{"id":113128,"date":"2017-10-26T18:14:08","date_gmt":"2017-10-26T10:14:08","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=13128"},"modified":"2021-05-11T05:51:18","modified_gmt":"2021-05-11T05:51:18","slug":"tools-track-local-seo-sem","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/tools-track-local-seo-sem\/","title":{"rendered":"The Right Tools to Track your Local SEO and SEM"},"content":{"rendered":"

\"Tracking<\/a><\/p>\n

Tracking your local SEO and SEM is highly important for your SEO and link building strategies<\/a>. Being able to track these would help determine what strategy works and what does not, which can help you assess and look for other strategies that can be used. While most businesses and companies focus on increasing their internet traffic by using analytics trackers, it does not mean that you are getting the right results that you would want. Traffic can only get you so far<\/a>, and what you would really need are tangible results that would benefit you.<\/span><\/p>\n

<\/p>\n

This is why tracking matters, and using the right tools and steps would ensure that you have the right kind of set-up that you can access easily, which helps you see all the results you need. <\/span><\/p>\n

Use Google Analytics<\/b><\/h2>\n

One of the most effective tools to track your Local SEO and SEM is by using Google Analytics. There are many tracking tools available in the market that you can purchase, but Google Analytics provides these functions for free. Once you have your account logged in and ready to go, it is now time to set it all up. <\/span><\/p>\n

\"Local<\/a><\/p>\n

The first thing you have to do is to add your account and your website, and then install the tracking code on the website\u2019s template. The best practice is to use a Google account of your own, and not from any developer agency. Instead of letting them create the account for your tracker, simply share it with their accounts. <\/span><\/p>\n

Once that is done, the next step is to set up your time zone, currency, and the right website filters. This would help you view all the right data you need. <\/span><\/p>\n

Setting up your Goals <\/b><\/h2>\n

\"Local<\/a><\/p>\n

One of the things that you need, instead of online traffic, are conversions. These conversions are the tangible results that would benefit your business. The best way to get these conversions is by establishing the right goals. Here\u2019s how you can establish goals using Google Analytics: <\/span><\/p>\n

\"Local<\/a><\/p>\n