{"id":119056,"date":"2020-10-14T00:04:02","date_gmt":"2020-10-13T16:04:02","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=19056"},"modified":"2022-05-11T15:05:32","modified_gmt":"2022-05-11T07:05:32","slug":"google-autocomplete-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-autocomplete-seo\/","title":{"rendered":"How Google Autocomplete Works and How It can be Used for SEO"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/google-autocomplete-seo\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-19063 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/14-How-Google-Autocomplete-Works-and-How-it-can-be-used-for-SEO-CP.jpg\" alt=\"How Google Autocomplete Works and How It Can Be Used for SEO\" width=\"600\" data-wp-pid=\"19063\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">An average of 3.5 billion a day. That\u2019s how many searches happen on Google according to a\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Google Search Statistic<\/a>. With that many searches happening, Google aims to optimize a user\u2019s search experience by delivering or\u00a0<strong>suggesting<\/strong>\u00a0what the user might search for before they finish typing which will lower the user\u2019s typing time as well. That\u2019s the primary purpose of Google\u2019s Autocomplete. Although this feature is catered to the users, it poses a lot of advantages to SEOs and webmasters that thoroughly understand\u00a0<strong>how it works and how it can be used to improve a website\u2019s search performance<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><!--more--><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">What is Google Autocomplete?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Autocomplete is a Google Search feature where the search box shows possible words that might complete a user\u2019s query. It\u2019s a simple feature but it helps users save time by lowering their typing time and it also gives them new ideas of what related queries to search for. This is what it looks like:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19057 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/Google-Autocomplete-Screenshot.png\" alt=\"Google Autocomplete Screenshot\" width=\"819\" height=\"659\" data-wp-pid=\"19057\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/659;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">To help users and webmasters understand how Autocomplete works and how it knows which terms should be suggested, Google\u2019s Public Liaison for Search, Danny Sullivan, published a\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/blog.google\/products\/search\/how-google-autocomplete-predictions-work\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">blog post<\/a>\u00a0on this specific topic.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">To summarize the article, Google uses a variety of factors to come up with the most relevant and accurate suggestions. The factors are as follows:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica;\"><strong>Common and Trending Queries &#8211; <\/strong>These are the timely queries\/words often associated with the words entered by the user in the search box<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><strong>Language and Location of the User &#8211; <\/strong>To make more tailor-fit suggestions to the users, Google also considers their location and the language they use<\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><strong>Freshness &#8211; <\/strong>Lastly, Google considers freshness as well. Do the words typed by the user correspond to a recent issue, news, or update that\u2019s well-known? This also changes the suggestions shown by Google<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Although it sounds simple, Google Autocomplete gives SEOs and webmasters a lot of benefits with one of the most foundational facets that is still widely used today.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">How to use Google Autocomplete for SEO<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Google Autocomplete is one of the best places to find valuable <a href=\"https:\/\/seo-hacker.com\/target-long-tail-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">long-tail keywords<\/a>. This is because Google Autocomplete is free, easily accessible, and based on our experiences, effective. A big part of keyword research is effectively reduced but before you use it as a keyword research tool, you have to do a couple of things first:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\"><strong>Use Incognito mode<\/strong> &#8211; This stops Google search from using your search history and cookies to influence your autocomplete suggestions.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\"><strong>Use your target audience<\/strong> &#8211; If you\u2019re trying to target an audience from a different location, use a VPN and set it to your target location. By doing this, you\u2019ll be able to see suggestions that are catered to that specific location. This applies to language settings as well. If you\u2019re targeting a location that doesn\u2019t use English as a native language, use their language as well to influence the suggestions. Just a little tip, if you\u2019re not well-versed in the language you\u2019re trying to target, don\u2019t force it. Get someone fluent in the language to help out in understanding the suggestions, search results, and the intent of the keyword instead of relying on inaccurate translation tools.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Using Google Autocomplete isn\u2019t as simple as it sounds though. There\u2019s a lot of tactics you can use if you\u2019re not happy with the suggestions you\u2019re seeing. The initial process of typing the topic or keyword is simple, but knowing how to use it to its full capacity is another story.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">So, here\u2019s what you can do to fully take advantage of Google Autocomplete:<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Play around with the text cursor<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Changing the position of the text cursor in the search bar changes the suggestions that Google displays. Here\u2019s an example using \u201cbest engineer philippines\u201d (not a good keyword) as the keyword:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19058 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/best-engineer-philippines-text-cursor-at-the-end-screenshot.png\" alt=\"best engineer philippines text cursor at the end screenshot\" width=\"737\" height=\"515\" data-wp-pid=\"19058\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/515;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Notice the text cursor at the end, so it only shows one autocomplete suggestion. But when I move the text cursor to the middle, this happens:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19059 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/best-engineer-philippines-text-cursor-at-the-middle-screenshot.png\" alt=\"best engineer philippines text cursor at the middle screenshot\" width=\"655\" height=\"605\" data-wp-pid=\"19059\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 655px; --smush-placeholder-aspect-ratio: 655\/605;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">When I moved the text cursor to the middle, just in front of the word \u201cengineer\u201d, the suggestions changed and it showed more suggestions than the initial keyword. It also stands to reason that the suggestions will change if you move the text cursor to another different position. I tried it out and it definitely changed.\u00a0<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Change the letter<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Much like the changing of the text cursor, changing the last letter you typed is effective in changing the suggestions. Here are screenshots using the same keyword but only typing in the \u201cbest engineer\u201d then random letters after that.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19060 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/best-engineer-changing-last-letter-screenshot.png\" alt=\"best engineer changing last letter screenshot\" width=\"645\" height=\"611\" data-wp-pid=\"19060\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 645px; --smush-placeholder-aspect-ratio: 645\/611;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Again, different suggestions show up if I only type in the letter P instead of the whole \u201cPhilippines\u201d bit. Let\u2019s take a look at the suggestions when I type in a completely random letter:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-19061 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/10\/best-engineer-changing-last-letter-to-q-screenshot.png\" alt=\"best engineer changing last letter to q screenshot\" width=\"663\" height=\"592\" data-wp-pid=\"19061\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 663px; --smush-placeholder-aspect-ratio: 663\/592;\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">If you have noticed, every time the suggestions change, the intent that the suggested keywords have changed as well. The queries suggested initially when I typed in the letter P is completely different from the suggestions when I typed the letter Q.\u00a0<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Key takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">The different tactics highlighted above enables me to find useful long-tail keywords in a short amount of time. Aside from that, it also allows me to find different variations of the same keyword or relevant keywords for topics that I\u2019m writing about that I can use for other strategies like <a href=\"https:\/\/seo-hacker.com\/topic-cluster-model-seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">topic clusters<\/a>, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">Using Google Autocomplete is one of the most effective tactics that we\u2019ve used lately since once we find queries or keywords we\u2019re happy with, it\u2019s easy enough to run it through different keyword research tools that can provide the data we need for the keyword\/query.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"font-family: helvetica;\">What about you? Do you use Google Autocomplete for your keyword research process? Let me know in the comments below.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An average of 3.5 billion a day. That\u2019s how many searches happen on Google according to a\u00a0Google Search Statistic. With that many searches happening, Google aims to optimize a user\u2019s search experience by delivering or\u00a0suggesting\u00a0what the user might search for before they finish typing which will lower the user\u2019s typing time as well. That\u2019s the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[],"wl_entity_type":[102583],"class_list":["post-119056","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Autocomplete for SEO<\/title>\n<meta name=\"description\" content=\"Want to level up your keyword research processes? Google Autocomplete is one of the best tools you can use! 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