{"id":119129,"date":"2020-11-13T21:10:13","date_gmt":"2020-11-13T13:10:13","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19129"},"modified":"2021-05-11T05:48:40","modified_gmt":"2021-05-11T05:48:40","slug":"optimize-promotional-pages","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/optimize-promotional-pages\/","title":{"rendered":"How to Optimize Promotional Pages"},"content":{"rendered":"

\"How<\/a><\/p>\n

Promotions, seasonal discounts, and limited-time sales & events. All of these are important marketing tactics that help businesses attract a higher number of customers than they usually would. Since Black Friday is coming up, a lot of business websites are putting up promotional pages for the much-anticipated sale. The problem with having these promotional pages is, if you\u2019re not willing to spend a decent amount of money for ads, your promotional pages won\u2019t perform as you might expect them to. So, how exactly do webmasters and SEOs improve their promotional pages\u2019 organic performance?<\/span><\/p>\n

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What are Promotional Pages?<\/span><\/strong><\/h2>\n

Promotional pages are a type of landing page that is commonly used in limited time marketing, events, and holiday sales. They\u2019re typically used as the landing pages for social media ads since it\u2019s the best way to attract more users to a business\u2019 website. One key example is promotional pages for the black Friday and Cyber Monday sale. Almost all websites that participate in this sale create promotional pages they use for ads both in social media and in search engines. As a matter of fact, the trend for the keyword \u201cblack Friday sale\u201d has exponentially increased:<\/span><\/p>\n

\"black<\/p>\n

However, there\u2019s an underlying problem in using this strategy, which is it\u2019s a matter of spending an increasing amount of money to be able to compete with your competitors. This poses a problem for smaller businesses since they can\u2019t really compete with bigger businesses.\u00a0<\/span><\/p>\n

But one underrated strategy business can use that won\u2019t cost a thing is to\u00a0<\/span>ORGANICALLY<\/span><\/strong>\u00a0increase their promotional page\u2019s visibility and performance. Most webmasters and SEOs usually think that since promotional pages are only applicable for a limited time, putting in the efforts to make it more visible in organic search won\u2019t work. But this isn\u2019t true. As long as you sufficiently prepare in advance and properly do some strategies, organically ranking your promotional page is simple and will be effective in the long-run, especially if you keep the page up for the next time the limited event becomes applicable again. Here\u2019s a great example of a promotional page making use of organic visibility:<\/span><\/p>\n

\"ecommerce<\/p>\n

Even though Black Friday and Cyber Monday are still 2-3 weeks away, they already have their promotional page live. It has complete information\u00a0<\/span>WHEN\u00a0<\/span><\/strong>the sale is happening,\u00a0<\/span>WHAT\u00a0<\/span><\/strong>discounts can the users enjoy, and\u00a0<\/span>WHY\u00a0<\/span><\/strong>the users should sign-up for their newsletter. Is this page actually visible for a keyword related to the page? Let\u2019s take a look at the results for \u201cblack Friday sale philippines\u201d since the eCommerce site is based here in the Philippines:<\/span><\/p>\n

\"ecommerce<\/p>\n

Aside from a card and PAA section, the promotional page ranks number 1 for the keyword. You might be wondering how a page that only has an image and sign-up form above-the-fold can rank for number 1 for the keyword, but here\u2019s the section of the page after scrolling:<\/span><\/p>\n

\"ecommerce<\/p>\n

The promotional page has content that talks about black friday sales and the discount that the eCommerce site is offering among other things. But notice that the year mentioned in the content is outdated, this means that the eCommerce site used this promotional page last year as well. Although the year in the content is outdated, the eCommerce site just updated the image and sign-up form above to match 2020, the year right now.\u00a0<\/span><\/p>\n

That being said, how exactly do we optimize for promotional pages?<\/span><\/p>\n

How to Optimize for Promotional Pages<\/span><\/strong><\/h2>\n