{"id":117982,"date":"2019-12-19T17:23:54","date_gmt":"2019-12-19T09:23:54","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17982"},"modified":"2021-05-11T05:48:53","modified_gmt":"2021-05-11T05:48:53","slug":"google-knowledge-graph-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-knowledge-graph-seo\/","title":{"rendered":"How to Optimize Google&#8217;s Knowledge Graph for SEO"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/google-knowledge-graph-seo\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-17993 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/12\/How-to-Maximize-Googles-Knowledge-Graph-for-SEO.jpg\" alt=\"How-to-Maximize-Google's-Knowledge-Graph-for-SEO\" width=\"1024\" height=\"768\" data-wp-pid=\"17993\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span>Innovation. That\u2019s what Google constantly strives for with the different software, products, and services they offer. Google\u2019s knowledge graph is just one of the innovations that made a user\u2019s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more.\u00a0<\/span><\/p>\n<p><span>Since its release, the knowledge graph is one of the most defining facets of a user\u2019s search experience since they\u2019re not anymore limited to just viewing the 10 blue links in the search results. Google\u2019s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>What is a Knowledge Graph?<\/b><\/h2>\n<p><span>In the simplest sense, a knowledge graph is a box that contains factual information about a specific point of interest. The information contained in the box is sourced by Google either from the primary source or from a group of reliable sources found on the worldwide web.<\/span><\/p>\n<p><span><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/12\/Bill-Gates-Knowledge-Panel.png\"><img decoding=\"async\" class=\"size-large wp-image-17983 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/12\/Bill-Gates-Knowledge-Panel-350x1024.png\" alt=\"Bill Gates Knowledge Panel\" width=\"350\" height=\"1024\" data-wp-pid=\"17983\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/1024;\" \/><\/a><\/span><\/p>\n<p><span>Here\u2019s an example of a complete knowledge graph or panel for the search term for \u201cBill Gates\u201d. It contains most of the information that people commonly need to know about this specific person. The details include:<\/span><\/p>\n<ul>\n<li><span>Name<\/span><\/li>\n<li><span>Images<\/span><\/li>\n<li><span>Title\/Official Designation<\/span><\/li>\n<li><span>Website<\/span><\/li>\n<li><span>Short Description (usually from Wikipedia)<\/span><\/li>\n<li><span>Birthdate<\/span><\/li>\n<li><span>Net Worth<\/span><\/li>\n<li><span>Spouse<\/span><\/li>\n<li><span>Children<\/span><\/li>\n<li><span>Quotes<\/span><\/li>\n<li><span>Published Books<\/span><\/li>\n<li><span>Social Media Profiles<\/span><\/li>\n<li><span>Other persons of interest that users search for as well when they search for \u201cBill Gates\u201d<\/span><\/li>\n<\/ul>\n<p><span>If I was searching for \u201cBill Gates\u201d, I wouldn\u2019t need to check the search results anymore since everything I need is already displayed in the knowledge graph. Although not all knowledge graphs are as extensive as Bill Gates\u2019, what\u2019s important here is being able to let Google find the necessary information they need on a certain search term or topic and let them display it for you.<\/span><\/p>\n<h2><b>What\u2019s the Difference Between Google\u2019s Knowledge Graph, Rich Results, and Featured Snippets?<\/b><\/h2>\n<p><span>Featured snippets are answers to queries or long-tail keywords that are displayed above the 1st organic search result which is why featured snippets are also called rank zero. Here\u2019s a helpful guide for <\/span><a href=\"https:\/\/seo-hacker.com\/optimizing-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>optimizing your content for featured snippets<\/span><\/a><span>.<\/span><\/p>\n<p><span>Rich Results are organic search results that contain elements (usually, visual) that enhance that specific search result. This may include thumbnails for recipes, news articles, etc. Here\u2019s something to help you <\/span><a href=\"https:\/\/seo-hacker.com\/create-structured-data-markup-rich-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>create structured data tailor-fit for rich results<\/span><\/a><span>.<\/span><\/p>\n<p><span>Meanwhile, Knowledge Graphs are (aside from the explanation made in the previous subheading) improved search results about general topics such as:<\/span><\/p>\n<ul>\n<li><span>Companies<\/span><\/li>\n<li><span>Organizations<\/span><\/li>\n<li><span>Notable People<\/span><\/li>\n<li><span>Businesses<\/span><\/li>\n<li><span>Movies<\/span><\/li>\n<li><span>TV Shows<\/span><\/li>\n<li><span>Books<\/span><\/li>\n<li><span>Food (Nutritional Information, Recipes)<\/span><\/li>\n<li><span>Products<\/span><\/li>\n<\/ul>\n<h2><b>How to \u201cChange\u201d Google\u2019s Knowledge Graphs<\/b><\/h2>\n<p><span>Notice the quotation marks around the word change? The reason why I enclosed the word in quotation marks is because you can\u2019t directly control a knowledge graph panel. Even if you do everything in your power to tell Google to change a certain knowledge graph panel, it\u2019s still up to their discretion if they will change it or not.