{"id":117532,"date":"2019-09-19T16:59:51","date_gmt":"2019-09-19T08:59:51","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17532"},"modified":"2021-05-11T05:48:56","modified_gmt":"2021-05-11T05:48:56","slug":"nofollow-ugc-sponsored-links","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/nofollow-ugc-sponsored-links\/","title":{"rendered":"Everything You Need to Know About Nofollow, UGC, and Sponsored Links"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Last September 10, <\/span>Google announced<\/span><\/a> that the link attribute \u201cnofollow\u201d is evolving and introduced two new link attributes: the rel=\u201dsponsored\u201d and rel=\u201dugc\u201d. This announcement shook the SEO industry.\u00a0<\/span><\/p>\n

<\/p>\n

This is the biggest update to nofollow since it was first introduced by Google in 2005. It was used to combat website comment spam and then was used to discredit paid links. It changed the landscape of link building and made dofollow links the holy grail of SEO.<\/span><\/p>\n

The impact of this can\u2019t be scaled yet but this would definitely have a tremendous impact on link building. Links have been one of the top ranking factors ever since search started. Other ranking factors have evolved throughout the years such us mobile-friendliness and content relevancy and it is just now that links have finally evolved.\u00a0<\/span><\/p>\n

In this post, I will discuss everything there is to this announcement and give my thoughts on how this could possibly affect SEO.<\/span><\/p>\n

Nofollow will now be used as a \u201cHint\u201d<\/span><\/h2>\n

Ever since the nofollow attribute was introduced, nofollow links would not pass any authority and Google will not count these links as a factor for ranking websites. But as of this announcement by Google, nofollow links along with the two new link attributes will now be used as \u201chints\u201d.<\/span><\/p>\n

According to Google, they will use these link attributes to know which links to consider or exclude from search and to better understand and analyze the links in their system.<\/span><\/p>\n

As of now, making these new link attributes as hints to be incorporated in the ranking system is already in effect and by March 1, 2020, Google will also use nofollow links for crawling and indexing purposes.<\/span><\/p>\n

Rel=\u201dsponsored\u201d<\/span><\/h2>\n

Sponsored links or paid links have been against Google\u2019s guidelines for a long time. Google requires that all sponsored links should have a nofollow attribute or you will have a risk of receiving a penalty.<\/span><\/p>\n

Rel=\u201dugc\u201d<\/span><\/h2>\n

UGC stands for User Generated Content and Google recommends using this link attribute to any link that is user-generated. This is most applicable to forum\u00a0posts, blog comments, and guest posts.<\/span><\/p>\n

Why Did Google Make This Change?<\/span><\/h2>\n

Google did not say exactly why they made this change but I personally think that this is a move to improve spam combat. As mentioned, the whole web used nofollow links to flag sponsored or user-generated links so it was hard to identify what category these links fall under and this update makes it easier for Google to identify them.<\/span><\/p>\n

In Cyrus Shepard\u2019s article on Moz<\/span><\/a>, he mentioned that Google wants to take back the link graph. When the nofollow was introduced, a huge portion of the web applied nofollow to all the links in their entire website and made the link graph less useful for Google.<\/span><\/p>\n

Now, Google realizes that nofollow links can provide them with valuable information for improving their algorithms.<\/span><\/p>\n

Here\u2019s the statement from the <\/span>Google Webmaster Blog<\/span><\/a>:<\/span><\/p>\n

\u201cWhy not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe the content they point at. Looking at all links we \u00a0 can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn\u2019t be give the weight of a first-party endorsement.\u201d<\/span><\/i><\/p>\n

What is the Impact of Nofollow, UGC, and Sponsored Links to SEO?<\/span><\/h2>\n

Google said that this should not have any significant impact on ranking and links will be treated just like how they were treated before. But of course, the SEO industry is always curious. Here\u2019s <\/span>Danny Sullivan\u2019s tweet<\/span><\/a> on this:<\/span><\/p>\n

\"\"<\/a><\/p>\n

I think a lot of people misunderstood this announcement. Nofollow will only be used as a \u201chint\u201d and not directly a ranking factor. Would websites with a lot of nofollow links receive a ranking boost? It might be unlikely. But moving forward, I think this will have a significant effect once Google starts using nofollow links for crawling and indexing.<\/span><\/p>\n

As for sponsored and UGC links, I think they might have a bigger effect on rankings and penalties. A website who has many sponsored backlinks might have a higher chance of getting penalized. For UGC, Google allows user-generated links as long as it goes through the approval of the webmaster.<\/span><\/p>\n

In fact, I already applied the UGC link attribute to the <\/span>SEO-Hacker Tribe<\/span><\/a> once I heard the news. Since all content in the tribe is from users, I made all outbound links from the tribe rel=\u201dugc\u201d. There has been no significant changes yet.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Should you Change Now?<\/span><\/h2>\n

If you are using nofollow links for user-generated content or sponsored links on your website, Google says that you don\u2019t have to change those and you can keep them as nofollow links. However, Google recommends that webmasters follow this new scheme moving forward.<\/span><\/p>\n

Would One Work with the Other?<\/span><\/h2>\n

Yes. According to Google, you can use a link attribute along with another. So for example, you allow guest posts on your blog, you can add rel=\u201dnofollow ugc\u201d to links in a contributed article.\u00a0<\/span><\/p>\n

WordPress Integration<\/span><\/h2>\n

In a Twitter thread, WordPress Marketing and Communications Lead\u00a0Joost de Valk who is also the founder of Yoast said he will make sure that the new link attributes will be integrated to WordPress on their next release. He also has his <\/span>opinions about this change by Google in his blog<\/span><\/a>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Wrapping Up<\/span><\/h2>\n

On Twitter, Danny Sullivan, John Mueller, and Gary Illyes were very active in answering questions from SEOs. If you want to see a summary of the discussion on Twitter, I recommend reading Barry Schwartz\u2019s article on <\/span>Search Engine Roundtable<\/span><\/a>.<\/span><\/p>\n

At Moz, <\/span>Cyrus Shepard posted a good <\/a>infographic<\/span>\u00a0to summarize all of the changes to nofollow, sponsored, and UGC.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Making nofollow a \u201chint\u201d and adding two new link attributes is big news but there is no significant impact yet. In my opinion, since Google just started last September 10, it might take time until we see any effects. Because of this, there is no clear benefit yet on why SEOs should start updating their links.\u00a0<\/span><\/p>\n

I would still recommend applying all of these changes. If this could help Google refine their search algorithm, I would be more than happy to help them out. What’s your take on this announcement? Have you started changing link attributes on your website? Let me know if you\u2019ve noticed any positive or negative impact on the comment section.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Last September 10, Google announced that the link attribute \u201cnofollow\u201d is evolving and introduced two new link attributes: the rel=\u201dsponsored\u201d and rel=\u201dugc\u201d. This announcement shook the SEO industry.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008],"tags":[100388,101923,101772,103498,102805],"wl_entity_type":[102583],"class_list":["post-117532","post","type-post","status-publish","format-standard","hentry","category-seo","tag-link-building","tag-links","tag-nofollow","tag-sponsored-links","tag-user-generated-content","wl_entity_type-article"],"acf":[],"yoast_head":"\nEverything You Need to Know About Nofollow, UGC, and Sponsored Links<\/title>\n<meta name=\"description\" content=\"Google shook the SEO industry by announcing nofollow links are now considered "hints" and introduced two new link attributes. 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