{"id":116803,"date":"2019-05-07T15:40:26","date_gmt":"2019-05-07T07:40:26","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=16803"},"modified":"2021-05-11T05:50:38","modified_gmt":"2021-05-11T05:50:38","slug":"topic-cluster-model-seo-strategy","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/topic-cluster-model-seo-strategy\/","title":{"rendered":"Topic Cluster Model: Your Next SEO Strategy"},"content":{"rendered":"<p><a href=\" https:\/\/seo-hacker.com\/topic-cluster-model-seo-strategy\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-16815 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Cover-Photo-Topic-Cluster-Model-Your-Next-SEO-Strategy-1024x768.jpg\" alt=\"Cover Photo - Topic Cluster Model Your Next SEO Strategy\" width=\"1024\" height=\"768\" data-wp-pid=\"16815\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Through the years, SEO has experienced various changes \u2013 from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model as the newest SEO strategy.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">This strategy began when Google launched <\/span><a href=\"https:\/\/searchengineland.com\/faq-all-about-the-new-google-rankbrain-algorithm-234440\"><span style=\"font-weight: 400;\">RankBrain<\/span><\/a><span style=\"font-weight: 400;\"> in 2015 \u2013 an algorithm that connects the users past searches with related topics and phrases that will result in finding the best results for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should know by now that ranking well in any Search Engine Result Page (SERP) means that you need to show how each of your focused keywords are related to one another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where topic clusters come into the picture.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What are Topic Clusters?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Topic Cluster is a group of interlinked web pages that are constructed around a pillar content which targets a broad topic. This is based on the idea that <\/span><b>search visibility about a particular topic is way, way better than ranking for a specific keyword<\/b><span style=\"font-weight: 400;\"><\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">This strategy ultimately helps you develop an area of influence wherein the overall sum of searches for topically relevant long-tail keywords outweighs the sum of searches for a major keyword. This will definitely aid you in organizing the structure of your website and content. In addition, when a blog post in the cluster does well in rankings, the entire cluster also ranks well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three components of the Topic Cluster Model, which are the following:<\/span><\/p>\n<ul>\n<li><strong>Pillar Content<\/strong><\/li>\n<li><strong>Cluster Content<\/strong><\/li>\n<li><strong>Hyperlinks<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s discuss these components more thoroughly.<\/span><\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Pillar Content<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The pillar content is the cluster core since this is based on the broader topic. It is usually 3,000 to 5,000 words long that usually covers all the aspects of a specific topic but still leaves an ample room for different posts to answer. The pillar content is great for people who are not familiar with a certain topic but want to see a comprehensive overview of it.<\/span><\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Cluster Content<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This component deals with the various cluster content that is directly connected to the pillar content. Unlike the pillar content that tackles a broad topic, the cluster content focuses on a specific keyword that is related to your broad keyword &#8211; discussing it in a more thorough and comprehensive manner. Lastly, these cluster content contain a link that brings your readers back to the pillar content.<\/span><\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Hyperlinks<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Out of all the three components, this is the most important of them all. This is mainly because the hyperlinks are the ones that bind the pillar content to the cluster content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To have a clearer view as to how the Topic Cluster Model works, here\u2019s a photo of the three components put together:<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Topic-Clusters.png\"><img decoding=\"async\" class=\"size-full wp-image-16810 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2019\/05\/Topic-Clusters.png\" alt=\"Topic Clusters\" width=\"696\" height=\"399\" data-wp-pid=\"16810\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/399;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">(Image Source: <\/span><a href=\"https:\/\/research.hubspot.com\/topic-clusters-seo\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, the topic cluster model is a group of interlinked content under one specific topic for easier identification of various search engines. It produces signals that aim to prove your website\u2019s authority and expertise on the given topic. This will increase your website&#8217;s visibility which may lead to more traffic and conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Topic Cluster Model: Its Importance and Advantages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Undoubtedly, keywords have been and still are the foundation of content creation. However, with constant technological innovation and improvement, gradual behavior shifts happened with how the users interact or use a given set of keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever since <\/span><a href=\"https:\/\/seo-hacker.com\/google-assistant-ai-assistant\/\"><span style=\"font-weight: 400;\">digital assistants<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 such as Siri and Alexa \u2013 were introduced, they have become one of the most common platforms in accessing search engine results pages (SERPs) at a much faster and more efficient rate than manually typing the query. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to this change in user behavior, Google and other search engines have been modifying their systems to cater to topic-based content searches. Existing <\/span><a href=\"https:\/\/seo-hacker.com\/seo-strategies-trends-big-2019\/\"><span style=\"font-weight: 400;\">SEO strategies<\/span><\/a><span style=\"font-weight: 400;\"> that could not adapt to the behavior change were ultimately made obsolete to make way for new and more effective strategies, such as topic clusters model. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though keywords are still important, targeting an entire topic is the way to go these days \u2013 mainly because of these following reasons:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Search engines are better at understanding related ideas.