{"id":118270,"date":"2020-02-20T19:24:16","date_gmt":"2020-02-20T11:24:16","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18270"},"modified":"2021-05-11T05:48:51","modified_gmt":"2021-05-11T05:48:51","slug":"change-address-tool-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/change-address-tool-update\/","title":{"rendered":"Google Releases Update to Change of Address Tool"},"content":{"rendered":"<p><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone size-full wp-image-18275 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/02\/The-Best-Managed-Hosting-Provider-for-You-Liquid-Web-Hosting-Cover-Photo.jpg\" alt=\"Google search console update Photo\" width=\"1024\" height=\"768\" data-wp-pid=\"18275\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">As Google slowly migrates old tools they had to Google Search Console, they\u2019re also coming up with new updates that will help webmasters and SEOs do their work, monitor changes, and accurately track their website\u2019s performance. Now, with their\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/twitter.com\/googlewmc\/status\/1229809366330564608https:\/\/twitter.com\/googlewmc\/status\/1229809366330564608\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">recent update<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to Google Search Console\u2019s Change of Address Tool, we\u2019ll now be able to update and monitor our site moves. Here\u2019s how:<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">Google Search Console Change of Address Tool Update<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Through the change of address tool, you can notify that you\u2019re moving your old domain to a new one. This leads to them prioritizing the <a href=\"https:\/\/seo-hacker.com\/google-index-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">crawling and indexing<\/a> of the new domain as opposed to the old one. The change of address also tells Google to forward the authority and signals from the old domain to the new one.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, aside from redirecting the pages of your old domain to the new one, it\u2019s necessary for you to use the change of address tool to fully and securely <a href=\"https:\/\/seo-hacker.com\/guide-website-revamps-migrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">migrate your website<\/a>. But Google rolled out an update that we&#8217;ll all like:\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Redirect Validation<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18273 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/02\/screenshot-2020.02.20-19_12_42-1024x854.png\" alt=\"Redirection Verification screenshot\" width=\"1024\" height=\"854\" data-wp-pid=\"18273\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/854;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Since redirects are a massive and integral part of site migration or moves, it makes sense that Google will come up with this new feature in Google Search Console\u2019s change of address tool. With this new feature, you\u2019ll be able to validate if the redirects you have for your top URLs are valid or are erroneous.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you can see from the screenshot above, it\u2019ll show you the validity of your redirects and if there are pages from the old site that currently don\u2019t have redirects. This could potentially be of massive importance in assuring that all of the pages you want to redirect are properly redirecting.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Prompts<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18272 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/02\/screenshot-www.google.com-2020.02.20-18_39_30-1024x855.png\" alt=\"Prompts in change of address tool screenshot\" width=\"1024\" height=\"855\" data-wp-pid=\"18272\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/855;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Once you\u2019ve started with your change of address request, Google Search Console will have prompts that will remind you that the site is moving to a new domain. You will see the prompts once you log in to the dashboard of the website you\u2019re migrating from or the website you\u2019re migrating to.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Our Experience with the Change of Address Tool<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The primary reason why we\u2019re particularly excited about this new update is that migrating websites to new domains is a difficult undertaking just because it involves too much monitoring and quality assurance just to get the best results.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, we\u2019re not exceptions to the failures of site migrations. One of which happened a year ago with one of our clients. To give you an idea on what happened with our site migration here\u2019s a graph of their movement for one of their most important keywords:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18271 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/02\/screenshot-app.accuranker.com-2020.02.20-18_53_37.png\" alt=\"site migration ranking graph screenshot\" width=\"887\" height=\"494\" data-wp-pid=\"18271\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 887px; --smush-placeholder-aspect-ratio: 887\/494;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">8 months. 8 full months of missed opportunities for traffic, conversions, and growth. While this was happening, we did a deep dive on why this was happening and we found out that the old website\u2019s pages were still ranking for the same keywords even though we\u2019ve redirected them properly and we\u2019ve used the change of address tool to signal to Google that our website is moving. Fortunately, we still recovered.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, it makes me think that if we had these new features, we\u2019d be able to track better and monitor better our migration since we also had pages that weren\u2019t redirecting properly, etc.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Although this might not seem like a large update &#8211; it isn\u2019t &#8211; we can\u2019t deny the fact that this update is a massive help for SEOs and webmasters alike. Google also advises us that site moves or migrations will take up AT LEAST 180 days or more. This is what they said regarding the 180 day period:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cAfter the 180 day period, Google does not recognize any relationship between the old and new sites, and treats the old site as an unrelated site, if still present and crawlable.\u201d<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Do you have any stories about a site migration gone wrong or are you just excited about this feature? Comment your stories and opinions down below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Google slowly migrates old tools they had to Google Search Console, they\u2019re also coming up with new updates that will help webmasters and SEOs do their work, monitor changes, and accurately track their website\u2019s performance. Now, with their\u00a0recent update\u00a0to Google Search Console\u2019s Change of Address Tool, we\u2019ll now be able to update and monitor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[103563,103564,103565,103147],"wl_entity_type":[102583],"class_list":["post-118270","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-change-of-address","tag-change-of-address-tool","tag-change-of-address-tool-update","tag-google-search-console-update","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Releases Update to Change of Address Tool<\/title>\n<meta name=\"description\" content=\"Google just released an awesome update. 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