{"id":118709,"date":"2020-06-04T18:40:12","date_gmt":"2020-06-04T10:40:12","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18709"},"modified":"2021-05-11T05:48:48","modified_gmt":"2021-05-11T05:48:48","slug":"page-experience-core-web-vitals","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/page-experience-core-web-vitals\/","title":{"rendered":"New Ranking Factor: Page Experience and Core Web Vitals"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/page-experience-core-web-vitals\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"wp-image-18713 size-full aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/Improving-Page-Experience-through-Core-Web-Vitals-New-Ranking-Signa_Cover-Photo.jpg\" alt=\"Improving Page Experience through Core Web Vitals (New Ranking Signa)_Cover Photo\" width=\"600\" data-wp-pid=\"18713\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Just a week ago,\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Google announced a new update<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that will effectively help them gauge how users experience your pages. The new update will include their old user experience factors such as page speed and mobile-friendliness which will be incorporated into the new Core Web Vitals they released to come up with a much more accurate metric for a user\u2019s page experience. So, if Google determines that a page gives users poor experience, they MAY not rank it as highly as they are ranking it now. The official name of the update is Google Page Experience update and it is expected to be rolled out sometime next year.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Page Experience<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">This is simply a set of signals that Google uses to measure the user\u2019s perception of the experience for a specific web page. This page experience, however, does not include the value of information inside the page. Here are the factors included in the Page Experience signal:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/seo-hacker.com\/google-major-index-divide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Mobile-friendliness<\/span><\/a><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/https-affects-seo-move\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">HTTPS<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/seo-hacker.com\/scan-wordpress-website-security-improved-search-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Safe-browsing<\/a> (the page does not contain any malware or any other harmful objects to the user)<\/span><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/pop-ups-negatively-affecting-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Intrusive Interstitials<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Core Web Vitals<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">So, in the simplest terms, this is an amalgamation of small ranking factors that led to a bigger, and hopefully, major ranking factor. The majority of factors included in the Page Experience signals are already well-known in the community, but the newly launched Core Web Vitals are new and we\u2019ll touch upon that topic below.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Core Web Vitals<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google defines Core Web Vitals as:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cCore Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome. The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience\u2014loading, interactivity, and visual stability&#8230;\u201d<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">We can simply understand them as measurable characteristics of a user experience outside of the information value contained inside. The current Core Web Vitals already contain three characteristics, namely:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Large Contentful Paint (LCP)<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; This deals with how\u00a0<\/span><strong><span data-preserver-spaces=\"true\">fast<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0a page loads (loading performance). Google has set the standard time of\u00a0<\/span><strong><span data-preserver-spaces=\"true\">2.5 seconds<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0as the best time for a page to start loading and they use this as a determining factor as well to label if a page is\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Good, Needs Improvement,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">or<\/span><strong><span data-preserver-spaces=\"true\">\u00a0Poor<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0in terms of loading performance.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">First Input Delay (FID) &#8211; <\/span><\/strong>This deals with how fast the browser responds to the first interaction a user makes with a page. The standard time for a good FID is 100 ms and goes up an increment of 100 as the FID score decreases.<\/li>\n<li><strong><span data-preserver-spaces=\"true\">Cumulative Layout Shift (CLS) &#8211; <\/span><\/strong>This deals with the sum total of individual layout shift scores for all unexpected layout shifts that happened while the page was open. Layout shifts happen whenever a visible element changes its position from one frame to the next. The standard CLS score for it to be considered good is 0.1.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-large wp-image-18710 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/Core-Web-Vitals-Screenshot-1024x316.png\" alt=\"Core Web Vitals Screenshot\" width=\"1024\" height=\"316\" data-wp-pid=\"18710\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/316;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">You can check your website\u2019s Core Web Vital scores inside Google Search Console.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-18711 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/06\/GSC-Core-Web-Vitals-screenshot-1024x505.png\" alt=\"GSC Core Web Vitals screenshot\" width=\"1024\" height=\"505\" data-wp-pid=\"18711\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/505;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">I suggest you work with your web developers in improving your site\u2019s Core Web Vital scores. Even though the Page Experience update isn\u2019t set to be rolled out until next year, it would be best for you and your site\u2019s visitors if you can improve this as soon as possible.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Ranking Based on Page Experience<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google has told us time and again that a user\u2019s experience inside your website is important. So, with this update, they aim to further improve a user\u2019s experience on the world wide web. This will also be of great help to us as webmasters and SEOs since giving our users great experience on our website will never be a bad thing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although, Google still made it clear that great content is still on top of page experience in terms of ranking. Their full statement is:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cWhile all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn\u2019t override having great, relevant content.\u201d<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Another change they will be making is that AMP will no longer be required for an article or page to be included in the Top Stories section of the search results page &#8211; it will now be opened to any page as long as it meets Google News\u2019 content policies and other factors they consider. But this does not mean that AMP will not be shown in the search results. AMP pages or AMP versions of pages are still crawled and indexed &#8211; no changes in the normal process.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">This is another update that will keep us webmasters and SEOs on our feet since we have to continually improve how our visitors and users experience our websites. Does this mean that a website\u2019s design is less important than the functionality and overall experience that the website gives? No. I believe design is a great way to improve a website\u2019s functionality and it drastically improves a user\u2019s experience. However, over-the-top design DO cause a slow-down in web pages, so a good balance of both will, I assume, lead to an even greater experience. What do you think about this news? Tell me in the comments section below and let\u2019s talk!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a week ago,\u00a0Google announced a new update\u00a0that will effectively help them gauge how users experience your pages. The new update will include their old user experience factors such as page speed and mobile-friendliness which will be incorporated into the new Core Web Vitals they released to come up with a much more accurate metric [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[103623,103622],"wl_entity_type":[102583],"class_list":["post-118709","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-core-web-vitals","tag-page-experience","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Ranking Factor: Page Experience and Core Web Vitals<\/title>\n<meta name=\"description\" content=\"Page experience will soon be a ranking factor. Are you ready? Find out what to do here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/page-experience-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Ranking Factor: Page Experience and Core Web Vitals\" \/>\n<meta property=\"og:description\" content=\"Page experience will soon be a ranking factor. Are you ready? 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