{"id":119207,"date":"2020-12-03T17:55:32","date_gmt":"2020-12-03T09:55:32","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19207"},"modified":"2023-02-08T17:19:11","modified_gmt":"2023-02-08T09:19:11","slug":"event-schema-markup-guide","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/event-schema-markup-guide\/","title":{"rendered":"Event Schema Markup and Rich Results Guide"},"content":{"rendered":"

\"event<\/a><\/p>\n

What is an event schema markup?<\/h2>\n

Quick Answer:<\/strong> Schema is a type of code that help search engines (like Google) better understand the content on a given page. This is used to present more informative and \u201crich\u201d results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they\u2019re more likely to pop up on the SERPS.<\/p>\n

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Overview<\/h2>\n

Does your business or organization host events? Do you use your website to promote it? Do you want more attendees? If your answer to these questions is yes, the Event Schema Markup could help you out with that.<\/span><\/p>\n

Structured data may not be a direct ranking factor but it does help search engines better understand the context of websites. It is especially helpful in Google. By properly marking up your Events pages with Event Schema, you\u2019re helping Google understand your pages better and in return get more traffic through Rich Results<\/a>.<\/span><\/p>\n

Event schema is one of the supported structured data types by Google for Rich results which makes your website more visually appealing in the search results, increase your organic presence, and ultimately, attract more clicks.<\/span><\/p>\n

What is Event Schema?<\/span><\/h2>\n

The Event schema is a type of structured data markup that informs search engines that a certain webpage is about an event that is happening whether offline or online, such as concerts, seminars\/webinars, gatherings, and more.<\/span><\/p>\n

How to be Eligible for Event Rich Results<\/span><\/h2>\n

To be eligible to appear for Google\u2019s Event rich results, you have two options:<\/span><\/p>\n

Add your event to a third-party website that implements Event schema markups<\/b><\/p>\n

This is the easiest option out of the two. There are a lot of events aggregator websites where you could simply create an account and post your event details. If the website automatically implements Event schema across their pages then your event may be eligible for rich results. However, there are disadvantages such as you won\u2019t be able to manually implement edits to the schema markup, monitor its performance in Google Search Console, and traffic won\u2019t be going directly to your website.<\/span><\/p>\n

Implement Event schema markup using a plugin in your CMS or by manually implementing it through HTML<\/b><\/p>\n

Most content management systems like WordPress have plugins that could help you with implementing structured data markups<\/a> across your website. You just have to fill in the details and identify which pages the markup is going to be implemented.<\/span><\/p>\n

But if you prefer doing it manually or your CMS doesn\u2019t have plugins to automate the process, you could write the JSON-LD code and manually implement it through HTML. There are a lot of formats out there that you could simply copy, paste, then edit. I\u2019ll be giving examples below.<\/span><\/p>\n

Event Schema Properties<\/span><\/h2>\n

For the full details on each property, read <\/span>Google\u2019s full documentation for Event Schema<\/span><\/a>.<\/span><\/p>\n

Required<\/span><\/h3>\n