{"id":118785,"date":"2020-06-30T19:01:04","date_gmt":"2020-06-30T11:01:04","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18785"},"modified":"2023-06-29T17:14:38","modified_gmt":"2023-06-29T09:14:38","slug":"google-news","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-news\/","title":{"rendered":"How to Get in Google News"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/google-news\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-18790 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/How-to-Get-in-Google-News_Cover-Photo.jpg\" alt=\"\" width=\"600\" data-wp-pid=\"18790\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google News is the go-to platform for millions of users worldwide for local and international news. It is the largest news aggregator in the world. It collects fresh news articles from around the web and serves it to users depending on relevancy, location, interests, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appearing in Google News provides a lot of benefits for website owners such as more website traffic and additional monetization options. It also opens up your website to a broader audience since it is available on various devices across different countries. And unlike Google Search, websites are served to a user through a feed rather than a search results page.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Although<\/span><a href=\"https:\/\/newsinitiative.withgoogle.com\/about\/\"><span style=\"font-weight: 400;\"> Google collaborates with the news industry<\/span><\/a><span style=\"font-weight: 400;\"> to make sure that only high-quality news appears on the platform, Google News is not limited to major news companies. As long as your website is a news website, whether it\u2019s current events or industry news, you can appear in Google News and enjoy its benefits.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google News Eligibility<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ve received a lot of questions before from readers on how they get their website to appear in Google News. A few years ago, your website needs to be verified by Google News first before your content appeared on the platform. However, Google removed that requirement. Now, all you have to do is produce high-quality content if you\u2019re a publisher. Sounds easy right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, to be more specific, the content that you have to publish needs to meet <\/span><a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050\"><span style=\"font-weight: 400;\">Google News content policies<\/span><\/a><span style=\"font-weight: 400;\">. Once you meet these criteria, your website is automatically considered to appear in the Top Stories section or News section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method is quite difficult though because it would be hard to know if your website is really appearing in Google News.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another method is to submit your website to Google Publisher Center.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Getting in Google News through Google Publisher Center<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Publisher Center is the combination of the <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2019\/12\/google-publisher-center.html\"><span style=\"font-weight: 400;\">old Google News Producer and Publisher Console<\/span><\/a><span style=\"font-weight: 400;\">. Google doesn\u2019t require a website to be submitted in Google Publisher Center but it does have benefits such as control over your brand and content that appears in Google News.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do take note that submitting your content and RSS feeds on Google Publisher Center won\u2019t mean that your content is guaranteed to appear in Google News. Also, keep in mind that the website you are going to submit to Google Publisher Center should be a verified website <a href=\"https:\/\/seo-hacker.com\/google-search-console-search-traffic\/\">in your Google Search Console account<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Fill in the details needed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you go to <\/span><a href=\"https:\/\/publishercenter.google.com\/\"><span style=\"font-weight: 400;\">Google Publisher Center<\/span><\/a><span style=\"font-weight: 400;\">, simply click on <\/span><i><span style=\"font-weight: 400;\">Add Publication<\/span><\/i><span style=\"font-weight: 400;\"> and enter the name of your website. The next screen will ask you for basic information about your websites such as description, website URL, and location. It is also important that you place the <a href=\"https:\/\/seo-hacker.com\/google-analytics-tutorial\/\">Google Analytics tracking ID<\/a> in this section so you could track how much traffic you are getting from Google News.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18786 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/GPC-step-1-1024x401.png\" alt=\"\" width=\"1024\" height=\"401\" data-wp-pid=\"18786\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/401;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Submit your content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Content<\/span><\/i><span style=\"font-weight: 400;\"> section allows multiple ways to submit your content in Google News and customize your Google News feed by dividing them into multiple sections. You can either:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submit RSS feed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter specific page URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submit YouTube video or playlist; or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized feed from Google News<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18787 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/GPC-step-2-1024x463.png\" alt=\"\" width=\"600\" data-wp-pid=\"18787\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/463;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Upload images<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Images<\/span><\/i><span style=\"font-weight: 400;\"> section is where you upload your website\u2019s square logo and wide logos. Make sure that the images you upload are high-quality and fit the specifications indicated.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18788 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/GPC-step-3-1024x490.png\" alt=\"\" width=\"600\" data-wp-pid=\"18788\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/490;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Ads management (optional)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This step is useful for websites that are running ads through Google AdSense. You could also control in this section how much ads Google sells on your website for users coming from Google News.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Submit for review<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Review &amp; Publish<\/span><\/i><span style=\"font-weight: 400;\"> section will indicate if there is any missing information. Once you\u2019re done filling in all the necessary details, you can now submit your website for review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that approval may take 2 to 4 weeks according to Google. I think this depends on the number of websites they are reviewing. In my case, SEO Hacker got approved in 2 weeks and content that I published immediately started appearing in Google News. While you&#8217;re at it, why don&#8217;t you drop by<a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMIPqmgswwvSyAw?oc=3&amp;ceid=PH:en\"> SEO Hacker&#8217;s Google News page<\/a> and follow us!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18789 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/google-news-preview.png\" alt=\"\" width=\"600\" data-wp-pid=\"18789\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 836px; --smush-placeholder-aspect-ratio: 836\/885;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How do I know How Much Traffic I got from Google News?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the Google Analytics account of your Google Publisher verified website, go to<\/span><i><span style=\"font-weight: 400;\"> Acquisition,<\/span><\/i><span style=\"font-weight: 400;\"> and check <\/span><i><span style=\"font-weight: 400;\">Referral <\/span><\/i><span style=\"font-weight: 400;\">traffic sources. If you are getting clicks from Google News, you should see <\/span><i><span style=\"font-weight: 400;\">news.google.com.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">How to Get More Traffic from Google News<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What most people don\u2019t know is that <\/span><a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606702?hl=en&amp;ref_topic=9603441\"><span style=\"font-weight: 400;\">Google News also uses an algorithm<\/span><\/a><span style=\"font-weight: 400;\"> to rank websites in Google News. It uses the following factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevance of Content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prominence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authoritativeness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freshness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Users also have their own \u201cFor You\u201d sections and Google News uses the users\u2019 interests for rankings and usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also wrote an article before on <\/span><a href=\"https:\/\/seo-hacker.com\/optimize-google-news\/\"><span style=\"font-weight: 400;\">How to Optimize for Google News<\/span><\/a><span style=\"font-weight: 400;\"> and I highly recommend that you check that out as well so you can get more success in Google News.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google News is a great initiative by Google for both users and web publishers. Achieving success may take time similar to growing traffic from organic search results but you should take any opportunities that you can get for you to be able to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In SEO, content is king. And it is more truthful in Google News. Always publish high-quality original content that is relevant to your audience and you will surely start getting higher placements in Google News.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google News is the go-to platform for millions of users worldwide for local and international news. It is the largest news aggregator in the world. It collects fresh news articles from around the web and serves it to users depending on relevancy, location, interests, and more.\u00a0 Appearing in Google News provides a lot of benefits [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005,100008],"tags":[100251],"wl_entity_type":[102583],"class_list":["post-118785","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","category-seo","tag-google-news","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get in Google News | Google News SEO<\/title>\n<meta name=\"description\" content=\"Explore different methods, including Google Publisher Center, to 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