{"id":115209,"date":"2018-08-08T16:36:31","date_gmt":"2018-08-08T08:36:31","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=15209"},"modified":"2021-05-11T05:50:54","modified_gmt":"2021-05-11T05:50:54","slug":"steal-pr-budget-success","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/","title":{"rendered":"3 Sneaky Ways To Steal Your PR Budget For SEO Success"},"content":{"rendered":"

\"3<\/a><\/p>\n

Marketing is changing, and fast, so who the heck forgot to tell the higher-ups?<\/p>\n

<\/p>\n

Seriously!<\/p>\n

It wouldn\u2019t surprise us to learn your bosses scoff at SEO as nothing but stargazing, yet the sales potential of Search Marketing isn\u2019t just some random act of speculative fiction:\u00a0digital marketing channels are cost-effective<\/a>, efficient, and just plain work, but try telling\u00a0them<\/b>\u00a0that.<\/p>\n

\u2018What\u2019s an SEO again? Can we do one of those?<\/i>\u2019<\/p>\n

*sigh*<\/i><\/p>\n

As for a budget for this task? Let’s just say you’d be lucky to get a good amount you can work around efficiently.<\/p>\n

You\u2019d be counting your lucky stars if they left you with anything more than scraps in order to rustle up some kind of success out of ye olde\u2019 search engines.<\/p>\n

All of this while your bosses sit atop large Public Relations retainers as if they’re dragons hoarding gold.<\/p>\n

Dare you tempt fate and get burnt?<\/p>\n

That\u2019s no way to achieve great search results without taking risks.<\/p>\n

Thankfully, we have some good news!<\/p>\n

Public Relations & SEO: A Match Made In Marketing Heaven<\/h2>\n

Your boss\u2019s way of thinking may be stuck in the early 30\u2019s\u00a0where public relations first found its footing<\/a>, but this traditional method for developing client relationships has evolved considerably in the intervening years.<\/p>\n

You see when SEO entered the scene in the 90\u2019s and early 2000s, these two marketing methods couldn\u2019t have been more different. Nowadays, they\u2019re converging on the border where digital, content-focused, search satisfying content meets.<\/p>\n

It\u2019s a match made in marketing heaven, is what it is.<\/p>\n

It\u2019s also your ticket to search success.<\/p>\n

That\u2019s great and all…but how?<\/b><\/h3>\n

While your PR budget may set any search engine expert to swooning, nowadays good PR is\u00a0also<\/b>\u00a0good SEO and vice versa.<\/p>\n

It\u2019s that simple.<\/p>\n

This means you can keep your higher-ups happy while delivering great SEO results, all without spending an extra cent. All you need to do is make like a modern-day Robin Hood and steal from the Public Relations rich to give to the poor…search marketing team who don\u2019t quite have the budget to achieve the results you require.<\/p>\n

Let\u2019s explore how:<\/p>\n

1. Optimize Press Releases with key terms aka Keywords<\/h2>\n

Ah, the humble press release.<\/p>\n

Or should that be not-so-humble?<\/p>\n

You see, over the years this form of communication has grown increasingly closer to news copy.<\/p>\n

It has also become the cornerstone of any good public relations campaign.<\/p>\n

In fact, you\u2019re probably privy to more than a few \u2018FOR IMMEDIATE RELEASE!<\/i>\u2019 in your inbox every day.<\/p>\n

Writing a press release<\/a>\u00a0is one thing, and if your PR team are worth half as much as your bosses think they are then they\u2019re likely damn good at it too. Countless hours, studies, and A \/ B testing have gone into crafting the perfect message, of that there\u2019s no doubt.<\/p>\n

Instead, we\u2019re wanting to work on the phrasing used during the writing process itself.<\/p>\n

Doing something as simple as ensuring keywords – that cornerstone of any good search marketing campaign – are used effectively throughout your press release won\u2019t just boost your site\u2019s search relevancy, it\u2019ll also ensure they\u2019re as relevant to your target audience as they can be.<\/p>\n

