{"id":117168,"date":"2019-07-18T13:47:54","date_gmt":"2019-07-18T05:47:54","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17168"},"modified":"2023-07-19T17:00:13","modified_gmt":"2023-07-19T09:00:13","slug":"dos-donts-internal-linking","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/dos-donts-internal-linking\/","title":{"rendered":"Internal Linking Secrets Revealed: The Do&#8217;s and Don&#8217;ts for Improved Rankings"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/dos-donts-internal-linking\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-17170 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/Cover-Photo-Dos-and-Donts-of-Internal-Linking-1024x768.jpg\" alt=\"The Do\u2019s and Don\u2019ts of Internal Linking\" width=\"600\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Internal linking; one of the most important SEO strategies but is often overlooked and misunderstood. It is also one of the easiest things to do but it is more than meets the eye.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I talk about internal linking, people sometimes roll their eyes and think that it\u2019s just as simple as making sure your new post has links to old posts that are related to it but I can guarantee you that internal linking plays a vital role in on-page SEO.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">How Important is Internal Linking?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Internal linking helps establish a website\u2019s structure. It helps search engine crawlers and users to define what are the important pages on your website. It helps users to navigate easily through your website. Internal linking also helps pass on PageRank or link authority inside the website. That means the more internal link a page has, the more authority it has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While internal links are less important as external links or better known as backlinks, you should still give priority as it is both a link building and on-page SEO strategy. Success in internal linking is just as important as success in link building.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do\u2019s<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Plan your Content for a Better Internal Linking Structure<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Planning your content and laying out the list of topics you plan to write about helps you know what articles can be internally linked to this article. I published an article on <\/span><a href=\"https:\/\/seo-hacker.com\/topic-cluster-model-seo-strategy\/\"><span style=\"font-weight: 400;\">Topic Cluster Model <\/span><\/a><span style=\"font-weight: 400;\">a few months ago and it is a great way of making sure your website\u2019s internal linking structure is not messed up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the Topic Cluster Model, the best practice is to first look for a broad keyword that is related to your site\u2019s niche and create a deep and long article about it called \u201cPillar Content\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each Pillar Content you publish, think about related sub-topics related to those that talk about more specific and comprehensive topics called \u201cCluster Content\u201d. Make sure that when you publish Cluster Content, it is linked to the Pillar Content and vice versa.<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/Internal-Linking-for-Topic-Cluster.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-17169 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/Internal-Linking-for-Topic-Cluster-1024x768.jpg\" alt=\"How to do internal linking for topic clusters\" width=\"1024\" height=\"768\" data-wp-pid=\"17169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Link Old Posts to New Posts<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is one of the most common internal linking mistakes. If you\u2019re scratching your head wondering why your new blog post is not ranking well, this is probably the reason why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What usually happens is when a new article is published, people would internal link to old posts but would never go back to old posts and internal link to the new ones. Make sure to go back to old posts and link to newer posts to get a good flow of authority and help new posts rank.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Place Important Pages in the Navigation Bar<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I think it\u2019s pretty obvious and needless to say that navigation bar or navigation menu links are considered internal links. Important pages such as landing pages, contact page, and FAQs page should be placed there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users should be able to go to these pages easily. A good rule of thumb is the most important pages can be accessed in 1 click. The more clicks a page needs to get to, the less important it is for search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navigation bar links are also sitewide links so you\u2019ll get a good flow of authority to the pages in it.<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/SEO-Hacker-Nav-Bar.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-17171 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/SEO-Hacker-Nav-Bar-1024x125.jpg\" alt=\"Place Important Pages in the Navigation Bar\" width=\"1024\" height=\"125\" data-wp-pid=\"17171\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/125;\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019ts<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Don\u2019t Overoptimize your Anchor Texts<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo-hacker.com\/important-anchor-text-backlink\/\">Anchor texts<\/a> play a huge role both for external and internal links. It is one of the signals Google uses to determine what is a webpage about. If you want a page to rank for a specific keyword, you would want that to be the anchor text if you place an internal link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you should never overoptimize your anchor texts. For example, if you want a page to rank for \u201cbest car tires\u201d and you internal link 100 times to that page with the same anchor text, that would look spammy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it look natural and don\u2019t force it. It\u2019s nice to use the keyword as the anchor text but only do so when the opportunity presents itself as long as it would help the user understand and navigate. Sometimes, \u201cClick Here\u201d would serve a better purpose than forcing your target keyword.<\/span> Anchor texts greatly affect link factors inside and outside the website and optimizing them the right way is crucial. If you want a deep dive to anchor text optimization, you could read this <a href=\"https:\/\/www.outreachmama.com\/anchor-text\/\">Anchor Text Optimization Strategy guide for 2019<\/a>.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Don\u2019t Link Too Much<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t get all crazy and place an internal link to every sentence or paragraph on a page. A good practice is to limit links on a page to 100 links and that includes all links like outbound links, ads, navigation bar, footer links, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, only link when the opportunity presents itself.