{"id":118804,"date":"2020-07-07T23:40:10","date_gmt":"2020-07-07T15:40:10","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18804"},"modified":"2021-05-11T05:48:47","modified_gmt":"2021-05-11T05:48:47","slug":"website-rankings-drop","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/website-rankings-drop\/","title":{"rendered":"Website Rankings Drop: Identifying the Reasons Why"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/website-rankings-drop\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"wp-image-18808 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/07\/Website-Rankings-Drop-Identifying-the-Reason-Why_Cover-Photo.jpg\" alt=\"Website Rankings Drop Identifying the Reason Why_Cover Photo\" width=\"600\" data-wp-pid=\"18808\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s a common occurrence for SEOs and webmasters that track their rankings to experience sudden website ranking drops. Since Google\u2019s algorithm is continuously updating, SERP volatility is common and affects hundreds or even thousands of websites in different industries. The problem with undiagnosed ranking drops is the decrease in your website\u2019s search visibility. This could lead to less traffic, and for business websites, this leads to fewer conversions and profit. Identifying the cause of the rankings drop is tantamount to fixing it and, hopefully, recovering your rankings. So, how do you identify the cause of your website\u2019s rankings drop?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">Knowing Where to Look<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The first step to identifying the cause of your rankings drop is to identify the variables that changed. This is because a drop in rankings won\u2019t happen for no reason. There will always be a reason for changes in rankings (positive and negative) and this usually happens due to a change in a factor\/s that affects your page\u2019s rankings.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This may sound easy but it\u2019s not. There are numerous factors that affect a page\u2019s rankings, some we can identify and some are still a mystery. That is why determining the exact factor why your rankings dropped is easier said than done.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But here\u2019s what you should do:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Limit the scope of your search<\/span><\/strong><span data-preserver-spaces=\"true\">. Since you\u2019ll just tire yourself out investigating factors that no one knows about, limit your scope to factors that YOU have\u00a0<\/span><strong><span data-preserver-spaces=\"true\">control<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0over. So, once you have limited your scope of search, this is when you\u2019ll investigate deeper.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The way we do it in SEO Hacker is to identify changes in 3 major places that contain a variety of factors that can affect our rankings. Then, we\u2019ll dive deeper and deeper until we find the changes that COULD contribute to the website rankings drop and we either change them back or improve them further than they initially were. So, where exactly are these 3 major places?<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">INSIDE Your Website<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Since we need to limit the scope of our search to things we have control over, it makes sense that we start with the page\/website immediately. You have to first identify if the website is experiencing ranking drops in multiple keywords or if you only experience a drop for a specific keyword that a single page is ranking for. Take a look at this example:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18806 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/07\/Page-ranking-drop-screenshot-1024x351.png\" alt=\"Page ranking drop screenshot\" width=\"1024\" height=\"351\" data-wp-pid=\"18806\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/351;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The rankings drop happened to a single page that has been consistently ranking positively for numerous months. We automatically limited the scope of our search to the page itself. After determining that technical factors such as title tag, h1, etc. have been changed, we took it a step further and changed it for the better (not revert it back to the original). After a few days waiting for it to be recrawled, It ranked higher than it has ranked for the past few months.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Since we limited our scope, easily found out the changes made and fixed them immediately, we didn\u2019t waste our energy and time checking other factors that would have turned out to be unrelated to the drop. So, we highly suggest that you start INSIDE your website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But what happens if nothing changed inside the page or website? Then, you check out other factors\u00a0<\/span><strong><span data-preserver-spaces=\"true\">outside<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0your website.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">OUTSIDE Your Website<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The scope for this is limited to your search competitors overtaking you on the results page. This usually happens when they update their page to serve better intent, contain more information and become more relevant and useful for the users, or an overall upgrade of their website\u2019s technical factors. Here\u2019s an example:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18805 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/07\/page-ranking-drop-outside-the-website-screensho-1024x355.png\" alt=\"page ranking drop outside the website screenshot\" width=\"1024\" height=\"355\" data-wp-pid=\"18805\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/355;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">This happened recently and we\u2019re confident that we did not change anything on the page that\u2019s ranking for this specific keyword. So, we started our diagnosis in the search results of the page and that\u2019s where we saw it. Competitors updated their pages with new content, a new design, or a fully revamped one. All of these changes enabled them to overtake our page in the search results which resulted in us having a lower ranking than before.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, it\u2019s important for you as an SEO or webmaster to take note of the competitors you have for a specific keyword. Taking note of their content, their page design, and every other factor that they could change will enable you to know which of them they changed. This allows you to quickly adapt and regain your rankings as soon as possible.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Google Algorithm Update<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We continuously report confirmed Google algorithm updates and its details to help our readers be able to understand why they experienced a change in rankings immediately. It is well-known in the industry that an algorithm update causes ranking volatility in the search results. A massive drop in rankings usually means that you\u2019re doing something wrong and Google is penalizing you for that.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sticking to proven white-hat strategies and having an in-depth understanding of Google\u2019s search algorithm will enable you to avoid penalties every time Google updates their algorithms since what you\u2019re doing is in-line with what they want you to do.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Identifying the reason behind your website or page\u2019s rankings drop is important to achieving search success. Knowing where to pour your efforts in and properly invest the time and energy to investigate them enables you to grow as an SEO and webmaster.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Problem-solving is a necessity in the SEO industry since it continuously changes and gives us no choice but to adapt our strategies to reach success, that\u2019s hopefully, for the long-term. How do you investigate whenever your website\u2019s ranking drops? Let me know in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a common occurrence for SEOs and webmasters that track their rankings to experience sudden website ranking drops. Since Google\u2019s algorithm is continuously updating, SERP volatility is common and affects hundreds or even thousands of websites in different industries. The problem with undiagnosed ranking drops is the decrease in your website\u2019s search visibility. This could [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[103636,103635,103634],"wl_entity_type":[102583],"class_list":["post-118804","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","tag-diagnosing-rankings-drop","tag-google-rankings-drop","tag-rankings-drop","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Rankings Drop: Identifying the Reasons Why<\/title>\n<meta name=\"description\" content=\"A massive drop in rankings happens suddenly and it catches us off-guard. 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