TL;DR:<\/b>\u00a0They\u2019ll be found more often, and so will you and your site.<\/p>\n

It\u2019s a win \/ win all \u2018round!<\/p>\n

Lacking keyword confidence? Try this 3-point checklist<\/h3>\n
    \n
  1. Spend five minutes\u00a0with keyword research tools<\/a>\u00a0like\u00a0KeywordTool.io<\/a>\u00a0or\u00a0AnswerThePublic<\/a>\u00a0to uncover terms that relate to your topic.<\/li>\n
  2. Use the most relevant term within the title of your Press Release.<\/li>\n
  3. Scatter relevant and related terms throughout the rest of your copy, including any headings.<\/li>\n<\/ol>\n

    Tip:<\/b>\u00a0Keyword usage is great, but keyword stuffing can have an adverse effect. Like any seasoning, less is more!<\/i><\/p>\n

    2. Link your Press Releases to your site\u2019s search success (literally)<\/h2>\n

    You\u2019ve heard it before and you\u2019ll hear it again:<\/p>\n

    Links make the world wide web go \u2018round.<\/p>\n

    Without links, you couldn\u2019t invite someone to \u2018Click here to read more<\/i>\u2019, make an inquiry, or even purchase a product. The web really wouldn\u2019t exist without links.<\/p>\n

    Come to think of it, neither should your Press Releases.<\/p>\n

    How so? Because links are a major ranking factor for search engines like Google when they\u2019re considering which sites sit where. SEO experts know this, but Google\u00a0also<\/b>\u00a0knows that they know it\u2026<\/p>\n

    …tongue-twister aside, this means it\u2019s increasingly difficult to land worthwhile links with reputable sites.<\/p>\n

    Press Releases provide an exciting new avenue through which to\u00a0build relationships and land these links<\/a>\u00a0that many sites still fail to capitalize on. They aren\u2019t just links, either, they\u2019re powerful contextual links at some of the most influential sites across the web.<\/p>\n

    Many sites would kill for this kind of opportunity.<\/p>\n

    Thankfully, you don\u2019t need to.<\/p>\n

    Landing these links is as simple as ensuring they\u2019re included in your Press Release before hitting send.<\/p>\n

    This will ensure you\u2019re guiding both traffic and authority in your site\u2019s direction.<\/p>\n

    Not in the loop with links? Follow these 3 steps<\/h3>\n
      \n
    1. Find opportunities within the body of your press release to naturally link back to a major page on your site.<\/li>\n
    2. Use the closing sections to provide additional information including additional links to relevant pages.<\/li>\n
    3. If and where possible, use keyword relevant anchor text for a bonus search boost.<\/li>\n<\/ol>\n

      Tip:<\/b>\u00a0Anchor text links are great, but overusing your major keywords can have the opposite effect. Variety is key, so use a mix of words within your anchor text links.<\/i><\/p>\n

      3. Write on relevant topics to boost brand (and search) awareness<\/h2>\n

      Once upon a time, just any old piece of content would do.<\/p>\n

      It\u2019s true!<\/p>\n

      You could ramble about almost anything and the internet would give you a pat on the back.<\/p>\n

      Nowadays? Things have changed.<\/p>\n

      Users and search engines alike are\u00a0looking for more from their content<\/a>, and the sites that put in the work to research and write clearly on relevant topics are duly rewarded.<\/p>\n

      In fact, content and press releases have both undergone marked transformations since their limited, sparse beginnings to become powerful tools for building relationships,\u00a0boosting your brand awareness<\/a>, and talking directly to curious customers.<\/p>\n

      The customers that convert well into leads, inquiries, and possible sales.<\/p>\n

      Using PR and SEO in tandem boosts your chances of doing just this, and creating a reliable source of consistent leads.<\/p>\n

      But how?<\/b><\/h3>\n

      It\u2019s simple:<\/p>\n

      The creation of worthwhile content and then outreach in order to promote it has been a mainstay of successful SEO for years now, and what does PR do best? It informs readers of something new or interest…such as a new piece of content, perhaps?<\/p>\n