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Don\u2019t Orphan Pages<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When a page is published and it has no links pointing to it, <\/span><a href=\"https:\/\/seo-hacker.com\/find-orphaned-pages\/\"><span style=\"font-weight: 400;\">it becomes orphaned<\/span><\/a><span style=\"font-weight: 400;\"> and will make it hard for Google to find this page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like what I mentioned in the Do\u2019s part. Don\u2019t just link new posts to old posts. Make sure that new posts are linked to.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Don\u2019t link to Page B using the same Anchor Text you want Page A to rank for<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This might be a little bit confusing. If you want Page B to rank for \u201cBest Car Tires\u201d, don\u2019t use \u201cBest Car Tires\u201d if you are linking to Page A. This isn\u2019t a usual mistake but it happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anchor Texts are more powerful they seem. This alone can cause keyword cannibalization. So just like I mentioned, plan out your content.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bonus Tips<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">What will happen if the same URL is linked to twice?<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Authority will still be passed on to that URL. However, only the first anchor text will be used by Google. This isn\u2019t usually a problem and applies both to external and internal links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this <\/span><a href=\"https:\/\/moz.com\/blog\/20-illustrations-on-search-engines-valuation-of-links\"><span style=\"font-weight: 400;\">link illustration from Moz<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/17-first-link-priority-46165.png\"><img decoding=\"async\" class=\"alignnone wp-image-17172 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/17-first-link-priority-46165.png\" alt=\"What will happen if the same URL is linked to twice?\" width=\"738\" height=\"738\" data-wp-pid=\"17172\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/738;\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Check Internal Links Through Search Console or Ahrefs<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to check the pages with the most and least internal links in your website, you could do so using <\/span><a href=\"https:\/\/seo-hacker.com\/ahrefs-internal-backlink\/https:\/\/seo-hacker.com\/ahrefs-internal-backlink\/\"><span style=\"font-weight: 400;\">Ahrefs Internal Backlink tool<\/span><\/a><span style=\"font-weight: 400;\"> or the Link Report in Google Search Console. Ahrefs is best if you want to see the internal links of a single page while GSC\u2019s Link Report is best to quickly see an overview of the internal link number of all pages.<\/span><\/p>\n<p>If you sort by pages with most internal links and you see your landing pages after scrolling a while, then you have some work to do.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Should I use nofollow or dofollow for internal links?<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is no general rule on this. However, it goes without saying that you should use dofollow links when internal linking to make sure that PageRank flows healthily throughout your website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While backlinks are superior, internal links should never be counted out. A messed up internal linking strategy can be the one that is keeping you from ranking better. Focus on building backlinks on your most important pages and spread the love all over your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take note: It\u2019s not just for Google, it\u2019s also for users. A great internal linking strategy can keep readers engaged to your content and then ultimately, convert.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internal linking; one of the most important SEO strategies but is often overlooked and misunderstood. It is also one of the easiest things to do but it is more than meets the eye.\u00a0 When I talk about internal linking, people sometimes roll their eyes and think that it\u2019s just as simple as making sure your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008,100009,100013],"tags":[100330,102381,102377],"wl_entity_type":[102583],"class_list":["post-117168","post","type-post","status-publish","format-standard","hentry","category-seo","category-seo-advice","category-seo-tips-and-tricks","tag-internal-link","tag-internal-link-building","tag-internal-linking-structure","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Do&#039;s and Don&#039;ts for Internal Linking<\/title>\n<meta name=\"description\" content=\"Internal linking is easy as it seems, but a proper internal linking strategy can be the key to getting to the first page. Check out the do&#039;s and don&#039;ts here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/dos-donts-internal-linking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Do&#039;s and Don&#039;ts for Internal Linking\" \/>\n<meta property=\"og:description\" content=\"Internal linking is easy as it seems, but a proper internal linking strategy can be the key to getting to the first page. Check out the do&#039;s and don&#039;ts here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/dos-donts-internal-linking\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T05:47:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T09:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/07\/Cover-Photo-Dos-and-Donts-of-Internal-Linking-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"Internal Linking Secrets Revealed: The Do&#8217;s and Don&#8217;ts for Improved Rankings\",\"datePublished\":\"2019-07-18T05:47:54+00:00\",\"dateModified\":\"2023-07-19T09:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/\"},\"wordCount\":1212,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Cover-Photo-Dos-and-Donts-of-Internal-Linking-1024x768.jpg\",\"keywords\":[\"internal link\",\"internal link building\",\"internal linking structure\"],\"articleSection\":[\"SEO\",\"SEO Advice\",\"SEO tips and tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/\",\"name\":\"The Do's and Don'ts for Internal Linking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/dos-donts-internal-linking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Cover-Photo-Dos-and-Donts-of-Internal-Linking-1024x768.jpg\",\"datePublished\":\"2019-07-18T05:47:54+00:00\",\"dateModified\":\"2023-07-19T09:00:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Internal linking is easy as it seems, but a proper internal linking strategy can be the key to getting to the first page. 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He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project...\",\"sameAs\":[\"https:\\\/\\\/sean.si\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Do's and Don'ts for Internal Linking","description":"Internal linking is easy as it seems, but a proper internal linking strategy can be the key to getting to the first page. 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