{"id":112892,"date":"2017-09-29T20:53:13","date_gmt":"2017-09-29T12:53:13","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=12892"},"modified":"2021-05-11T05:51:20","modified_gmt":"2021-05-11T05:51:20","slug":"seo-content-strategy","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/seo-content-strategy\/","title":{"rendered":"SEO Hacker&#8217;s Content Strategy for SEO"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/01_cover_-SEO-Guide.jpg\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter size-large wp-image-12899 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/01_cover_-SEO-Guide-1024x769.jpg\" alt=\"Content Strategy for SEO cover\" width=\"600\" height=\"769\" data-wp-pid=\"12899\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/769;\" \/><\/a><\/p>\n<p><span>In today\u2019s online landscape, an effective SEO content strategy is what most SEO professionals yearn for. But where do we find it? Is there a blueprint for an effective SEO content strategy that would improve your SEO indefinitely? Yes, there is.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span>Here are the main factors we monitor for our SEO content strategy :<\/span><\/p>\n<ol>\n<li><span>Easier Topics<\/span><\/li>\n<li><span>Content Layering and Internal Links<\/span><\/li>\n<li><span>\u00a0Linkability<\/span><\/li>\n<li><span>Content Updates<\/span><\/li>\n<\/ol>\n<p><span>Having an effective SEO content strategy can help you improve your site&#8217;s overall ranking. Let\u2019s get started.<\/span><\/p>\n<h2><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/02_Easier-Topics.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12898 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/02_Easier-Topics-1024x769.jpg\" alt=\"Easier Topics\" width=\"600\" data-wp-pid=\"12898\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/><\/a><b>Easier Topics<\/b><\/h2>\n<p><span>The first step in any SEO content strategy is topic ideation. The process begins with <a href=\"https:\/\/seo-hacker.com\/keyword-optimization-guide-introduction\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> &#8211; analyze and inspect keywords or topics that are relevant to your brand. You can use any <a href=\"https:\/\/seo-hacker.com\/7-unique-keyword-research-tools\/\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> that you\u2019re comfortable with, however, there are three factors you must take note of. They are:<\/span><\/p>\n<ul>\n<li><span>Search Volume<\/span><\/li>\n<li><span>Traffic Value<\/span><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/integrate-lowhanging-keywords-global-market\/\" target=\"_blank\" rel=\"noopener\"><span>Keyword Difficulty<\/span><\/a><\/li>\n<\/ul>\n<p><span>The best thing that could happen is that all your desired keywords have high search volume with a low difficulty. Those keywords, however, are far and few in between. Often times, keywords that have low difficulty would be the better choice to target.<\/span><\/p>\n<p><span>There are numerous tools you can use such as <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> or CognitiveSEO\u2019s Keyword Tool. Here in SEO Hacker we use CognitiveSEO\u2019s Keyword Explore. It&#8217;s simple and you just need to put in your desired keyword, then it automatically shows you the data. It measures your keyword\u2019s difficulty from zero (0) being the easiest and a hundred (100) being the most difficult. <\/span><\/p>\n<p><a href=\"https:\/\/cognitiveseo.com\/pricing.php\"><img decoding=\"async\" class=\"aligncenter wp-image-12894 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/cognitive-seo-keyword-difficulty-1024x220.jpg\" alt=\"Cognitive SEO Keyword Difficulty screenshot\" width=\"1024\" height=\"220\" data-wp-pid=\"12894\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/220;\" \/><\/a><\/p>\n<p><span>I would also highly advise you to do your homework and check keyword difficulty manually. How do we do it?<br \/>\n<\/span><\/p>\n<p><span>Simply put in your desired keyword into the search bar, and analyze the results. If the first page results contain popular business names or highly-authoritative websites, it usually means it\u2019s more difficult. Conversely, if you see low-authority websites, it usually means lower difficulty and much better chances to create outstanding content.<\/span><\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/manual-google-keyword-research.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12896 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/manual-google-keyword-research.jpg\" alt=\"Manual Google Keyword Research screenshot\" width=\"965\" height=\"450\" data-wp-pid=\"12896\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 965px; --smush-placeholder-aspect-ratio: 965\/450;\" \/><\/a><\/p>\n<p><span>Take note that if you\u2019re a new business, and one with not yet much authority to work with, it may be better to go for niche keywords. Being able to stand out in a less competitive environment will give you more opportunities to rank higher and gain more links.<\/span><\/p>\n<h2><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/03_Content-Layering-and-Internal-Links.