{"id":118879,"date":"2020-07-28T17:52:31","date_gmt":"2020-07-28T09:52:31","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18879"},"modified":"2023-07-19T17:30:57","modified_gmt":"2023-07-19T09:30:57","slug":"convert-site-traffic-checklist","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/convert-site-traffic-checklist\/","title":{"rendered":"The Complete Website Traffic Conversion Optimization Checklist"},"content":{"rendered":"

\"Website<\/a><\/p>\n

Having 1st-page rankings for numerous, decent keywords isn\u2019t the end of the line for us SEOs. Attracting the users that see your search listings (improving CTR), providing easy navigation for them to find more valuable, relevant resources inside your website, and cultivating their loyalty to your brand and website. All of these are still challenges that SEOs need to face. But the biggest challenge of them all is converting your hard-earned traffic to paying customers. So, what exactly do you need to ensure a steady flow of conversions?<\/span><\/p>\n

<\/p>\n

Problems with Converting Traffic<\/span><\/h2>\n

It\u2019s well known in the industry that even if you have thousands of visitors every day, there\u2019s still a possibility of you having low conversion rates<\/a>. Why? Well, there hundreds of reasons why your visitors are not converting to paying customers but the factors included here are the primary and foundational ones that should be a part of your conversion checklist:<\/span><\/p>\n

Content<\/span><\/h2>\n

Your content<\/a> should speak directly to the user. Your tone of voice, message, and intent should be communicated clearly in your content. It slightly differs when you\u2019re a B2B or B2C because based on my experience, content for B2C business websites is about telling them that you have the solution to their problems. While for B2B business websites, you still have to convince them that you have the solution, but they also need to feel that your expertise can help them improve or grow their business.<\/span><\/p>\n

You have to know who your users are and the important details about them. Are they male or female? What age bracket are they in? Etc. Questions like these can help you refine and perfect your page content to help with improving converting your traffic. Here\u2019s an example:<\/span><\/p>\n

\"SEO<\/p>\n

The content of our services site can be seen at once when the user enters the page and it immediately tells them of our credentials. The sub-copy below is more for convincing them that we are who we say we are and we have the capability to solve their problem.\u00a0<\/span><\/p>\n

If we were a B2C company, then the content might have changed to stating the user\u2019s problem then us telling them how we can help so it could have gone like \u201cIs your website gaining enough traffic? Check out your website\u2019s SEO score below and let us help you!\u201d.\u00a0<\/span><\/p>\n

Tell your users that you know the problem they have and you have the solution they\u2019re looking for. Communicate clearly how they can find the solution (by clicking a button or contacting you) because they may not know what to do next if you don\u2019t tell them.<\/span><\/p>\n

Buttons, Videos, Sign Up and Contact Forms<\/span><\/h2>\n

Your content should work hand-in-hand with CTA factors inside your page. Adding a simple \u201cClick Here\u201d button then using the content to explain where the button will lead can work wonders.\u00a0<\/span><\/p>\n

By reassuring the user what happens when they click the button, you remove the fear of uncertainty within them. If you need to get personal information from them, use the content to tell them. Communicate how the button will lead them to find the solution they\u2019re looking for, content and CTAs should complement each other. Here\u2019s the same example:<\/span><\/p>\n

\"SEO<\/p>\n

The content inside our page directly explains how the button below saying \u201cGet My Website\u2019s SEO Score\u201d works, so there\u2019s no mystery on what happens when they click on the CTA. Conversely, the video beside the content does not have anything saying what\u2019s contained inside it, but it does have a piece of content telling the user to \u201cWatch the Video\u201d. Does this work? It does. Even though we don\u2019t need the user to watch the video, natural curiosity and a simple command that tells them to watch the video makes them press the play button.\u00a0<\/span><\/p>\n

Page Speed<\/span><\/h2>\n

All the work you\u2019ve put in for your page\u2019s content and CTA won\u2019t matter if your users bounce even before they see the page. Slow loading speed affects SEO<\/a> and it also affects traffic conversion.\u00a0<\/span><\/p>\n

Work with your developer to see how your page\u2019s speed can be improved. If it\u2019s already loading fast, that\u2019s great, but still, check to see if it can be loaded even faster. Is there anything on the page that isn\u2019t being used or is not needed? You can remove those as well.\u00a0<\/span><\/p>\n

Aside from giving your users a better experience inside your website which is important for SEO, having a fast page load speed also helps with conversions. This is especially true for the users that are already willing to convert – you only need to give them what they want in the shortest amount of time.\u00a0<\/span><\/p>\n

Key Takeaway<\/span><\/strong><\/h2>\n

The three factors I\u2019ve mentioned above are the most important and foundational aspects of having your traffic convert to paying customers. There are other factors as well, but none as important as the three I\u2019ve highlighted. Again, those three are:<\/span><\/p>\n

    \n
  • Content<\/span><\/li>\n
  • CTAs<\/span><\/li>\n
  • Page Speed<\/span><\/li>\n<\/ul>\n

    If you\u2019re confident that you\u2019ve sufficiently optimized your page for these three, then its time for you to innovate and experiment on other factors you believe can affect the user\u2019s decision to convert. Conversion Rate Optimization is closely related to SEO in terms of having to understand the user, their behavior, and serving them exactly what they want\/need to see to hit your goal. What do you do to increase your website\u2019s conversions? Comment them down below and let\u2019s talk about it!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Having 1st-page rankings for numerous, decent keywords isn\u2019t the end of the line for us SEOs. Attracting the users that see your search listings (improving CTR), providing easy navigation for them to find more valuable, relevant resources inside your website, and cultivating their loyalty to your brand and website. All of these are still challenges […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101889],"tags":[102241,102041,102296,103651,103652,100493,103649,103650],"wl_entity_type":[102583],"class_list":["post-118879","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-call-to-action","tag-conversion-rate-optimization-2","tag-cta","tag-page-content","tag-page-loading-time","tag-page-speed","tag-site-traffic","tag-traffic-conversion","wl_entity_type-article"],"acf":[],"yoast_head":"\nWebsite Traffic Conversion Checklist: Properly Convert Site Traffic<\/title>\n<meta name=\"description\" content=\"Converting your hard-earned traffic is a big challenge but it rewards greatly. Find out which factors should you check to fully optimize your traffic conversion rate here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/convert-site-traffic-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Traffic Conversion Checklist: Properly Convert Site Traffic\" \/>\n<meta property=\"og:description\" content=\"Converting your hard-earned traffic is a big challenge but it rewards greatly. 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