{"id":116990,"date":"2019-06-11T17:00:52","date_gmt":"2019-06-11T09:00:52","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=16990"},"modified":"2023-06-01T13:56:06","modified_gmt":"2023-06-01T05:56:06","slug":"google-2019-broad-core-update","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-2019-broad-core-update\/","title":{"rendered":"A Week Into Google\u2019s June 2019 Broad Core Update"},"content":{"rendered":"<p><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter size-large wp-image-17012 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/A-Week-Into-Google\u2019s-June-2019-Broad-Core-Update-1024x768.jpg\" alt=\"A Week Into Google\u2019s June 2019 Broad Core Update\" width=\"1024\" height=\"768\" data-wp-pid=\"17012\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p><span>It has been a week since Google rolled out their pre-announced <\/span><a href=\"https:\/\/seo-hacker.com\/google-june-core-update\/\" target=\"_blank\" rel=\"noopener\"><span>June 2019 broad core update<\/span><\/a><span>. Leading SEO news websites such as Search Engine Journal and many others have already published articles regarding some wins and losses. This is one of the rare instances where Google has let us know ahead of time that they\u2019re going to be updating their algorithm instead of just releasing it and letting us SEOs find out the hard way.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span>They officially rolled out the update last June 4 and it\u2019s exactly been a week since. I wanted to share some findings and how you can improve your understanding of sudden algorithm changes that happen throughout the year. <\/span><\/p>\n<h2><strong>Effects of the June 2019 Broad Core Update<\/strong><\/h2>\n<p><span>I started checking the effects of the broad core update yesterday since it\u2019s safe to assume that they <\/span><b>fully<\/b><span> rolled out the complete update after a couple of days of its official release. Here\u2019s what I found:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-16995 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Analytics-Client-Data-1024x335.png\" alt=\"Analytics Client Data\" width=\"1024\" height=\"335\" data-wp-pid=\"16995\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/335;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-16994 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Analytics-Client-Data-graph-1024x337.png\" alt=\"Analytics Client Data graph\" width=\"1024\" height=\"337\" data-wp-pid=\"16994\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/337;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-16993 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Analytics-big-Client-Data-1024x338.png\" alt=\"Analytics big Client Data\" width=\"1024\" height=\"338\" data-wp-pid=\"16993\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/338;\" \/><\/p>\n<p><span>The images above contain the traffic graph for three of our biggest and oldest clients and, as you may see, there aren\u2019t notable changes to their traffic. It\u2019s consistent, steady, and the trend hasn\u2019t changed. Although one of them experienced an extremely minimal drop in traffic during the day that the broad core algorithm was rolled out, it could mostly be disregarded since it\u2019s steadily climbing back up.<\/span><\/p>\n<p><span>This is different from what Danny Sullivan, Google\u2019s resident Search Liaison said in his <\/span><a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1135936838374285313?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1135936838374285313&amp;ref_url=https%3A%2F%2Fsearchengineland.com%2Fearly-data-around-the-google-june-2019-core-update-shows-some-winners-losers-317861\" target=\"_blank\" rel=\"nofollow noopener\"><span>tweet<\/span><\/a><span>:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16997 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Danny-Sullivan-Tweet-Screenshot.png\" alt=\"Danny Sullivan Tweet Screenshot\" width=\"618\" height=\"384\" data-wp-pid=\"16997\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 618px; --smush-placeholder-aspect-ratio: 618\/384;\" \/><\/p>\n<p><span>He explicitly stated that core updates are <\/span><b>definitely <\/b><span>noticeable. But maybe we\u2019re one of the lucky ones that did not get affected by the broad core algorithm. <\/span><\/p>\n<p><span>However, I can\u2019t say the same for others. One of the leading cryptocoin news websites, CCN, was massively affected by the broad core update &#8211; leading to them <\/span><a href=\"https:\/\/www.ccn.com\/ccn-is-shutting-down-after-googles-june-2019-core-update\" target=\"_blank\" rel=\"nofollow noopener\"><span>shutting down<\/span><\/a><span> since their loss of revenue was too great to support their team. This is what they said:<\/span><\/p>\n<blockquote><p><span>\u201cGoogle\u2019s June 2019 Core Update rolled out on June 3th 2019 and CCN\u2019s traffic from Google searches dropped more than 71% on mobile overnight.<\/span><\/p>\n<p><span>Our daily revenue is down by more than 90%.