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12897 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/03_Content-Layering-and-Internal-Links-1024x769.jpg\" alt=\"Content Layering Internal Links\" width=\"600\" data-wp-pid=\"12897\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/><\/a><b>Content Layering and Internal Links<\/b><\/h2>\n<p><span>Content layering basically means that you layer your content in regards to their topics. You \u201clayer\u201d your middle-of-the-funnel content (content that gives specific solutions to a particular query) above your bottom-of-the-funnel content (your converting\/landing pages) through internal linking. <\/span>We do this because it is extremely beneficial to our website.<\/p>\n<p><span>Some benefits include:<\/span><\/p>\n<ul>\n<li><span><strong>Authority Sharing:<\/strong> Having the opportunity to receive inbound links for your middle-funnel content because it has more linkable assets than the bottom-funnel. Eventually, this will pass down valuable link equity to your bottom-funnel content.<\/span> This is beneficial for you because no one will usually link to your bottom-funnel content due to it being promotional in nature.<\/li>\n<li><span><strong>Site Authority and Popularity:<\/strong> If your middle-funnel content is ranking highly in the search results, you\u2019ll notice that your site\u2019s authority and popularity are steadily improving. Then, your bottom-funnel content will also improve through increased conversions and more sales.<\/span><\/li>\n<li><span><strong>Link Procurement for Bottom-Funnel Content:\u00a0<\/strong>Promo<\/span>ting your middle-funnel content can help you procure links for your bottom-funnel content through the strategic placement of its links inside the promoted content.<\/li>\n<\/ul>\n<p><span>Lastly, content layering and an organized <a href=\"https:\/\/seo-hacker.com\/vital-internal-linking\/\" target=\"_blank\" rel=\"noopener\">link structure<\/a> will help the users and search engines navigate through your site easier.<\/span><\/p>\n<h2><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/04_linkability.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12901 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/04_linkability-1024x769.jpg\" alt=\"Linkability\" width=\"600\" data-wp-pid=\"12901\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/><\/a><b>Linkability<\/b><\/h2>\n<p><span>\u201cLinkability\u201d is your content\u2019s potential to earn links. And we all know that links still remain as one of the most important ranking factors. So, you should create content with \u201clinkability\u201d in mind. <\/span><\/p>\n<p><span>Remember that people usually link to websites due to the relevance of the content. You should have an idea of the people or webmasters you want to <a href=\"https:\/\/seo-hacker.com\/earn-links-without-asking\/\" target=\"_blank\" rel=\"noopener\">reach out<\/a> to, and build your content in such a way that your potential of getting an inbound link from them increases.<\/span><\/p>\n<p><span>Some factors that we consider for our outreach targets are:<\/span><\/p>\n<ul>\n<li><span><strong>Keyword Search Volume:<\/strong> If the search volume for your keyword is relatively high, then it\u2019s highly likely that more people will link to your content. <\/span>\n<ul>\n<li><span>We normally use CognitiveSEO\u2019s keyword tool to find out our target keyword&#8217;s monthly volume results. We just put in our target keyword in the tool&#8217;s search bar, and wait for the tool to load the data for our keyword.<br \/>\n<\/span><a href=\"https:\/\/cognitiveseo.com\/pricing.php\"><img decoding=\"async\" class=\"aligncenter wp-image-12912 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/Cognitive-seo-keyword-tool-1024x374.jpg\" alt=\"Cognitive seo keyword tool\" width=\"1024\" height=\"374\" data-wp-pid=\"12912\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/374;\" \/><\/a><\/li>\n<li>Afterward, we&#8217;ll be taken to the results page , and the keyword difficulty, average content performance, and monthly volume will be shown on the top of the page.<\/li>\n<li>Bonus: Here&#8217;s a more <a href=\"https:\/\/seo-hacker.com\/cognitive-seo-keyword-content-review\/\">in-depth discussion<\/a> of CognitiveSEO&#8217;s keyword tool.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/cognitiveseo.com\/pricing.php\"><img decoding=\"async\" class=\"aligncenter wp-image-12913 size-large lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/Cognitive-seo-monthly-volume-1024x249.jpg\" alt=\"Cognitive seo monthly volume\" width=\"1024\" height=\"249\" data-wp-pid=\"12913\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/249;\" \/><\/a><\/p>\n<ul>\n<li><span><strong>Unique Domain Links to the Top Results:<\/strong> If the top results for our target keyword has numerous unique domains linking to them, our chances of strategically acquiring links from these domains increases due to our content&#8217;s relevance. We usually use <a href=\"https:\/\/seo-hacker.com\/ahrefs-review\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> or <a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">Buzzsumo<\/a> for checking the backlinks of the top results.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.buzzsumo.com\/account\/plans\"><img decoding=\"async\" class=\"aligncenter wp-image-12893 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/buzzsumo-backlink-checker.jpg\" alt=\"Buzzsumo backlink checker screenshot\" width=\"566\" height=\"124\" data-wp-pid=\"12893\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 566px; --smush-placeholder-aspect-ratio: 566\/124;\" \/><\/a><\/p>\n<p><span>Aside from studying the prospective outreachtargets, we will have to examine our link opportunities. A simple approach would be to create something better than what is currently ranking or more commonly know as the skyscraper technique. We create better content than what\u2019s ranking, then reach out to the people that linked to the original content.