{"id":118187,"date":"2020-01-30T17:03:48","date_gmt":"2020-01-30T09:03:48","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18187"},"modified":"2021-05-11T05:48:51","modified_gmt":"2021-05-11T05:48:51","slug":"featured-snippet-deduplication-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/featured-snippet-deduplication-update\/","title":{"rendered":"Featured Snippet Update: Deduplication and Other Info You Need to Know"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/featured-snippet-deduplication-update\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-18192 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/01\/Features-Snippet-DeDuplication-Update_What-You-Need-to-Know.jpg\" alt=\"Features-Snippet-DeDuplication-Update_What-You-Need-to-Know\" width=\"1024\" height=\"768\" data-wp-pid=\"18192\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/seo-hacker.com\/optimizing-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">Featured Snippets<\/a>, also known as rank zero, is one of the coveted spots in the search engine results pages. It allows your content to directly reach the users even without them clicking on your URL listing. Of course, featured snippets have been controversial to the zero-click issue with Google, but it\u2019s undeniable that they pose a sense of usefulness for the users. However, Google recently updated the way they display a featured snippet\u2019s URL listing. Is it good or bad?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">Featured Snippet DeDuplication Update<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-18190 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/01\/Danny-Sullivan-twitter-screenshot.png\" alt=\"Danny Sullivan twitter screenshot\" width=\"605\" height=\"377\" data-wp-pid=\"18190\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/377;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Danny Sullivan, Google\u2019s Search Liaison, <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1220094125480919040&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-feature-snippet-drop-normal-snippet-28879.html\" target=\"_blank\" rel=\"noopener noreferrer\">announced on Twitter<\/a> that once a URL is displayed as the featured snippet for a query, the URL listing for that page is automatically removed from the first page for decluttering and efficiency purposes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What happens to the URL listing is that it gets transferred to the succeeding page. However, our listings that reached rank zero were mostly moved to rank 11 (rank 1, page 2). An important thing to note is that this does not apply when your page\u2019s image is used for the featured snippet. Here\u2019s an example:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-18189 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/01\/Image-in-featured-snippet-screenshot.png\" alt=\"Image in featured snippet screenshot\" width=\"633\" height=\"285\" data-wp-pid=\"18189\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 633px; --smush-placeholder-aspect-ratio: 633\/285;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">In the example above, SEO Hacker\u2019s image is used for the featured snippet. However, when we check the list of URLs in the search results, our page is still ranking number 1. So, we can safely assume that only the page where the snippet\u2019s content is lifted from is the one that gets removed from the first page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The primary reason for this is because the images do not have a search listing. This means that they\u2019re not \u201cclutter\u201d on the first page. This update is strictly for featured only; other features like the people also ask box are not included.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another feature of the update that\u2019s important to note is that before the update, there were 11 net listings and 10 unique when there was a featured snippet for the query. However, now that the update has been rolled out, even if there is a featured snippet for a query, there will only be 10 unique and net listings.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Recent Update for Right Side Featured Snippets<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-large wp-image-18188 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2020\/01\/barong-for-women-Google-Search-1024x496.png\" alt=\"barong for women Google Search\" width=\"1024\" height=\"496\" data-wp-pid=\"18188\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/496;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Google is currently on-the-move to transfer right-side featured snippets to be inline with the other search results. This is why, a few days ago, they stopped deduplicated the results for queries that have a right-side featured snippet. The screenshot above had the URL listing removed from the first page after the deduplication update, but a few days ago, the URL listing came back even if the page had the featured snippet position.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Losing the Featured Snippet<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Most of the reactions I saw regarding the featured snippet deduplication update involved people asking the negative implications of losing their URL listing on the first page of the search results. Since there will always be times where a user prefers to click on a URL listing instead of the featured snippet &#8211; especially if the featured snippet was unable to answer the user\u2019s query.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, webmasters and SEOs asked what happens if they lose the featured snippet spot. Danny Sullivan confirmed that when the URL loses featured snippet, the deduplication ends and the page goes back to its original position since it was originally on the first page, to begin with.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means that it\u2019s up to you, as the webmaster\/SEO, to adjust your current strategy if you still want the rank zero spot or not. I suggest you experiment with what works and what doesn&#8217;t since <a href=\"https:\/\/seo-hacker.com\/knowledge-panels-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">not all featured snippets lead to success<\/a>. I\u2019ve experienced having reached rank zero but we still did not experience any increase in traffic whatsoever, so I suggest you try it out for yourself.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Key Takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">To reiterate, here are the important features for the deduplication update:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">URL Listing for featured snippet will be removed from the first page<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The Featured Snippet Update is applied globally<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The page where the image used in the featured snippet will not be deduplicated<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Being moved to rank 11 (rank 1, page 2) isn\u2019t guaranteed<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Other search results features are not affected<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Right-side featured snippets will be moved to be in line with the URL listings<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Again, test out things so you can have a firmer grasp on this update for you to adapt accordingly. What do you think about this update? Comment it down below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured Snippets, also known as rank zero, is one of the coveted spots in the search engine results pages. It allows your content to directly reach the users even without them clicking on your URL listing. Of course, featured snippets have been controversial to the zero-click issue with Google, but it\u2019s undeniable that they pose [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[103558,102562,103557,103556,100282],"wl_entity_type":[102583],"class_list":["post-118187","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-deduplication-update","tag-featured-snippet","tag-google-featured-snippet-deduplication","tag-google-featured-snippet-update","tag-google-update","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Snippet Update: Deduplication and Other Info You Need to Know<\/title>\n<meta name=\"description\" content=\"Google just released a MASSIVE update to the featured snippet. 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