{"id":117275,"date":"2019-08-06T15:50:10","date_gmt":"2019-08-06T07:50:10","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17275"},"modified":"2021-05-11T05:48:59","modified_gmt":"2021-05-11T05:48:59","slug":"google-advice-core-update-recovery","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-advice-core-update-recovery\/","title":{"rendered":"Official Google Advice on Core Update Recovery"},"content":{"rendered":"

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Recent core updates<\/a>, both small and large, have made SEOs clamor for a solution or a fix to the negative effects of the update to their websites. Different theories and hypotheses have been rampant in the SEO industry on how to properly \u201cfix\u201d a website that has been hit by the core updates. This led to Google repeatedly stating that there are <\/span>no fixes <\/b>to websites that have been hit by the core updates. But recently, they gave <\/span>advice<\/span><\/a> on how your site can recover from the core update. Let\u2019s find out.\u00a0<\/span><\/p>\n

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Great Content<\/span><\/h2>\n

The problem with most SEOs is that when we get hit with a core update, we immediately assume that a specific page has violated the guidelines or maybe the site was penalized. Google is telling us that when a site that performs less when a core update is rolled out, doesn\u2019t mean that they\u2019ve been penalized since the core update doesn\u2019t target specific pages or sites. The most probable cause would be that through the core update, under-performing websites that have great content have been rewarded for them to perform better. Here\u2019s a great example used in the Google post:<\/span><\/p>\n

\u201c<\/span>One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It\u2019s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. <\/span><\/i>\u201c<\/span><\/p><\/blockquote>\n

Google goes on to reiterate that we don\u2019t need to fix anything, but we can improve the content we put out if our site got hit by the update. The first thing they recommend is to, again, check out their old post about <\/span>building a high-quality website<\/span><\/a>.<\/span><\/p>\n

To get us started, they highlighted some guide questions we can use when we create content. They are:<\/span><\/p>\n

Content and quality questions<\/span><\/h3>\n