<\/span><\/p>\n<p><span>Creating better content does not necessarily entail spending numerous hours trying to come up with the best version, sometimes, you only need to change some aspects in order to produce a much better version.<\/span><\/p>\n<p><span>Some changes we make are:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/seo-hacker.com\/title-tag-optimization-tutorial\/\" target=\"_blank\" rel=\"noopener\"><span>More searchable title<\/span><\/a><\/li>\n<li><span>Refine and organize readability and structure<\/span><\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/speed-sites-load-speed-40\/\" target=\"_blank\" rel=\"noopener\"><span>Improve page speed<\/span><\/a><\/li>\n<li><span>Incorporating trusted sources<\/span> and data<\/li>\n<li><span>Explaining the topic in more depth<\/span><\/li>\n<li><span>Including recent or original data\/research<\/span><\/li>\n<li><span>Presenting it in a different format (e.g. video, infographs, etc.)<\/span><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/05_Updating-Content.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12900 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/09\/05_Updating-Content-1024x769.jpg\" alt=\"Updating Content\" width=\"600\" data-wp-pid=\"12900\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/><\/a><b>Updating Content<\/b><\/h2>\n<p><span>Aside from creating new content, our comprehensive SEO content strategy also includes updating existing content or pages &#8211; which is easier than starting over to create something new. <\/span><\/p>\n<p><span>For example, you can add a video to long-form guides which can add value and linkability to the page.<\/span><\/p>\n<p><span> Another thing we do is to repurpose our underperforming pages. We inspect the search results for our targeted keyword, check if there is a prevalent format among the top results, then apply that format to our underperforming pages.<\/span><\/p>\n<p><span>It\u2019s important for SEO specialists to invest time, money, and energy into creating new, engaging content, but it\u2019s important to improve and update existing pages as well.<\/span><\/p>\n<h2><b>Key Takeaway<\/b><\/h2>\n<p><span>Just to help you remember the SEO content strategy above, here\u2019s a short recap:<\/span><\/p>\n<ul>\n<li><strong>Easier Topics: <\/strong>\n<ul>\n<li><span>Judge topics by their search volume, traffic value, and keyword difficulty.<\/span><\/li>\n<li><span>Another option is to manually find easier topics through search results that show low authority sites.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Content Layering and Internal Links:<\/strong>\n<ul>\n<li><span>Through proper content layering and organized link structures, your bottom-funnel content can benefit from shared link equity, improved domain and site authority, and more link acquisitions.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Linkability:<\/strong>\n<ul>\n<li><span>Determine potential outreach prospects through keyword search volume, unique domains that link to top results, and the types of pages. <\/span><\/li>\n<li><span>Use the skyscraper technique to have more link opportunities.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Updating Content:<\/strong>\n<ul>\n<li><span>Upgrade your existing content<\/span><\/li>\n<li><span>Repurpose existing pages into something more \u201clink worthy\u201d.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>Effective SEO content strategies are important for your SEO goals. So, read, learn, and apply the practices explained above to help your content creation and your SEO campaign. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s online landscape, an effective SEO content strategy is what most SEO professionals yearn for. But where do we find it? Is there a blueprint for an effective SEO content strategy that would improve your SEO indefinitely? Yes, there is.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100009],"tags":[102542,102540,100361,100388,101815,102107,101525,102539,102541],"wl_entity_type":[102583],"class_list":["post-112892","post","type-post","status-publish","format-standard","hentry","category-seo-advice","tag-content-layer","tag-effective-content-strategy","tag-keyword-research","tag-link-building","tag-link-outreach","tag-seo","tag-seo-content","tag-seo-content-strategy","tag-skyscraping","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Content Strategy<\/title>\n<meta name=\"description\" content=\"Discover how you can improve your SEO campaign through this effective SEO content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/seo-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Content Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover how you can improve your SEO campaign through this effective SEO content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/seo-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T12:53:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T05:51:20+00:00\" \/>\n<meta property=\"og:image\" 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