{"id":118953,"date":"2020-08-25T20:33:20","date_gmt":"2020-08-25T12:33:20","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18953"},"modified":"2021-05-11T05:48:44","modified_gmt":"2021-05-11T05:48:44","slug":"google-retailers-control-product-info-search","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-retailers-control-product-info-search\/","title":{"rendered":"Google Now Lets Retailers Control Their Product Info on Search"},"content":{"rendered":"<p><a href=\"http:\/\/seo-hacker.com\/google-retailers-control-product-info-search\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-18958 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/08\/Google-Lets-Retailers-Control-Their-Product-Info-on-Search_Cover-Photo.jpg\" alt=\"Google Lets Retailers Control Their Product Info on Search_Cover Photo\" width=\"600\" data-wp-pid=\"18958\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Last January, Google made it possible for users to see clothes, shoes, and other products all at once along with the specific brands and retailers. This made it possible for retailers to display the products and brands they carried directly in the user\u2019s search results. All webmasters and SEOs had to do to have their products visible in the search results is by using schema markups or by directly submitting the products in <a href=\"https:\/\/seo-hacker.com\/google-merchant-center-google-manufacturer-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Merchant Center<\/a>.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, Google also stated that they may include products\/content related to retail that were crawled, even though it wasn\u2019t marked up using schema or submitted to Google Merchant Center. This meant that we didn\u2019t have that great of a control over which products and corresponding information are displayed in the search results &#8211; until now.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Controlling Products and Product Information on Google SERPs<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/webmasters.googleblog.com\/2020\/08\/options-for-retailers-to-control-how.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google released a variety of ways<\/a> that can enable webmasters and SEOs to control their data that are displayed on the search results. The 2 primary ways are through a set of robots meta tags or the use of an HTML attribute. Here they are:<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Removing Snippets from Your Products<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">You can use the \u201cnosnippet\u201d robots meta tag on your product pages to prevent snippets from being shown in the search results.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is basically, removing everything except the title tag in your search engine listing. Everything from star ratings, descriptions, and images are removed when you use the \u201cnosnippet\u201d meta tag.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As Google puts it \u201c<\/span><em><span data-preserver-spaces=\"true\">Using this meta tag you can specify that no snippet should be shown for this page in search results. It completely removes the textual, image and rich snippet for this page on Google and removes the page from any free listing experience.<\/span><\/em><span data-preserver-spaces=\"true\">\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s what it looks like:<\/span><\/p>\n<div id=\"attachment_18954\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-18954\" class=\"wp-image-18954 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/08\/i01-1024x512.png\" alt=\"nosnippet robots meta tag example\" width=\"1024\" height=\"512\" data-wp-pid=\"18954\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><p id=\"caption-attachment-18954\" class=\"wp-caption-text\">Source: Google<\/p><\/div>\n<h2><strong><span data-preserver-spaces=\"true\">Limiting the Snippet for Your Product<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Unlike the \u201cnosnippet\u201d robots meta tag, the \u201cmax-snippet:[n]\u201d meta tag simply decreases the snippet length for your page\u2019s search engine listing.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This doesn\u2019t make sense to me since you can directly affect the information contained in the snippet that Google is displaying. Especially if it comes from the page\u2019s <a href=\"https:\/\/seo-hacker.com\/create-structured-data-markup-rich-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">structured data<\/a>. This particular robots meta tag will only make sense if Google is pulling information from other parts of your page that you did not indicate, but this is already a signal that the information you included in the structured data is sub-par and can be improved further, so I recommend just improving the information in your structured data rather than limiting the snippet for your page.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s what Google says about this particular method:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201c<\/span><em><span data-preserver-spaces=\"true\">This meta tag allows you to specify a maximum snippet length, in characters, of a snippet for your page to be displayed on Google results. If the structured data (e.g. product name, description, price, availability) is greater than the maximum snippet length, the page will be removed from any free listing experience.<\/span><\/em><span data-preserver-spaces=\"true\">\u201d<\/span><\/p>\n<div id=\"attachment_18955\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-18955\" class=\"size-large wp-image-18955 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/08\/i02-1024x512.png\" alt=\"maxsnippet robots meta tag example\" width=\"1024\" height=\"512\" data-wp-pid=\"18955\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><p id=\"caption-attachment-18955\" class=\"wp-caption-text\">Source: Google<\/p><\/div>\n<h2><strong><span data-preserver-spaces=\"true\">Controlling the Snippet Image Size<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">This is pretty self-explanatory. You can limit the maximum size of the image preview shown on your page\u2019s snippet. You can either set it to \u201cnone\u201d, \u201cstandard\u201d, or \u201clarge\u201d.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This looks useful since some retailers and businesses invest in making their products look the best that it can be. So, improving how the users see the product\u2019s image is a great factor in convincing the users to click on your particular listing, and hopefully, make a purchase.\u00a0<\/span><\/p>\n<div id=\"attachment_18956\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-18956\" class=\"size-large wp-image-18956 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/08\/i03-1024x512.png\" alt=\"image limit robots meta tag example\" width=\"1024\" height=\"512\" data-wp-pid=\"18956\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><p id=\"caption-attachment-18956\" class=\"wp-caption-text\">Source: Google<\/p><\/div>\n<h2><strong><span data-preserver-spaces=\"true\">Controlling the Information Inside Your Snippets<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">You can use the \u201cdata-nosnippet\u201d HTML attribute to leave out specific sections of your page in the snippet display. This allows you to show only the important section of your page to further improve your product\u2019s display in search and, consequently, affect CTR.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You must, however, be wary of this attribute since Google explicitly states that using this attribute to affect the information about your product\u2019s price, availability, ratings, or the image will directly remove the listing altogether.\u00a0<\/span><\/p>\n<div id=\"attachment_18957\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-18957\" class=\"size-large wp-image-18957 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/08\/i04-1024x512.png\" alt=\"data-nosnippet robots meta tag example\" width=\"1024\" height=\"512\" data-wp-pid=\"18957\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><p id=\"caption-attachment-18957\" class=\"wp-caption-text\">Source: Google<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">Lastly, there are some additional notes you have to remember:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You need to remove the schema markup applied in the page before you use the robots meta tags and HTML attribute.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The robots meta tags and HTML attribute won\u2019t work for product pages\/data submitted through Google Merchant Center since there are different mechanics in Google Merchant Center to control how your pages are displayed in search.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">This is another avenue for us SEOs and webmasters to take advantage of search and improve our website\u2019s visibility and performance in search. Some of the above-mentioned mechanics are good ways to filter\/control the information displayed in search, some of them are not. So, will you be using the robots meta tags and HTML attributes anytime soon? Let me know in the comments section below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last January, Google made it possible for users to see clothes, shoes, and other products all at once along with the specific brands and retailers. This made it possible for retailers to display the products and brands they carried directly in the user\u2019s search results. All webmasters and SEOs had to do to have their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[100232,103402,100251,103667,103668,100598],"wl_entity_type":[102583],"class_list":["post-118953","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-google","tag-google-merchant-center","tag-google-news","tag-google-snippets","tag-product-selling","tag-search-engine","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Now Lets Retailers Control Their Product Info on Search<\/title>\n<meta name=\"description\" content=\"Google now lets webmasters control the information that is displayed in the search results for product pages. 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