{"id":118746,"date":"2020-06-16T23:29:19","date_gmt":"2020-06-16T15:29:19","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18746"},"modified":"2021-05-11T05:48:47","modified_gmt":"2021-05-11T05:48:47","slug":"guest-posts-2020","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/guest-posts-2020\/","title":{"rendered":"What You Need to Know about Guest Posts in 2020"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/guest-posts-2020\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-18751 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/What-You-Need-to-Know-about-Guest-Posts-in-2020_Cover-Photo.jpg\" alt=\"What You Need to Know about Guest Posts in 2020_Cover Photo\" width=\"600\" data-wp-pid=\"18751\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Guest posts are often an essential part of any SEOs <a href=\"https:\/\/seo-hacker.com\/link-building-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">link building strategy<\/a>. Aside from contributing and establishing a connection with other webmasters, it enables us to improve awareness of our brand (depending on the content we write) and naturally gain a link back to our website. Even though guest posting is one of the well-known, quality link building tactics, as the years went by Google started to lay down rules and guidelines regarding proper implementation of guest posts that still hold up to today. So, here\u2019s what you need to know about guest posts this 2020 here!<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Guest Post Guidelines<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/seo-hacker.com\/guest-blogging-links-traffic-five-step-process-published-top-publications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guest blogging and posting<\/a> started for a good purpose &#8211; webmasters\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contributing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to another webmaster\u2019s website, providing quality content that helps their visitors learn, read, and take more value. However, much like what happened with effective and well-known SEO tactics, it was abused and Google had to crack down on people that intend to play their system. So, here are some things that Google released through the years:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Links inside a paid guest post should be nofollow<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Guest blogging networks are spammy and have high chances of resulting in a penalty<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Links inside a naturally contributed guest post should be nofollow as well<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Guest posts made solely for building links is not advised by Google<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Websites accept guest posts are susceptible to manual action penalties for having unnatural or irrelevant links that could be counted as trying to artificially affect another site\u2019s rankings<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Here are some resources where Google representatives talk about Guest Posting or blogging:<\/span><\/p>\n<ul>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.youtube.com\/watch?v=IMxC3wQZOyc\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Matt Cutts on Google\u2019s View on Guest Blogging for Links<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">John Mueller\u2019s 2017 recommendation for using your website to spread the \u201cword\u201d instead of guest posting for links<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-18749 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/Feb-24-2017-John-Mueller-tweet.png\" alt=\"Feb 24 2017 John Mueller tweet\" width=\"601\" height=\"324\" data-wp-pid=\"18749\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 601px; --smush-placeholder-aspect-ratio: 601\/324;\" \/><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">John Mueller\u2019s post regarding the problem with using guest posts for links.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-18748 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/Jun-11-2020-John-Mueller-tweet.png\" alt=\"Jun 11 2020 John Mueller tweet\" width=\"602\" height=\"291\" data-wp-pid=\"18748\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 602px; --smush-placeholder-aspect-ratio: 602\/291;\" \/><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">John Mueller reiterating that links within guest posts should be nofollowed<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-18747 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/June-13-2020-John-Mueller-tweet.png\" alt=\"June 13 2020 John Mueller tweet\" width=\"593\" height=\"367\" data-wp-pid=\"18747\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 593px; --smush-placeholder-aspect-ratio: 593\/367;\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Take It With a Grain of Salt<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">I know that the guidelines sound like we shouldn\u2019t do any guest posts at all. However, I can tell you that we still use guest posting as a core strategy in our link building team and we never experienced a penalty.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If we review Matt Cutts\u2019 video, even though it was uploaded in 2012, it still holds today with regards to guest posting being all about contributing high-quality articles on other websites. The link was originally intended as just a plus, but it was abused. So, we make use of what we can deliver. Our team can curate expertly written and high-quality articles that enable us to use guest posting as a strategy since we comb through numerous sources, research the subject intensively, and ensure that sources are cited and the facts are correct.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With that said, I recommend taking what Google, or their representatives, have mentioned with a grain of salt. It\u2019s nice to listen to them, but it\u2019s also great for webmasters and SEOs to check what works and what doesn\u2019t. If we base it on all their statements, then we shouldn\u2019t be using guest posts as a dependable tactic. But we used our understanding of Google\u2019s guidelines, what\u2019s allowed and what isn\u2019t, and made sure that whatever we post on the internet can and will bring value to the users, and we\u2019re using guest posting &#8211; which shouldn\u2019t be a primary tactic for link building, as per Google &#8211; as one of our effective tactics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s the thing: Google will always lay out guidelines and rules that we need to adhere to. And I suggest we listen. But we should listen attentively but never stop ourselves from finding out things on our own. Take things with a grain of salt and always try to experiment. With experimentation comes valuable strategies and tactics that can, hopefully, bring you to the top of the SERPs. Listening to what Google says adds value to your knowledge and wisdom which you will use to come up with better and more effective strategies. What do you think? Do guest posts still work for you? Comment it down below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest posts are often an essential part of any SEOs link building strategy. Aside from contributing and establishing a connection with other webmasters, it enables us to improve awareness of our brand (depending on the content we write) and naturally gain a link back to our website. Even though guest posting is one of the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[103096,100287,101189],"wl_entity_type":[102583],"class_list":["post-118746","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","tag-best-guest-blogging-practices","tag-guest-blogging","tag-guest-posting","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know about Guest Posts in 2020<\/title>\n<meta name=\"description\" content=\"How Google understands and interacts with guest posts has changed throughout the years. Find out how to properly use guest posting as a strategy today here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/guest-posts-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know about Guest Posts in 2020\" \/>\n<meta property=\"og:description\" content=\"How Google understands and interacts with guest posts has changed throughout the years. Find out how to properly use guest posting as a strategy today here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/guest-posts-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T15:29:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T05:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/What-You-Need-to-Know-about-Guest-Posts-in-2020_Cover-Photo.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"What You Need to Know about Guest Posts in 2020\",\"datePublished\":\"2020-06-16T15:29:19+00:00\",\"dateModified\":\"2021-05-11T05:48:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/\"},\"wordCount\":694,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/What-You-Need-to-Know-about-Guest-Posts-in-2020_Cover-Photo.jpg\",\"keywords\":[\"Best Guest Blogging Practices\",\"guest blogging\",\"guest posting\"],\"articleSection\":[\"SEO tips and tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/\",\"name\":\"What You Need to Know about Guest Posts in 2020\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/guest-posts-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/What-You-Need-to-Know-about-Guest-Posts-in-2020_Cover-Photo.jpg\",\"datePublished\":\"2020-06-16T15:29:19+00:00\",\"dateModified\":\"2021-05-11T05:48:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"How Google understands and interacts with guest posts has changed throughout the years. 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