{"id":117126,"date":"2019-07-11T16:33:42","date_gmt":"2019-07-11T08:33:42","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=17126"},"modified":"2023-06-01T16:23:20","modified_gmt":"2023-06-01T08:23:20","slug":"new-website-seo-guide","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/new-website-seo-guide\/","title":{"rendered":"New Website SEO: A Comprehensive Guide"},"content":{"rendered":"

\"Cover<\/p>\n

Having a stable SEO foundation is what all of us in industry yearn for. Oftentimes, we have to make do with what we can work with – a relatively old website with so many onsite factors left unoptimized, a spammy backlink profile, and so many facets left ignored. But, there are moments wherein we get the chance to optimize a newly-created website. The chance to lay the perfect SEO foundations for the website is already within reach; what\u2019s left to do is to get started. But how exactly do you optimize a new website for the search engines?<\/span><\/p>\n

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New Website SEO<\/span><\/h2>\n

Having the chance to optimize a new website is definitely a great one, however, there are times where we get overwhelmed and we don\u2019t know where to start. The best thing to do here is to write down your game plan and do them in order of their importance. Here\u2019s an awesome game plan to help you SEO your new website:<\/span><\/p>\n

Keyword Research<\/span><\/h3>\n

Provided that your new website has your brand name as it\u2019s domain name and has a great web hosting provider then the next thing you should do is to decide which keywords your new site will target. We have a lot of recommended tools such as <\/span>Mangools\u2019 KWFinder<\/span><\/a> and, of course, <\/span>Google\u2019s Keyword Planner<\/span><\/a>.\u00a0<\/span><\/p>\n

\"Keyword<\/p>\n

When you\u2019re deciding on keywords you want your new site to target, be mindful of the fact that broader, popular keywords are harder to rank for since high-quality, authoritative websites are ranking for those kinds of keywords.<\/span><\/p>\n

I recommend you choose semi-broad keywords then focus your content around that keyword. It\u2019s also important to remember that the keyword you choose should be related to your brand\u2019s niche. You can\u2019t target \u201claptops for sale philippines\u201d then have your business in the cosmetics industry. After deciding on the keywords, here\u2019s what you\u2019ll do next:<\/span><\/p>\n

Site Structure<\/span><\/h3>\n

Working on a new site that only has a few pages, you can roughly plan out the structure of the site as it slowly grows bigger. So, while you still have control on the minimal number of pages, plan out how your site structure works. A great way of implementing site structure is through <\/span>topic clusters<\/span><\/a> (which we\u2019re using for a large number of our clients). Here\u2019s what it looks like:<\/span><\/p>\n

\"Topic<\/p>\n

(Image Source:<\/span> HubSpot<\/span><\/a>)<\/span><\/p>\n

But, the most common one you\u2019ll see in most websites is the pyramid site structure wherein the homepage is at the top and important pages such as contact page, about page, blog page, etc. are in the second layer, then other pages below. It looks a little something like this:<\/span><\/p>\n

\"Common<\/p>\n

Having a definite vision for your site structure enables you to give a sense of organization to your website while being able to give the users a better experience while they\u2019re inside your website.<\/span><\/p>\n

Onsite Optimization<\/span><\/h3>\n

After deciding on the keywords you\u2019ll target and the site structure, it\u2019s now time to optimize the existing pages. Make sure you optimize the following:<\/span><\/p>\n