\u201d<\/span><\/p><\/blockquote>\n<p><span>This is the most extreme result we can experience. Having to close down a profitable website all because of a single algorithm update by Google. You can attribute this to a variety of factors, but to really know the reason behind the loss of traffic, Google is the only one that can answer that.<\/span><\/p>\n<h2><strong>SEO Tools are not Perfect<\/strong><\/h2>\n<p><span>Although 3 of our biggest clients were not majorly affected, one of our oldest partners had an alarming drop after we checked it. Here\u2019s a screenshot:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-16996 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Analytics-Client-Drop-Data-1024x332.png\" alt=\"\" width=\"1024\" height=\"332\" data-wp-pid=\"16996\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/332;\" \/><\/p>\n<p><span>The date when our traffic dropped coincides with the date of the broad core update release, so it was alarming for us. We ran diagnostics on the website, checked if there was an attack or if there was something that violated Google\u2019s guidelines. So far, we didn\u2019t find anything that might have caused the drop. I decided to check other tools that could confirm if this was true. Here are some screenshots:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16998 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Google-Search-Console-Traffic-Data.png\" alt=\"Google Search Console Traffic Data\" width=\"864\" height=\"376\" data-wp-pid=\"16998\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 864px; --smush-placeholder-aspect-ratio: 864\/376;\" \/><\/p>\n<p><span>The red arrow points to when the update was rolled out and as you can see, a drop didn\u2019t happen. I needed to be sure and I check another tool:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16992 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/06\/Ahrefs-Traffic-Data.png\" alt=\"Ahrefs Traffic Data\" width=\"691\" height=\"280\" data-wp-pid=\"16992\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 691px; --smush-placeholder-aspect-ratio: 691\/280;\" \/><\/p>\n<p><span>After finding this out, I was sure that there wasn\u2019t anything wrong with our client\u2019s traffic. We just needed to fix something with regard to the implementation of our Google Analytics\u2019 tracking code. <\/span><\/p>\n<p><span>Never rely on just one tool. It\u2019s always best for us SEOs to have a variety of tools at our disposal because we can never hope to be <\/span><b>too <\/b><span>accurate. Having a variety of tools to cross-check your site\u2019s data is the safest way to conduct site checks. If you rely heavily on a single tool, you might be looking at inaccurate or downright wrong data &#8211; which you\u2019ll show to your client if you give them regular reports. <\/span><\/p>\n<h2><b>Key Takeaway<\/b><\/h2>\n<p><span>SEOs have to always be prepared to adapt and change our strategies accordingly since Google updates their algorithm regularly. For us to be able to do that, we need accurate data and effective tools to help with our campaigns. Google\u2019s June Broad Core Update is just one among the many algorithm updates they\u2019ve released and I\u2019m sure this is not the last one. <\/span><\/p>\n<p><span>Lastly, if you know that whatever you\u2019re doing is in line with Google\u2019s guidelines and all the strategies that you do are <\/span><a href=\"https:\/\/seo-hacker.com\/comprehensive-white-hat-strategy-wont-penalised\/\" target=\"_blank\" rel=\"noopener\"><span>white-hat<\/span><\/a><span>, you don\u2019t have to worry about Google\u2019s regular updates. Although we can never predict what Google will do next, it\u2019s better to be safe than sorry. So far, the June Broad Core Update has had minimal effects on us and our clientele. What about you? Tell me about it in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been a week since Google rolled out their pre-announced June 2019 broad core update. Leading SEO news websites such as Search Engine Journal and many others have already published articles regarding some wins and losses. This is one of the rare instances where Google has let us know ahead of time that they\u2019re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100005,100008],"tags":[102756,103354,103460,103459],"wl_entity_type":[102583],"class_list":["post-116990","post","type-post","status-publish","format-standard","hentry","category-google-and-other-search-engine-news","category-seo","tag-google-algorithm-update","tag-google-algorithm-update-2019","tag-google-algorithm-update-effects","tag-google-broad-core-update","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Week Into Google\u2019s June 2019 Broad Core Update<\/title>\n<meta name=\"description\" content=\"It has officially been a week since Google released their latest broad core update. Check out what effects we experienced!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/google-2019-broad-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Week Into Google\u2019s June 2019 Broad Core Update\" \/>\n<meta property=\"og:description\" content=\"It has officially been a week since Google released their latest broad core update. 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