{"id":118148,"date":"2020-01-21T16:16:30","date_gmt":"2020-01-21T08:16:30","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=18148"},"modified":"2021-05-11T05:48:52","modified_gmt":"2021-05-11T05:48:52","slug":"google-shopping","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-shopping\/","title":{"rendered":"Google Shopping: Good or Bad for E-commerce?"},"content":{"rendered":"

\"What-is-Google-Shopping-and-How-to-Use-it\"<\/a><\/p>\n

The rise of online shopping has paved the way for businesses to start e-commerce website which catered to a more immense market that\u2019s not limited to the area where their business is located in. From clothing to home accessories and furnishings, the usefulness of online shopping can never be understated but it can also overwhelm most consumers with the multitude available in the online market. This is where Google comes in.<\/span><\/p>\n

<\/p>\n

In a\u00a0<\/span>recent post<\/span><\/a>\u00a0on their blog, they announce that they\u2019ll be rolling out Google Shopping on mobile in the U.S. Here\u2019s what you need to know:<\/span><\/p>\n

What is Google Shopping?<\/span><\/h2>\n

It\u2019s one of Google\u2019s services that enable webmasters and marketers to display their products inside Google Shopping\u2019s massive list that users\/consumers can use to search for, compare, and directly buy their desired product from the website of their choice.<\/span><\/p>\n

Google Shopping was formerly known as Froogle back in the early 2000s which served as their products search engine which was changed into a paid search product advertising closely related to Google Ads in the early 2010s. However, they decided to bring back the free product search just recently. Google Shopping is also optimized to be filtered by category, prices can be compared from different shops, and reviews for this particular product is also displayed in the Google Shopping product page. This is what it looks like on mobile:<\/span><\/p>\n

\"Jacket<\/a>

Image from Google<\/a><\/p><\/div>\n

That\u2019s the example used by Google, but when I used my phone to check, here\u2019s what it looks like:<\/span><\/p>\n

\"Google<\/p>\n

See the difference? Since the new Google Shopping roll out is only released in the U.S., I believe it will take some time for other countries to use this feature. My current feed in Google Shopping also had a small Sponsored icon on the top-right and when clicked on, shows this prompt which informs us that the feed I\u2019m seeing is all ads:<\/span><\/p>\n

\"\"<\/p>\n

How to Put Up Your Products on Google Shopping<\/span><\/h2>\n

Putting up your products on Google Shopping is easy enough since you only need to set up product feeds on Google Merchant Center and incorporate apply the corresponding structured data markup to your product pages. Here\u2019s how you can do it:<\/span><\/p>\n

    \n
  • Set up your Google Merchant Account<\/span><\/li>\n
  • Choose the \u201cSurfaces across Google\u201d when you reach the \u201cChoose the programs that fit your objectives\u201d page<\/span><\/li>\n<\/ul>\n

    \"Google<\/p>\n

      \n
    • After setting up your account, you\u2019ll be taken to the overview page of Google Merchant Center where you\u2019ll be notified that you have a pending task for Surfaces across Google. Click on the \u201cContinue\u201d button to proceed.<\/span><\/li>\n
    • You\u2019ll be taken to the Surfaces across Google information set-up page. Click on the \u201cAdd product data\u201d part to start filling up your product feed. Click the \u201c+\u201d sign on the \u201cPrimary feeds\u201d part to start.<\/span><\/li>\n
    • From there, you can now set-up your product feed! It\u2019s as easy as that.<\/span><\/li>\n<\/ul>\n

      \"product<\/p>\n

      Is Google Shopping Good or Bad?<\/span><\/h2>\n

      Here\u2019s the thing: I\u2019ve mentioned that online shopping can be overwhelming for the average consumer – especially if a multitude of products are displayed at one time. However, with Google Shopping, business owners\/webmasters are stuck between choosing to lessen their prices to make their products more attractive to the users that see it while still ensuring that they gain a decent profit from putting up their products in Google Shopping.\u00a0<\/span><\/p>\n

      Since there\u2019s now a free option for Google Shopping, I recommend you put up your products there. You have nothing to lose except the time you consume when you put your products on Google Merchant Center, so this is good for e-commerce webmasters and business owners.\u00a0<\/span><\/p>\n

      However, if you want to avail the paid version, you\u2019ll have to outbid other competitors just for you to gain upper spots in the Google Shopping feed. In hindsight, this sounds good, but if you sell products on a particular niche that isn\u2019t searched for that much, ROI might be a little difficult to gain back.<\/span><\/p>\n

      Key Takeaway<\/span><\/h2>\n

      Google Shopping has its good and bad sides, but what I recommend for webmasters is to try out the free version first and check if you\u2019re satisfied with the results. Or if you have the money to try out the paid version, go ahead. Let the results speak for the usefulness of Google Shopping.\u00a0<\/span><\/p>\n

      In my honest opinion, Google Shopping is a massive help for the users, but does this affect the current zero-click searches issue? We\u2019ll have to find out eventually since users still need to buy the products they want from the business\u2019 website. What do you think of Google Shopping? Do you have experience in using this particular Google service? Let me know in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      The rise of online shopping has paved the way for businesses to start e-commerce website which catered to a more immense market that\u2019s not limited to the area where their business is located in. From clothing to home accessories and furnishings, the usefulness of online shopping can never be understated but it can also overwhelm […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[101986,100232,103553,103554,103555],"wl_entity_type":[102583],"class_list":["post-118148","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-ecommerce","tag-google","tag-google-product","tag-google-service","tag-google-shopping","wl_entity_type-article"],"acf":[],"yoast_head":"\nGoogle Shopping: Good or Bad for E-commerce?<\/title>\n<meta name=\"description\" content=\"Google Shopping has been updated and it now offers much better deals for e-commerce webmasters and business. 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