2020-12-09T11:06:44","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19223"},"modified":"2022-05-11T14:48:56","modified_gmt":"2022-05-11T06:48:56","slug":"december-2020-core-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/december-2020-core-update\/","title":{"rendered":"What You Need to Know About the December 2020 Core Update"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/december-2020-core-update\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-19229 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/28-What-You-Need-to-Know-About-the-December-2020-Core-Update-CP.jpg\" alt=\"What You Need to Know About the December 2020 Core Update\" width=\"600\" data-wp-pid=\"19229\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Google has launched a new and, hopefully, last core update of the year. The December 2020 Core Update was announced and released last week. The last algorithm core update Google released was back in May of this year. Was the timing of this core update ill-timed? There are obviously winners and losers for this core update, so let\u2019s find out what this core update entails.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><!--more--><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">December 2020 Core Update<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19226 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/Google-Announcement-of-December-2020-Core-Update.png\" alt=\"Google Announcement of December 2020 Core Update\" width=\"601\" height=\"396\" data-wp-pid=\"19226\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 601px; --smush-placeholder-aspect-ratio: 601\/396;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">As mentioned Google announced the December 2020 core update on December 3 and started rolling it out on December 4. This is the 3rd Core update Google released this year which is released 7 months after the May 2020 Core update.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Much like with other core updates, the December 2020 Core Update led to some winners and losers in the industry. Especially from December 3 onwards since the SERPs became volatile during those days while the Core Update was actively rolling out.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Since there have been numerous core updates released since last year, there are numerous resources that can help you deepen your understanding of what core updates entail and how exactly can you \u201coptimize\u201d for them:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\"><a class=\"editor-rtfLink\" href=\"https:\/\/seo-hacker.com\/recover-broad-core-algorithm-update\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>How to Recover From Google\u2019s Broad Core Algorithm Updates<\/strong><\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a class=\"editor-rtfLink\" href=\"https:\/\/seo-hacker.com\/google-advice-core-update-recovery\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Official Google Advice on Core Update Recovery<\/strong><\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a class=\"editor-rtfLink\" href=\"https:\/\/seo-hacker.com\/core-update-seo-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEO Checklist: Optimizing After A Core Update<\/strong><\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a class=\"editor-rtfLink\" href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What webmasters should know about Google\u2019s core updates<\/strong><\/a><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: helvetica;\">SERP volatility<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Here are some screenshots of sensors from different tools that show the same conclusion &#8211; SERPs were extremely volatile during the initial roll-out of the core update<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">CognitiveSEO signals<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-19225 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/CognitiveSEO-Signals-SERP-Volatility-1024x446.png\" alt=\"CognitiveSEO Signals SERP Volatility\" width=\"1024\" height=\"446\" data-wp-pid=\"19225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/446;\" \/><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">SEMRush sensor<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-19224 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/SEMRush-Sensor-SERP-Volatility.png\" alt=\"SEMRush Sensor SERP Volatility\" width=\"758\" height=\"424\" data-wp-pid=\"19224\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 758px; --smush-placeholder-aspect-ratio: 758\/424;\" \/><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Accuranker grump rating<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-19228 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/Accuranker-Grump-Rating-SERP-Volatility-1024x394.png\" alt=\"Accuranker Grump Rating SERP Volatility\" width=\"1024\" height=\"394\" data-wp-pid=\"19228\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/394;\" \/><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">The problem with the December 2020 Core Update<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Although the December 2020 Core Update has not been full of surprises (yes, traffic spikes and drops are fairly normal during core updates), there were a lot of voices of opposition primarily because of the date when the core update was released. Here are the facts:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The core update was released right after Black Friday and Cyber Monday sales, which is actually a good thing since none of the currently performing websites were affected during the season of these sales.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The core update was released just before the Christmas season. The problem with this is that a lot of websites are suffering from the effects of the pandemic and are hoping to, at the very least, make some profit during the coming Christmas season. A lot of SMBs are expecting to leverage some of their search success to have made some sales. Additionally, in an old tweet by Matt Cutts during his stay in Google, mentioned that they tend to avoid release major algorithm updates during the holiday season:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19227 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/Matt-Cutts-Tweet.png\" alt=\"Matt Cutts Tweet\" width=\"583\" height=\"107\" data-wp-pid=\"19227\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 583px; --smush-placeholder-aspect-ratio: 583\/107;\" \/><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">There\u2019s not a lot of things to discuss regarding this core update except for the problematic date of its release. A lot of SMBs are already affected by the pandemic and some of them are even relying on their search presence to stay afloat. Will this core update help them gain success or be a hindrance to their recovery. What can you say about the December 2020 core update? Let me know in the comments below!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has launched a new and, hopefully, last core update of the year. The December 2020 Core Update was announced and released last week. The last algorithm core update Google released was back in May of this year. Was the timing of this core update ill-timed? There are obviously winners and losers for this core [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[],"wl_entity_type":[102502],"class_list":["post-119223","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>December 2020 Core Update<\/title>\n<meta name=\"description\" content=\"The December 2020 Core Update has started rolling out. Is your site ready? Here&#039;s what you need to know about the update!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/december-2020-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"December 2020 Core Update\" \/>\n<meta property=\"og:description\" content=\"The December 2020 Core Update has started rolling out. Is your site ready? Here&#039;s what you need to know about the update!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/december-2020-core-update\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T11:06:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-11T06:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/12\/28-What-You-Need-to-Know-About-the-December-2020-Core-Update-CP.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"What You Need to Know About the December 2020 Core Update\",\"datePublished\":\"2020-12-09T11:06:44+00:00\",\"dateModified\":\"2022-05-11T06:48:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/\"},\"wordCount\":511,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/28-What-You-Need-to-Know-About-the-December-2020-Core-Update-CP.jpg\",\"articleSection\":[\"Google and other Search engine News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/\",\"name\":\"December 2020 Core Update\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/december-2020-core-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/28-What-You-Need-to-Know-About-the-December-2020-Core-Update-CP.jpg\",\"datePublished\":\"2020-12-09T11:06:44+00:00\",\"dateModified\":\"2022-05-11T06:48:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"The December 2020 Core Update has started rolling out. 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