{"id":116933,"date":"2019-05-28T17:39:45","date_gmt":"2019-05-28T09:39:45","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=16933"},"modified":"2021-05-11T05:49:02","modified_gmt":"2021-05-11T05:49:02","slug":"create-structured-data-markup-rich-snippets","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/create-structured-data-markup-rich-snippets\/","title":{"rendered":"How to Create Structured Data Markup for Rich Snippets"},"content":{"rendered":"

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Structured data has become to be one of the biggest things for search. Since <\/span>Schema.org was launched in 2011<\/span><\/a> by the search giants Google, Bing, Yahoo, and Yandex as an initiative to create a common set of schemas for the web, there have been tons of improvements in the database.<\/span><\/p>\n

Through time, the number of websites using structured data is small even though the advantages of it are clear. Google and other search engines have made ways to better track data and advocate the use of it.<\/span><\/p>\n

Specifically, Google made better use of structured data through Rich Snippets to optimize the appearance of search results.<\/span><\/p>\n

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What are Rich Snippets?<\/span><\/h2>\n

The structured data markup that is placed in a webpage allows Google and other search engines better understand the content of a page. This results to \u201cRich Snippets\u201d or \u201cRich Results\u201d. These are search results that have extra information based on the structured data of a webpage. This adds extra interaction for the user.<\/span><\/p>\n

The <\/span>list of schemas in schema.org<\/span><\/a> consists of 614 types, 906 properties, and 114 enumeration values – and that is a lot. With hundreds of schemas in the vocabulary, Google has picked out a few types that are eligible for rich snippets.<\/span><\/p>\n

As of this writing, Google supports the following types of rich snippets:<\/span><\/p>\n