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Searching for an exact keyword is still relevant. However, search algorithms these days are better at understanding multiple terms on the same topic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Authoritative and trustworthy results are what Google and other search engine results want to provide to their users.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In order to show <a href=\"https:\/\/seo-hacker.com\/author-reputation-google-e-a-t\/\" target=\"_blank\" rel=\"noopener\">authority<\/a> to people and bots, consistently creating valuable and precise contents about a certain topic is a must. This is far better than making a number of disorganized content that targets keywords that are unrelated to one another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this being said, thinking of topics instead of a specific keyword is ultimately one of the factors that you should be focusing on because of these following benefits:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>This will keep visitors on your website<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having innumerable content that is related to the interests of your visitors will make them stick to your website longer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>When an article does well, all the interlinked articles also do well <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you create content around a certain topic, this gradually improves the search rankings of your other similarly related content that are already on your website. As a result, this can ultimately lead you to own multiple SERP positions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>It helps bring you more traffic<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Given that your cluster does well in terms of rankings, this will attract more visitors to your website and will more likely stay on it \u2013 which will make your traffic and conversions soar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Creating a Topic Cluster<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you are already knowledgeable about the topic cluster model and how important and beneficial it is, we move on to the next step \u2013 creating your own topic cluster:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Select Your Topic<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first thing that you should do when curating your own topic cluster is to figure out what topic you want to be an authority on \u2013 it can be on sports, games, or SEO &#8211; if you have a blog. However, if you\u2019re dealing with a business website, try to stick to the business\u2019 niche as much as possible. Some things to note when you\u2019re choosing a topic as your pillar content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your topic should be the keystone of your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It should be something that you want to rank for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It should cover all the various aspects of a pillar page but must be broad enough for you to write numerous articles about it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you finally choose your pillar content topic, that\u2019s the time that you build content around it. By doing this, you are helping prospects to steadily trust you and your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Inspect Your Existing Content<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After figuring out and choosing the topic that you want to talk about, the next step is to do a content audit to see if you have existing and supporting articles that you can link to your chosen pillar page. This will ultimately let you maximize your existing content, and at the same time, will help you maximize the focus on your content creation efforts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Optimize Your Keywords<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although topic clusters are the latest strategy in the SEO world today, this does not mean that you should neglect and forget about your target keywords. Optimizing your content and web pages around your keywords is still a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As soon as your topic clusters are made and you have your target keywords finalized, you can now update and optimize your pages and content in your cluster.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 style=\"font-size: 20px;\"><b>Link All Your Content Together<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have completed all your content, it is now time to link them with each other, as well as to the pillar page. When you are in this part, always remember to make your links two-way \u2013 which means that your pillar page must have links going to each of your articles in the cluster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is considered the most important step when crafting a topic cluster since this clearly demonstrates to search engines, such as Google, that these contents are connected and related to each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have applied all these changes to your website, the only thing for you to do is to wait for the results in your site analytics. However, do note that it takes a month or two before you see and feel the strategy\u2019s impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the given time and you have seen the results to your topic clusters, you\u2019ll be able to see which pages in the cluster performed best and the pages that you still need to optimize to make it rank better.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 20px;\"><b>Key Takeaway<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shifting to a new strategy is indeed intimidating, most especially when your business already has an extensive archive. However, if you are able to plan numerous contents on a topic while making it well turned-out and then stitch them all together \u2013 then you are apt to be successful in doing this strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the years, SEO has experienced various changes \u2013 from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model as the newest SEO strategy.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101508],"tags":[103442,101492,101493,103443,100678,101768,103441],"wl_entity_type":[102583],"class_list":["post-116803","post","type-post","status-publish","format-standard","hentry","category-content-strategy","tag-cluster-content","tag-content-marketing","tag-content-strategy","tag-pillar-content","tag-seo-strategies","tag-seo-strategy","tag-topic-clusters","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topic Cluster Models for SEO<\/title>\n<meta name=\"description\" content=\"Topic Cluster Models is one 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Let us take your website to the top of the search results with our holistic white-hat strategies. 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