{"id":117515,"date":"2019-09-17T15:28:20","date_gmt":"2019-09-17T07:28:20","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17515"},"modified":"2021-05-11T05:48:57","modified_gmt":"2021-05-11T05:48:57","slug":"review-rich-results-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/review-rich-results-update\/","title":{"rendered":"How Google&#8217;s Recent Review Rich Results Update Affects SEO"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/review-rich-results-update\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-17519 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/09\/Cover-Photo-How-Googles-recent-Review-Rich-Results-Update-affects-SEO-1024x768.jpg\" alt=\"Cover Photo - How Google's recent Review Rich Results Update affects SEO\" width=\"1024\" height=\"768\" data-wp-pid=\"17519\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Testimonials and reviews are important for businesses. This is especially true in the online market since users can\u2019t have physical interactions with the products or services they\u2019re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">Review Rich Results<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The review rich results have been available in the search results for a considerable amount of time now, and most business and services websites use these to affect a user\u2019s buying process. This is what the review rich results look like:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17517 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/09\/screenshot-www.google.com-2019.09.17-13_15_14.png\" alt=\"SEO Hacker Review Rich Results Screenshot\" width=\"622\" height=\"138\" data-wp-pid=\"17517\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/138;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Review Rich Results components:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Star Rating &#8211; Signify the degree of satisfactions reviewers had while using or experiencing the product or service<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Votes &#8211; The number of users that had experience with the product or service<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Price Range &#8211; Symbolized by the dollar sign \u201c$\u201d that is meant to let users know the price range of the product or service<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">For the longest time, we\u2019ve been creating review schema codes for all our clients since it\u2019s much better for SEO and to further assist a user\u2019s buying process. However, Google\u2019s recent update to the Review Rich Results necessitates that we need to edit or tweak the markups that we\u2019ve used and so should you.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Review Rich Results Update<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Yesterday, Monday (September 16th), Google published a new post on their blog that details on the\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/making-review-rich-results-more-helpful.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">algorithmic changes they made to the reviews in rich results<\/span><\/a><span data-preserver-spaces=\"true\">. The update aims to make review rich results more helpful and meaningful. They also want to address some invalid or misleading implementations that us, webmasters, have flagged to them such as this one:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17516 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/09\/reviewcount-1024x359.png\" alt=\"Review Count Screenshot\" width=\"1024\" height=\"359\" data-wp-pid=\"17516\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">I found this schema markup in the search results. See the 5000+ review count? I was extremely doubtful of the reviewCount so I investigated it and from their Business listing, Facebook page, and other review sources, the review count doesn\u2019t even reach 100. I immediately reported it to Google, but so far, no action has been taken and this review rich result is still in the search results.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Applicable Schema Types<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Historically speaking, you can attach the <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/review-snippet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">review markup<\/a> in any schema type. But the update, Google aims to limit the schema types that can potentially trigger review rich results. This is because they don\u2019t want random review rich results appearing in a keyword or topic that doesn\u2019t add much value to the user\u2019s journey. Here are the updated types that review markups are applicable:<\/span><\/p>\n<ul>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Book\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Book<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Course\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Course<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/CreativeWorkSeason\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/CreativeWorkSeason<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/CreativeWorkSeries\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/CreativeWorkSeries<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/Episode\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Episode<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Event\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Event<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Game\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Game<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/HowTo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/HowTo<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/LocalBusiness\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/LocalBusiness<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/MediaObject\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/MediaObject<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Movie\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Movie<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/MusicPlaylist\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/MusicPlaylist<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/MusicRecording\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/MusicRecording<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Organization\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Organization<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Product\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Product<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"http:\/\/schema.org\/Recipe\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/Recipe<\/span><\/a><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/schema.org\/SoftwareApplication\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-preserver-spaces=\"true\">schema.org\/SoftwareApplication<\/span><\/a><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">I\u2019m assuming that if you apply a review markup in any other schema type, then your review rich results has little to no chances of showing up since they limited it to the types mentioned above.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Self-serving Reviews<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Self-serving reviews, by its very name, are your reviews to your own products or service. This is misleading and it doesn\u2019t add much value to the users, hence, Google will not count self-serving reviews anymore. Here\u2019s how Google defines \u201cself-serving reviews\u201d:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cReviews that can be perceived as \u201cself-serving\u201d aren&#8217;t in the best interest of users. We call reviews \u201cself-serving\u201d when a review about entity A is placed on the website of entity A &#8211; either directly in their markup or via an embedded 3rd party widget.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although, it is important to note that this change to self-serving reviews is limited to LocalBusiness and Organization schema types and their subtypes.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Name Property<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Lastly, this update involves Google requiring webmasters, SEOs, and developers, to include the name property to their review markup.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWith this update, the name property is now required, so you&#8217;ll want to make sure that you specify the name of the item that&#8217;s being reviewed.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They did not specify what would happen if you didn\u2019t put in the name property, but I suggest we put it in any way since we don\u2019t have anything to lose by adding it.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How the Review Rich Result Update Affects SEO<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We all know that Review Rich Results are is not included in the top ranking factors. Your website can still rank well without having the review markup but this doesn\u2019t mean that it\u2019s not an important factor to increasing sales, assisting users, and serving information to the search engines (and users).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Review markup is only a small part of SEO and even CRO, but little changes like these goes a long way. Take the character limit for title tags. It was a small change, but it affected the bigger picture of SEO. Review markups are the same, these little changes that Google makes can, potentially, have a bigger effect in the future. I suggest we adjust accordingly and not suffer the consequences in the future.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This update primarily affects publishers and webmasters, but we, as SEOs, still need to take note of this change. One of the core values that SEOs must have is experimentation and the ability to adapt to the constantly changing algorithm. So, if we can\u2019t even adapt to this minor change, we\u2019ll have difficulty adapting to the bigger changes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Testimonials and reviews are important for businesses. This is especially true in the online market since users can\u2019t have physical interactions with the products or services they\u2019re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005],"tags":[100282,103496,103497],"wl_entity_type":[102583],"class_list":["post-117515","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","tag-google-update","tag-review-markup","tag-review-rich-results","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Google&#039;s Recent Review Rich Results Update Affects SEO<\/title>\n<meta name=\"description\" content=\"Google recently updated their review rich results algorithm. Find out here the changes they made and how it affects SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/review-rich-results-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google&#039;s Recent Review Rich Results Update Affects SEO\" \/>\n<meta property=\"og:description\" content=\"Google recently updated their review rich results algorithm. Find out here the changes they made and how it affects SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/review-rich-results-update\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T07:28:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T05:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/09\/Cover-Photo-How-Googles-recent-Review-Rich-Results-Update-affects-SEO-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"How Google&#8217;s Recent Review Rich Results Update Affects SEO\",\"datePublished\":\"2019-09-17T07:28:20+00:00\",\"dateModified\":\"2021-05-11T05:48:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/\"},\"wordCount\":953,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Cover-Photo-How-Googles-recent-Review-Rich-Results-Update-affects-SEO-1024x768.jpg\",\"keywords\":[\"google update\",\"review markup\",\"review rich results\"],\"articleSection\":[\"Google and other Search engine News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/\",\"name\":\"How Google's Recent Review Rich Results Update Affects SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/review-rich-results-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Cover-Photo-How-Googles-recent-Review-Rich-Results-Update-affects-SEO-1024x768.jpg\",\"datePublished\":\"2019-09-17T07:28:20+00:00\",\"dateModified\":\"2021-05-11T05:48:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Google recently updated their review rich results algorithm. 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