{"id":115082,"date":"2018-05-22T16:38:12","date_gmt":"2018-05-22T08:38:12","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=15082"},"modified":"2021-05-11T05:51:00","modified_gmt":"2021-05-11T05:51:00","slug":"optimize-near-area-search-results","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/optimize-near-area-search-results\/","title":{"rendered":"How to Optimize for \u201cNear My Area\u201d Search Results"},"content":{"rendered":"

\"How<\/a><\/p>\n

Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search<\/a> and testing out new AI technology in the form of Google Duplex.<\/p>\n

<\/p>\n

These Google updates aim to not only optimize search results but also make search more accessible across all devices. With the development of AI technology, voice search will also be optimized, which means that we will be seeing more exact and phrased search terms that enables AI assistants<\/a> to look for the best results on search engines.<\/p>\n

\u201cNear Me\u201d<\/strong><\/h2>\n

One of the most popular voice search terms that people use is \u201cNear Me\u201d or \u201cNear my area\u201d, which allows voice search to look for the places near your immediate vicinity. When it comes to using voice search and AI assistants, this is one of the most convenient ways to receive the best local results.<\/p>\n

\"Google<\/a><\/p>\n

When using Google Assistant on the Allo app, I gave the command to search for the best Japanese restaurant near my area. Upon inputting the command, I was able to view a detailed list of results of the best Japanese restaurants, along with reviews and even articles that mention these restaurants. When it comes to local SEO<\/a>, one of the most important elements that you need to optimize if you have a business is your Google My Business<\/a> account.<\/p>\n

Having an account means that your Business is recognized on Google and that people would be able to look for it on Google Maps<\/a>. Users would also be informed about important details such as contact number, address, and business hours. With the improved services of Google Maps, users now have the ability to look for places they want to go instantly, which makes local SEO even more important.<\/p>\n

Optimizing for \u201cNear Me\u201d<\/strong><\/h2>\n

Along with optimizing your Google My Business account, it is equally important to show up on \u201cnear me\u201d search results as well. There are many ways to do this, and here are some of the most effective techniques:<\/p>\n

Localized Content and Keywords<\/strong><\/p>\n

When it comes to local SEO, one of the best ways for search engines to have an idea of where your business is located is by creating content related to the area that your business is located. This not only helps with identifying the location of your business but also provide some free promotion as well. Some great examples of local content that helps promote your business include \u201cBest Restaurants Near (City Name)\u201d or \u201cBest Places to go Near (Business Location)\u201d.<\/p>\n

\"Best<\/a><\/p>\n

When it comes to keywords<\/a>, It is best to use geo-targeted keywords that specify the location, as these would help people find your business in search engines much faster. In fact, some of our clients request a number of geo-targeted keywords for their businesses, which has definitely helped increase their traffic and target their intended audience. Here are some keyword examples that are local SEO-friendly:<\/p>\n