      The key to success is ensuring you\u2019re not just writing on the right topics.<\/p>\n

      Or creating great content.<\/p>\n

      But promoting this via outreach to the right sites. The sites that want to know about it.<\/p>\n

      If SEO uses content to convince and convert, then it\u2019s PR that breaks the ice and strikes up the conversation.<\/p>\n

      If you\u2019re doing one, you may as well be doing the other.<\/p>\n

      It makes financial and business sense.<\/p>\n

      Plus, it\u2019s just plain easy!<\/p>\n

      Unsure of who to strike up a conversation with? Give these 3 ideas a go<\/h3>\n
        \n
      1. Use keywords to find and compile\u00a0a list of relevant outreach prospects<\/a>\u00a0within your industry or niche.<\/li>\n
      2. Compose a press release that talks about a topic that you know this site will be interested in.<\/li>\n
      3. Use this opportunity to naturally mention or promote content that you\u2019re proud of.<\/li>\n<\/ol>\n

        Tip:<\/b>\u00a0As we explored above, don\u2019t forget to include the link!<\/i><\/p>\n

        Key Takeaway<\/h2>\n

        If nothing else, today\u2019s post should highlight that PR and SEO are no longer different, disparate disciplines. If you\u2019re doing one the right way – then you\u2019re also doing the other.<\/p>\n

        Once you realize this, you open up your business or site to a multitude of new opportunities to boost your site\u2019s search, nurture relationships, and land those all important sales. You\u2019ll maximize your return on both, without adding a single cent to your budget.<\/p>\n

        How\u2019s that for sneaky search success?<\/p>\n","protected":false},"excerpt":{"rendered":"

