{"id":118358,"date":"2020-03-17T15:15:54","date_gmt":"2020-03-17T07:15:54","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18358"},"modified":"2021-05-11T05:48:50","modified_gmt":"2021-05-11T05:48:50","slug":"keyword-research-new-website","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/keyword-research-new-website\/","title":{"rendered":"How to Do Keyword Research for New Websites"},"content":{"rendered":"

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You just started\u00a0a new website for your business. You poured in a lot of hard work to get it up and after a few weeks, you finally got some sleep. But after a few weeks, your Google Analytics is not looking good. What now?<\/span><\/p>\n

If you have a new website and you want to get traffic going<\/span><\/a>, you need to rank for\u00a0keywords. Keyword research is a fundamental SEO process. The keywords that you choose to rank for when you start doing SEO for your new website is going to define your success or failure.<\/span><\/p>\n

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But it\u2019s not as easy as it seems. Let\u2019s say you own\u00a0a 24\/7 fitness gym. Right off the bat, you chose to\u00a0target the\u00a0keyword \u201c24\/7 gym\u201d. You probably have a zero percent\u00a0chance of ranking. It\u2019s harsh, but it\u2019s true.\u00a0<\/span><\/p>\n

This is where\u00a0choosing\u00a0the right keywords is critical.<\/span><\/p>\n

As a new website, you have to focus on two\u00a0things – easy wins, but relevant wins.<\/p>\n

How, you ask? In this\u00a0post, I\u2019ll discuss how to get\u00a0the right keywords for your new website.<\/span><\/p>\n

Think from the Customers\u2019 Perspective<\/span><\/h2>\n

The first step in finding\u00a0the right keywords for your new website is to brainstorm and think about how your users could find you. If you already have customers, you could ask them what would be the keywords that they use if they are looking for your business. If not, place yourself in the customer\u2019s shoes and ask yourself\u00a0– \u201cwhat keywords would I use?\u201d.<\/p>\n

Build a List of Keywords Around your Services<\/span><\/h2>\n

The keywords that you target should be built around the services that you offer. If you have\u00a0multiple services, you could\u00a0list down keywords\u00a0for each service. Let\u2019s say you\u00a0own an IT company that offers\u00a0web development, hosting, and cloud management services. You could build keywords\u00a0for each service to\u00a0attract more users.<\/span><\/p>\n

Scout the Competition<\/span><\/h2>\n

Taking a look at the keywords\u00a0your competitors rank for is one of the easiest ways to get keyword ideas. You could use different <\/span>SEO tools<\/span><\/a> to help you with this task.<\/span><\/p>\n

Ahrefs\u2019 Organic Keywords:<\/p>\n

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Mangools\u2019 KWFinder<\/a>:<\/span><\/p>\n

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If you don\u2019t have tools yet, you could go to your competitors\u2019 websites and\u00a0take a quick scan\u00a0of the page titles of\u00a0their landing page and blog posts. That way, you\u2019ll have an idea of the keywords that they are proactively trying to rank for.<\/p>\n

Keep in mind that this is just\u00a0for getting ideas. Some or maybe most of your competitors might have been doing SEO way before you so they\u00a0might be ranking\u00a0for high volume and high difficulty keywords but that doesn\u2019t mean you should go for those as well.<\/p>\n

Focus on Low-Hanging Fruits<\/span><\/h2>\n

This is where we put easy wins but relevant\u00a0wins to action. There are <\/span>three types of keywords<\/span><\/a> fathead, chunky middle, and\u00a0long-tail keywords. I won\u2019t delve in too much on these but what you need to know is the higher the volume, the more difficult it is to rank for. The keyword I gave a while ago, \u201824\/7 gym\u2019, that\u2019s a fathead keyword or broad keyword. The monthly search volume for this keyword is tempting for sure. But it\u2019s hard to identify the intent<\/span><\/a> of the person searching for these\u00a0types of keywords.<\/span><\/p>\n

That\u2019s why for new websites, targeting chunky\u00a0middle and\u00a0long-tail keywords are the way to go. Chunky middle keywords are phrases while\u00a0long-tail keywords are very specific search queries and mostly\u00a0comes\u00a0in question form.<\/p>\n

The intent\u00a0of these keywords is easy to identify and the difficulty is much lower than fat head keywords. Theuse are what you want. Using the sample I used a while ago\u00a0for a fitness gym, I would\u00a0go for keywords like:<\/span><\/p>\n