{"id":119077,"date":"2020-10-21T00:38:48","date_gmt":"2020-10-20T16:38:48","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19077"},"modified":"2021-05-11T05:48:41","modified_gmt":"2021-05-11T05:48:41","slug":"optimize-google-search-2020","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/optimize-google-search-2020\/","title":{"rendered":"How to Optimize for Google Search in 2020"},"content":{"rendered":"

\"How<\/a><\/p>\n

Google made an\u00a0<\/span>announcement<\/span><\/a>\u00a0recently on the different search features they updated or improved that can help users have a much better search experience. Through the use of the most advanced AI, they\u2019re able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users. The announcement (and video) contained numerous updates about a variety of Google Search products, but I only included the updates to the products that directly affect the SEO industry – there\u2019s a lot of them. So, with the recent updates to Google search, how do we optimize for it this 2020?<\/span><\/p>\n

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Video Results for Queries<\/span><\/strong>\u00a0<\/span><\/h2>\n

In the past, content creators needed to tag key parts of their videos to make it easier for users to find key moments in their videos that could potentially answer their queries. But now, using their advanced AI, Google is now able to tag a video\u2019s key moments with the content creator having to manually tag them. Through this method, they\u2019re able to show more videos in the search results that can answer a user\u2019s query.<\/span><\/p>\n

\"Key<\/p>\n

The videos shown above are the video results for the query \u201cHow to tie a necktie\u201d. The key moments are already shown in the search results and answer different questions that might relate to the initial query. If you click on the specific video results, you\u2019ll see that the content creator has not manually tagged the key moments, but it was Google that showed the key moments in the search results. One interesting thing I noticed is that the key moments don\u2019t show up on desktop search. It only showed up on mobile search. Additionally, Danny Sullivan\u00a0<\/span>mentioned in a tweet<\/span><\/a>\u00a0that by the end of the year, 10% of Google Searches will be using this specific technology.\u00a0<\/span><\/p>\n

So, if you\u2019re a content creator and webmaster that aims to have your videos show up in the search results, what exactly can you do to optimize for this? I highly suggest you still manually tag your key moments. Aside from being a practice that won\u2019t hurt your video performance, manually tagging your video\u2019s key moments brings you control. Google\u2019s way is indeed efficient and helps you take a load off your shoulders, but you have to remember that they\u2019re able to do this through an AI, not a human person. This means that there will always be mistakes, inadequacies, etc if you leave it up to them. Nothing will be better than having direct control over your products and it also lessens the chances of having mistakes in key moments\/timestamps for your videos.\u00a0<\/span><\/p>\n

BERT Improved Reach<\/span><\/strong><\/h2>\n

When BERT was announced it affected 10% of English queries around the world. Through their recent announcement, Google mentioned that BERT is now used for almost all of the English queries around the world.\u00a0<\/span><\/p>\n

The aim of the BERT update is to deepen Google\u2019s understanding of the content in the world wide web to bring the most relevant results to the users. Google has said time and again that you can\u2019t directly optimize for BERT, which is technically true, but there are ways on how webmasters and SEOs can improve their content to make use of the BERT Update:<\/span><\/p>\n