        Marketing is changing, and fast, so who the heck forgot to tell the higher-ups? Seriously! It wouldn\u2019t surprise us to learn your bosses scoff at SEO as nothing but stargazing, yet the sales potential of Search Marketing isn\u2019t just some random act of speculative fiction:\u00a0digital marketing channels are cost-effective, efficient, and just plain work, but try telling\u00a0them\u00a0that. \u2018What\u2019s an SEO again? Can we do one of those?\u2019<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008],"tags":[103103,102850,100368,103033,103034,103035,101166,103102,102107,103101],"wl_entity_type":[102583],"class_list":["post-115209","post","type-post","status-publish","format-standard","hentry","category-seo","tag-brand-awareness","tag-keyword-research-tool","tag-keywords","tag-pr","tag-pr-budget","tag-pr-team","tag-press-release","tag-robin-hood","tag-seo","tag-steal-pr-budget","wl_entity_type-article"],"acf":[],"yoast_head":"\nSneaky Ways To Steal Your PR Budget For SEO<\/title>\n<meta name=\"description\" content=\"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/steal-pr-budget-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sneaky Ways To Steal Your PR Budget For SEO\" \/>\n<meta property=\"og:description\" content=\"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/steal-pr-budget-success\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T08:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T05:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"3 Sneaky Ways To Steal Your PR Budget For SEO Success\",\"datePublished\":\"2018-08-08T08:36:31+00:00\",\"dateModified\":\"2021-05-11T05:50:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/\"},\"wordCount\":1393,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/robin-hood-stealing-funds-for-seo-1024x696.jpg\",\"keywords\":[\"Brand Awareness\",\"Keyword Research Tool\",\"keywords\",\"PR\",\"PR Budget\",\"PR Team\",\"press release\",\"Robin Hood\",\"SEO\",\"Steal PR Budget\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/\",\"name\":\"Sneaky Ways To Steal Your PR Budget For SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/robin-hood-stealing-funds-for-seo-1024x696.jpg\",\"datePublished\":\"2018-08-08T08:36:31+00:00\",\"dateModified\":\"2021-05-11T05:50:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/robin-hood-stealing-funds-for-seo-1024x696.jpg\",\"contentUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/robin-hood-stealing-funds-for-seo-1024x696.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/steal-pr-budget-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seo-hacker.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Sneaky Ways To Steal Your PR Budget For SEO Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/\",\"name\":\"SEO Services Agency in Manila, Philippines\",\"description\":\"SEO Hacker is an SEO Agency and SEO Blog in the Philippines. Let us take your website to the top of the search results with our holistic white-hat strategies. Inquire today!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seo-hacker.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\",\"name\":\"Sean Si\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g\",\"caption\":\"Sean Si\"},\"description\":\"Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project...\",\"sameAs\":[\"https:\\\/\\\/sean.si\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sneaky Ways To Steal Your PR Budget For SEO","description":"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/","og_locale":"en_US","og_type":"article","og_title":"Sneaky Ways To Steal Your PR Budget For SEO","og_description":"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.","og_url":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/","og_site_name":"SEO Services Agency in Manila, Philippines","article_published_time":"2018-08-08T08:36:31+00:00","article_modified_time":"2021-05-11T05:50:54+00:00","og_image":[{"url":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg","type":"","width":"","height":""}],"author":"Sean Si","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#article","isPartOf":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/"},"author":{"name":"Sean Si","@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf"},"headline":"3 Sneaky Ways To Steal Your PR Budget For SEO Success","datePublished":"2018-08-08T08:36:31+00:00","dateModified":"2021-05-11T05:50:54+00:00","mainEntityOfPage":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/"},"wordCount":1393,"commentCount":0,"image":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#primaryimage"},"thumbnailUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg","keywords":["Brand Awareness","Keyword Research Tool","keywords","PR","PR Budget","PR Team","press release","Robin Hood","SEO","Steal PR Budget"],"articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seo-hacker.com\/steal-pr-budget-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/","url":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/","name":"Sneaky Ways To Steal Your PR Budget For SEO","isPartOf":{"@id":"https:\/\/seo-hacker.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#primaryimage"},"image":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#primaryimage"},"thumbnailUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg","datePublished":"2018-08-08T08:36:31+00:00","dateModified":"2021-05-11T05:50:54+00:00","author":{"@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf"},"description":"Here's how you can boost your SEO by stealing PR Budget and giving it to your search marketing team.","breadcrumb":{"@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo-hacker.com\/steal-pr-budget-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#primaryimage","url":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg","contentUrl":"https:\/\/seo-hacker.com\/wp-content\/uploads\/2018\/06\/robin-hood-stealing-funds-for-seo-1024x696.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/seo-hacker.com\/steal-pr-budget-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo-hacker.com\/"},{"@type":"ListItem","position":2,"name":"3 Sneaky Ways To Steal Your PR Budget For SEO Success"}]},{"@type":"WebSite","@id":"https:\/\/seo-hacker.com\/#website","url":"https:\/\/seo-hacker.com\/","name":"SEO Services Agency in Manila, Philippines","description":"SEO Hacker is an SEO Agency and SEO Blog in the Philippines. Let us take your website to the top of the search results with our holistic white-hat strategies. Inquire today!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo-hacker.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seo-hacker.com\/#\/schema\/person\/5565b7823135bb49dd1618bbcaec2dbf","name":"Sean Si","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3225fbc3fa29eafa997934ff429b9b1949121b469f7a110079f055ad4eeffd25?s=96&d=mm&r=g","caption":"Sean Si"},"description":"Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project...","sameAs":["https:\/\/sean.si"]}]}},"_wl_alt_label":[],"jetpack_featured_media_url":"","wl:entity_url":"http:\/\/data.wordlift.io\/wl0320\/post\/3_sneaky_ways_to_steal_your_pr_budget_for_seo_success","_links":{"self":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts\/115209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/comments?post=115209"}],"version-history":[{"count":0,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/posts\/115209\/revisions"}],"wp:attachment":[{"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/media?parent=115209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/categories?post=115209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/tags?post=115209"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/seo-hacker.com\/wp-json\/wp\/v2\/wl_entity_type?post=115209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}