<\/span><\/p>\n<p><span>However, it\u2019s not impossible to better optimize a knowledge graph panel so that Google will, at the very least, notice that you\u2019re providing more and better information to improve their knowledge graphs. Here are some steps you can do to \u201cinfluence\u201d Google\u2019s Knowledge Panels:<\/span><\/p>\n<h3><span>1. Optimize your Structured Data Markup<\/span><\/h3>\n<p><span>As SEOs, we all know the importance of structured data and how it can help our CTRs and rankings. But not a lot of people know that the information contained in our website\u2019s structured data is also used by Google\u2019s Knowledge Graph algorithm to present a piece of factual and complete information for the users.\u00a0<\/span><\/p>\n<p><span>Fortunately, I have some guides on how <\/span><a href=\"https:\/\/seo-hacker.com\/schema-markup-future-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>structured data affects SEO<\/span><\/a><span> and how you can use it effectively.\u00a0<\/span><\/p>\n<h3><span>2. Create and Optimize your Google My Business Listing<\/span><\/h3>\n<p><span>Create your Google My Business Listing and fill out all the information (that you can provide) since that particular information can be used by Google for your business\u2019 Knowledge Graph. Additionally, setting up a Google My Business listing can <\/span><a href=\"https:\/\/seo-hacker.com\/improve-local-search-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>improve your local search rankings<\/span><\/a><span> as well.\u00a0<\/span><\/p>\n<p><span>Interact with your customers through your Google my business listing since they can submit questions and review your business there. Having positive reviews and constant interaction or resolved questions are also sends positive signals to Google.<\/span><\/p>\n<h3><span>3. Fill Up your Information in Social Media<\/span><\/h3>\n<p><span>What if you don\u2019t have a website? If you\u2019re a notable person or a person of authority in your specific niche, Google will instead rely on your social media profiles for information and validation. So, if possible, get your social media profiles validated since that improves authority and authenticity.<\/span><\/p>\n<h3><span>4. Set-Up or Optimize Your Wikipedia Page<br \/>\n<\/span><\/h3>\n<p><span>If you look hard enough, you\u2019ll notice that almost all of the descriptions they include in the Knowledge Graphs are from Wikipedia. This is because Google heavily relies on Wikipedia for any information that relates to the specific topic the Knowledge graph is about.\u00a0<\/span><\/p>\n<p><span>So, it\u2019s important for you to create a Wikipedia page for your business or your person. Of course, you have to establish authority in the Wikipedia page before you even create your own page. So, I suggest you start contributing through correcting current info, adding useful info, or removing false info.<br \/>\n<\/span><\/p>\n<h3><span>5. Suggest an Edit to Google<\/span><\/h3>\n<p><span>You can also opt to directly suggest changes to Google, however, you need to be the official owner or representative of the brand or person the Knowledge graph is about. Once you suggest changes to Google, they will start the reviewal process and they\u2019ll email you once they decide to update your Knowledge Graph. Google also has a guide on <\/span><a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/7534842?visit_id=637123397204392720-1143420671&amp;rd=2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>suggesting edits to your knowledge graph<\/span><\/a><\/p>\n<h2><b>Key Takeaway<\/b><\/h2>\n<p><span>Knowledge Graphs are one of the most eye-catching and useful parts of the search results. It\u2019s important for us businesses, noteworthy people, etc. to be able to help out users that search for us since we want to be at the forefront when users are looking for our specific brand.\u00a0<\/span><\/p>\n<p><span>Google\u2019s Knowledge Graphs are one of the best ways to provide accurate, fast, and reliable information to the users and we, as webmasters and SEOs, want to be the ones that give them that information. So, what are you waiting for? Make use of your business\u2019 knowledge graph and make the search market a much bigger and better place! Do you have any questions? Feel free to comment down below and let\u2019s talk.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation. That\u2019s what Google constantly strives for with the different software, products, and services they offer. Google\u2019s knowledge graph is just one of the innovations that made a user\u2019s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008,100009,100013],"tags":[100232,103539,103540,103541,103430,103542,102599],"wl_entity_type":[102583],"class_list":["post-117982","post","type-post","status-publish","format-standard","hentry","category-seo","category-seo-advice","category-seo-tips-and-tricks","tag-google","tag-google-feature","tag-google-knowledge-graph","tag-knowledge-card","tag-knowledge-graph","tag-knowledge-graph-guide","tag-knowledge-panel","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Google&#039;s Knowledge Graph for SEO<\/title>\n<meta name=\"description\" content=\"Google&#039;s knowledge graph is one of the most useful facets of the search experience. Learn more about the knowledge graph here and how you can use it to your advantage!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/google-knowledge-graph-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Google&#039;s Knowledge Graph for SEO\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s knowledge graph is one of the most useful facets of the search experience. 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