{"id":118846,"date":"2020-07-16T18:22:21","date_gmt":"2020-07-16T10:22:21","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18846"},"modified":"2021-06-17T06:01:36","modified_gmt":"2021-06-17T06:01:36","slug":"increase-traffic-image-search-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/increase-traffic-image-search-update\/","title":{"rendered":"How to Increase Traffic Through New Google Image Search Update"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/increase-traffic-image-search-update\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-18848 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/07\/How-to-Increase-Traffic-Through-New-Google-Image-Search-Update_Cover-Photo.jpg\" alt=\"How to Increase Traffic Through New Google Image Search Update_Cover Photo\" width=\"600\" data-wp-pid=\"18848\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Google recently <a href=\"https:\/\/blog.google\/products\/search\/knowledge-graph-google-images\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+blogspot%2FMKuf+%28The+Keyword+%7C+Official+Google+Blog%29\" target=\"_blank\" rel=\"noopener noreferrer\">released an update<\/a> that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images. We could understand this as their way of improving search, particularly image search, to produce a better and more effective environment for the users. We, webmasters and SEOs, can also understand this as a new avenue for us to gain traffic for our website. However, we first need to have an understanding of how this new image search update works. Here\u2019s what we know so far:<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">Image Search Knowledge Graph<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">To put it simply, Google is now adding a knowledge graph on image search to provide more information and resources for the users interested in the image subject. They\u2019re simply adding more context to the photos that users see in <a href=\"https:\/\/seo-hacker.com\/google-amp-image-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">image search<\/a>, these bits of information also enable the users to learn more about the image subject. Here\u2019s what it looks like:<\/span><\/p>\n<img decoding=\"async\" class=\"size-large lazyload\" data-src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/kiv_blog_montana.gif\" alt=\"google image search update example\" width=\"1800\" height=\"1800\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1800px; --smush-placeholder-aspect-ratio: 1800\/1800;\" \/>\n<p><span data-preserver-spaces=\"true\">This increases the chances of users exploring websites that can provide them with valuable information that can help them find what they are looking for. They still have the option to just move onto another image, but with this update, it allows your website to take up more search real estate if you can provide relevant and useful information.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The source of the views image is still credited like how it is today, but the relevant information displayed below it would come from a variety of sources\/websites. Here\u2019s another example:<\/span><\/p>\n<img decoding=\"async\" class=\"size-large lazyload\" data-src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/kiv_blog_denisescottbrown.gif\" alt=\"google image search update example 2\" width=\"1800\" height=\"1800\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1800px; --smush-placeholder-aspect-ratio: 1800\/1800;\" \/>\n<p><span data-preserver-spaces=\"true\">Will this be an opportunity for all industries? I don\u2019t think so. The people who use image search have a specific purpose, and for those in niche markets, searches might not be as prevalent. However, for those that are catered to providing information about prevalent image searches such as famous people, design ideas, etc. they have the potential to have a massive traffic source in image search.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How to Increase Traffic Through the New Update<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google mentioned that they retrieve the links that they display from existing <a href=\"https:\/\/seo-hacker.com\/google-knowledge-graph-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge graphs<\/a>. So, if you have more presence in knowledge graphs, you\u2019ll have higher chances of getting featured in the relevant links displayed in image results. To have a more in-depth understanding, here\u2019s what Google said about connecting relevant knowledge graphs to images that need them:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cTo generate these links to relevant Knowledge Graph entities, we take what we understand about the image through deep learning, which evaluates an image\u2019s visual and text signals, and combine it with Google\u2019s understanding of the text on the image\u2019s web page. This information helps us determine the most likely people, places or things relevant to a specific image. We match this with existing topics in the Knowledge Graph, and then surface them in Google Images when we\u2019re confident we\u2019ve found a match.\u201d<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Again, this avenue won\u2019t be as effective to other websites, so if you\u2019re confident that the images you\u2019re using have great visibility in image search results coupled with numerous knowledge graphs on your hand, then this will only help you gain more valuable traffic. However, I must mention that this update has not yet been rolled out all over the world. They\u2019re currently testing it in the US and when they\u2019re slowly expanding to other countries by catering to more images, entities, and languages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What do you think about this update? Will you be testing things out on your website to check? Let me know in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images. We could understand this as their way of improving search, particularly image search, to produce a better and more effective environment for the users. We, webmasters and SEOs, can also [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[103540,102715,103644,103643,103430],"wl_entity_type":[102583],"class_list":["post-118846","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-google-knowledge-graph","tag-image-search","tag-image-search-update","tag-increase-traffic","tag-knowledge-graph","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Traffic Through New Google Image Search Update<\/title>\n<meta name=\"description\" content=\"Google recently released a new update to image search which gives webmasters and SEOs a new possible TRAFFIC SOURCE. 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