{"id":118768,"date":"2020-06-23T16:40:46","date_gmt":"2020-06-23T08:40:46","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18768"},"modified":"2021-05-11T05:48:47","modified_gmt":"2021-05-11T05:48:47","slug":"google-ads-clickbait-policy","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-ads-clickbait-policy\/","title":{"rendered":"Google Ads Release Clickbait Policy"},"content":{"rendered":"

\"Google<\/a><\/p>\n

No one is innocent from using clickbait copy, even top digital marketers sometimes use sensational anecdotes in their content. This is a problem because if you built your strategy on this lazy technique, then it will bite you in the ass before you know it. That time has come now. Google made an announcement<\/a> last week in which they introduced a new Clickbait Ads policy which aptly addresses the Misrepresentation sections of their Ad policies.<\/p>\n

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If you are planning on starting your ad with, \u201cThis client loved our business, what happened next will shock you,\u201d or if you are planning on using this kind of copy in any of your Google Ads, content, don\u2019t even think about it. It will be a waste of your money and worse, Google will not run your ads at all<\/a>. Although this talks about Google Ads policies, I believe this should also be the same for Organic Search Optimization since creating too much clickbait content will only harm your rankings if an algorithm update explicitly tackles this area.<\/p>\n

Now, we are going to talk about why you should care about this new Ad policy, what can you do about it if you are guilty of using it for your ads, and what to do to avoid this.<\/p>\n

Implications of the New Policy<\/h2>\n

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Together with the introduction of the new policy on clickbait ads, Google has also published a post on their Advertising Policies Help page on the Google Support website pertaining to account pausing action. They have notified advertisers about a new enforcement action<\/a> for those who violate Google Ads policies. Before, if you violate a policy, the worst thing that can happen to you is your ads won\u2019t run and that\u2019s it. You\u2019re still free to create a campaign for other Ad Groups, but Google noted this month that if you were investigated for a policy violation, your whole account will be temporarily paused and this also applies to advertisers who fail to verify their identity.<\/p>\n

As the new clickbait policy rolls out in July, think about the missed opportunities that you can incur if you violate this policy. You would be disabled from running ads and who knows what will happen if your offense is a grave enough to land you in Google\u2019s crosshairs.<\/p>\n

Clickbait will not be an unbelievable copywriting strategy<\/h2>\n

There is no good way to use clickbait. It deserves the bad reputation that it gets. Let me just put this out there, this is not a \u201ccopywriting hack\u201d that seasoned marketers should teach the young blood of the industry. This just encourages lazy writing and an attitude of your work being just \u201cokay\u201d. Yes, it dominates most of the ads and even some organic search results but that doesn\u2019t mean that if you can\u2019t beat them, you join them.<\/p>\n

Each new piece of content that you are going to release for your audience deserves a well-thought-out execution<\/a>. If you are going to write for people, make sure that you give something of value to them and this naturally falls into the goals that businesses have for Google Ads. You cannot expect people to become leads if they feel duped by clicking on your ad. You can claim that you can help them with their problem right away, they only need to click on the link, but the chances that they would be unsatisfied with your service or product is still there so why should you risk tarnishing your reputation just to exhaust your ads budget?<\/p>\n

Here are some key points you need to keep in mind to optimize your search ad<\/a> for the clickbait policy:<\/p>\n